Suggested Revised Topic:

The Effectiveness of Marketing Strategies in Terms of Promotion in Cordova Home Village

Suggested Respondents: Guests and Staff

Suggested Number of Respondents: 50

Design: Quantitative

Course Department: Hospitality Management Department

CHAPTER 1

Introduction

Introduce to your reader the "problem" by providing a brief background of your research. Include the basic
reasons how and why you came-up with the problem, and the probable solutions that you can offer. In
general, the introduction summarizes the purpose of the research paper.

The introduction should include a short summary of the major questions behind your research, as well as
provide the context of those questions within a larger academic framework. Those who read the introduction
should be able to understand what you are attempting to discern through your research and writing.

o Objectives of the Study/Rationale/Objectives/significance/Importance of Research/Significance of

the Study

This segment is why the problem is significant. It should cover who or what your research will potentially
effect, and why information concerning the problem (and potential solutions) is necessary.

You need to discuss the authority of the researchers in conducting the research (Sample Statement: The
researchers are HM Students who wanted to know or understand how people who are working and earning
an income prefer online booking of resto and hotel of their choice)

- 3 to 4 pages

Theoretical/Conceptual Bases of the study

- What theory or concept or model that is related to your. (example: Preferred Leisure sites among
CPC Staff for online resto and hotel bookings; so you examine the variables present and relate it
to a theory or concept or a model …… theory leisures or model on customer satisfaction)
- Cite the author and the year (Kelvin, 2014)
- Present you conceptual/theoretical framework

State of the Problem

 - Contains all questions to be answered in the research plus the intended output

Significance of the study

- List of persons and entities that will benefit your study then discuss why;

Definition of Terms

- Define all terms and phrases found in your title and statement of the proble

CHAPTER 2

Review of Related Literatures and Studies

- All discussion and past studies related to your current research;

- For the last 10 years ( 2011-2021)
- 10 to 15 pages
- Authors must be properly cited in the references

Note: This section is where you will be providing all the relevant readings from previous works. Provide
brief summaries or descriptions of the works of other authors. Make sure that your research materials are
from credible sources such as academic books and peer-reviewed journals. Also, make sure that your
reading materials are directly relevant to the topic of your research paper. The literature review typically
includes the names of the authors, the titles of their works and the year of the publication of these works.

Also sometimes called a "Review of Past Literature," this portion of the proposal covers all prior studies
done on your topic. This is a very difficult segment, as many students make the unfortunate mistake of
selecting proposal topics that have been too well-addressed by existing research, relegating the proposed
research unimportant.

CHAPTER 3

Methodology of the study

Design

- The research method to be used (quantitative study)

- It should discuss why you choose the research design and relate it to your study

Environment
 - A discussion where you will conduct the study and explain why and provide details of that
environment

Respondents

- This part will discuss who are the people or group of people whom you will survey or conduct the
study. Discuss the reason why and their relevance and bearing to the study

Instrument

- This will contain the discussions of the survey tool who will use to conduct the survey and the
details who made the questionnaire (either it is a researcher-made, adapted or modified
questionnaire)
- The parts of the questionnaire will also be discussed and how the responses are rated

Data Gathering Procedures

- Contains the detailed info on how you will conduct the study.

Data Analysis

- This contains the discussion of what statistical method to be used in appreciating the data gathered.