Global reach

Mainly there is this advantage which helps to connect with the whole world so that commercial
transactions can exceed the limits of borders and culture with much greater efficiency both in costs
and in effort compared to traditional commerce. Thanks to this, the potential size of this market will
increase.

Closely related to location, global reach is another important feature of eCommerce technology.
And is that the to be able to carry out transactions all over the world, With the various forms of
payment (Paypal, bank transfers, payment platforms, credit cards, etc.) it allows you to make it
easier for users to buy from you.

If we add to that that there is more possibility to send the products, since if previously only Correos
was available, there are many more options now, with courier companies, which make shipments
faster and safer, which gives a better image for your business.

Location

In traditional commerce, a good market is a physical place that is visited to make transactions. On
the other hand, in eCommerce there is ubiquity, which means that it is available anywhere and at
any time. With this, the market is freed since it no longer has to be restricted in a tangible
delimitation and allows buying from the comfort of home.
In other words, you will have a business that It is not limited by the place where the procedures are
carried out, but you will be able to serve the whole country, or even the whole world if you want.
For example, imagine that you have a decoration accessories business.

If you have a physical store, the normal thing is that you only sell in the city where you are, because
that is where they know you. However, with an eCommerce, you are opening the location more,
since those products that you sell can be sent by mail or courier to other parts of the country, or the
whole world, which opens your audience much more, and you would get more benefits, especially if
the business you have is good.

Interactivity

Unlike traditional commerce, two-way communication between consumer and merchant is much
easier. This means that all these activities are possible with just one website. By having interactive
contact, there is much more commitment from both the merchant and the consumer.

Establecer communication through an online store is quite simple. And it is that not only is chat
available, but the emergence of social networks opened another communication channel along with
the telephone and email. All this allows for a closer relationship, almost almost as if it were a local
business talking with its customers (although in most cases they do not see each other face to face).

The characteristics of eCommerce technology

Universal standards

This feature is wonderful since the technical standards are easier to unify to carry them out as they
will be shared by all nations around the world. With this, many barriers or limitations are broken,
making the products more standardized to avoid complications.

In this sense, we are referring to all eCommerce works in practically the same way, so it is very easy
to be able to compare prices, product descriptions, delivery times, etc. which facilitates the
purchase to the users.
Personalization and adaptation

In this case, and also as one of the most important factors in the present and the future, is
personalization and adaptation, that is, that electronic commerce can adapt based on user or client
preferences, well offering related products, making them look more specific according to needs,
adapting stimuli, offering coupons ...

In short, the ability of online stores to change based on what their customers are looking for from
them.

Social technology

An online store is a more social medium than others, such as television, radio ... Because in this case
there is a greater relationship, in addition to the fact that the store itself can be the creator of your
own content that informs your users about the products or the theme of these. Therefore, the
consumption of content is also important as characteristics of eCommerce.

Information density

In this case, we refer to the amount of information that, through eCommerce, or the Internet, can
be obtained about a certain product. If you pay attention, practically all eCommerce that have the
same products sell them with the same description. But there are others who show a little more
interest with respect to the information they provide to give more, of higher quality, and more
practical. This allows for a better connection with users, as well as making a more appropriate
decision.

However, providing long and tedious descriptions is not always a good idea, especially if they are
too technical or difficult to understand. That is why it requires people who can condense all that
information and provide a text that is understandable and also practical to make decisions.

2 UBIQUITY It is available just about everywhere and at all times.

Market Place vs Market Space

Reduce Cognitive Energy (Advantage)

Examples:-

Accessing a bank account (24/7) |

Purchasing from Internet. |

Online Tracking |

Online Ticket Reservation |

Paying Utility Bills |

3 GLOBAL REACH

Reach: the number of user or customers an e-commerce business can obtain.

Traditional Commerce base on Television , Radio, Newspaper and Sales force.

Using Internet Commercial transactions to cross cultural and national boundaries

Examples:-

209 million customers | ( 1994, Warehouses : 89)

1415 million Active Users |

Growing Mobile Social Network |smsall.pk (A messaging App) [National]

The Designers Mall | [Global Presence]

More On Statistics WWW visit

4 UNIVERSAL STANDARDS

Standards (i.e. INTERNET) shared by all nations around the world

Traditional commerce technologies differ from one nation to the next ( Radio, Newspaper, TV ) etc.

Using Internet Commercial transactions to cross cultural and national boundaries

Benefits of Universal Standards

Reduced search costs for consumers|

simpler, faster, with more accurate price discovery

Lower market entry costs for merchants (Domain + Hosting + Ecommerce S/W)

find many of the suppliers, prices, and delivery terms of a specific product

|/

5 RICHNESS The complexity and content of a message Benefits of Richness

Traditional commerce national sales forces, and small retail stores have great richness face-to-face
service using aural and visual cues when making a sale.

But there is Trade-off between richness and reach

(More customers less richness & Few Customers More Richness)

Benefits of Richness

more information richness than traditional media

chatting with an online customer support person

sell ‘complex’ goods and services

Compare All (Prices, attributes, Services etc)

Examples:

| Product description, Vendor info, Compare Prices etc.

| Product Detail, Size, Color etc. ; Online Chat

A trade-off (or tradeoff) is a situation that involves losing one quality or aspect of something in
return for gaining another quality or aspect.

6 INTERACTIVITY Communication between the merchant and the consumer.

In Traditional commerce retail stores have Interactivity using Mobile Phone, Telephone, Feedback
Form etc when making a sale. But Ecommerce provide more way for interactivity.

Interactivity in E-Commerce

Customer Support |

Customer Reviews|
Feedback, FAQ’s, Newsletter Option |

Support |

Live Help with customer representative |

7 INFORMATION DENSITY

Total amount and quality of information available to all market participants

Internet and the web vastly increase information density (volume).

Ecommerce technologies reduce information collection, storage, processing, and communication

costs.

Due to E-commerce Technologies information becomes more plentiful, less expensive and of higher
quality.

Go to Amazon, Ebay or wallmart website you can find verity of products and prices.

Growth in information density could result in

Greater price transparency- for customers (customers know max about price structure)

Greater Cost transparency- for customers (customers know max about Cost structure)

Marketers to practice price discrimination (Segmentation)

| Data use for Segmentation

8 PERSONALIZATION & CUSTOMIZATION

PERSONALIZATION: The targeting of marketing messages to specific individuals.

by adjusting the message to a person’s name, interest, and past purchases.

Examples:- 1. Product search history on amazon.com

2. Welcome message by name on Gmail.

2. Google doodles

CUSTOMZATION: Changing the delivered product or service by Customer.

Examples:- 1. Add Text or Images not included in the original design

2. Customize a laptop on Dell.com.

3. | Add Text , Color to customize Shirts.

9 SOCIAL TECHNOLOGY

User content generation and social networking technologies.

socializing traditional e-commerce sites by integrating social elements into existing retail websites.

Social technologies are increasingly being used to connect with customers to build strong and
lasting relationships, through ratings and reviews, blogs, Wiki’s, forums and communities like
Facebook.

Social Media Examples

Facebook | plugins integration

Twitter | plugins integration

Pinterest | plugins integration

Google+ | plugins integration

Engaging customers based on their social behavior with your brand

Providing customers with a reason to return to your website

Giving clients a reason to talk about your brand on your website

Providing all the necessary information on your website for your clients to research, compare, make
a decision and purchase from you and not your competitor