A Project Report On Retail Industry in India

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1. 1.
Projectsformba.blogspot.com
PART- I
Projectsformba.blogspot.com 1
2. 2.
INTRODUCTION TO RETAIL INDUSTRY
Introduction of Indian Retail Industries:
Retail is India’s largest industry,
accounting for over 10 per cent of the
country’s GDP and around eight per cent of the employment. Retail industry
in India is at the crossroads. It has emerged
as one of the most dynamic and
fast paced industries with several players entering the market. But because of
the heavy initial investments required, break
even is difficult to achieve and
many of these players have not tasted success so far. However, the future is
promising; the market is growing, government
policies are becoming more
favorable and emerging technologies are facilitating operations. Retailing in
India is gradually inching its way toward becoming
the next boom industry.
The whole concept of shopping has altered in terms of format and consumer
buying behavior, ushering in a revolution in shopping in
India. Modern retail
has entered India as seen in
Sprawling shopping centers, multi-storied malls and huge complexes offer
shopping, entertainment and food
all under one roof. The Indian retailing
sector is at an inflexion point where the growth of organized retailing and
growth in the consumption by the Indian
population is going to take a higher
growth trajectory.
The Indian population is witnessing a significant change in its demographics.
A large young working
population with median age of 24 years, nuclear
families in urban areas, along with increasing working-women population
and emerging opportunities in the
services sector are going to be the key
growth drivers of the organized retail sector in India.
Retailing is the final step in the distribution of merchandise - the
last link in
the Supply Chain - connecting the bulk producers of commodities to the final
consumers. Retailing covers diverse products such as foot apparels,
consumer goods, financial services and leisure.
A retailer, typically, is someone who does not effect any significant change
in the product execs breaking the
bulk. He/ She are also the final stock point
who makes products or services available to the consumer whenever require.
3. 3.
Hence, the value proposition a retailer offers to a consumer is easy
availabilities of the desired product in the desired sizes at
the desired times.
In the developed countries, the retail industry has developed into a full-
fledged industry where more than three-fourths of the total retail
trade is
done by the organized sector. Huge retail chains like Wal-Mart, Carr four
Group, Sears, K-Mart, McDonalds, etc. have now replaced the individual
small stores. Large retail formats, with high quality ambiance and
courteous.
Retailing is the interface between the producer and the individual consumer
buying for personal consumption. This excludes direct interface between the
manufacturer and institutional buyers such as the government and other bulk
customers. A retailer is one who stocks the producer’s goods and is involved
in the act of selling it to the individual consumer, at a margin of profit. As
Such,
retailing is the last link that connects the individual consumer with the
manufacturing and distribution chain.
Retailing is more than selling goods:
Retailing
consists of the sale of goods or merchandise, from a fixed location
such as a department store or kiosk, in small or individual lots for direct
consumption by
the purchaser. Retailing is a well recognized business
function which compromises
making available desired product in the desired quantity at the desired
time.
This creates a time, place and form utility for the consumer. The success of
retailing is highly dependent on an efficient supply chain management. A
well-developed supply chain reduces wastages and transaction cost thereby
reducing the cost of inventories to be maintained by the producers and the
traders.
A reduction in the cost of inventory management leads to a reduction
in the final price to the consumer.
Retailing has been identified as a thrust area for
promotion of textiles,
processed foods, agricultural and horticultural produce. Retail Sector can be
divided into organized and unorganized sectors:
Unorganized Retail:
Unorganized retailing is characterized by a distorted real-estate market, poor
infrastructure and inefficient upstream processes, lack of
modern technology,
4. 4.
inadequate funding and absence of skilled manpower. Therefore, there is a
need to promote organized retailing.
Unorganized
Retail:
Unorganized retailing is characterized by a distorted real-estate market, poor
infrastructure and inefficient upstream processes, lack of modern
technology,
inadequate funding and absence of skilled manpower. Therefore, there is a
need to promote organized retailing.
Evaluation of Organized Retailing:
American mass retailing began in the late 1800s with Montgomery Ward
marketing its products through general merchandise mail order catalogs,
which was
very effective at that time for reaching a largely rural society.
In the 1940s, the population began its movement to the suburbs as the
economy shifted from an
agricultural base to an industrialized nation. The
first shopping center was opened, which would eventually be a significant
factor in the decline of downtown
Retailing in the 1960s and 70s. JC Penney
and Sears began their national mass retailing expansion, and the use of credit
cards as Major retail chains began.
The 1950s witnessed the reaffirmation of the traditional family. The first
planned mall and franchised food restaurant opened. As people continued to
flock to
the suburbs, the downtown areas began to decline. Larger suburban
malls were created and anchored by traditional downtown department store
merchants.
Freeways were expanded and the sales of private automobiles
grew, giving the consumer a wider accessible area in which to shop.
Discounters were born,
Korvetta being one of the firsts.
The 1960s witnessed the growth of enclosed shopping centers, with
department stores anchors and specialty retail chains. The
baby boomers
were teenagers at this point, leading to the growth of juniors-oriented stores
and vendors. Women became targets not just as mothers or wives as
they
entered the workforce and consumers became more demanding in their
expectation of quality and service.
5. 5.
In the 1970s, promotional pricing started to pick up the department stores as
off-price retailer emerged. The growth of retail
space slowed, as sales
increase came at the expense of competition, not of market growth. This
competitive market led to the under performance of several
retailers as gross
margins experienced downtown pressure from increased competition.
Retailers in large upscale markets recognized the time shortage created
by
dual-career families and began to offer more services to assist in saving time.
The 1980s witnessed the growth of off price retailing as a distinct, enduring
retail format. Retailers began to drop low profit lines. Acquisitions and
mergers were actively utilized as growth strategies, private brands were
redeveloped to
enhance uniqueness and margins and offshore sourcing was
developed to compensate for margins
Broadly the organized retail sector can be divided into two
segments, In-
Store Retailers, who operate fixed point-of-sale locations, located and
designed to attract a high volume of walk-in customers, and the non-store
retailers, who reach out to the customers at their homes or offices.
It was only in the year 2000 that the economists put a figure to it:
Rs.400,000crore (1crore =
10 million) which is expected to develop to
around Rs.800,000crore by the year 2005 – an annual increase of 20 per cent.
Retailing in India is unorganized
with poor supply chain management
perspective. According to a recent survey by some of the retail consulting
bodies, an overwhelming proportion of the
Rs.400,000crore retail markets
are UNORGANISED. In fact, only a Rs. 20,000crore segment of the market
is organized. As much as 96 per cent of the 5
million-plus outlets are smaller
than 500 square feet area. This means that India per capita retailing space is
about 2 square feet (compared to 16 square feet in
the United States). India's
per capita retailing space is thus the lowest in the world (source: KSA
Technopak (I) Pvt Ltd, the India operation of the US-based
Kurt Salmon
Associates).
Currently the retail landscape is filled with Supermarket chains with over
1000 outlets all over the country to increase to around
5000 by the 2005. The
success of a couple of hyper mart’s indicating the evolution of hypermarkets
in the country prominent among them is Giant, Metro, Big
Bazaar models.
While the average bill value at a supermarket is in the range of Rs.300 per
bill, the average bill amount at a Hypermarket is in the range of
Rs.750-1000, indicating that the model is in tune with the global models
where the average spend is increasing with the shopping experience.
6. 6.
Impact of Organized Retail:
Organized retailing is spreading and making its presence felt in different
parts of the country. The
trend in grocery retailing, however, has been
slightly different with a growth concentration in the South. Though there
were traditional family owned retail
chains in South India such as Nilgiri’s as
early as 1905, the retail revolution happened with the RPG group starting the
Food world chain of food retail outlets
in South India with focus on Chennai,
Hyderabad and Bangalore markets, preliminarily. The experiment has reaped
rich dividends and the group is now
foraying into other territories as well.
Owing to the success of Food world model of RPG group, several new
models such as Trinethra, Subhiksha, Margin
Free and others have made
their foray into this sector albeit at regional levels. Today the food retail
sector in India is about Rupees Ten Lakh Crores (USD 200
billions) of which
the organized food retail segment is about 1 per cent and increasing at a pace
of over 20% y-o-y. To be successful in food retailing in India
essentially
means to draw away shoppers from, the roadside hawkers and kirana stores
to supermarkets. This transition can be achieved to some extent through
pricing, so the success of a food retailer depends on how best he understands
and squeezes his supply chain. The other major factor is that of convenience
shopping which the supermarket has the edge over the traditional kirana
stores. On an average a supermarket stocks up to 5000 SKU’s against few
hundreds
stocked at an average kirana stores.
In the organized retail industry, the gestation periods are long, institutional
funding is difficult, and there is none or little
Government support. But the
belief among top retailer chains in the country is that the industry will see
large investments coming once the current ban on
foreign direct investment
is lifted. But that could be two-three years away. Food and grocery retailing
is a tough business in India with margins being very low,
and consumers not
dissatisfied with existing shops where they buy. For example,
The next-door grocery shopkeeper is smart and delivers good customer
service, though not value.
As of now, while Chennai has about five organized food and grocery retail
chains, other big cities such as Delhi, Bangalore, and
Mumbai average only
two-three such chains. Almost all food retail players have been region-
specific as far as geographical presence is concerned in the
country. To
illustrate with examples, the RPG Group's Food World, Nilgiris, Margin
Free, Giant, Varkey's and Subhiksha, all of which are more or less spread
in
the Southern region; Sabka Bazaar has a presence only in and around Delhi;
7. 7.
names such as Haiko and Radhakrishna Food land are Mumbai-centric;
while Adani is Ahmedabad-centric. Industry
topography in India is such that
spreading presence across cities is a tough call. As pointed out by many
experts, organized food and grocery retailing chains
going national requires
significant investments. Retailing within this sector is not just about the
front-end, but involves complex supply chain and logistics
issues as well.
The trend and mindset of the present retailer chains in India can be best
understood by studying Food World as an example, which came in first
in
the food and grocery retailing sector. The chain has no plans to venture
beyond the Southern region just yet. Current plans are to focus on the
Southern
markets and achieve saturation. The intention is that by 2005, they
could look at the other regions. Subhiksha, a Chennai based discount chain,
too wants to be
the principal store of purchase for at least 40 per cent of all
consumers living within 500-750 meters of the store, that is, within walking
distance. This makes
the point very clear that the strategy among most
existing retail chains of various formats is to completely saturate the markets
where they are already
established players and then move on to virtually
untouched areas where the challenge of sourcing resources and extending
their supply chain model to best
suit the size and expanse of the market
would be a challenging task.
It can be explained that the obstacles of looking at a pan-India model for
grocery are
several. Given the federal nature of the country, the weak
infrastructure and the major variances in eating habits in different parts of the
country, one will have
to replicate the retail administration costs for at least
each region and therefore the gestation period of the project becomes huge.
However, if a model is in
place where the upfront store revenues scale very
rapidly, then it is possible. Therefore, if one is to attempt a pan-Indian
grocery foray, it will have to be in the
hypermarket format with its attendant
investment numbers and risk profile.
If a close look is taken at the nature of the Indian Retail Markets, it can be
seen
that there is so much potential to extract from individual regions that
players are in no tearing hurry to spread out. Based on a recent study by a
renowned
government institution in India, in the six major metros, Delhi has
the highest per capita consumption of food and grocery, among
supermarkets. Chennai, “the
Mecca of retailing”, comes at fourth place. This
shows the high potential the sector presents. Chennai has some five
supermarket chains, and each of these is
doing well for themselves. So there
is enough scope to expand even in one single city in India.
8. 8.
Sabka Bazaar, a supermarket chain restricted to Delhi alone, is now
generating sales of about Rs.11 crore from its 19 stores
which best illustrates
the potential of each individual city. This explains the reason for delay in
intentions of retailers to spread far and wide.
Benefits of
Retailing:
Retailing is good for national economies where it has positive influence on
influence on inflation and product availability. It also creates fortunes for
its
owners and is a tremendous source of employment.
INDIA has been virtually the only developing country in the world that has
been extremely slow in
adopting this organized pattern of retailing.
• Better quality products
• Employment opportunities
• Better social infrastructure
• Enhanced foreign exchange
•
Benefit to tourism
• Better showcase for exports
• Better realization of taxes
9. 9.
Indian Retail Scenario:
Retailers in India have to experiment with formats maintaining
scalability in terms of segments, along
with deepening penetration levels.
Traditionally Indian Retail can be traced back from Weekly Markets, Melas,
and Village Fairs in Small towns and villages
to Kirana stores, PDS outlets,
Khaki Bhandaar, co-operative stores in Urban cities. The wave of retail
began with various textile manufactures like Bombay
Dyeing, Raymond’s, S
Kumar’s, and Grasim foraying into selling the product through their outlets
and competition among FMCG players driving the forces
towards retailing.
The evolution of retailing lead to an emergence of various formats like
Shopping malls, Super-marts, Hyper-marts, Departmental Stores,
Apparel
Stores, etc. catering to majority all sectors of society providing the all-
important 3Vs – Value, Variety and Volume.
India is the country having the
most unorganized retail market. Traditionally
it is a Family’s livelihood, with their shop in the front and house at the back,
while they run the Retail business.
More than 99% retailers function in less
than 500 square feet of shopping space. Global retail consultants KSA
Technopak, have estimated that organized
retailing in India is expected to
touch Rs 35,000 crore in the year 2005-06. The Indian retail sector is
estimated at around Rs900,000 crore, of which the
organized sector accounts
for a Mere 2 per cent indicating a huge potential market opportunity that is
lying in the waiting for the consumer-savvy organized
retailer .Purchasing
power of Indian urban consumer is growing and branded merchandise in
categories like Apparels, Cosmetics, Shoes, Watches, Beverages,
Food and
even Jewellery, are slowly becoming lifestyle products that are widely
accepted by the urban Indian consumer. Indian retailers need to advantage of
this growth and aiming to grow, diversify and introduce new formats have to
pay more attention to the brand building process. The emphasis here is on
retail
as a brand rather than retailers selling brands.
The focus should be on branding the retail business itself. In their
preparation to face Fierce competitive
pressure, Indian retailers must come to
recognize the value of building their own stores as brands to reinforce their
marketing positioning, to communicate
quality as well as value for money.
Sustainable competitive advantage will be depended on translating core
values combining products, image and reputation
into a coherent retail brand
strategy.
Growth of Organized Retail in Indian Cities:
10. 10.
Organized Share of retail sector is expected to increase to 8-9 percent in
2010-11 from 6 percent in 2008.
The Retail sector
contributes to around 36 percent of GDP in India and is
largest employment generator. The sector is dominated by small-scattered
unorganized regional
players, large players contributing to meager 10
percent of the total pie. Organized retail is at its nascent phase wherein the
large organized retail groups are
having aggressive expansion plans to
penetrate the Metros and Tier I cities and establish themselves amongst rural
masses of Tier I and Tier II cities.
There
lies a challenge for retailers to experiment with new value
formats along with developing customer loyalties. Since there will be
demographic shift in
population growth, urbanization and migration due to
transition in urban household growth and income distribution. The total retail
market in the top 67 cities
in India in 2006 was Rs. 2.55 trillion, which is
expected to increase to Rs. 3.91 trillion in 2011.
American mass retailing began in the late 1800s with
Montgomery Ward
marketing its products through general merchandise mail order catalogs,
which was very effective at that time for reaching a largely rural
society.
In the 1940s, the population began its movement to the suburbs as the
economy shifted from an agricultural base to an industrialized nation. The
first
shopping center was opened, which would eventually be a significant
factor in the decline of downtown Retailing in the 1960s and 70s. JC Penney
and Sears
began their national mass retailing expansion, and the use of credit
cards as Major retail chains began.
The 1950s witnessed the reaffirmation of the traditional
family. The first
planned mall and franchised food restaurant opened. As people continued to
flock to the suburbs, the downtown areas began to decline.
Larger suburban
malls were created and anchored by traditional downtown department store
merchants. Freeways were expanded and the sales of private
automobiles
grew, giving the consumer a wider accessible area in which to shop.
The 1960s witnessed the growth of enclosed shopping centers, with
department stores anchors and specialty retail chains. The baby boomers
were teenagers at this point, leading to the growth of juniors-oriented stores
and
vendors. Women became targets not just as mothers or wives as they
11. 11.
entered the workforce and consumers became more demanding in their
expectation of quality and service.
According to
CRISIL, around 87 percent of the retail opportunity comes
from top 25 cities compromising Metro Delhi, Mumbai, Calcutta, Mini
Metros Hyderabad,
Chennai, Bangalore, Mini Metros Ahmedabad and Pune,
Tier I cities of Kanpur , Nagpur, Surat and Ludhiana, Tier II cities
Coimbatore, Chandigarh,
Lucknow, Kochi, Jaipur and Tier III cities
Vadodara, Vizag, Indore, Vijaywada, Thiruvananthpuram, Bhopal, Nashik
and Madurai.
Organized retail has been
established in Metros and Tier 1 cities, other
cities having negligible level of penetration.
Old Retail Formats:
O Kiranas:
These are food and non-food
neighborhood counter stores, also called ‘mom
and pop stores’ in western countries. These are big chunks forming the
segregated and unorganized retail
segment. These are family-owned and- run
retail-outlets picking the goods from wholesalers totaling to around 12
million stores across India.
m Mandis:
These are the largest chunk of unorganized retail catering to urban and rural
masses. Mandis are physically located at different regions to enhance
convenient
shopping. The sellers bring across various products like eatables,
vegetables and fruits, pulses, cereals, spices etc. The most prominent of them
are sabzi
mandis found in most of the localities across India.
a Village Haats:
This form is operating in rural areas where buyers and sellers gather once in
a week or
month from nearby villages and small towns to cater their
12. 12.
livelihood and leisure needs. These haats are a source of entertainment and
socialization among rural masses.
s Push Cart
Vendors:
The are categories of vendors roaming from door to door in various localities
selling fruits, vegetables, and other eatables, from which mostly
housewives
makes purchases that too on credit.
Upcoming Retail Formats
Modern Formats Area (sq. ft) Points of Differentiation
Shopping Malls 60,000-
7,00,000 Multi-format, multi-product,
multi-brands &
Catering lifestyle needs.
Hyper marts 50,000-70,000 Multi-verticals.
Super marts 5,000-10,000 Single
vertical.
Departmental 20,000-50,000 Single Vertical.
Stores
Apparel Stores 20,000-25,000 Multi-branded single verticals,
focusing on
high-end customers.
Specialty format 2,000-5,000 Multi-branded, single vertical on
specific needs of customers.
Exclusive formats 500-5,000 Owned/Franchised single
product.
13. 13.
COMPANY PROFILE
Introduction of Vishal Retail Ltd.:
Vishal Retail Ltd, a leading player in the Indian retail industry, is a
pioneer
in discount retailing and is focused on tier II and III cities in the country. It
has a strong presence in manufacturing and retailing of readymade
garments
(apparels); retailing of non-apparels and a large variety of FMCG products.
The company has pan-India presence with 108 mid-sized hypermarket
format stores as on April 28, 2008 covering about 2.3mn sq ft retail space
area. Vishal is supported by strong manufacturing set-up in Gurgaon,
Dehradun and
Manesar with a capacity of 5,000 garment pieces per day in
each unit. It also has 29 warehouses located in 8 key cities in India covering
over 1.1mn sq ft area.
Vishal started as a humble one store enterprise in 1986 in Kolkata (erstwhile,
Calcutta) is today a conglomerate encompassing 117 showrooms in 75
cities / 20
states. India’s first hyper-market has also been opened for the
Indian consumer by Vishal. Situated in the national capital Delhi this store
boasts of the singe
largest collection of goods and commodities sold under
one roof in India
The group had a turnover of Rs. 1463.12 million for fiscal 2005, under the
dynamic
leadership of Mr. Ram Chandra Agarwal. The group had of
turnover Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for
fiscal 2007.
The group’s
prime focus is on retailing. The Vishal stores offer affordable
family fashion at prices to suit every pocket.
The group’s philosophy is integration and towards
this end has initiated
backward integration in the field of high fashion by setting up a state of the
art manufacturing facility to support its retail endeavors.
14. 14.
Company Background:
Vishal Retail was incorporated on July 23, 2001 as Vishal Retail Private
Limited as a retailer of
ready-made apparels in Kolkata in 2001. The
company has acquired the business of 'M/s The Vishal Garments' and 'M/s
Vishal Garments' in 2001. In 2003,
the company has acquired the
manufacturing facilities from Vishal Fashions Private Limited and M/s
Vishal Apparels.
Vishal is one of fastest growing
retailing groups in India. Its outlets cater to
almost all price ranges. The showrooms have over 70,000 products range
which fulfills all your household needs,
and can be catered to under one roof.
It is covering about 2059292 lac sq. ft. in 18 states across India. Each store
gives you international quality goods and
prices hard to match. The cost
benefits that are derived from the large central purchase of goods and
services are passed on to the consumer.
Mr. Ramchandra
Agarwal Mrs. Uma Agarwal
Investment Rational:
15. 15.
Vishal Retail sells ready-made apparels (including its own
brands) and wide range of household merchandise and other
consumer goods such as footwear, toys, watches, toiletries, grocery items,
sports items, crockery, gift and novelties.
Vishal is value Retail Company catering to
middle and lower
middle income groups.
As Apparel segment contributes 63 percent; it has plans to
focus more on FMCG.
To reduce cost, Vishal does in-
house production of apparels,
Procurement of goods directly procurement of goods from the
small and medium size vendors and manufacturers.
Efficient
Logistics and distribution system along with
customized product mix at stores depending on the regional
customer behavior and preferences.
Plans of
penetrating deeper into Tier 1 and Tier 2 cities to bank upon early
mover advantage, where organized retail is yet to make a significant mark,
which will help
establish and build customer loyalty prior to other players.
Higher margins of around 5-6 percent in private labels which account for 10
percent of sales in
FY07.
Future Prospective:
Vishal Retail Ltd has declared that the company has opened four new
Showrooms at different localities.
The company has opened a
store at Shree Ram Palace, Main Delhi Road,
Meerut. This is the company’s second store in Meerut spreading across an
area of 3,600 Sq. ft. (Approx).
The
company opened a store at Nauchandi Garh Road, Meerut commonly
called Dreemz, Opp. Samrat Heavens, Meerut. This is the company’s third
store in
Meerut covering up an area of 12,000 Sq. ft.
The company has opened a showroom at Enclave, Near BSNL Office,
Ranipur More, Haridwar. This is the
company’s first store in Haridwar
spreading across an area of 9,545 Sq. ft. (Approx).
The company opened its store at Arcade, Plot No. 56-58, Dumas Road,
Piplad, Surat. This is company’s second store in Surat spreading across an
area of 38,000 Sq. Ft (Approx).
16. 16.
Vishal Retail Limited is an India-based retail company. It was established in
1986. It was formerly called Vishal Retail
Private Limited and changed its
name to Vishal Retail Limited in 2006.
The company is based in New Delhi, India.
As of August 8, 2007, the company
operated 53 retail stores, including two
stores that are operated by its franchisees. It sells readymade clothes, and a
variety of household merchandise and other
consumer goods, including toys,
footwear, toiletries, sports items, watches, grocery items, crockery, novelties
and gifts.
Today, the stock is hovering around Rs
724 on the Bombay Stock Exchange.
Vishal Retail has seen a 52-week high of 812 and low of Rs 423.
17. 17.
Factors Affecting Retailing in India:
Various factors affect retailing in India. However, if one were to Single out
the single
biggest different in the development of organized retailing in
India, it would undoubtly be the cost of real estate. The high cost of real
estate in India, in spite
of the fact that the per capital income is one of the
lowest in the world, makes the country a land of contradictions. In fact so
exorbitant is the cost of property
in almost every town of India that it makes
the very concept of organized retailing nonviable. Obsolete rental laws have
compounded the situation even further
and unless immediate and serious
steps are initiated in this direction it would be fairly long before the benefits
of this concept reach the public at large.
The
rampant corruption &poor implantations of taxation laws also permit a
majority of the unorganized retail fraternity with substantially large turnover
to avoid
paying full taxes.
There are no single factors but numerous factors which have prevented
organized retailing from taking off as it should have in India. Some
of the
leading factors that have restricted this growth are as follows.
• High real estate costs
• Obsolete rental laws
• Lack of finance options
• High interest
costs
• Unplanned cities
• Rampant corruption
• Exorbitant electricity costs
18. 18.
VISION 2010:
The past 2-3 years have seen a number of developments in the retailing
business in India. The entries of
corporate houses like RPG, Tatas and
Piramals have increased the capital availability in the market. Bigger players
like Shoppers Stop are in a position to take
advantage of their sizes in
dealing with the manufacturers. Despite a slowdown in the economy,
customer queues at the stores are not decreasing. Retail sector
is bound to
grow in the coming years. But how much and in what direction are the
questions that need to be evaluated. Various agencies have made different
estimates of the size of organized market in 2010. The one thing in common
amongst these estimates is that the Indian organized Retailing industry will
be
very big in 2010. The status of the industry will depend a lot on external
factors like Government regulations and real estate prices, besides activities
of the
retailers and demands of the customers. Based on our analysis of
present trends, and development of retailing elsewhere, we present our
perspectives and
snapshots of organized retailing, as it would exit in 2010.
19. 19.
MAJOR COMPETITORS OF VISHAL MEGAMART
Major Players of Retailing in India:
Retailer Current Format New
Formats. Experimenting With
Shoppers' Department Store Quasi-mall
Stop
Ebony Department Store Quasi-mall, smaller outlets, adding food
retail
Crossword
Large bookstore Corner shops
Pyramid Department Store Quasi-mall, food retail
Pantaloon Own brand store Hypermarket
Subhiksha Supermarket
Considering moving to self service
Vitan Supermarket Suburban discount store
Food Food supermarket Hypermarket, Food world express
world
Globus
Department Store Small fashion stores
Bombay Aggregation of Kiranas
Bazaar
E-food Aggregation of Kiranas
mart
Metro Cash and carry
20. 20.
Major Competitors of Vishal Megamart in
Lucknow City:
1. BIG-BAZAR
Type Subsidiary of Pantaloon Group
Founded
2001
Headquarters Mumbai, India
Industry Retail
Parent Pantaloon Group
Owner Kishore Biyani
Slogan Is se sasta aur accha kahi nahin
Big Bazaar is a chain
of shopping malls in India currently with 29 outlets,
owned by the Pantaloon Group. It works on same the economy model as
Wal-Mart and has had
considerable success in many Indian cities and small
towns. The idea was pioneered by entrepreneur Kishore Biyani, the head of
Pantaloon Retail India Ltd.
COMPANY PROFILE OF BIG-BAZAR:
Pantaloon Retail (India) Limited, is India's leading retail company with
presence across multiple lines of businesses.
The company owns and
manages multiple retail formats that cater to a wide cross-section of the
Indian society and is able to capture almost the entire
consumption basket of
the Indian consumer. Headquartered in Mumbai ( Bombay), the company
operates through 4 million square feet of retail space, has
over 140 stores
across 32 cities in India and employs over 14,000 people. The company
registered a turnover of Rs 2019 crore for FY 2005-06.
Pantaloon
Retail forayed into modern retail in 1997 with the launching of
fashion retail chain, Pantaloons in Kolkata. In 2001, it launched Big Bazaar,
a hypermarket
chain that combines the look and feel of Indian bazaars, with
aspects of modern retail, like choice, convenience and hygiene. This was
followed by Food
Bazaar, food and grocery chain and launch Central, a first
of its kind seamless mall located in the heart of major Indian cities. Some of
it's other formats
include, Collection i (home improvement products), E-
Zone (consumer electronics), Depot (books, music, gifts and stationary), aLL
(fashion apparel for plus-
size individuals), Shoe Factory (footwear) and Blue
Sky (fashion accessories). It has recently launched its etailing venture,
21. 21.
The group's subsidiary companies include, Home Solutions Retail India Ltd,
Pantaloon Industries Ltd, Galaxy Entertainment
and Indus League Clothing.
The group also has joint venture companies with a number of partners
including French retailer Etam group, Lee Cooper, Manipal
Healthcare,
Talwalkar's, Gini & Jony and Liberty Shoes. Planet Retail, a group company
owns the franchisee of international brands like Marks & Spencer,
Debenhams, Next and Guess in India.
Pantaloon Retail (India) Limited, is India's leading retail company with
presence across multiple lines of businesses.
The company owns and
manages multiple retail formats that cater to a wide cross-section of the
Indian society and is able to capture almost the entire
consumption basket of
the Indian consumer. Headquartered in Mumbai ( Bombay), the company
operates through 4 million square feet of retail space, has
over 140 stores
across 32 cities in India and employs over 14,000 people. The company
registered a turnover of Rs 2019 crore for FY 2005-06.
Pantaloon
Retail forayed into modern retail in 1997 with the launching of
fashion retail chain, Pantaloons in Kolkata. In 2001, it launched Big Bazaar,
a hypermarket
chain that combines the look and feel of Indian bazaars, with
aspects of modern retail, like choice, convenience and hygiene. This was
followed by Food
Bazaar, food and grocery chain and launch Central, a first
of its kind seamless mall located in the heart of major Indian cities. Some of
it's other formats
include, Collection i (home improvement products), E-
Zone (consumer electronics), Depot (books, music, gifts and stationary), aLL
(fashion apparel for plus-
size individuals), Shoe Factory (footwear) and Blue
Sky (fashion accessories). It has recently launched its retailing venture,
The group's subsidiary companies
include, Home Solutions Retail India Ltd,
Pantaloon Industries Ltd, Galaxy Entertainment and Indus League Clothing.
The group also has joint venture
companies with a number of partners
including French retailer Etam group, Lee Cooper, Manipal Healthcare,
Talwalkar's, Gini & Jony and Liberty Shoes.
Planet Retail, a group company
owns the franchisee of international brands like Marks & Spencer,
Debenhams, Next and Guess in India.
Big Bazaar is not just
another hypermarket. It caters to every need of your
family. Where Big Bazaar scores over other stores is its value for money
proposition for the Indian
customers. At Big Bazaar, you will definitely get
the best products at the best prices -- that’s what we guarantee. With the ever
increasing array of private
labels, it has opened the doors into the world of
fashion and general merchandise including home furnishings, utensils,
crockery, cutlery, sports goods and
much more at prices that will surprise
22. 22.
you. And this is just the beginning. Big Bazaar plans to add much more to
complete your shopping experience.
BIG
BAZAAR WHOLESALE CLUB:
The Big Bazaar Wholesale Club brings to you an opportunity to save in bulk
as you buy in bulk. In line with the Big Bazaar
tradition of providing best
deals at best prices, the Big Bazaar Wholesale Club provides you bulk deals
at wholesale prices.
An extension of Big Bazaar, the
Big Bazaar Wholesale Club offers multi-
packs and bulk packs of a select range of merchandise at wholesale prices.
The merchandise categories range from
Food & FMCG to Home Linen and
many more. You will not find any merchandise being sold loose/single unit
(except fresh) at a Big Bazaar Wholesale Club.
A typical Big Bazaar Wholesale Club is located adjacent to a Big Bazaar in
the form of a separate section. The look and feel of a wholesale market is
evident
in the stores from the stacking styles and use of a lot of hand written
signages by chalks on black slates.
Taking care of your savings, the Big Bazaar
Wholesale Club will ensure that
the more you buy, the more you save. If you enjoy shopping at wholesale
markets for your entire family, or you have a huge
circle of friends who
would like to get together for their monthly shopping needs or if you are a
retailer looking for wholesale offers then the Big Bazaar
Wholesale Club is
the place to shop at.
To shop at the Big Bazaar Wholesale Club, you just need to enroll yourself
as a member of the club. If you possess an
Anmol card or an ICICI-Big
Bazaar card then you are automatically enrolled as a member of the Big
Bazaar Wholesale Club.
So buy more as you save more
or save more as you buy more at the Big
Bazaar Wholesale Club.
23. 23.
Sales Promotion Strategies By Big Bazaar:
The greatest opportunity for new business is always the existing customer
base.
Big Bazaar totally focuses on this policy.
Using creative and innovative customer communication is far more likely to
be remembered than the "same old
stuff" everyone does.
One of your products/services? Making sure they are aware of your full
range of capabilities can be a simple way to get new orders.
Even the most dedicated sales person may not call at the appropriate time. A
planned approach to customer communication will be most effective.
Customers
like to be appreciated, its human nature. So look carefully at how
you can motivate your customers and build their trust.If you are not
promoting your products
or services you can be sure your competitors are.
Look at things you can leverage to generate customer interest and buying
decisions
2-FUTURE BAZAAR :
FUTURE BAZAAR is owned and operated by Future Bazaar India Ltd., a
subsidiary of Pantaloon Retail (India) Limited.
As part of India’s largest retail
chain, we enjoy the benefits of buying in bulk
for the entire group and keep our margins low, so you get a great range of
products at great prices. We pass these
benefits on to you, so our prices are
the lowest we can make – every day.
About our parent company:
Pantaloon Retail (India) Limited led by Kishore Biyani
is the country's
largest retailer. It owns and operates multiple retail formats including
Pantaloons, Big Bazaar, Food Bazaar, Central, E-Zone, Fashion Station,
Depot and many others. Headquartered in Mumbai, Pantaloon Retail is listed
on BSE and NSE with a turnover of Rs 2,018 crores
Pantaloon Retail was
selected as the Best of Best Retailers in Asia by Retail
Asia-Pacific Big Bazaar was awarded the CNBC-Awaaz Consumer Awards
in 2006 and the Readers'
Digest Platinum Brand Award 2006.
The Future Bazaar promise
Manufacturer’s warranties on all products
24. 24.
Future Bazaar sells only original products from authorized dealers; so all
applicable products carry the original
manufacturer’s warranty. To service
any product purchased at Future Bazaar, please visit the authorized service
center of the manufacturer. The invoice
accompanying the product is your
warranty document, so please preserve it.
Guaranteed Delivery:
We guarantee to deliver the exact product you selected,
without defects. In
case you have received a different product, or if the product was damaged in
transit, please contact us within the stipulated time period and
we will ensure
that we replace it or refund you for it.
Please note that delivery times vary according to products. Although we
deliver goods within the
committed time period, but there could be
occasional delays. We will contact you, in case deliveries are expected to get
delayed.
Real Customer Support:
Our
customer support is manned by real employees, not computers or
contract call centre personnel. Be assured that when you call us that you are
talking to
someone who can take decisions and resolve your problems.
Secure Payments:
We are committed to ensuring that no payment misuse happens, so we work
with banks and payment gateways to ensure that your information is
protected. Payments are protected both by us and by the policies of your
bank, and the
chances of fraud in these channels are actually very low.
FutureBazaar openly publishes its office addresses and is part of India’s
largest retail company with a
presence all over India – so you know how to
contact us in person, if required.
25. 25.
Product range of Big Bazaar:
1-Apparel and Accessories for Men, Women and Children
2-Baby Accessories
3-Cosmetics.
4-
Crockery.
5-Dress Materials Suiting & Shirting.
6-Electrical Accessories.
7-Electronics.
8-Footwear Toys.
9-Home Textiles.
10-Home Needs.
11-Household
Appliances.
12-Household Plastics.
13Hardware.
14-Home Decor Luggage.
15-Linens.
16-Sarees.
17-Stationery.
18-Utensils & Utilities.
26. 26.
2. SHOPPERS’ STOP:
The foundation of Shoppers' Stop was laid on October 27, 1991 by the K.
Raheja Corp. group of
companies. Being amongst India's biggest hospitality
and real estate players, the Group crossed yet another milestone with its
lifestyle venture - Shoppers'
Stop.
From its inception, Shoppers' Stop has progressed from being a single brand
shop to becoming a Fashion & Lifestyle store for the family. Today,
Shoppers' Stop is a household name, known for its superior quality products,
services and above all, for providing a complete shopping experience.
With an
immense amount of expertise and credibility, Shoppers’ Stop has
become the highest benchmark for the Indian retail industry. In fact, the
company’s
continuing expansion plans aim to help Shoppers’ Stop meet the
challenges of the retail industry in an even better manner than it does today.
Vision & Values
Of Shoppers’ Stop
Vision
To be a global retailer in India and maintain its No. 1 position in the Indian
market in the Department Store category.
Values
The
following are the values that help us in achieving our mission and
vision:
•
We shall not take what is not ours.
•
The Obligation to dissent (against a viewpoint
that is not acceptable).
•
We shall have an environment conducive to openness.
•
We shall believe in innovation.
•
We shall have an environment conducive to
development.
27. 27.
•
We shall have the willingness to apologise and/or forgive.
•
We shall respect our customers' rights.
•
The value of trust
• We
shall be fai
Milestones-
Year & Events:
1991 Launched first Shoppers’ Stop store selling men’s wear at Andheri
(Mumbai)
1992 Ladies apparel section added
Children and non - apparel accessories
sections added
Disney carnival organized, with official Disney characters (Mickey,
Minnie, Donald and Goofy)
participating, In House Retail Management
Trainee Programme started
1994 First Citizens Loyalty programme launched
1995 Second store opened
(Bangalore)
1996 Festival of Britain celebrated in association with the Commercial
Department of the British Consulate
1997 Shopper’s Stop as a body
corporate was incorporated on June 16.
Festival of Indian tradition and culture, ‘Parikrama’, launched Co-branded
credit card launched for FCC members in
partnership with HSBC.
1998 Third store opened (Hyderabad), the then largest with 72,287 sq. ft of
retail area SSL co-opted as India’s only member to the
Intercontinental
Group of Department Stores (IDGS)
1999 Implemented JDA Retail ERP (a global leader in retail ERP packages)
Fourth and Fifth stores
launched (Jaipur & Delhi)
2000 Sixth & Seventh stores opened (Chennai & Chembur,Mumbai) Placed
equity with external investors to raise Rs 600 mn
Acquired Crossword, one of India’s leading book retailing chain, from
28. 28.
India Book House in partnership with ICICI Trusteeship Services Limited
(A/c ICICI Emerging Sectors Fund)
2001
Implemented Warehousing Module of JDA, Auto Replenishment and
Auto Purchase Order system and business to business connectivity
Eight and Ninth store
launched (Pune & Bandra, Mumbai)
Profit Linked Reward System (PLRS) introduced for all employees
2002 Tenth store opened (Kandivali, Mumbai)
2003
Received various industry awards from CMAI (including Best
Retailer of the Year) and from Nasscom (Best IT Practice in Retail
Category)
Signed Austin
Reed licence for men’s outerwear for India exclusively.
Three stores launched taking the total number of stores to 13 (Mulund,
Mumbai, Gurgaon and
Kolkata)
2004 Fourteenth, fifteenth and sixteenth stores launched in February 2004
(Malad, Mumbai), June 2004 (Salt Lake City, Kolkatta) and October 2004
(Bangeratta Bangalore) respectively taking total retail area to 752,848 sq ft.
Received Superbrand status for 2003 and 2004
Received Images Retail award for
the “Most favoured retail destination of
the year” – September, 2004.
Received the “Organization With Innovative HR Practices” award at the
HR Excellence
Awards organized by Mid - Day, Big Break & Daks –
November 2004.
Received Top retailer 2004 India Bronze award given by Retail Asia-
Pacific Top 500
awards.
2005 Seventeenth store launched in April 2005 at Nucleus Mall, Pune.
Eighteenth and Nineteenth stores launched in May 2005 at Dynamix Mall,
Juhu Mumbai and at Bangalore.
The Company makes an Initial Public Offer of 69,46,033 Equity Shares of
Rs.10 each at a premium of Rs.228 per share
aggregating to Rs. 1653.16
million. The issue received overwhelming response with a subscription of
more than 17 times.
Twentieth Store launched at ‘Shipra
Mall’, Ghaziabad, in June 2005.
The Company acquired balance 49% of the Equity Share Capital of
Crossword Bookstores Limited from ICICI Emerging
Sectors Fund, making
Crossword its Wholly Owned Subsidiary Company.
29. 29.
2006 Launch of BRIO at Bangalore. BRIO is a stylish, new world of
gourmet coffee, specialty tea and delectable European
bistro fare which
promises to offer something which all the coffee connoisseurs across the
country have never experienced before
Launch of mothercare at the
Juhu & Bandra Stores. ‘mothercare’ is the
leading specialist retailer for mothers-to-be and parents of young children,
offering the widest range of clothing,
hardware and toys for the pre-school
child, in the UK internationally.
Launch of HyperCITY at Mumbai. We made a foray into food and general
merchandise
retailing through Hypercity, our 124,000 sq. ft hypermarket.
The product offering includes fresh fruits and vegetables, groceries,
apparels, electronic
appliances etc – all under one roof.
Shoppers Stop Limited is appointed as “Master Franchisee” of Crossword
Bookstores Limited for conducting the business
of retail book stores under
the trademark “Crossword” at all existing stores (Crossword Owned Stores)
wherever permissible and excluding stores which are
operated by
Crossword’s existing franchisees.
Launch of the second HomeStop at Malad, Mumbai. The store is approx.
49,000 sq. ft. on a single floor with
displays of bedrooms, living rooms, a
modular kitchen and centre podium to exhibit lifestyle displays in a live
atmosphere. The store has an array of brands in
kitchenware and bed linen
from India and abroad.
Launch of our first store in the city of Nawabs, Lucknow. Measuring
approx. 53,000 sq. ft. spread over three
floors, it is the anchor store of the
E-City Fun Republic Mall at Gomti Nagar.
2007 Shopper’s Stop Limited has forays into airport retailing through a joint
venture with The Nuance Group AG of Switzerland, which is the world’s
leading airport retailer. The company bags concessions for retail operations
at the
Terminal 1B – Departure of the Mumbai Domestic Airport and the
Greenfield Bangalore International Airport for both domestic and
international terminals.
Shopper’s Stop Ltd. and Hypercity Retail India Pvt Ltd. sign a Memorandum
of Understanding to enter into a franchise arrangement for the ARGOS
formats
of catalogue and internet retailing, with Home Retail
Corporate Governance:
The Company remains committed to the concept of good Corporate
Governance
practices in all its activities to ensure the ultimate goal of
30. 30.
making the Company a value driven organization.
Its philosophy on the code of Corporate Governance is:
• To ensure
adequate control systems to enable the Board to efficiently
conduct the business and discharge its responsibilities to shareholders.
• To ensure that the decision
making process is fair and transparent.
• To ensure fullest involvement and commitment of the management for
maximization of shareholders value.
• To
imbibe the corporate values in the employees and encourage them
in their conduct.
• To ensure the Company follows the globally recognized corporate
governance practices.
The Board of Directors consists of seven Non Executive Directors and two
Executive Director viz; Managing Director & Executive
Director & CEO of
the Company. All key decisions are taken only after detailed deliberations
and discussions by the Board. The Board acts with autonomy
and
independence in exercising strategic decision making process and
discharging its fiduciary responsibilities.
The Board members are presented with all the
relevant information on vital
matters affecting the working of the Company as well as those which require
deliberations at the highest level. It is ensured that
the information, as
required under Annexure I to the provisions of Clause 49 of the Listing
Agreement is being made available to the Board Members.
The size
and composition of the Board conforms to the requirements of the
Corporate Governance norms as stipulated under the provisions of the
Listing Agreement
entered into with the Stock Exchanges.
The Audit Committee consists of only non-executive directors, with the
majority being independent directors. Terms of
Reference of the Audit
Committee are as per Section 292A of the Companies Act, 1956 and the
guidelines as set out in the listing agreement entered with the
Stock
Exchanges.
As per the recommendation of the Compensation /Remuneration Committee,
the Board and the shareholders approves the remuneration
payable to the
Managing Director & Executive Director & CEO of the Company. The
Committee also formulates the Employee Stock Option Plans (ESOP).
BRAND DIRECTORY OF SHOPPER’S STOP
31. 31.
Men’s:
• Austin Reed
• Van Heusen
• Arrow
• Louis Philippe
• Indigo Nation
• Scullers
• Zodiac
• Excallibur
• Allen Solly
•
Black Berry’s
• Shapes
• Easies
• Park Avenue
• VF
• Stop
• Satya paul
• Givo
• Theme
• Giovani
• Life
• Fried Water
• Mufti
• Tuscan Verve
• Weekender
•
Tantra
• Spykar
Women's:
• Aliza Donatein
• Expozay
• Black Berry’s
• Allen Solly
• Free Look
• Wills Sport
• Weekender
• Union Bay
32. 32.
• One
• Indian Earth
• Life
• Tangle
• Upper Class
• Vibe
• Kraus
• Biba
• Ishvarah
• Indifeel
• Urban Trio
• Affairs
• Rang
•
Kashish
• Haute Curry
• Sanna
• Raviver
• Rocky S Jeans
• Triumph
• Enamor
• Vanity Fair
Kids:
• Stop
• Little Kangaroo
• Disney Babies
• Kids' Studio
•
Winnie the Pooh
• Zero
• Value M
• Frills and Flowers
• Weekender
• Gini & Jony
• Lee Youth
• Free Look
• Pepe
• Bunny Kids
32
33. 33.
• Kitten
• Gini & Jony
• Madigrass
34. 34.
3- Globus Retail:
About the Company:
Strong, Competitive, Innovative, Adaptive
Launched in January 1998, Globus is a
part of the Rajan Raheja group.
The company opened its first store in 1999 at Indore followed by the
launch of its second store in Chennai (T-Nagar). Soon to
follow was
another in Chennai located in Adyar. The flagship store in Mumbai was
opened on 1st November 2001 followed by a swanky new outlet in New
Delhi in South Extension Part-2.
The sixth & seventh stores are in Bangalore in Koramangala & Richmond
Road respectively. The Eighth store in Ghaziabad
at Shipra Mall followed
by the ninth, tenth and eleventh in Kalaghoda, Mumbai, Thane and
Ghaziabad, twelfth store at Kanpur and thirteenth store in
Ahmedabad &
fourteenth store in Lucknow.As of May 2008, Globus has opened its 24th
Store in Nagpur and the journey continues.
35. 35.
Mission:
Achieve customer delight by offering quality products and services
through a process of continuous innovation and
adaptation.
Build a dynamic team of committed and passionate employees through
sustained learning and grooming.
Develop mutually beneficial relationships
with our business partners.
Employ cost-effective processes and thereby create a strong organization.
Infrastructure:
Globus Stores Pvt. Ltd. was formed to
contribute in the revolution sweeping
the retail industry. Globus promises to bring about a perceptible change in
the way apparel and lifestyle retailing has
been carried so far.
Towards this end, modern international technology has been brought in and
heavy investments have been made in investing and acquiring
the best, tried
and tested processes and procedures of operation.
• Research & Design
• Production & Merchandising
• Marketing & Brand Development
•
Service
• Human resources
Future:
Globus combines state of art international information technology, the
highest quality human resources and sustained
financial commitment to
realize the long term vision. We are rapidly expanding and the target is to
have an additional 100 fashion stores by the end of 2012.
Product Ranges:
Dress Materials Suiting & Shirting
Electrical Accessories.
Electronics Equipments
Footwear Toys.
Home Textiles.
Home Needs goods.
Household Appliances.
Household Plastics.
Hardware.
Products Offered by Vishal Megamart:
36. 36.
HOME FURNISHING:
37. 37.
Drawing Room
Bedroom
Door Mat
Bed Sheet
Carpet
Pillows
Curtains
Pillow Cover
Kitchen
Bathroom
Apron
Bath Mats
Kitchen Napkin
Towel Gift Sets
38. 38.
FOOD MART:
FOOD &
BEVERAGES
SPORTS & FITNESS:
39. 39.
INDOOR
GAMES
OUTDOOR
GAMES
Basket Ball
Cricket Bat
T.T. Bat
Football
Boxing Kit
Lawn Tennis
Swimming
Costumes
Tennis Racket
Water Ball
Tennis Ball
Fitness Equip.
40. 40.
FOOTWEAR:
BOYS
GIRLS
Shoes
Slippers
Sandals
Sandals
LADIES
MENS
Shoes
Shoes
Slippers
Slippers
41. 41.
TELEMART:
Communication
Mobile
Accessories
Mobile
Mobile Batteries
Mobile Charger
Mobile Dori
MENS:
42. 42.
Upper
Lower
Shirt Casual
Jeans(MP)
Shirt Formal
Cotton
Trouser(MPC)
Ethnic & Sports
Winter Wear
Night Suits
Suit(WMC)
T-Shirts
Blazer(WMB)
Dupatta
Windcheater(WM
W)
Sherwani
Jacket
43. 43.
LADIES ACCESSORIES:
44. 44.
Upper
Lower
Kurta
Pants Jeans
Skirt Top
Capri
Ethnic
Winter Wear
Nighty
Jackets
Lancha
Stawl
Sharara
Blazer
Salwar
Suit
Track Suit
45. 45.
INFANTS:
46. 46.
Garments
Accessories
Hot Pant
Bed Sheet
Frock
Under Garments
Baba Suit
Socks
Winter Wear
Sweater
Pull Over
47. 47.
WOMEN:
48. 48.
Sarees
Personal Items
Fancy(SRF)
Cap(LCA)
Synthetics
Socks(Las)
Banarsi
Jewellery
Cosmetics
Necklace
LIp Gloss
Ring
Nail Polish
49. 49.
KIDS BOYS:
50. 50.
Lower
Sets
Winter
Wear
Jeans
Night Suit
Suit
Bermudas
Baba Suit
Blazer
Dungries
Jacket
Upper
Ethnic
Shirt Formal
Kurta-
Pyjama
T-Shirt
Sherwani
51. 51.
KIDS GIRLS:
52. 52.
Lower
Sets
Hot Pant
Night Suit
Skirt
Capri Set
Dungries
Upper
Ethnic
Tops(GWT
Sharara
Frock(GFK)
Lancha
53. 53.
TRAVEL ACCESSORIES:
54. 54.
Luggages
Portfolio Bags
Suitcase
Shoulder Bags
Pouch & Cases
Executive Bag
Waist Pouch
School Bags
Vanity Cases
55. 55.
HOUSEHOLD:
56. 56.
Acrylic Ware
Copper
Steel
Dinner Set
Mug
Cake Server
Home Aids
Pressure
Cooker
Non Stick
Floor Wiper
Cooker
Handi
Sanitary Brush
Pressure Pan
Dosa Tawa
General Plastic
Goods
Electrical
App.
Bone China
Coffee Mug
Chopper
Soup Set
Bucket
Microwave
Oven
57. 57.
LIFESTYLE:
58. 58.
Time Zone
Opticals
Gifts &
Novelties
Ladies Wrist
Watch
Ladies Sun
Glass
Flower Vase
Mens Wrist
Watch
Mens Sun
Glass
Key Chain
Mens
Accessories
Electric &
Electronics
Items
Perfume/Deo
Belts
Battery (ABT)
Spray
Wallets
Calculator
Deo
59. 59.
TOYS & GAMES:
60. 60.
Soft Toys
Dolls
Cycles &
Scooters
Musical Toys
Barbie Doll
Cycles
Non-Musical
Other Dolls
Scooters
Board Games
Infant
Toys
Video Games
Wooden
Blocks
Teether
T.V. Video
Game
Puzzles
Swing
Hand Video
Game
61. 61.
STATIONARY:
School
Office
Paper Mart
Exam Board
Office File
Diary
Clay
Punching
Machine
File
Party Stuff
Balloons
Ribbons
62. 62.
63. 63.
SWOT ANALYSIS
STRENGTHS:
 We can encash brand image of Vishal Retail Ltd. to sell its new
product.
 It sells
product at cheaper prices.
 Garment sector of the Vishal is much more superior to other retail
stores.
 It offers wide range of products under one roof.
 It
provides good after-sale service.
 It is the only store in Lucknow where you can exchange the goods
after purchase. (On selected items).
 The Vishal Mega
Mart is situated at the big market place.
 It segments on middle and lower middle income groups, which
constitute majority of the population in India.
 It
has welled design store & well organized store.
64. 64.
WEAKNESSES:
 Absolutely no brand awareness for the product. (Z-Line).
 Need to incorporate many new features as
per customer requirement.
 Lack of proper extraction of work from staff.
 Need to include more varieties of the same item.
 Need to provide more offers/
discounts on FMCG. Here the perception
of the people is quite low, because from my consumer behavior survey
I have found out that most of respondents
think that Vishal Mega Mart
is not providing good offers/discounts on FMCG in comparison of Big
bazaar.
 Need to improve store layout according to
customer facility.
 People are not so modern in Lucknow and their perceptions are quite
advance.
OPPORTUNITIES:
 No other big competitor in that area.
 To increase the customer satisfaction by providing different variety
of products.
 Z-line (Manufacturing unit of Vishal) if we create the brand image
of it.
It will get additional sales in the future.
 Coming era is of knowledge and information if we sell our
manufacturing unit product through internet so we can
create its
brand image + additional sales in future.
 There is a boom of retail in future according to current scenario. If
Vishal creates brand image of its Z-
line product, so it can give
direct competition to the other branded products in future.
65. 65.
THREATS:
 Big bazaar, Spencer, Reliance and Globus are the main
competitors.
 Overseas group entering the market.

Increased competition in the domestic market.
66. 66.
STRENGTHS OF COMPETITORS:
 The Big Bazaar is situated at the Saharaganj mall, Lucknow. It has
welled design
store of 70,000sqft and well organized store.
 The Spencer is situated at Nishalganj and different other public
locations.
 It segments all age groups and
income groups.
 Additional space for the display.
 Competitors provide good salary to the staff.
 Large number of staff working in the competitors’
organization.
 It gets credit from MNC’s for the extended period of time.
 Regular advertising in newspaper, radio, and TV for reminding the
customers
about its stock.
 Good space for parking of the competitors’ at different locations of the
retail outlets.
67. 67.
RESEARCH METHODOLOGY
Research Methodology:
Research methodology is the way to systematically solve the
research
problem .It may be under stood as a science of studying to how research is
done scientifically. In it we study the various steps that are generally
adopted
by a researcher in studying his research problem along with the logic behind
them.
In research methodology we not only talk of the research methods
but also
consider the logic behind the methods we use in the content of our research
study and explain why we are using a particular method and why we are
not
using others so that research results are capable of being evaluated either by
the researcher himself or by others.
Secondary data are those which have been
collected by someone else and
which have already been passed through the statistical process. There are
several ways by which secondary data can be
classified.
Survey Method:
The survey is a non-experimental, descriptive research method. Surveys can
be useful when a researcher wants to collect data on
phenomena that cannot
be directly observed (such as opinions on library services). Surveys are used
extensively in library and information science to assess
attitudes and
characteristics of a wide range of subjects, from the quality of user-system
interfaces to library user reading habits. In a survey, researchers
sample a
population. Basha and Harter (1980) state that "a population is any set of
persons or objects that possesses at least one common characteristic."
Examples of populations that might be studied are 1) all 1999 graduates of
GSLIS at the University of Texas, or 2) all the users of UT General
Libraries. Since
populations can be quite large, researchers directly question
only a sample (i.e. a small proportion) of the population
68. 68.
Types of Surveys:
Surveys can be divided into two broad categories: the questionnaire and the
interview. Questionnaires are
usually paper-and-pencil instruments that the
respondent completes. Interviews are completed by the interviewer based on
the respondent says. Sometimes, it's
hard to tell the difference between a
questionnaire and an interview. For instance, some people think that
questionnaires always ask short closed-ended
questions while interviews
always ask broad open-ended ones. But you will see questionnaires with
open-ended questions (although they do tend to be shorter
than in interviews)
and there will often be a series of closed-ended questions asked in an
interview.
Survey research has changed dramatically in the last ten
years. We have
automated telephone surveys that use random dialing methods. There are
computerized kiosks in public places that allows people to ask for
input. A
whole new variation of group interview has evolved as focus group
methodology. Increasingly, survey research is tightly integrated with the
delivery
of service. Your hotel room has a survey on the desk. Your waiter
presents a short customer satisfaction survey with your check. You get a call
for an interview
several days after your last call to a computer company for
technical assistance. You're asked to complete a short survey when you visit
a web site. Here, I'll
describe the major types of questionnaires and
interviews, keeping in mind that technology is leading to rapid evolution of
methods. We'll discuss the relative
advantages and disadvantages of these
different survey types in Advantages and Disadvantages of Survey Methods
Questionnaires:
When most people think of
questionnaires, they think of the mail survey. All
of us have, at one time or another, received a questionnaire in the mail. There
are many advantages to mail
surveys. They are relatively inexpensive to
administer. You can send the exact same instrument to a wide number of
people. They allow the respondent to fill it
out at their own convenience. But
there are some disadvantages as well. Response rates from mail surveys are
often very low. And, mail questionnaires are not
the best vehicles for asking
for detailed written responses.
A second type is the group administered questionnaire. A sample of
respondents is brought together
and asked to respond to a structured
sequence of questions. Traditionally, questionnaires were administered in
group settings for convenience. The researcher
could give the questionnaire
to those who were present and be fairly sure that there would be a high
69. 69.
response rate. If the respondents were unclear about the meaning of a
question they could ask for clarification. And, there
were often
organizational settings where it was relatively easy to assemble the group (in
a company or business, for instance).
What's the difference between a
group administered questionnaire and a
group interview or focus group? In the group administered questionnaire,
each respondent is handed an instrument and
asked to complete it while in
the room. Each respondent completes an instrument. In the group interview
or focus group, the interviewer facilitates the session.
People work as a
group, listening to each other's comments and answering the questions.
Someone takes notes for the entire group -- people don't complete an
interview individually.
Survey Interviews:
Interviews are a far more personal form of research than questionnaires. In
the personal interview, the interviewer
works directly with the respondent.
Unlike with mail surveys, the interviewer has the opportunity to probe or ask
follow-up questions. And, interviews are
generally easier for the respondent,
especially if what is sought is opinions or impressions. Interviews can be
very time consuming and they are resource
intensive. The interviewer is
considered a part of the measurement instrument and interviewers have to be
well trained in how to respond to any contingency.
Almost everyone is familiar with the telephone interview. Telephone
interviews enable a researcher to gather information rapidly. Most of the
major public
opinion polls that are reported were based on telephone
interviews. Like personal interviews, they allow for some personal contact
between the interviewer
and the respondent. And, they allow the interviewer
to ask follow-up questions. But they also have some major disadvantages.
Many people don't have
publicly-listed telephone numbers. Some don't have
telephones. People often don't like the intrusion of a call to their homes. And,
telephone interviews have to
be relatively short or people will feel imposed
upon.
Constructing the Survey:
Constructing a survey instrument is an art in itself. There are numerous small
decisions that must be made -- about content, wording, format, placement --
that can have important consequences for your entire study. While there's no
one
perfect way to accomplish this job, we do have lots of advice to offer
that might increase your chances of developing a better final product.
70. 70.
First of all you'll learn about the two major types of surveys that exist, the
questionnaire and the interview and the different
varieties of each. Then
you'll see how to write questions for surveys. There are three areas involved
in writing a question:
• determining the question content,
scope and purpose
• choosing the response format that you use for collecting information
from the respondent
• figuring out how to word the question to get at
the issue of interest
Finally, once you have your questions written, there is the issue of how best
to place them in your survey.
You'll see that although there are
many aspects of survey construction that
are just common sense, if you are not careful you can make critical errors
that have dramatic effects on your results.
71. 71.
Research Design:
Method Used: Survey method
Type Of survey: Interview
Instrument used: Questionnaire
Sample size: 200
Data used: Both Primary & Secondary
Data Collection:
Data Collection is an important aspect of any type of research study.
Inaccurate data collection can
impact the results of a study and ultimately
lead to invalid results.
Data collection methods for impact evaluation vary along a continuum. At
the one end of
this continuum are quantatative methods and at the other end
of the continuum are Qualitative methods for data collection .
72. 72.
Data collection methods :
The Quantitative data collection methods, rely on random sampling and
structured data collection
instruments that fit diverse experiences into
predetermined response categories. They produce results that are easy to
summarize, compare, and generalize.
Quantitative research is concerned with
testing hypotheses derived from theory and/or being able to estimate the size
of a phenomenon of interest. Depending
on the research question,
participants may be randomly assigned to different treatments. If this is not
feasible, the researcher may collect data on participant
and situational
characteristics in order to statistically control for their influence on the
dependent, or outcome, variable. If the intent is to generalize from the
research participants to a larger population, the researcher will employ
probability sampling to select participants. Typical quantitative data
gathering strategies
include:
• Experiments/clinical trials.
• Observing and recording well-defined events (e.g., counting the
number of patients waiting in emergency at specified
times of the
day).
• Obtaining relevant data from management information systems.
Primary Data Collection:
The considerable and diverse array of primary
data methods includes, e.g.,
true experiments such as randomized controlled trials (RCTs) and other
controlled trials; other prospective but uncontrolled trials;
observational
studies such as case-control, cross-sectional studies, and surveillance studies;
and simpler designs such as case series and single case reports or
anecdotes.
These methods can be described and categorized in terms of multiple
attributes or dimensions, such as whether they are prospective or
retrospective, interventional or observational, controlled or uncontrolled, and
other attributes noted below. Some of these methods have alternative names,
and
many studies employ nearly limitless combinations of these attributes
• Primary data used in this project is mainly collected through
questionnaire which has
been taken with the help of sample size
which has been taken and after that the entire data has been
manipulated.
73. 73.
Secondary data:
Secondary data originally collected for a different study, used again for a
new research question.
o Service
District Statistics including basic client counts,
attributes, demographics, social conditions and lots of program
information (analogous to public schools and
school teachers,
who constitute some of the most accountable of public
servants).
o Other Social and Economic Indicators, Consumer Price Index,
unemployment figures, inflation indicators, Income Figures, etc.
o Resource Inventories and other needs assessments
o Opinion Polls taken by others
o
Budgets
• The secondary data used in this project is :
 through internet
 through books of retail
 company profiles of big bazaar and shopper’s stop
QUESTIONNAIRE ANALYSIS
74. 74.
Q1. How often do you visit the store?
a. Once in a week.
b. Twice in a week.
c. Once in a month.
d. Twice in a month.
e.
Once in a year.
200 once in a week
175
150 twice in a week
125
once in a
100 88 month
75 twice in a
50 40 40 month
25 22 once in a year
10
0
Visit of
respondents in
74
the store
75. 75.
Result: From the survey it is concluded that maximum visit of respondents
are twice in a month.
76. 76.
Q2. Which section of the store does you like the most?
a. Food mart.
b. Home ware.
c. Household.
d. Medimart.
e. Kids.
f.
Jewel mart.
77. 77.
200
Foodmart
175
150 Homeware
125 Household
100
84 Medimart
75
50 48 Kids
40
25 18
10 Jewelmart
0
0
Divisions
Result:
As per the responses about 84 respondents like the food mart section.
78. 78.
Q3- Are you satisfied with the customer service offered?
a. Good.
b. Average.
c. To an extent.
d. Need to be improved.
79. 79.
200 Good
175
150
Average
125
100 84 To an extent
75 60
50
30 26
25 Need to be
improved.
0
Customer service offered
Result:
From the survey it is concluded that maximum number of
respondents are assuming that the customer service offered here is
average.
80. 80.
Q4- Main reason for coming to the store?
1. Value for money.
2. Discounts.
3. Product range offered.
4. Nearby.
5. Saving of
time.
6. Other.
81. 81.
200 Value for
175 money
Discounts
150
125 Product range
offered
100 Nearby
75 70
45 Saving of time
50
35
25 20 27
Other
3
0
Reasons for coming to the
store
Result: From the survey it is concluded that maximum number of
respondents are coming to the store because it is
near to their home.
82. 82.
Q5- Distance covered while coming to the store?
a. 0-5 kms.
b. 5-10 kms.
c. 10-15 kms.
d. More than 15 kms.
83. 83.
200
0-5 kms
175
150
5-10 kms
125
100 92
10-15 kms
75 65
50
30 More than 15
25 13 kms
0
Distance preferred (in kms)
Result: As per responses about 90 respondents stay 0-5 kms from the store.
84. 84.
Q7- Preferred timing of coming to the store?
a. 10:00-11:59 a.m.
b. 12:00-5:59 p.m.
c. After 6:00p.m.
85. 85.
Evening after
6:00p.m.
20
50 Afternoon 12:00-
5:59p.m.
130
Morning 10:00-
11:59am
Result:
As per responses about 110
respondents preferred to come in store in
the evening after 6:00 p.m.
86. 86.
Question No.8-
Have you heard about Z-Line?
a. Yes.
b. No.
YES
12%
NO
88%
There is absolutely no brand awareness for
Z-line (Vishal
manufacturing unit product) Vishal Retail Ltd. must do measures to
promote its brand, make ads both in print and electronic media. Making
stalls in corporate melas like trade fair can help.
87. 87.
Q9- Apart from Vishal where do you shop for daily items?
a. Big bazaar.
b. Globus.
c. Shopper’s Stop.
d. Subiksha.
e. Local
markets.
f. Other.
88. 88.
200
Big bazaar
175
150 Reliance
125 120 Spencer
100
Subiksha
75
50 42 Local markets
25
10 14 5 9 Other.
0
Retail Stores
Result: As per responses about 120 respondents preferred local markets
apart from Vishal.
89. 89.
Q10- What medium of advertisement do you respond to?
a. Magazine.
b. T.V (local cable channel).
c. Local newspaper.
d.
Radio.
e. Relatives/ Friends.
f. Visuals.
g. Other.
90. 90.
200 Magazine
175
T.V.
150
125 Local newspaper
100 94
Radio
75
50 45 Relatives/
29 26 Friends
25 Visuals
60 0
0
Ways of
informing about Other.
Vishal
Result: From the survey it is concluded that maximum number of
respondents knows about Vishal through local newspaper.
91. 91.
Q11- What sort of services would you will like the most gor the
betterment of the different stores?
a. More variety.
b.
Discount on branded products.
c. Discount on FMCG.
d. Better Customer service.
92. 92.
200
More variety
175
150
125 Discount on
Branded
100 Products
78 Discount on
75
56 FMCG
50 36
30
25 Better
customer
0 service.
Suggestions
Result: As per responses about 75 respondents preferred discounts on
F.M.C.G.
93. 93.
Q11- How much rating will you give to this store?
a. Average.
b. Very Good
c. Excellent
d. Can’t Say
rating of the retail
store
14% 23%
excellent
very good
average
29% can't say
34%
Result: As per responses about 23% respondents said that its rating is
execellent.
94. 94.
Findings of the Research Report:
 People of Lucknow prefer Vishal Megamrt, more than the
Shopper’s Stop & Globus
Retail because of its prime location and
it is cost effectiveness, but it is just for behind the Big-Bazar.
 Vishal Megamart is cheap as compared to the
Shoppers’ stop
 Vishal Megamart has greater product line than the Shoppers’ stop
and Globus Retail. Big Bazaar offers more schemes and offers than
the
Vishal Megamart and Shoppers’ Stop.
 Vishal Megamart is scoring over shoppers’ stop because of its Food
Bazaar & better development.
 Big Bazaar has
more reputed brands than Vishal Megamart and
Shoppers’ Stop.
 The product keeping and visual merchandising of Vishal Megamart
is better than the Big

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