+91-9310771933

ANSHUL AGARWAL
eranshul12@gmail.com
An enterprising leader with outstanding success in spearheading strategic
marketing operations of diversified industries and product portfolios

~ Strategic Alliance ~ Marketing Strategy (Online & Offline)

~Brand Strategy ~ Events Management ~ Product Marketing

PROFILE SUMMARY CORE COMPETENCIES

Creative & results-driven professional, with extensive experience in building Marketing Strategy & Execution
new business with nearly 10 years of career success in Marketing & Brand
Management, Internal Communication, Product Marketing, Digital Strategy, Market Intelligence
SEM/SEO, Business Analytics, PR & Media Relations, Content Strategy &
International Events Brand Positioning & Brand
Recall 
Establishing ATL & BTL strategy (including signage, display boards,
collaterals), thereby enhancing on-ground brand visibility; structuring overall
Brand Portfolio Management
media strategy and providing strategic direction for media activities

A principle executive ‘point of contact’ for the company accountable for ATL, BTL & Digital Campaigns
ensuring that appropriate marketing strategies are in place and are acted upon
according to the priorities Product Life-Cycle Management

Strategic thinker with a capacity to build strong working relations with key
decision-makers; facilitating regular interactions with business leaders, corporate Content Strategy
advisory groups, and other allies to maximize reach in the space
Market & Industry Analysis
Driving large scale revenue and profit gains, cost savings as well as improving on
organizational productivity and performance
Go-To-Market (GTM)
Managing the entire gamut of go-to-market activities such as product launches,
promotions & events; creating innovative product concepts and pioneering entry Marketing Automation
into new & challenging territories
Social Media & Web Analytics
Visited overseas market (UAE, USA, Kuwait, KSA, Lebanon, Qatar, Bahrain,
Sri Lanka, Singapore, Hong Kong, UK, Philippines, South Africa, Jordan,
Spain) strategically to reach the targeted audience with increase of revenue Event Management

Leverages key analysis, insights and innovative approach to drive organizational Stakeholder Management
improvements and implementation of creative ideas & suggestions in collaboration
with agencies & vendors

Experimenting with a variety of organic and paid acquisition channels like content
EDUCATION
creation, content curation, pay per click campaigns, event management, publicity,
social media, lead generation campaigns, copywriting, performance analysis Business Analytics Specialization from
Wharton Business School- Philadelphia, USA in
Introduced new tools in the system- Outbrain, Mailchimp, Taboola, Reddit,
SugarCRM, Salesforce, Hubspot, CleverTap, (Engagement Tool) Acton & 2020
Infusion Soft (Marketing Automation Tool), PixelME, Hotjar, A/B testing Digital Marketing Specialization from
University of Illinois- USA in 2020
MBA (Marketing) from Amity Business
CERTIFICATIONS School, Noida in 2011

Google Adwords B.E. (Electronics & Communication) from

Google Analytics Arya College of Engineering & I.T., Jaipur in

Facebook Blueprint 2009

 Hubspot Inbound
Tableau Desktop Visualization

CAREER TIMELINE

Oct’11-Feb’16 Jun’16-Dec’18 Aug’20-Till Date

Adobe Systems, India Digital Nirvana-India Accolite Software Inc. Marketing

REVE Systems, India (Subsidiary of Code India Consultant
Knight Solution- UAE) Dec’18-Aug’20
Feb’16-Jun’16

WORK EXPERIENCE
Aug’20- Till Date as Marketing Consultant

Key Result Areas:

Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met
measurable objectives, and executed customer relationship management strategy
Deliver partner experiences and sales and marketing execution with device builders and channel partners
Own the execution of commercial Digital plans, Land Global programs/ campaigns/ tools
Digital storytelling, Enhance Partner Digital Skills, Create and monitor Partner digital campaigns, Map customer journey
and share voice of customer, Manage Etail engagements, Raise the Digital IQ of the team & Brand custodian

Dec’18-Aug’20 with Accolite Software Inc. as Sr. Marketing Manager (US, APAC)

Key Result Areas:

Managed the marketing function with emphasis on championing the brand and expanding the customer base
Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met
measurable objectives and executed customer relationship management strategy
Administered various functions entailing developing strategic business plans, revenue growth, maximum market penetration,
brand awareness, sell-through
Produced precision-targeted marketing communications backed by accurate, timely internal reporting and analysis
Utilized understanding of buying motivators & influences to work with product developers to create unique and differentiated marketing &
advertising solutions designed to expand customer base and increase revenue
Led a team of marketing professionals focused on executing various campaigns including (but, not limited to) email, direct mail,
database marketing, and digital marketing
Enhanced firm's online platform through website redesign, user-centric functionality upgrades, targeted social media
Established multi-media campaigns by achieving maximum exposure for new branding and logo identity
Implemented proformas and event recaps to analyze profitability
Coordinated and organized Trade Shows, Summits, Conferences & other touch points to generate leads
 Maintained business media relations with support from PR agency like Cision, Pipeline Communication, Khaleej Times and acted
as point of contact for all business media relations
Used marketing skills to update and manage the social media pages with pertinent postings about products and services
Drove Go-to-Market Strategies, designed business plan and aligned internal parties across category teams, brand, product, sales,
marketing and other cross-functional partners
Maximized the brand and sales impact of ongoing business and seasonal launches by optimizing merchandising, promotions,
messaging, and special events
Used consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation and
positioning, product segmentation and sales performance
Cultivated different research tools to do competitive analysis like Hoovers, Leads 411, Skrapp, ClearBit, PrivCo, Discover.org,
GetProspect, SEM Rush, Ahref’s

Jun’16-Dec’18 with Digital Nirvana (Subsidiary of Code Knight Solution)-UAE & India as Sr. Product Marketing Manager

Significant Highlights:
Developed new promotional campaigns to increase the sales by 60%
Tapped the overseas market (Middle East, South Asia & Africa) strategically to reach the targeted audience with an increase of
revenue by 30%
Built & Implemented:
o Go-to-market strategy (GTM) for the brand (Social, PR, PPC, Events)

o first SEO-driven organic strategy which boosted site visits by 100%

Liaised with different Advertising agencies & Affiliate Channel Partners to generate the Business
Designed & drove social media strategy for the clients like Etisalat, DU, Oman Tel, STC, Skoda, Honda & Monte Carlo

Feb’16-Jun’16 with Adobe Systems, India as Marketing Manager

Significant Highlights:
Managed Campaign builds, Audits, Performance Analysis, Optimization, and recommendations on including & excluding audiences, genres
and creative
Worked in-sync with Product team-Adobe Media Optimizer (AMO) and improved the efficiency of campaigns or analyzed consumer
behavior with new features in dashboard / UI
Provided client recommendations to include Display re-targeting, mobile, social, creative, and analytics
Steered efforts in key account management for the international accounts like Thermofisher, Sears, ShopBop, K12, Grainger’s-
Canada, Crocs, Askmebazaar.com, MakeMyTrip

Oct’11-Feb’16 with REVE Systems, India as Senior Marketing Manager

Significant Highlights:
Played a key role in organizing various Events in Domestic (India) & International geographies (USA, Barcelona, Singapore,
UAE, Saudi Arabia, Philippines, Thailand, Qatar, UK, Hong Kong)
Managed:
o SEO, SMO, SEM, Display & PPC Campaigns, Social Media (LinkedIn & Facebook) and E-mail Marketing& Mobile Marketing for
branding & lead generation
o International Payment Gateway Vendor (Paypal & Asia Pay) for integration with the website

Merit of increasing:
o Market share by 70% in ME Region through VoIP Software application products
o Revenues, profits & market share by 10% by developing new market segments strategies

o Customer base by 80% through proper coordination

Shown success in:

o Achieving revenue & profit targets by 100% by implementing strategy in order to confine the growth of the product and
company
o Closing Million USD plus deal with different ISP and Telco’s Provider

Launched E-mail / SMS / WhatsApp based marketing campaigns that improved average campaign Click through rate (CTR) by 60% year-
on-year
Successfully launched Mobile App in ITW USA in 2015