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Product Development Models
Product Development Models
08)
250 2.5937424601 96.3858224
production units
Production
cost/unit
Sales Volume
Unit price
Sales revenue
Year 1 Year 2
Q2 Q3 Q4 Q1 Q2
$ (250.00) $ (250.00)
5000
$ (0.40)
$ (2,000.00)
5000
$ 0.80
$ 4,000.00
Year 2 Year 3
Q3 Q4 Q1 Q2 Q3 Q4
Year 4
Q1 Q2 Q3 Q4
Sales and
production volume Development cost $ (1,000.00)
Year 3 40000 Ramp up
Year 4 50000 Marketing
Year 5 40000 Production
Revenue
Discount 0.12
Cash flow $ (1,000.00)
$ (1,000.00)
$ (750.00)
$ (500.00) $ (500.00) $ (500.00) $ (500.00)
$ (3,400.00) $ (4,250.00) $ (3,400.00)
$ 5,400.00 $ 6,750.00 $ 5,400.00
Marketing
and support
cost $ 500,000.00
Unit
production
cost $ 75.00
Unit price $ 135.00
Sales and
production
volume
Year 3 40000
Year 4 50000
Year 5 40000
Discount 0.12
Development cost $ 1,000,000.00
Estimated
development time 9 months 1000
Pilot testing $ 200,000.00
Ramp-up $ 400,000.00
Mktg and support
cost $ 150,000.00 per year
Sales and
production volume 60000 per year
Unit production
cost $ 100.00
Unit price $ 170.00
Discount 8% per year
Sales and
production volume 15000
Discount per
quarter 2%
0 1 2 3 4
Year 1 Year 2
Q1 Q2 Q3 Q4 Q1
Development
Pilot testing
Ramp up
Marketing and
support
Development Developmen
cost $ 1,000,000.00 t
Estimated
development
time 9 months Pilot testing
Pilot testing $ 200,000.00 Ramp up
Marketing
Ramp-up $ 400,000.00 and support
Mktg and support Production
cost $ 150,000.00 per year and sales
Sales and
production
volume 60000 per year
Unit production
cost $ 100.00
Unit price $ 170.00
Discount 8% per year
0 1 2 3 4 5 6
Year 1 Year 2
Q1 Q2 Q3 Q4 Q1 Q2 Q3
7 8 9 10 11 12 13
2 Year 3 Year 4
Q4 Q1 Q2 Q3 Q4 Q1 Q2
14 15
Year 4
Q3 Q4