INDIA S FIRST ROLLERCOASTER (A DREAM REALIZED) THE MILLENIUM PARK

CONTENTS :
INTRODUCTION TO ROLLER COASTERS FEATURE OF MILLENEUM PARK CONSTRUCTION COMPANY FACTS & FIGURES OF THE ROLLER COASTERS COMPETIVE EDGE

SETUP STRATEGIES :
FINANCIAL PLANNING TECHNICAL PLANNING PRICING PLANNING MARKETING & SALES PLANNING

INTRODUCTION

Roller Coasters have been the "must ride" attraction at amusement & theme parks for more than a century. With just one look, it's obvious why roller coasters are often called "scream machines". What began as a simple car that rolled down a hill, has evolved into an engineering marvel. Roller coasters are taller, faster and wilder than ever. The tallest is the size of a modern skyscraper. The fastest travels at nearly twice the highway speed limit. So if they're so big and fast, intimidating and scary, then why do we ride roller coasters? For thrill-seekers it's a love affair with the excitement a roller coaster offers. The moment we begin the first descent our body fills with adrenaline creating a "thrillseeker high". For others, a roller coaster is a scary experience. Tackling ones fears despite being scared is a challenge, that is as rewarding as it is exciting. Whatever the reason, people love roller coasters and it's no surprise that they are the world's most popular amusement park ride.

FEATURES OF MILLENIUM PARK

The Park Its a beautiful park and the amazing architecture of the park speaks of nothing else than the beautiful and ethnic. It has excellent assortment of rides, sparkling blue water pools, thrilling shows, and six restaurants to sway you off. And there is round - the - clock assistance to assist you in each and every step so that you are at ease while in Milleneum Park. And then there is the seven story Castle, which is the wonder of the Milleneum Park . The sprawling lawns here add to the beauty of the Millenium Park. In the Milleneum Park there is a fairy castle, a 35-foot fall from the revolving cave in a water splash boat, a 14,000-sq foot wave pool which produces giant waves from 10 lakh litres of water. Another major attraction is the 500-seater theatre with a modern musical fountain that leaps in rhythm with popular film songs The Milleneum Park has a capacity for around 400 people at a time.

Funs and Rides

Balarama Cave : Computer controlled ride, takes you through the dark and erring cave. Experience the encounter with witches and wizards and ghosts in this Balarama Cave. Wonder Splash : Sit in this log boat and sneek into the mysteries of water. Have the goose bumps flow inside your skin. Vintage Tornado : Set in a 40ft high magical castle, this fantastic roller coaster is one of the myriads of the Milleneum Park. Zooming up and down in swirls as exciting as anything.

 Cine Magic : Imagine traveling in an old train in a dark, spooky mine or gliding in the outer space. Its another world here. Maybe you feel like being in Venus! Wave Pool : That the ultimate entertainment for the entire family. This water pool is there for everyone - the kids, young ones and the oldies. It just the time when you jump in! Wavy and Vertical Fall : Enjoy the thrill of fast falling down in a gush of water. And that's a thrilling experience!

Food Court and Bars

There are five of them , the food courts in Veegaland Theme Park: Valley View Restaurant - Its for the nature lovers. People who love to eat in the midst of nature - here we have a feast for them! Vintage Kitchen Restaurant - Mystery looms over here. Just by the side of Vintage Castle and the Balrama Cave, this restaurant serves North Indian, Continental and Chinese; non-vegetarian as well as vegetarian dishes. Spice Garden Restaurant - A night around the musical fountain, food served with the candle - if this is your idea for the dinner, this one is for you. Special Biriyanis and traditional Kerala snacks are the favourites here. Wood House Restaurant - Wood Craft Ambiance and the tree house now that s the perfect setting for a cool food. Delicious Kerala dishes with North Indian combination are the speciality of this restaurant. Waves Restaurant - If you are missing the sea side restaurant, then be here to experience the same atmosphere. Spicy Biriyanis, yummy continental foods and fresh juices by the side of the wave pool are the idea of this restaurant.

BOLLEGER & MABILLARD AMUSEMENT PARK CONSTUCTION COMPANY

Bolliger & Mabillard Consulting Engineers (more commonly known as B&M) is a roller coaster design consultancy based in Monthey, Switzerland. The company was founded in 1988 by Walter Bolliger and Claude Mabillard, with Bolliger acting as president and Mabillard as vice-president.[1] Since 1990, B&M have built over 70 roller coasters around the world and have pioneered several new ride technologies, most notably the inverted roller coaster Bolliger & Mabillard currently have seven different ride styles to choose from: "stand-up", "inverted", "floorless", "flying", "mega coaster", "Diving Machine"/"dive-coaster" and "sit-down" roller coasters. The company has been involved in developing new technologies and concepts in roller coasters almost since its very inception Bolliger & Mabillard focuses on more family-friendly roller coasters that can be easily mass-produced, taken down, and transported to different locations.

PROJECTECT SITE MAP

FACTS & FIGURES OF THE ROLLER COASTERS

Taller, faster, with multiple thrills: This is the next generation of roller coaster. New engineering tools, quicker computers and exotic materialsall have allowed designers to take the industry to the next level .High-tech materials like carbonfiber composites opened the door to more sophisticated designs, because they reduce weight and the resulting stresses on large support structures." Technology such as the linear induction motors used in The hydraulic launch in accelarator gives the sensation of flight, and sends riders through loops standing up.

The train is launched by a hydraulic launch mechanism to 128 miles per hour (206 km/h) in 3.5 seconds. At the end of the launch track, the train climbs the main top hat tower reaching a height of 456 feet (139.5 m). Due to aviation safety concerns, the tower is equipped with three dual strobes: two midway up , and one on the top. It also set a record for longest track length - 8133 feet, 2 inches (2479 m), which it currentlyholds. The cable lift uses a 800-horsepower motor that turns a set of sprocket gears that pulls the cable cable lifts were previously only used on smaller coasters in Europe.

COMPETITIVE EDGE
The high standards set by our company and our location are going to make it very difficult for competitors to enter and survive in the market area. I&B Investments research shows that the opportunity exists to provide a highquality service in a family-oriented environment, where we can offer competitive pricing to our customers and still make an outstanding profit in this demanding market.

The keys to our competitive edge There are several critical issues based on the lifestyles of the area for our business to be accepted and survive.

Produce maximum profits, but still able to offer affordable entertainment Provide the best games/family sports Great food Little or no educational curve Repeat customers/tournaments/enjoyment Allow space for other retail tenants (reduce overhead) Do not compete with our tenants for the same dollar Provide activities for a large range of age groups Unique in design with comfortable ambience Exciting work environment

FINANCIAL PLANNING :

Milleneum Park finance structure :

60 % - BANK LOAN (SBI , HDFC , UNION BANK OF INDIA)

40 % - VENTURE CAPTALIST PRIVATE EQUITY ICICI VENTURE PRIVATE EQUITY FIRM

MARKETING & SALES PLANNING

Our customers can come from all age groups, male and female, all races, every income level and can be local residents or tourists to the area. That is why our marketing plan started at the construction phase; by keeping in mind, if it looks fun people will come. Thus the main factor to our success is simply that a person can enjoy themselves at our center while participating in an activity they choose. Our full-time public relations manager is a vital part of our management team, by assuring that customer satisfaction is provided and gathering information from the public about the types of entertainment most desired. This can provide our company with the means to stay in touch with the community and ready to meet their desires.

Advertising mediums used to reach our target markets include television, video, cinema, radio, print, collateral and brochures, billboards and the Internet. Much of the focus of our advertising is targeted towards families, but we pride ourselves on having a broad appeal, incorporating modern themes, music and vision into our advertising. This will be seen in our latest television commercials that are available for viewing on-line. An extensive sales, publicity and promotions program, in both the domestic and international markets complements this activity. Not only do we target consumers, but much of our effort is also directed towards ensuring that the travel industry is kept up-to-date with new promotions and attractions, so that they

are able to pass on this information to consumers purchasing our theme park tickets. A number of techniques are employed to do this including sales calls, newsletters, incentives and in-park familiarisations. Our Publicity and Promotions team liaise with media encouraging extensive positive coverage within the domestic and international markets. The parks' host many television crews including news, lifestyle and entertainment programs and organise promotions with key domestic and international media and also Corporate Partners. Our web sites are an integral component of our Marketing strategy, reinforcing the brand of each individual park and complementing our offline marketing goals and objectives. Other components of our Marketing Program are the successful relationships with our Corporate Partners. Millenium park is proud to be associated with a range of Corporate Partners, including Coca-Cola and Streets, with whom we undertake mutually beneficial marketing and promotional activities. The marketing direction is kept current with the assistance of in-park research via the collection of information from surveys we distribute to our visitors. This helps us to find out exactly how our visitors enjoyed their day and what they would like to see included in the park in the future. We also rely on industry data collected by leading research companies, to assist us in future planning

PRICING STRATEGY
To establish the following detailed chart, we referred to several factory-pricing recommendations and the local competition. The following details our pricing and the # of customers per month that we used for our cash flow projections. These projected numbers are 35% +/- of daily operation capacity and being open for business 30 days a month . It should also be noted, there maybe activities planned that are not included in our projections.

PARTICULARS
ENTRY TICKET BALRAMA CAVE WONDERSPLASH VINTAGE TORNADO CINE MAGIC WAVE POOL VALLEY VIEW RESTAURANT VINTAGE KITCHEN RESTAURANT SPICE GARDEN RESTAURANT Souvenirs Shops WOODEN HOUSE RESTAURANT WAVE RESTAURANT

Price

Quantity (PER PERSON) APPROX 13500/month 7,000/month 560/month 600/month 560/month 1,620/month 600000/month 56000/month 300000/month 55000/month 240000/month 672000/month

550/100/150/200/100/250/-

PROMOTION STRATEGY

Milleneum Park first objective in promoting our center will be to capitalize on the power of the WORD OF MOUTH. In every business it is a well-known fact that word-of-mouth advertising is any businesses' best friend or worst enemy. Yet, this does not preclude the fact that announcements, placing advertisements in the local newspapers and our future planned website are not just as important in reaching new customers and will be employed as follows: Advertising Getting our positioning message to the public, "family recreation," where fun and customer service is paramount. New Delhi's State Tourist Dept Keeping them aware of our center and all current promotions. Go-cart Track Signs Local businesses can buy sign footage and have their signs placed around the track like you would see around any race track. Highway & Site Signs Self explanatory. Sales Brochure Informing the public of all the activities found and offered at the center.

SALE STRATEGY

Milleneum Park intends on providing a venue in which the entire family can really enjoy their leisure time by participating in fun and competitive activities that require minimum strength and athletic ability. Supported with great service and offered at competitive prices we have the winning combination. At our facilities the value of entertainment experience that our customers receives would be considered high compared to per dollar spent ("Biggest bang for your buck" or "You get your moneys worth"), and by providing the best in the area, our management team expects to reach an even broader market than used for our cash flow projections. Our sales strategy is set on the very basics of business, please our customers and they will return again and again.

BUSINESS COMMUNICATION

A PLAN PRESENTATION ON INDIAS FIRST ROLLER COASTER THEME PARK

SUBMITTED TO : MS. SUMITRA

SUBMITTED BY : SHUBHAM PARASHAR NISHAT PARVEEN KHAN ABHISHEK SHUKLA GAUTAM GUPTA (MBA IB) FIRST SEMESTER AMITY LUCKNOW UNIVERSITY