The story of
TALLER
Ics been bought, sold, closed, resuscitated, saved, damned
and saved again. The course of Tatler never did run smooth.
Since its beginnings as the must-read of the day among the
coffee houses of St James’, in the reign of Queen Anne, it
has been a rocky but rollicking road. Here is the tale of Tatler.
there appeared 0
strets of exniral London
welL known wit and man-about- town. His equally urbane
phAdalson = they hod been at
ther mos fame contributor,
hat chen it was reprinted in facsimile 1877, 168 yorTales AC On
end noxehere was better torepotfromthan
White for thelotest word on mannersand
Wilsforiterature hile the Grecian Coflee
House waswhere notesofscholiey interest
weretaken and newscame romtheSt
James Cote House
‘The Tatler wasthe braincildofthe
Inshwnterand dramatist Richard Stole,
amember ofthe howseholdof Prince George
‘of Denmark, the Queen'sonsort Stele
had tecenty mated his second, an
‘lderheiresswhomhetdmet athis ist
wife’ funeral
[sephAddison—Stecleandhe were pals
from Charterhouse quickly became
contributor they were laterto found The
Sector together) adi Jonathan Swit
shoe Addison had met in eand According
toitsopening paragraph politics weretobe
lnftothenewspapers Yer both tesleand
Adklison were dchard Whigswhowanted to
frm the aristocracy alter the percived
‘excesses ofthe Restoration and used The
Tater to promote Whiggish propaganda, The
magazine wasfull oFkindlyand wit essays
(someofwhich canbe read inthe Penguin
(Chasse Slt from Tae Talo and The
Specie), meant to appeal tothe middle lass
inthe coffeehouses, Whateermen door
orthink ordream/Ourmotey poperseizes
forts theme's the epigrapintheistssue
Stele’ Tera an immensely ried
cocktailainewsgossip,poltics entertainment,
‘eviaand controversy. Anorymositems
‘worried about ladies etting wrinklesand
Giscusselthemertsaloghing Ito the
Stories of two society ladies fosohom ‘all
hearst present pant andof avery pretty
gentleman fromanoble family whose love
Sfayoungwoman wasnot returned
land who sankintoadeplorabledebauch of
Grunkenness,Anditwasan instaneané
sensational hit. Nothing ikeithad been
sconbefore.IsaacNewion became
subvert a did the Duke of Marlborough,
‘whohad recently thrashed the Frenchat
‘theBattleofBlenheimandhad
putthe Queenseelton the
“Whate’er men
~ ae fay towinng te ro
Sah iremecettivesmess. do, OF Say, OF teSpanansacenon
1ZOy-17 11 sie olinatiye hin % Bott lstiong just
Trusiowandseuys- -thANK, OF ap menacing tie
deat tere chage deletions raced
Thewinuroli7wanscoleneinte.t —ievicecseatinges _ ATeam/Our — Sercisieneers
_ Mmingincoparieceamena flownengtete motley paper Yinadte te
2) mateckictindnasiicnacd Gmcdyemnttadten nag heh tty etry
f Eteste oiniaimasiy paninyenpcee” —S1ze9 fOr ts pentatCaony
F somnintetetvanded ‘Rieter py Remaetinca wea
§ “Tiprngemeandththefounding, —wascninethne andthe theme caleatpo mon
$ atelurvopacteticcmsclie’ cafchaseeSaressweetiein Thepseulag noe Deke veren
3 puloftiedspusscfcmingrantyand pactosecantbesenThectntoncf_indindes00jaateralhogh woe
2% ktonandtowcommendegerealitletatierathatel goes andwoinat——sianjone gion. >roeered
Thetelanch of Ther (Val, Not, dated July 1901, picesipence) ~which The
Daily Tegraph dubbed 3 remarkably god rst number ~wasallaboutsocietyitha
ews edge anditcame tthe dawn othe Fdwardkan age The sombre Queen Viconla
had died, thenation had mournedand then they goton with havingajoly good time
Aristo edinavray that wold be inconceivable today and there were mor
syalbousesin Europe thanasane man could count
Theyhadyettobe magia and obliterated by twoworkdwars.The magazine
3='an lustratedjournal of Socetyand the Stage and kicked with
eon Who's
described
aballatSuthe
Who tJames Mar olwasat Nos the Nor
Nonfolk Hot
Wiliam
rooks milion
isu of20May
‘Dishes othe Day
ingbutthe con ation of
beauty pages with tested Beautiful Hands
~theSecret and covering prodtliceNowena SumprofCrime, Protection against,
tein the Fist World War wasall about bigtitesbighats big
December 19Seoner was ofa gang ofsoiesinthe
sine's Christmas namber somevserein France ~ Weare
‘sends The Tver ~sai the picture caption fllosed by
ballsand big guns. The
ches tein the
feupitn thevwar nes
portraits of the new commander, Field Marshal Halg and toffs who were‘usefulas
sell as omamentalin war, The Duchess of Westminster in her Red Cross nurse
Gniorm snapped at thehospital she wasrunningon the font Thetheatrical portraits
and stores were therein force andthe fashion pages, The Highway of ashio’ ull ot
discounts tobe hadat the inst shops during these svatened times.
he Prince of Wales (ater King Edward fumed Duke of Windsor already the
Itboy ofhis generation was the 3 December 1919 cover-Therewasa picture of Lady
Astor whobad just been elected Boars woman MPriding abouther new
‘constituency of Plymouth nacarsage-The pa {Opera all
troness Lady Cunard Lady Cunard ener weslangely to
hermerican blood! the reader wastold before tuming over onto the Christmas Cit
(Guide The war was done anddustedmillons were dead, bute partyhadtogoon.>
tobeseen at was theTatler’ XC On
“TAT TL c RL
dampen Ter’: the ch were
r | “Ve terrible decade ofthe Thirties dit
lech nil partied and ll the
Mitford ergageme
ter Rood he tur
‘entataining conversational Fashion, of
‘course, wn aly tothe forin 1950 ad
‘ome the announcement that The Tater vil
publish every month an origina fashion
‘esgn by Gordon Conuayfor the season!
Rolkskingroyal pres cominsed for
‘one of thei matemal randiathor
Lord Strathmore pos in Welwyn. The
ation ch Try st. aay
oom and depressing weather
fame ahead and King EdvardVI
bicated'~ didn seem to do too much tostill
the royal fervour December 1936 screamed:
perbap
Een es than impressed by a 1939 cover ofTatler’s The
one Madame Antenor Patio (wile of Bolivian minister and tycoon, which
Second, was the lst person to hold this tile and the Duchess of Ket i considered
the third bes dressed in the world’ And soit went on. Madarne Patios hasbard
Bourbon herself wasnt an exiled duke and exking, but rather the ith
inthe werd Money was starting io make sel heard above beeing
hiscoverslot a foreign
who had inherited the mantle
‘magazine had ridden out the General Stike and then the Great Depression and the
secting ferment inthe ntemationa cao that
own at them, the inhabia
Vege Bat this Boppy state of
wr sat that bTales JC On
THE TATLER
fve-mingteintenal wor tselout
h She wasconsiderdaoe On i, tuk
‘
TAT. Le ER
Sei
nose
cr
Perec rer)
vith the infant Prine cuore
inside an image of Loc Tovsedomuit with on
eightand-atalpoundsalmon >Tatler’s
atest
pone
Sere
th the Festal of Britain, the Royal Coronation and Winston Churchill
‘lected prime minister hope wasn restored and Tatler eee
ris fhe dy Inthe fanny 19
ise, avec
{orm of satin commentary by Gordon Beckles about pariament ants des
take asc week rs Fim reviews by Freda Bruce Lockhart showed renewed pasion in
the industry shedcling light on Orson Wells Pla Magicard thanking heave or
Danitle Delorme' performance Gigs a proud Sic Salford Cripps, Chancellor of
‘the Exchequer. was papped making a speech a the Sader’ Wal Balin Covent Garden
totonat the dancer tumphant retum othe tage. feature AtThe Ccuscelebrated
‘thejossofthebig top the newest MG Midget spor.
panes preci
was tall ollwed by ahion
ig tends from Connoisseur Fur to’ Tabulous Cottons: Royals dominated
RCRA ssuehad Ms Winston Guest on the cover. She was Ameristar Avenue Piers
eden shopping day and entering by night and 'egarded asamong he tre best dressed
peidlealeieley hesessesin Ameri! Bester il Lady Heriot Paget. 18- month-old deughter ofthe
pe aise Marquess and Marcioness of Anglesy,on the7 March cover must be the youngest
penepiaet plano player fall sme thane the attude necessary forthe concer plato Bukit
ul long before such notable achievements were one more overshadowed by
royally and, by 16 May 1951, Princesses Flzabeth and Margate! nested to dominate
the Festal.
lly toppled by worthy contenders The 8 eb
Blain when the cover showed them anivng there wh acapton describing
eos mamentns events fhe day! By he ime the Rey Corcration
1953,putrtsm had reached izing heights and an ene magazine was dedicated to»the Queen paviioned with splendour and
girded wth praise! Decorative society remained
Sn focus wth Mis Cian Klan Sth
appearing onthe 28 uly 1954 cover as'one of
‘the most arctiveof his sesons debutantes
fellow by pages of elegant desed punters
at Ascot and Goodwood, Lady Eden appears
‘hex to ney appointed prime minster St
Anthony or he cover of20 Ape 195, whe
Jnsie concentateson the important business
‘ofthe most ‘vivacious china forthe casual met
‘By 1956, colour sil in se on covers
anda November issue showsa sarle-dad
theton Mis ugh ase (Antonia)
followed by a review of Maryn Meorwoe
stopping aficin Bas Span aly winning
her bate for recognition as an actress
“Around ths time there was shit in
‘lita and etaes began examine soil
‘lemmas Clad Cacham debate howe
tomemorse telephone numbers when they
‘crease om our lorie digits Keeping
telephone dnecores handy icons,
coming fom people who lead absurdly
shoteredlives Bema Keelan discussed
‘whether women shuld pnthe Lords esching:
"Women MPsare not, perhaps, natural
candidates for promotion to enmin, because
‘hey tend tobe aggressive With this appeared
ance column by Lady Osbome advising how
tovsuprise your guests with an evening la
{range with loisof handy ips on howto
propre the table and ita ting For those
son to travel further ald there was ane
travel column called Psspet explaining how
toskiand make one’ ist sqquaintance wth
‘hisstrenousarta sucess
LONG LIVE THE QUEENTatler’sTakers 3 Ow.
er was relaunched ava monthly in
MUI arch 1968, anc by May 1969 the cover vas
BPE picture ofthe Queen inthe White Drawing
Room at Buckingham Palace “Adlsons Soda
ny people of the upper classes
asifthey were told an od frend was about
PENSE 0 come back into their ves
PEE ain lod with debutantes
roles onthe dukes thelr
acreage, ‘Eton College and Longa
“Marquess of Bath, April 1968 save th
of Wales and Princess Anne at their fis
a vst othe Royal Opera House foe
Nurgyev’s The Nuoracker, and inside more
beats a the Lord Mayor of Westminster
reception at the Dorchester followed by
‘Noel Coward at Home’ The fashion page
concentrate on Elegant Clothes for Comfort
ts seen on Margaret, Duchess of Argyll
one ofthe most beaut women of her
{generaton’~ on the june 1969 cover wth
siant black poodle (the fist of many
dogs to find their way ino the magazine)
By 21 July 1968, Neil Armstrong had landed
lon the moon, Woodstock was being planned,
yet Tatler August issue cover featured
the Quee inside were
stores my and
fashion pages praising the trouser sult with
a pleading letter that the chaleman ofthe
Savoy Group change his policy and allow
ladies in trosers to be served. Equally daring
aber 1969 cover ofthe Begum
t wha had married
m las the Aga Khan,
leader of 20 milion Moslems. >
i
i
i
:
i
i
i
:
iTakers 3 Orn
R
|Tatler’s
er Ball withthe Duchess of Kent and Lady
the Ea
and more deta
Jubieein june
Byte time a
and her hsb
Colour with coverines ke
tures on Heney Kesingee The crowning gly
othe Queen
‘Australian Gary Bogard in 1978 Princess Margaret
of Snowdon had divorced Covers began to appear in
tease mariage matitin the wk
Ti Tat’ an People
sen int power the fi
prime mintr and Bogard appoint Tin Brown athe etr of Tate
aeTatler’s
eo, Koo Stark
el extras he aught g-eting
‘ T ‘pital igs wth gto Mage
Tattered up toher ela
on Lady by showing te Argentines sb ad
mete at haa sgn a the |
peer fein Br, Covrfouletes
ae tplomted neopt of edad Tater
OUR Cine . Pure the pong 2 ear bere
j Shebecamea sensation on anne 43 The
ite-The courg and subsequent mariage ol
the ince of WakstoLady Dane Spence
wal couse osu fens ection
fre We covered tal rm the Pret
Amacing’ pce “an indepth okt
taco Dl suchas er nds the
wedges nde ata nest =o
Cnn ack ana by the-then Tr
young gut Nias Coli ho eported
{Rhyl weigh res pwn
Staats btalthe yal prince ve es
modeler gpd ong. Pree aches
Sl tend Koo Stark gored te coverla
brary 1980-we een aed about her
Cockato Cand wo tes onthe ack
inthe backorherbgce
ht Tater vastal abou yas ata
aqeces ry Halland Nai Haba wee
{Naty Dai ayn Seeder 985 for
thecoverolh waxing eal abot ei
forcing opal Tn these koe we
fanapeeedlod Cinna alvey romp
create Glmes family whch we have
ples ou x pp 8 Ter
ied te great obo ton October 185
thee wa shot of he atone netTatler’s
Iewoule have been very tal ho if
ofthe Duke of Rutland, hadnt been
Tiler id feature Bona fide rock tars too, In March 1986 the ba git of pop hers
ut fom a curtain in a whit urban fr Herb Ris here leu
ssh
asekcid io er hr tem office in
ver featuring the
Thatchet It was
by photographing an
Duke and Duchess
ful carer a8 mode
independent ad notTatler’s
mea
telltale E ™
heal eth a
is
wom FX
Zu
‘es ltwasa coup de foudre for Chaes
Spencer wins had wooed the model ofthe
380, we pictured her laughing
white shades
ofl. In
tre fom the Shy Dy
Slope fr the Tories bat not for Tt
In January 1996 we predicted it woul be The
ear of the Divore and how right we were
In july, Charles and Diana were divorced. ByTatler’s
cl again the rie iit
ethers st Downing Se
all the rag, but so were a band
charts wth theca tunes
inched Prince Chick’ bottom an ited.
ter world thes ald
i with the I ctor and she
Keith, Tamra Beckth and Lad Victoria Hervey
leggy girs ebouttowm dazzled in the limelight enioying
tints. Tier was there with them, partying ket was 199%,
:
3
Model Nac
acresTatler’s
embraced money
pew grouring
edhe new sci et
town, Ter lapped them up whether twas
Jimny Choo wedding
toAmercan bank
two young
of about he
The cosergits wer in your face toa They
tooked spoiled and artgant Sophie Dah
Tier had found es Noughties cove
Royalty stills plein ler in
a hack the cover in
[November 200. Tal ssue embodied the >Tales JC Orn
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byvourchiren?
The superdiets
change yourli
» 2000s