FARAH HOME DECORATIONS AND OFFICE SUPPLIES COMPANY

Business Plan
 Table content
Contents

Executive Summary.................................................................................................................................
1.0 Company Profile (Introduction):......................................................................................................
a. Vision and Mission Statement............................................................................................................
Owner
b. Goalscompany Mohamed
and Objectives Ahmed Osman
.........................................................................................................................

Contact 0618652251
c. Company History..................................................................................................................................
1.1Analysis of the International Business Opportunity ......................................................................
a. SWOT Analysis ...................................................................................................................................
b. Competitor Analysis............................................................................................................................
c. PEST Analysis......................................................................................................................................
1.2.Operation of the Proposed Business................................................................................................
a. Type of the Organization (Form of Ownership) ..............................................................................
b. Marketing Strategy...............................................................................................................................
c. Market Entry Strategy .........................................................................................................................
d. Marketing MIX.....................................................................................................................................
i. Product or Servic...................................................................................................................................
ii. Price ......................................................................................................................................................
iii. Place (Distribute ................................................................................................................................
iv. Promotion ............................................................................................................................................
1.3 Financials..........................................................................................................................................
a. Projected Income statement...............................................................................................................
b. Projected Balance sheet ....................................................................................................................
c. Projected Cash flow statement..........................................................................................................
1.0 Project Executive Summary

FARAH HOME DECORATIONS AND OFFICE SUPPLIES COMPANY

is an international company of importing home decorations and office supplies

material from different countries in the world. The company imports flowers,

balloons, décor lights and office stationery supplies.

We give those services: Hotels by decorating . Home events decorating , office

stationery supplies. Businesses for grand opening events

We serve to:

a. Families

b. Friends

c. Couples

d. Students

e. Business Managers
 BUSINESS PLAN
COMPANY PROFILE

FARAH HOME DECORATIONS AND OFFICE SUPPLIES COMPANY

FARAH HOME DECORATIONS AND OFFICE SUPPLIES COMPANY is an
international company of importing home decorations and office supplies material from
different countries in the world. The company imports flowers, balloons, décor lights and
office stationery supplies.
HISTORY
FARAH HOME DECORATIONS AND OFFICE SUPPLIES COMPANY established
MAY 2022 by an international trade specialist MOHAMED AHMED OSMAN for the
purpose to satisfy Somali community for the poor availability of home decoration
equipment’s and business office supplies.
WHY US
FHO exists to satisfy Somali community for the poor availability of home decoration
equipment’s and business office supplies.
We provide well-qualified equipment and high quality office tools from different countries in
the world.
WHAT WE DO
FHO imports flowers, balloons, décor lights and office
stationery supplies.
DÉCOR
OFFICE SUPPLIES
GOALS AND OBJEVTIVES
Our main goal of established this company is the purpose to satisfy Somali community for
the poor availability of home decoration equipment’s and business office supplies.
The company’s objectives are:
 To import product
 To work with the rest of the world
 To achieve developement
OUR VALUES

SAFETY COMES FIRST

Safety Comes First
There is nothing more important than operating safely

Be Customer Driven
Be Customer Driven
Listen to and work diligently for our customers

We Value Our People

We Value Our People
We Value Our People
We Value Our People
We Value Our People
We Value Our People
We Value Our People
We Value Our People
The most important asset we have is our employees and customers

Integrity Is Honesty
Integrity Is Honesty
Integrity Is Honesty
Do what is right and tell the truth regardless of the outcome
 Pursue Excellence
Pursue Excellence
Pursue Excellence
Strive to be the company of choice in the markets we serve

MISSION AND VISSION

Our mission and vission is to advance change in Somalia by ensuring equitable access for all in
partnership with banks, policymakers, supporters, and the communities we serve.

ANALYSIS OF THE INTERNATIONAL BUSINESS OPPORTUNITY

SWOT ANALYZES
STRENGTHS WEAKNESS
 EXPERTISE IN THE FIELD OF IMPORT  MISSING PROJECT TOOLS
 TRAINED SERVERS  NO SPACE FOR MEETING OUR
 HIGH IN COMMUNICATION SKILLS CUSTOMERS (NEED OFFICE)
 WELL PREPARED EMPLOYEES  NO LEGAL AWARENESS
 GOOD CUSTOMER CARE SERVICES

OPPORTUNITIES THREATS
 HUGE MARKET  LACK OF RUNNING CAPITAL
 BULK OF CUSTOMERS  MISUNDERSTOOD BETWEEN U
 HIGH DEMAND IN EVERYWHERE AND OUR CUSTOMER AS THE
 MANY SUPPLIERS ARE AVAILABLE PRODUCTS ARE NEW TO THEM
 VENUES ARE COUNTLESS

Competitive Analysis Worksheet

FACTOR Me Competitor
 A

Product Flowers, Balloons, decor DECOR LIGHTS only

lights and office supplies
Price Market price Expensive prive

Quality Last model and high Good

quality tools
Selection Cheap and quality Quality

Service Work with from start to Solve if problem comes

an end.
Stability Stable system Fluctuate

Expertise Expertise in field of Traditional skills

import
Location Mogadishu Mogadishu

Sales Method Advance payment Cash on hand

Credit Policies Pay in “90 days” No credit

Advertising Social media ADS Social media ADS

Organizational Plan
FHO is owned and established by Mohamed Ahmed Osman and it’s a sole ownership
company.

CEO
MOHAMED AHMED
OSMAN

GEN.DIRECTOR DEPUTY DIRECTOR GEN. SECRETARY

DEPURT CEO

HEAD OF PROTOCOL
HEAD OF HEAD OF VIDEO
TEAM
DECORATION TEAM PRODUCTION
 MARKETING
SALES MANAGER HR MANAGER
MANAGER

MARKETING STRATEGY AND ENTRY FORM

We use Social media marketing patforms to reach our customers.
FHO uses export and import mode to enter the market.

FINANCE MANAGER ACCOUNTANT

Marketing Strategy 6Ps – How to get into the market.

PRODUCT/ SERVICES
FHO imports
 flowers,
 balloons,
 Décor lights and
 Office stationery supplies.
PROMOTION
We have made promo for you:
 Buy 2 box of product get one FREE

PRICE PEOPLE
We work for you low price and high quality We serve to:
services:  The couples
 Flowers  : $ 3  Family and Friends
 Ballons : $2.5  Students
 Décor lights : $ 15  Business Managers
 Offices supplies : $ 6 We prepared:
 Open minded Sales people
 Well trained servers
PLACE PRESENTATION
You Can find us: Our customers see our services:
 ALI-KAMIN, MOGADISHU SOMALIA  Well needed services
 Best services they have ever made for them
 a. FINANCIAL ASSUMPTIONS

Main projects of our financing:

Rent: $$700 / month
Salaries: 1,250
Tools and Company furniture: $10,200 cash
TOTAL FINANCE: $11,e50
b. ESTABLISHMENT COST

Rent:$ 700 month

Tools and Company furniture: $10,200
TOTAL: $10,900
Budget of the First Year
$ 10,00

Estimated Cash Flow Analysis of the First Year

JAN FEB MARCH APRIL MAY JUNE JULY AUG SEP OCT NOV DEC

$4,650 $3,560 $4,050 $3,800 $4,200 $4,000 $4,000 $4,650 $3,950 $5,600 $4,250 $4,000

Income Statement for 5 Years

1.1.5 YEARS INCOME STATEMENT

REVENUE= Home deco = $450

flowers = $ 200
Ballons = $200
TOTAL= $ 850
EXPENSES=
Ligth deco cost =400
Offices supplies  = 100

Total= $550
PROTIF = REV- EXP = $ 850 - $55 =300
 1. Profitability indicators (Breakeven Point, Payback Period, IRR %, ROI%, Average
Yearly Sales, Average Yearly NET Profit)
$1,728.8135
Breakeven Point 6
Payback Period 2.5 yrs
IRR% 48%
Average Yearly Income $4,000
ROI% 45.6%

2. Valuation Methodology, and results

Valuation Process  
$216,00
5th Year NET Income 0
PE Multiple( changes as per industry) $10,000
Terminal Value 5th year using PE multiples ( How much the company can be sold in 5
years) - OR you can use similar startups company value after 5 years) $216K+
Discounted Rate (Assumed to be 40% , change as per the risk associated with business,
higher risk= higher percentage to be considered) 40%
Post Money Valuation ( Value of the business considering associated investment risk) -
After VC injected investment $40,000
Pre-Money Valuation ( Value of your business before VC investment ) $5,000
Investment Required $10,000
VC ( Investor) Share % 25%
Founder( s) Shares % 75%