DHANANJAY WANARE

Mobile: +91-9163099185 | Email: emaildhananjay@gmail.com

WORK EXPERIENCE 8+ Y EARS

ITC LIMITED
INDIA
BRAND MANAGER, CHARMIS
Sep‘16 – Till date
 Leading brand restage for Charmis, an iconic Beauty Care brand ITC acquired to strengthen its foray into skincare
 Achieved 104% business growth; Capitalized winter opportunity with focused channel x market input mix
 Designed & executed digital led initiatives driving saliency in aware-non-users; delivered 10% user engagement
 Modernizing brand core to drive disruptive growth (packaging x positioning x portfolio x communication mix)
 Led concept, design-to-execution of winning pack design; new pack improves price perception by 13%
 Delivered winning first wave products; Launch ready product with 80% success probability (Nielsen BASES II)
 Designed long term growth plan; crafted restaged brand positioning & product x commercial innovation pacing
 FY 18-19: Leading 21-member cross functional team for GTM execution, trade strategy & activation plans
 Developing innovation pipeline to bridge portfolio gaps & expand franchise into new category/product adjacency
ASSOCIATE BRAND MANAGER, FIAMA
Jun‘15 – Aug’16
Brand Portfolio - Fiama Shower Gel (Range of unisex shower gels)
 Fastest growing brand in shower gel category; Driven 150% profitable growth YoY (4 times the category growth)
 Challenger brand: Jumped to #2 from #5; #1 shower gel brand in East India (8% share lead over competition)
 Led portfolio modernization with first-in-category product innovations based on strong category/consumer insight
 Created new news through limited edition crafted in partnership with leading fashion designer Masaba Gupta
 Digital led launch at Wills India Fashion Week; Reached 400 Mn consumers through earned PR
 Led concept-to-execution of digital led commercial innovations; achieved 6X business growth in ecommerce
 Achieved category leadership in top 3 Modern Trade accounts via innovative visibility & promoter advocacy
 Nyka Femina Beauty Award 2016: Fiama was voted best product by consumers in Shower Gel category

PROCTER & GAMBLE

SINGAPORE
ASSOCIATE BRAND MANAGER (REGIONAL), OLAY Jul‘13 – May’15
 Designed & executed holistic brand building strategy for $250 million Olay South East Asia business
 Led concept, design-to-execution of 3 TV commercials with copy effect index of 234 (highest in 4 years)
 Olay Total Effects: Designed & executed long term growth plan that led to revival of Olay's biggest franchise
 Achieved 117% profitable share growth and 9% trial increase for 2 consecutive years, FY 2013–15
 Olay Natural White: Designed & executed re-launch plan for whitening product range in 4 key ASEAN markets
 Developed differentiated product portfolio, meaningful proposition and targeted communication
 Olay Aquaction: Led digitally driven launch of Olay's premium hydration range in 4 key ASEAN markets
 11% increase in brand affinity with young personal-care shoppers; achieved 4% hydration category share
 Olay Cleansers: Designed long-term strategic vision, product architecture; potential to add $100 Mn in 5 years
 Olay Men: Led re-launch in 7 key ASEAN markets; Developed winning propositions based on strong insights
 Delivered profitable top-line share growth for $80 million India & Philippines beauty care business
 Olay India: Achieved 106% profitable share growth for FY 2013-14
 Olay Philippines: Achieved market leadership with 110% profitable share growth for FY 2013-14
 India & Philippines brand building: Led 34-member team for GTM execution, trade strategy & activation plans
 Designed innovation plans for India whitespace expansion & executed with business turnaround results
 Led 4 multinational agencies for commercial execution of communication strategy & digital marketing plans
 Led digitally-driven ‘prestige challenge’ initiative to strengthen Olay's 'Premium Mass' positioning
  Increased trials by 9% and achieved profitable business growth for Olay's 3 distinct sub brands
 ‘Your Best Beautiful’: Designed marketing campaign for Olay India & Philippines
 Designed campaign execution elements with base brand building focus and in-depth consumer understanding
ASSOCIATE BRAND MANAGER (REGIONAL INTERNSHIP), GILLETTE-OLD SPICE
Summer 2012
 ‘Soldier for Women’: designed & executed marketing campaign for Gillette India
 Bronze medal winner, Asian Marketing Effectiveness Awards ‘13 in ‘Best Use of Public Relations’ category
 Achieved 4 million+ hits in social media; garnered 12 million campaign pledges across the country
 Designed national relaunch strategy for Old Spice India; created marketing plan for 10% profitable growth
 Designed & executed marketing plan in 2 primary states and validated with results exceeding expectations

BMC SOFTWARE
INDIA
TEAM LEAD, PRODUCT INNOVATION LEAD July’08 –
June’11
 Led a $55 million product development initiative, was awarded a patent for service design
 Led team of 15 which received best team performance award among 20 global teams for 2 consecutive years
 Innovator award for new product ideation; led team of 15 to identify potential business worth $500+ million
 Selected among 6000 employees globally for 14-member new product innovation unit
 Awarded global operational excellence award: youngest & only employee selected by CEO among 6000
 Founder Member of Corporate Social Responsibility (CSR) initiative at BMC Software India, 2008

CREATIVE ACHIEVEMENTS
FILM-MAKING
 Assistant Director, Cinematographer, for Indian commercial film ‘Harishchandrachi Factory’
 India's official entry to Academy Awards (Oscars) in best foreign language film category, 2009
 Written & Directed ‘Fear’; featured at international film festival & National short film competitions

PROFESSIONAL THEATRE
 Best Director at International Theatre Festival, France; only play selected from India, 2012
 Best Script Writer – Won 5 championships for 8+ plays in various acclaimed theatre competitions, 2004-08
 Best Original Play – Winner at national theatre competition at IIM Lucknow, IIM Bangalore, IIM Calcutta, 2012
 Best Choreographer -UV light performance, matrix choreography, shadow dance and sand animation, 2005-07
 Founder & Creative head, ‘301 Production’, professional theatre production group of 45+ artists
 Director, actor, scriptwriter, sets-lights designer & choreographer in 20+ professional theatre plays
 Produced 5 professional theatre plays with 5 shows each; generated revenues worth INR 175,000

EDUCATION
INDIAN INSTITUTE OF MANAGEMENT, CALCUTTA (IIM C)
KOLKATA, INDIA
MBA (Post Graduate Programme in Management) 2011-2013
 CAT Score: 99.7 percentile; Obtained final admission offers from all 11 IIM's ( Indian Institute of Management)
 Awarded Indian govt. scholarship worth INR 1.25 million for overall excellence in management studies
 Events Head, Carpediem, International cultural fest(INR 3.5 million budget); led team of 45 to organize 40+ events

UNIVERSITY OF PUNE
PUNE, INDIA
BACHELOR OF ENGINEERING (IT)
2003-2008
 Awarded Best Outgoing Student of Year trophy for overall excellence in engineering, 2008
 Head, Finance Committee: INC, National technical symposium; led team of 65 students for 30+ events
 Cultural Secretary: Led team of 90 for organizing 3 cultural fests for 3 consecutive years, 2005-08
 Editor in Chief & Magazine Secretary, College Magazine, 5 poems & 2 articles published in 2007-08