Tutorial –9 on Business Letter

Writing

Dr. Anand Bodhale

Science and Humanities Department, KJSCE

 Writing effectively is a craft. Mastered by practice
A) Apply 7 c's in your letter writing :
1. Completeness
2. Conciseness

3. Concreteness

4. Consideration

5. Clarity

6. Courteousness

7. Correctness

B) Tutorial on layouts & types of letters

Layouts of Business letters : Parts
 Tutorial on Layouts : Parts
A
B
C

E
F
G
 Tutorial on Layouts : Parts
Letterhead
Dateline
Inside Address

Salutation

Main body
Complimentary Close

Signature Block
 Tutorial on Layouts :Parts of business letter
1. The Heading or 6. Greeting (Salutation )
Letterhead
7. Body Paragraphs Intro,
2. Date Main dis, Action oriented
3. Reference Closing
4. The Inside Address 8. Complimentary Close
5. Subject Line 9. Signature and Writer’s
Identification
10. Enclosures
11. Copy Circulation
12. PostScript
1. Letterhead Parts of Formal letter
2. Date
3. Reference
4. The Inside
Address
5. Ref. line
6.Salutation
7. Body
8.Closure
9. Signature Block
10. Enclosure
 Layouts of Formal letter
• Semi Block

• Full Block

• Modified Block
Identify the Layouts of Formal letter
Layouts of Business letter
Layouts of Business letter : Semi Block
 Layouts of Business letter : Full Block

Credit: http://www.hunter.cuny.edu/rwc/repository/files/business-and-professional-writing/business_letter_handout-major-
rev.pdf
 Layouts of Business letter : Modified Block

Credit: http://www.hunter.cuny.edu/rwc/repository/files/business-and-professional-writing/business_letter_handout-major-
rev.pdf
 Types of Formal/ Business Letters
1. Enquiry letter

2. Reply to Enquiry
or Quotation letter

4.
• Complain
3. Order letter

Problem letters
• Adjustment letter
5.

• Rejection letter
6.
 1. Enquiry letter Format : AIDA
AIDA: Attention, Interest, Desire Action

1. Identify yourself & purpose : Reference for letter & Why

are you writing ?
2. Phrase your requests as questions or as a list of specific
items of information.
3. Potential business offering to your reader some( incentive for responding) :
Action

Credit : http://web.mit.edu/course/21/21.guide/l-inquir.htm
1. Enquiry letter Format : AIDA
 2. Reply to Enquiry letter Format

1. A good response converts an inquiry into a business.

2. Make courteous beginning

3. Answer all questions and give all necessary information

4. Hook through sales talk and give something additional

5. Respond promptly and show readiness to serve

 2. Reply to Enquiry letter Format

• Courteous beginning
1.

• Answer all questions

2. with something more

• Hook with sales talk and

3. closing with promise
 3. Order Letter

• Courteous opening
1.

• Mention of all details

2. of purchase

• Close with clear

3. conditions
 4. Problem letters: Complaint letter

• Begin with positive tone

1. and reference

• Give all details of

2. problem and loss

• Conclude with showing

3. confidence in supplier.
 5. Problem letters: Adjustment / Rejection letter

• Begin with positive tone and

1. reference

• Give causes for the problem

2.

• Accept with assurance of good

service OR reject politely with
3. reason

Credit : http://www.businesscommunicationarticles.com/category/letter-writing/
Thank you…
 Assignment work : Business letter writing
Assignment on Layouts & Types of business letters will appear in the assignment channel of your team.
Instructions:

1. Attempt all questions and name your scanned A4 assignment file using the batch name, roll number, your name,
and brief assignment topic, for example, F1_1620200756_parth_b.letter.
2. Upload your scanned assignment copies as per the instructions and turn in or hand in after submitting your work
successfully before the stipulated time.
3. Assignments submitted after the due time will be considered late, which will attract a penalty grade.

Link of presentation: https://somaiya0-

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