Module 3: Worksheet 2

Analysing Mission Statement

Name: Emy Rose N. Diosana Course, Year, & Section: BSBA 3-D

Instruction: This exercise will be a practice on your end in evaluating mission statements, a
needed skill in writing your own. As such, you are to read and analyse the following statements
on the basis of the nine of the essential components of a mission statement. Listed on the table
or the components. Write "Yes or No" on the column beside each component indicate whether
you feel that particular components is included or not. If you answer "No," write proposed
statement that encompass the component. The first two is done for you.

Proposed Mission Statement for L 'Oréal:

Our mission is to design, produce, and distribute the world's best fragrances, perfumes, and
personal care products by utilizing the latest technological improvements. We empower our
highly creative team of researchers to develop safe and eco-friendly products that will enable
our firm to profitably grow through thousands of retail outlets. We strive to be one of the most
socially responsible firms on the planet and appreciate our employees making that happen,
while following the "golden rule" in all that we do.

Component Yes or No Statements

include after the phrase

"personal care products" the
Customers NO
statement: "to women, men,
and children"

fragrances, perfumes, and

Products or Services YES
personal care products

Markets YES firms on the planet

utilizing the latest

Technology YES
technological

Survival, Growth, and products that will enable our

YES
Profitability firm to profitability grow

following the "golden rule" in

Philosophy YES
all that we do.
 We empower our highly
creative team of researchers
Self-concept YES
to develop safe and eco-
friendly
through thousands of retail
outlets, We strive to be one
Public Image YES
of the most socially
responsible
Employees YES appreciate our employees

Proposed Mission Statement for Double Dragon:

Double Dragon is committed to serving Filipino communities by bringing closer to them leasing
spaces, malls, and hospitality businesses all over the country through its management
capability. In doing so, Double Dragon commits itself to innovative practices while maintaining
growth and profitability, at the same time upholding sincerity, integrity, hard work and fairness
in all of its business dealings. It also commits itself to practice environmental consciousness,
and support for the welfare of its employees.

Component Yes or No Statements

committed to serving Filipino

Customers YES
communities

leasing spaces, malls, and

Products or Services YES
hospitality businesses

Markets YES all over the country

commits itself to innovative

Technology YES
practices

Survival, Growth, and maintaining growth and

YES
Profitability profitability

Philosophy YES upholding sincerity, integrity

commits itself to practice

Self-Concept YES environmental
consciousness
hard work and fairness in all
Public Image YES
of its business dealings

Support for the welfare of its

Employees YES
employees