SMART SNAP-UP PURCHASING SYSTEM

SLIDE1: MARKETING and PROMOTIONS

MARKETING STRATEGY
- Smart Snap Up Purchasing System is an integrated system that targets MSMEs
businesses – that is why a strong relationship with them would be the first step in
marketing the purchasing system.
- Cross-Section and Referral/affiliation programs would be the foundational marketing
strategy for this.
Explanation:
The cross-section programs are more focused on the partnering and collaborating with
other companies, making both parties beneficial in terms of product reputation, sales and
company competency. For example if this purchasing system will gain interest from a
known grocery store like Puregold the chances of them to benefit from this is high
because this will reduce their advertising cost while attracting more customer resulting
to a hyper competitive nature. Likewise, the grocery store will promote the system and
other competitors in the market will be interested on the system. It will be a win-win
situation. In terms of the Referral/Affiliation programs, as long as we have a strong
connection with all our target market, the chances of them to recommend this purchasing
system could bring growth to our target markets.
SLIDE 2: MARKETING and PROMOTIONS
PROMOTION STRATEGY

Social
Medias
(mostly on
META)

Websites

DIGITAL
MARKETIN
G
Search
Engine
Marketing

Webinar
Production
Explanation:
The Digital Marketing will play a big role in implementing this system. Digital
Marketing is ideal for this type of purchasing system as this technology might be new to
all MSMEs so numerous digital tactics and channels to connect with them would be great
promotional strategy.
First up the Social Medias (mostly on META). As we all know FB marketing is a
platform that offers a variety of highly targeted paid advertisements and organic posts,
allowing brands to put their products and services in front of the massive audience. But
one thing that fascinates us is the use of Instagram as it is the most recommended social
media in promoting an advertisement of a product.
Website marketing boost the interactive connection with the customer and by boosting
the SEO or the search engine marketing is a great process of improving the site to
increase organic visibility for specific search queries. The goal of SEO is to improve the
quality and quantity of traffic to your website through onsite changes.
Lastly, webinar production an essential promotional tactics as the Smart Snap Up
Purchasing System is a new thing to market, conducting a webinar is great as it is a
great cost-effective learning tool. It is an effective learning experience to all who are
interested to try new technological things. This is also to make the target markets to be
fully aware of this product and be more engage as the expansion of details are to be
delivered on them using a webinar app.