[Your logo/company name here] Web Analytics

Dashboard

July 08 S1
Site Statistics Current Previous Same Month Trend
Month Month of Last Year
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[Your logo/company name here] Web Analytics
Dashboard

July 08 S1
eCommerce Current Previous Same Month Trend
Month Month of Last Year
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Customers #REF! #REF!
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[Your logo/company name here] Web Analytics
Dashboard

July 08 S1
Online Events Current Previous Same Month Trend
Month Month of Last Year
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 Instructions: Data for 13 months trend of 1st segment
1) Change Segment1 to your liking
2) Adjust the column names Success Event 1 through Success Event 3
Segment1 3) Edit only the non-grayed out columns.

New
Date Site Statistics eCommerce Conversions
Visitors

January 07 58,270
February 07 53,231
March 07 52,216
April 07 45,318
May 07 49,823
June 07 54,300
July 07 46,089
August 07 63,553
September 07 48,811
October 07 54,623
November 07 95,921
December 07 93,828
January 08 88,429
February 08 67,965
March 08 69,373
April 08 62,023
May 08 58,514
June 08 62,107
July 08 Comment about site statistics Comment about ecommerce Comment about conversions 53,360
August 08
September 08
October 08
November 08
December 08
Returning Unique Single Page Page Page
Visits Visits/Visitor Bounce Rate Customers
Visitors Visitors Visits Views Views/Visits

10,607 68,877 95,393 1.4 35,583 37% 1,408,432 14.8 6,773

10,923 64,154 88,952 1.4 37,857 43% 1,363,719 15.3 6,782
10,228 62,444 84,958 1.4 33,464 39% 1,113,951 13.1 4,874
9,183 54,501 73,038 1.3 28,287 39% 990,800 13.6 4,481
9,950 59,773 80,527 1.3 34,413 43% 1,079,432 13.4 3,379
10,596 64,896 87,695 1.4 30,443 35% 1,375,959 15.7 3,856
10,297 56,386 77,688 1.4 25,252 33% 1,141,189 14.7 3,306
11,103 74,656 99,609 1.3 30,691 31% 1,482,814 14.9 4,336
10,413 59,224 80,133 1.4 23,102 29% 1,107,592 13.8 3,538
10,856 65,479 89,882 1.4 25,620 29% 1,297,132 14.4 3,898
13,849 109,770 160,623 1.5 62,838 39% 1,990,525 12.4 4,769
19,502 113,330 168,884 1.5 64,318 38% 2,132,301 12.6 7,021
21,452 109,881 160,027 1.5 63,330 40% 1,819,795 11.4 4,485
15,570 83,535 116,725 1.4 41,885 36% 1,647,381 14.1 5,246
14,772 84,145 117,105 1.4 39,178 33% 1,647,494 14.1 4,726
14,429 76,452 107,889 1.4 38,248 35% 1,345,066 12.5 3,779
13,705 72,219 100,477 1.4 36,270 36% 1,272,023 12.7 3,367
13,315 75,422 99,511 1.3 40,489 41% 988,742 9.9 2,138
11,959 65,319 88,158 1.3 32,925 37% 978,512 11.1 2,491
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 Average eCommerce Success Success
Orders Items Items/Order Revenues
Order Size Conversion Event 1 Event 2

7,403 60,245 8 $ 322,652.70 $ 43.58 7.8% 0 0

7,441 71,484 10 $ 362,377.23 $ 48.70 8.4% 0 1
5,278 40,679 8 $ 248,930.13 $ 47.16 6.2% 0 12
4,883 39,565 8 $ 330,940.83 $ 67.77 6.7% 2 5
3,632 33,077 9 $ 185,588.88 $ 51.10 4.5% 260 718
4,030 35,324 9 $ 194,748.88 $ 48.32 4.6% 1,078 3,002
3,466 31,474 9 $ 168,087.59 $ 48.50 4.5% 1,091 2,538
4,508 44,824 10 $ 217,078.61 $ 48.15 4.5% 1,271 3,186
3,710 33,624 9 $ 179,342.09 $ 48.34 4.6% 1,154 2,336
4,117 44,219 11 $ 215,698.95 $ 52.39 4.6% 1,210 2,623
4,990 53,969 11 $ 273,648.23 $ 54.84 3.1% 1,436 4,067
7,449 63,740 9 $ 368,074.92 $ 49.41 4.4% 1,155 4,074
4,748 42,204 9 $ 244,620.16 $ 51.52 3.0% 1,596 3,383
5,584 56,426 10 $ 304,227.24 $ 54.48 4.8% 1,224 2,799
5,051 47,499 9 $ 305,119.26 $ 60.41 4.3% 1,366 2,835
3,900 36,000 9 $ 224,794.85 $ 57.64 3.6% 1,109 2,322
3,505 31,743 9 $186,578 $53 3.5% 1,075 2,065
2,202 19,759 9 $114,519 $52 2.2% 1,095 1,835
2,629 25,371 10 $141,527 $54 3.0% 964 1,585
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Success
Success Rate
Event 3

0 8%
0 8%
1 6%
2 7%
733 7%
2,874 13%
2,780 13%
3,011 12%
2,967 13%
3,176 12%
4,311 9%
5,281 11%
5,111 9%
4,348 12%
4,348 12%
3,830 10%
3,716 10%
3,857 9%
2,810 9%
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 Instructions: Data for 13 months trend of 2nd segment
1) Change Segment2 to your liking
2) Adjust the column names Success Event 1 through Success Event 3
Segment2 3) Edit only the non-grayed out columns.

New Returning
Date Site Statistics eCommerce Conversions
Visitors Visitors

January 07 132,797 24,025

February 07 124,776 22,784
March 07 125,917 21,985
April 07 97,360 18,506
May 07 109,054 19,311
June 07 110,933 20,030
July 07 99,775 19,347
August 07 109,512 19,563
September 07 95,984 18,303
October 07 114,704 20,134
November 07 136,692 22,551
December 07 124,398 22,749
January 08 117,056 24,535
February 08 99,666 19,984
March 08 133,698 19,921
April 08 112,241 21,886
May 08 All indicators worse th All indicators worse than All indicators worse th 94,815 20,955
June 08 Slight increase in visits/ Warning! Significantly lo All indicators worse th 84,085 10406
Overall improvement, but beloOverall improvement, but belowOverall improvement
What about looking for brand
July 08 information? 100,000 17794
August 08
September 08
October 08
November 08
December 08
Unique Single Page Page Page
Visits Visits/Visitor Bounce Rate Customers
Visitors Visits Views Views/Visits

156,822 220,005 1.4 73,044 33% 3,569,114 16.2 13,797

147,560 203,715 1.4 73,252 36% 3,091,298 15.2 11,219
147,902 199,380 1.3 74,422 37% 3,011,963 15.1 13,161
115,866 157,111 1.4 54,217 35% 2,454,251 15.6 10,540
128,365 173,373 1.4 63,505 37% 2,648,190 15.3 11,876
130,963 179,249 1.4 59,734 33% 2,509,708 14.0 10,737
119,122 162,612 1.4 51,117 31% 2,314,531 14.2 9,982
129,075 178,641 1.4 57,302 32% 2,607,757 14.6 11,268
114,287 160,258 1.4 58,330 36% 2,164,233 13.5 9,163
134,838 185,433 1.4 57,734 31% 2,735,351 14.8 11,919
159,243 223,166 1.4 70,488 32% 3,316,555 14.9 14,513
147,147 209,572 1.4 57,753 28% 3,092,245 14.8 14,090
141,591 199,718 1.4 60,670 30% 2,592,343 13.0 8,886
119,650 166,929 1.4 55,405 33% 2,507,390 15.0 10,833
153,619 209,917 1.4 71,172 34% 3,089,683 14.7 13,356
134,127 192,807 1.4 63,289 33% 2,810,432 14.6 10,450
115,770 163,707 1.4 53,178 32% 2,326,323 14.2 9,275
94,491 142,931 1.5 47,410 33% 1,782,854 12.5 6,732

117,794 156,340 1.3 55,169 35% 1,900,944 12.2 7,277

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 Average eCommerce Success Success
Orders Items Items/Order Revenues
Order Size Conversion Event 1 Event 2

15,005 161,499 11 $576,835.97 $ 38.44 6.8% 3,575 4,733

12,147 130,647 11 $500,285.08 $ 41.19 6.0% 2,992 4,200
14,254 120,167 8 $542,725.47 $ 38.08 7.1% 3,139 4,215
11,346 99,606 9 $442,322.17 $ 38.98 7.2% 2,874 3,686
12,674 125,685 10 $518,165.38 $ 40.88 7.3% 2,809 3,681
11,307 104,588 9 $451,351.23 $ 39.92 6.3% 2,664 3,307
10,573 98,463 9 $422,185.45 $ 39.93 6.5% 2,773 3,071
11,954 125,946 11 $487,324.87 $ 40.77 6.7% 2,915 3,315
9,883 100,818 10 $407,026.25 $ 41.18 6.2% 2,770 2,669
12,969 135,781 10 $514,939.50 $ 39.71 7.0% 2,991 3,216
16,378 152,481 9 $595,940.90 $ 36.39 7.3% 3,063 3,376
15,263 145,946 10 $673,740.64 $ 44.14 7.3% 2,494 3,331
9,505 96,702 10 $439,162.68 $ 46.20 4.8% 3,524 3,127
11,991 163,292 14 $613,287.69 $ 51.15 7.2% 2,807 2,747
14,467 131,655 9 $672,311.71 $ 46.47 6.9% 3,059 3,388
11,214 106,762 10 $579,843.12 $ 51.71 5.8% 2,800 3,231
9,946 88,397 9 $464,776.38 $47 6.1% 2,555 2,415
7,208 60,823 8 $318,717 $44 5.0% 2,377 2,056

7,777 74,646 10 $354,156 $46 5.0% 4,639 2,032

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Success
Success Rate
Event 3

3,633 12%
3,426 11%
3,519 13%
3,337 14%
3,043 13%
2,874 11%
2,770 12%
3,037 12%
2,900 11%
3,258 12%
3,627 12%
4,040 12%
3,898 10%
3,174 12%
3,968 12%
3,924 11%
3,318 11%
2,751 10%

2,587 11%
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 Instructions: Lookup information, do not edit this spreadsheet directly, all values are
automatically derived from the two WebDataSegments pages
1) Change column names of Succes Event 1 through Success Event 3 to your liking
Control Visits/ Single Bounce Page Views
Limits New Returning Unique Visitor Page Rate
Visitors Visitors Visitors Visits Visits
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Single
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Month Offset Visitors Visitors Visitors Visits Visitor Visits Rate Page Views
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Views/Visits Order Order Size Conversion

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Views/Visits Customers Orders Items Order Revenues Order Size Conversion
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Success Success Success Success
Event 1 Event 2 Event 3 Rate

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Event 1 Event 2 Event 3 Success
Rate
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