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Local Media6847645527013464508
Local Media6847645527013464508
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Gerhard and Jean Lenski helps us understand the great differences among
societies that have flourished and declined throughout human history.
The Lenskis use the term sociocultural evolution to refer to the
changes that occur as a society acquires new technology. Societies with
simple technology, such as the Tuareg, have little control over nature, so they
can support only a small number of people. Technologically complex
societies, while not necessarily “better,” support large numbers of people who
live highly specialized lives.
In addition, the more technological information a society has, the faster
it changes. Technologically simple societies change very slow; Sididi Ag Inaka
says he “lives the life of his ancestors.” Modern high-technology societies, on
the other hand, change so quickly that dramatic transformation can occur
during a single lifetime. Imagine how someone who lived just a few years ago
would react to beepers, phone sex, artificial hearts, test-tube babies, genetic
engineering, e-mail, smart bombs, space shuttles, the threat of nuclear
holocaust, transsexualism, and “tell all” talk shows.
In short, new technology sends ripples of change through a society’s
way of life. When our ancestors discovered how to harness the power of the
wind using a sail, they set the stage for building sailing ships, which took them
to new lands, stimulated trade, and increased their military might. Consider,
as a more recent example, how our lives are being changed by the spread of
computer technology.
Drawing on the Lenski’s work, we will describe five types of societies
according to their technology: hunting and gathering societies, horticultural
and pastoral societies, agrarian societies, industrial societies, and post-
industrial societies.
✓ Hunters and gatherers are nomadic, moving from one place to another
as they deplete vegetation in an area or follow migratory animals.
Although periodically, they return to their favored sites, they rarely form
permanent settlements.
✓ Built on kinship. The family obtains and distributes food, protects its
members, and teaches the children. Everyone’s life is focused on
getting their next meal.
✓ There is some specialization related to age and gender. The very
young and the very old contribute on what they can, while healthy
adults secure most of the food. Women gather vegetation—the more
reliable source of food—while men take on the less certain task of
hunting. Although men and women perform different tasks, most
hunters and gatherers probably saw the sexes as having about the
same social importance. Thus, hunting and gathering society is also
known as an egalitarian society—having equality in terms of age and
gender.
✓ Have few formal leaders. The shaman, mostly recognized as a
spiritual leader, enjoys high prestige but receives no greater material
rewards and must work to find food like everyone else.
✓ Hunters and gatherers employ simple weapons—the spear, bow and
arrow, the stone knife—but rarely to wage war. They are much more
likely to fall victim to the forces of nature. Storms and droughts can
destroy their food supply, and there is little they can do in the event of
accident or illness. Such vulnerability encourages cooperation and
sharing, raising everyone’s odds of survival. Nonetheless, many die in
childhood, and no more than half reach the age of twenty.
✓ Practice animism. They believe many spirits inhabit the world.
2. Horticultural Societies
✓ Existed ten to twelve years ago when a new technology—
horticulture—began to change the lives of human beings.
✓ Horticulturalists use a hoe to work the soil, and digging stick to punch
holes in the ground to plant seeds. It may seem simple and obvious
but horticulture allowed people to give up gathering in favor of
“growing their own.”
✓ Horticulturalists formed settlements, moving on only when they
depleted the soil.
✓ Humans first planted gardens to in the fertile regions of the Middle
East and then in Latin America and Asia. Within some 5,000 years,
cultural diffusion spread knowledge of horticulture throughout most of
the world.
✓ Practice ancestor worship and conceive of God as Creator.
3. Pastoral Societies
✓ Members rose to hundreds because of the domestication of plants and
animals that has greatly increased food production so that societies
could be able to support hundreds of people.
✓ Pastoralists remained nomadic, leading their herds to fresh grazing
lands.
✓ Carry the horticulturalists’ belief further, seeing God directly involved in
the well-being of the entire world. This view of God is widespread
among members of our own society because Christianity, Islam, and
Judaism all began as Middle Eastern pastoral religions.
2. Pastoral Nomadism
✓ The entire group—women, men, and children—moves with the
animals throughout the year. The Middle East and North Africa
provide numerous examples of pastoral nomads. In Iran, for
4. Agrarian Societies
✓ Existed about 5,000 years ago when another technological revolution—
the discovery of agriculture—was underway in the Middle East and
would eventually transform most of the world.
✓ Social significance of the animal-drawn plow as well as other
technological innovations of the period—including irrigation, the wheel,
writing, numbers, and various metals was so great that this era
qualifies as “the dawn of civilization.”
✓ Using animal-drawn plows, farmers could cultivate fields vastly larger
than the garden-sized plots worked by horticulturalists. Plows have the
additional advantage of turning and aerating the soil to increase fertility.
✓ Permanent settlements were encouraged as a result of having the
same lands the farmers could work for generations.
5. Industrial Societies
✓ Until the industrial era, the major source of energy was the muscles of
humans and other animals. But about 1750, mills and factories began
to use water and then steam boilers to power ever-larger machinery.
✓ With industrial technology, societies began to change faster. Industrial
societies transformed themselves more in one century than they had
during the past thousand years. As explained in Chapter 1 (The Nature
and Beginnings of Sociology and Anthropology), this stunning change
prompted the birth of Sociology itself.
✓ During the 19th century, railroads and steamships revolutionized
transportation, and steel-framed sky-scrapers dwarfed the cathedrals
that symbolized an earlier age.
✓ In the 20th century, automobiles further changed Western societies,
and electricity powered modern conveniences such as lighting,
refrigerators and washing machines. Electronic communication,
including the telephone, radio, and television, soon followed, making
the world seem smaller and smaller. During the last generation,
computers have dramatically increased our ability to process
information.
✓ Work, too, has changed. In agrarian societies, most men and women
work in or near the home. Industrialization, however, creates factories
filled with machinery and situated near energy sources. People may
travel great distances to their jobs in the factories. Lost in the process
are close working relationships, strong kinship ties, and many
traditional values, beliefs and customs that guide agrarian life.
Cases like the railways and Tomioka Silk Mill demonstrate how Western technicians and academics hired by the government
made great contributions to the vigor of Japanese industry. Some 3,000 foreign specialists came to Japan in total, with more
than 500 present in the peak year of 1876. While they were highly skilled, their services came at a price. For example, when
the Japanese high official Sanjō Sanetomi was earning ¥800 each month as grand minister of state, the British engineer
Thomas Kinder received a monthly salary of ¥1,045 for his work at the imperial mint. The bounteous rewards on offer to
Western experts indicate the fervor of the Japanese government to modernize the country’s industry.
The Lenskis point out that, early in the industrialization process, only a
small segment of the population enjoys the benefits that advancing
technology brings. In time, however, wealth spreads and more people live
longer and more comfortably. Though poverty remains a serious problem in
industrial societies, the standard of living has risen fivefold over the course of
the last century, and social inequality has declined.
Many industrial societies, including the United States, have now entered
yet another phase of technological development. This extends Lenskis’
analysis to take account of recent trends named post-industrialism.
6. Post-Industrial Societies
✓ Whereas production in industrial societies center on factories and
machinery generating material goods, postindustrial production is
based on computers and other electronic devices that create, process,
store and apply information.
✓ Members of industrial societies learn and apply mechanical skills while
people in post-industrial societies develop information-based skills for
working with computers and other forms of advanced technology
communication.
✓ With the shift in key skills, the emergence of post-industrialism
dramatically changes a society’s occupational structure. This society
uses less and less of its labor force for industrial production. At the
same time, the ranks of clerical workers, managers, and other people
who process information (in fields ranging from academia and
advertising to marketing and public relations) swell.
✓ Information Revolution became more pronounced in rich nations, yet
the new technology affects the entire world. A new worldwide flow of
goods, people, and information ties societies together and foster a
global culture. And just as industrial technology joined local
communities to create a national economy, so post-industrial
technology joins nations to build a global economy.
SHORT QUIZ. Encircle the letter of your answer to the multiple-choice items
and short answers to items that require such.
Nos. 3 to 7. Provide five (5) elements and features of a society. Write your
answer on the spaces provided below.
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9. This concept developed by Gerhard and Jean Lenski refers to the changes
that occur as the society acquires new technology.
A. Social transformation
B. Sociocultural evolution of societies
C. Sociocultural reformation
D. Technological advancement
Nos.11 to 30. Discuss the major changes that have happened to the society
as it acquired advancement in technology. Write your answer on the space
provided below.
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Collections of People
common plight and turn to each other for help. Sometimes out of accidents
and disasters, people form lasting relationships.
Another collection of people which is not considered as social group
but are labeled with other nomenclature is aggregate which refer to a cluster
of people who may be on close physical proximity but do not interact with one
another. They may look at each other occasionally, or they brushed shoulders
or any other part of their bodies unintentionally, but they are not really
concerned with one another. This is the case of people gathered in an
unstructured manner in a bus or jeepney stop; people sharing an escalator, or
people lining up to buy their movie tickets.
To differentiate the social group from the other collections of people, its
characteristics can be described as follows:
1. Group members interact on a fairly regular basis through
communication. They affect and influence each other.
2. The members of the group develop a structure where each member
assumes a specific status and adopts a particular role. Each member
accepts certain duties and responsibilities and is entitled to certain
privileges.
3. The members of the group agree to some extent on important norms,
goals, and values. Certain orderly procedures and values are agreed
upon.
4. The members of the group feel a sense of identity. They think of
themselves as united and interdependent, somewhat apart from other
people.
Secondary Group
✓ Refers to the group with which the individual comes in contact later in
life. This group has characteristics that are the opposite of primary
group.
✓ It is also referred to as a large and impersonal social group whose
members pursue a specific goal or activity.
✓ It is characterized by impersonal, business-like, contractual, formal,
and casual relationship. It is usually large in size, not very enduring,
and with limited relationships, weak ties of affection, weak personal
identity with the group and limited face-to-face interaction.
✓ Most secondary groups are short term, beginning and ending without
particular significance. Students in college course, for instance, who
may or may not see each other after the semester ends, exemplify the
secondary group.
✓ Secondary groups include more people than primary groups. For
example, dozens or even hundreds of people may work together in the
same office, yet most of them pay only passing attention to one
another. In some cases, time may transform a group from secondary to
primary, as with co-workers who share the same office for many years.
But generally, members of a secondary group do not think of
themselves as “we.”
✓ Whereas members of primary groups display a personal orientation,
people in secondary groups have a goal orientation. Secondary ties
need not be hostile or cold, of course. Interaction among students, co-
workers, and business associates is often pleasant even if it is
impersonal. But while primary group members define themselves
according to who they are in terms of kinship or personal qualities,
people in secondary groups look to one another for what they are or
what they can do for each other. Thus, people engage in secondary
relationships because people need other people for the satisfaction of
their complex needs or because they have certain obligations toward
them as in business.
✓ In secondary groups, we tend to “keep score,” mindful of what we give
others and what and what we receive in return. This goal orientation
means that secondary group members usually remain formal and
polite. In a secondary group, therefore, we ask the question “How are
you?” without expecting a truthful answer.
✓ Examples of which are industrial workers, business associates, faculty
staff, company employees.
Keep in mind that these traits define two types of groups in ideal terms;
many real groups contain elements of both. But putting these concepts at
opposite ends of a continuum helps us describe and analyze group life.
Many people think that small towns and rural areas have mostly primary
relationships and that large cities are characterized by more secondary ties.
This generalization holds much truth, but some urban neighborhoods—
especially those populated by people of a single ethnic or religious category—
are very tightly knit.
In-Group
✓ It is a social unit in which individuals feel at home and with which they
identify. Members of the in-group have the “we” feeling for they are
similar in certain ways, such as being poor, being rich, being a
Tagalog, and other social categories.
✓ It is also a social group commanding a member’s esteem and loyalty. It
exists in relation to an out-group.
✓ Specifically, members generally hold overly positive views of
themselves and unfairly negative views of various out-groups.
✓ We also use groups that we do not belong to for reference. Being well
prepared for a job interview means showing up dressed the way people
in that company dress for work. Conforming to groups we do not
belong to is a strategy to win acceptance and illustrates the process of
anticipatory socialization.
Informal Group
✓ This group arises spontaneously out of the interactions of two or more
persons. It is unplanned: it has no explicit rules for membership and
does not have
specific objectives to
be attained. It has
the characteristics of
primary groups and
members are bound
by emotions and
sentiments.
✓ Example: Barkadas
and gangs.
Group Size
If you are the first person to arrive at a party, you are in a position to
watch some fascinating group dynamics. Until about six people enter the
room, everyone usually shares a single conversation. But as more people
arrive, the group divides into two or more clusters. Size plays an important
role in how group members interact.
To understand the effects of group size, consider the mathematical
number of relationships among two to seven people. Two people form a
single relationship; adding a third person results in three relationships; adding
a fourth person yields six. Increasing the number of people one at a time, the,
expands the number of relationships much more rapidly since every new
individual can interact with everyone already there. Thus, by the time seven
people join one conversation, twenty-one “channels” connect them. With so
many open channels at this point, the group usually divides.
The Dyad
✓ This is the term used to designate a social group with two members.
This is according to German Sociologist Georg Simmel, who studied
group dynamics in smaller groups.
✓ Simmel explained that social interaction
in a dyad is typically more intense than
in larger groups because neither
member shares the other’s attention
with anyone else. In the United States,
love affairs, marriages, and the closest
friendships are dyadic.
✓ Like a stool with only two legs, dyads
are unstable. Both members of a dyad
must work to keep the relationship
going; if either withdraws, the group
collapses. Because the stability of
marriages is important to society, the marital dyad is supported with
legal, economic, and often religious ties.
The Triad
✓ Simmel also studied the triad, a social group with three members. A
triad contains three relationships, each joining two of the three people.
✓ Is more stable
than a dyad
because one
member can act
as a mediator
should the
relationship
between the
other two
become
strained. Such
group dynamics
help explain Polyamorous triad with three kids
why members
of a dyad (say, a married couple) often seek out a third person
(counselor) to air tensions between them.
✓ On the other hand, two of the three can pair up to press their views on
the third, or two may intensify their relationship, leaving the other
feeling left out. For example, when two of the three develop a romantic
interest in each other, they will understand the old saying, “Two’s
company, three’s a crowd.”
As groups grow beyond three people, they become more stable and
capable of withstanding the loss of even several members. At the same time,
increases in group size reduce the intense personal interaction possible only
in the smallest groups. Larger groups are thus based less on personal
attachment and more on formal rules and regulations. Such formality helps a
group persist over time, though the group is not immune to change. After all,
their numerous members give large groups more contact with the outside
world, opening the world to new attitudes and behavior (Cooley, 1991).
Social Network
✓ A network is a web of weak social ties. Think of a network as a
“fuzzy” group containing people who come into occasional contact but
who lack a sense of boundaries and belonging. If we think of a group
as a “circle of friends,” then, we might describe a network as a “social
web” expanding outward, often reaching great distances and including
large numbers of people.
Formal Organizations
A century ago, most people lived in small groups of family, friends, and
neighbors. Today, our lives revolve more and more around formal
organizations, large secondary groups that are organized to achieve their
goals efficiently.
Formal organizations such as business corporation and government
agencies differ from families and neighborhoods. Their greater size makes
SocSc 1: Society and Culture
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Part 2 [WHAT IS SOCIETY?]
1. Utilitarian Organizations
✓ Just about everyone works for income belongs to a utilitarian
organization, one that pays people for their efforts. Large businesses,
for example, generate profits for their owners and income for their
employees.
✓ Joining utilitarian organizations is usually a matter of individual choice,
although, obviously, most people must join one or another utilitarian
organization to make a living.
2. Normative Organizations
✓ People join normative organizations not for income but to pursue some
goals which they think are morally worthwhile. Sometimes called
voluntary associations, these include community service groups (such
as PTA, the Lions Club, the League of Women Voters, and the Red
Cross), as well as political parties and religious organizations.
3. Coercive Organizations
✓ Coercive
organizations
have an
involuntary
membership.
That is,
people join
these
organizations
as a form of
punishment
(prisons) or treatment (psychiatric hospitals).
✓ Have special physical features, such as locked doors and barred
windows, and are supervised by security personnel. They isolate
people as “inmates” or “patients” for a period of time, seeking to
change radically attitudes and behavior. Total institutions have a great
role in transforming human being’s overall sense of self.
From differing vantage points, any particular organization may fall into
all of these categories. A psychiatric hospital, for example, serves as a
coercive organization for a patient, a utilitarian organization for a psychiatrist,
and a normative organization for a part-time hospital volunteer.
SocSc 1: Society and Culture
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Part 2 [WHAT IS SOCIETY?]
How?