Evolution Of Gucci -

Guccio Gucci used his acquired knowledge from his days when he worked at the Savoy Hotel in
London where he was an employee. He closely observed the style and aura of wealthy guests
and when he returned to Italy, he started his own business designing and producing leather
products.
Gucci’s intricate work became a total success all over Europe. He started out with the
production of horse harnesses and jockey clothing and then went on to produce leather bags
and suitcases. The iconic Bamboo Bag created in 1947 is recognized even today as one of the
most prized brand identities. The company’s fame travelled to the US and in 1953 Gucci opened
his first boutique on Fifth Avenue, the high fashion street of New York. In the same year, Guccio
Gucci passed away and business declined rapidly. Gucci’s brand image was further tarnished
when numerous smaller firms began producing and selling low quality products with the Gucci
logo on them.
When Did Tom Ford Take Over at Gucci?

 The real change occurred in 1990, when a wildly talented young designer named Tom
Ford entered the picture. Initially, he oversaw Gucci's ready-to-wear collection, but
became the fashion house's Creative Director in 1994.
 To this day, Ford is considered to be the designer who truly revitalized Gucci,
incorporating hypersexual designs and campaign imagery. His Fall 1995 collection and
sleek, minimalist '90s designs were a massive commercial success, and celebrities like
Gwyneth Paltrow, Jennifer Lopez, and Madonna were all photographed wearing his
pieces on the red carpet.
 In 1999, the iconic ‘Jackie’ bag was relaunched with a few updates, quickly becoming
the new must-have item that year.
 The years following Tom Ford’s departure showed significant change for the company.
As noted by Business of Fashion, in 2006, Giannini was named Creative Director, and her
relaunch of the ‘Flora’ pattern — instead of focusing on the double-G logo — proved
massively successful.
 In 2008, Gucci aired its first-ever TV campaign for the Gucci-by-Gucci scent, which was
directed by David Lynch. The now-iconic Flora by Gucci fragrance was launched in 2009.
 Alessandro Michele
  Michele turned the luxury house into the printed, sequined, oversized-glasses-loving
vision that we know today. In 2017, the company announced its plans to go entirely fur-
free and has promised to reduce its environmental impact, including greenhouse gas
emissions, by 2025. In 2019, Gucci relaunched its makeup line, Gucci Beauty, and
introduced it first unisex fragrance, Mémoire d’Une Odeur. Most recently, Michele
announced in May 2020 that Gucci is embracing seasonless fashion and leaving the
structure of Fashion Week behind. It will also be cutting down on its shows, going from
five to just two per year.
The reason I can connect with this brand is because they are one of the industry’s best in class
digital performers, by leveraging digital storytelling, elevated ecommerce, and a constant drive
to experiment and innovate online. From digital gifting with split payments to AR-powered try-
on features on Snapchat and the Gucci App, the brand is constantly experimenting online.
Gucci also embraces genderless fashion and sustainable supply chain, two important values,
especially for the coveted younger generations of luxury shoppers like me. For example, Gucci
launched its first sustainable collection Off The Grid in mid-2020, and introduced eco-packaging.
Gucci's constant efforts towards sustainable fashion is commendable!

2. miu miu – evolution-

Miu Miu is a luxury Italian designer brand that has been continuously gaining the attention of
young women. The majority of the Miu Miu products are made in Italy, but they also have a
part that’s being made in Turkey. If you want to know some insights about Miu Miu brand,
you’re in the right place! Miu Miu is internationally famous thanks to its parent brand, Prada.

The first you should know about Miu Miu brand, that it was founded in 1992 by the famous
female Italian fashion designer, Miuccia Prada. The name, the Miu Miu brand identity is
originating from Miuccia Prada’s nickname. Now if we mentioned Miuccia Prada, you might be
asking if is Miu Miu a Prada brand, and the answer is yes. It’s a sister brand of Prada.

Miu Miu was born to create and establish a youthful, playful, more colorful, and affordable line
of clothing and accessories than the Prada line itself. For this reason, you can find trendy Prada
Miu Miu sunglasses, Miu Miu shoes that we adore, but also Miu Miu perfumes out there! The
target customers are fashion enthusiasts in their 20s and 30s. who are searching for a more
provocative style, yet at a high quality, and still restrainedly elegant.
In no more than 3 years after Miu Miu was created, the fame followed the little sister of Prada.
It gained a lot of international fame and support thanks to the image that the Miu Miu brand
started to spread. It highlights the feminine, non-conformist and rebellious feeling.

Miu Miu exists since 1995 now, it continues to evolve in the world of fashion by becoming a
favorite street style for youths. At Miu Miu, the biggest aim is to define a mixed vision of
modern feminity. This can be seen through their advertising campaigns as well, not only in the
collections.

Prada’s and Miu Miu’s marketing strategy is often applied to youths. They are also choosing
youth models for their ad campaigns, which is even more appealing to the target customers
that they have.

The style and motifs used in the collection have also played a big role to make a move around
potential customers. For example, the cat motif used by Miu Miu had attracted such a big
interest among the youths, as now is instantly recognized as the brand’s identification tag.

For me Miu Miu is Intentionally far from traditional aesthetic imagery, the brand conveys the essence of
an emancipated and conscious woman. Miu Miu’s strength fluctuates between naïf spirit and iridescent
subversion and it illustrates the most rebellious and seductive core of contemporary femininity.

3 Versace – evolution -
It was the ’90s. Supermodels and super labels dominated the fashion scene. There wasn’t anyone more
extravagant than Gianni Versace, who founded the flashy, bright, and rock ‘n’ roll luxury brand, Versace
in 1978. From actresses to rappers, everyone who wanted to be fabulous in the ’90s, wore Versace.

The designer’s murder in 1994, the subject of the miniseries The Assassination of
Gianni Versace: American Crime Story,which hit the airwaves on January 17, shook
the fashion world and devastated Gianni’s younger sister and muse, Donatella.
Two decades later, Donatella proved Versace is still as relevant as ever at Milan
Fashion Week, with a nod to her late brother’s vision. The show coincided with the
20-year anniversary of Gianni’s murder, but rather than focus on his brutal death,
Donatella used the show to pay tribute to her late brother’s life by resurrecting some
of his legendary collections like Warhol, Vogue, Icons, Animalia, and Butterflies.
Today, the iconic logo of Medusa’s face—seductive and powerful—remains a
passkey to a world of luxury and fantasy. The Versace siblings built a brand up from
nothing. From Gianni’s original vision, to Donatella’s persistence in a time of tragedy,
the brand remains fresh in the mercurial fashion world for two decades and amid a
harrowing crime story.
Few luxury fashion houses have stuck to its roots as much as Versace has. While fashion is
always anticipating future trends, Donatella has often chosen to reinterpret the old and
make them feel not quite new, but timeless. As fashion writer Plum Skyes once put it:
“Versace’s dresses are a triumph of modern taste and classic construction.”
It’s that winning combination that makes Versace’s designs maintain their allure years after
they first appeared on the catwalk, even after the world has shifted dramatically from the
era of hedonistic excess and glamour that defined Gianni’s heyday. They could dress the
supermodels of the past just as well as they do the celebrities of today. In other words,
they’re what one could rightly call “iconic”.

Versace and its daring dresses will

never go out of style