Kyoto Animation

History,leaders:
 Kyoto Animation : we usually call KyoAni in short way which is a
japanese animation studio located in Uji, Kyoto Prefecture ,Japan.
 The KyoAni was founded by former staff of Mushi
Production ,that is Hideaki Hatta and his wife Yoko Hatta,she also
have experienced in the anime industry. It became a limited
company in 1985 and officially corporation  in 1999.
 Its logo is based on the kyō kanji (京), the first character of Kyoto.
The company is also collaboration with the studio Sunrise and
founded a branch called Animation Do in Osaka.
 In it’s history, it was involved in the production of Kiddy
Grade, InuYasha, Tenchi Universe, Nurse Witch Komugi,
and Generator Gawl.

Kiddy Grade

Inuyasha
 Tenchi universe

Generator Gawl

Nurse witch Komugi

Organiztion:
 Since KyoAni became an officially corporation,their principles
are:
“Make a challenge”
“Do the best”
“Produce required work”
 “ Keep our corporate as a humanitarian one”
 They value people.Promoting the growth of people is equal to
creating the brightness of works.They sincerely keep moving
forward to be an Entertainment Corporation which based on
Animation.
 Details of their business:
1)Making animation
2)Designing ,producing,retailing and wholesaling products.
3)Publishing novels,comics and visual books.
Product line and Popularity:
 In fact, KyoAni have cherished their ambitious from the first OVA
project with the name “ Munto” at the beginning of the year
2003.It could know that Munto was their first work, but it wasn’t
well recieved.
 2003 have marked an amazing step while KyoAni was hired to do
an anime series for their first time called Fullmetal Panic? Fumoffu
based on manga series drawn by Gonzo artist.It was also a risk step
for the investors letting a non-popular and experience like KyoAni
to do this project.But, the series was over expected success, for the
next few years they continued the second season of this anime
series.
 Thanks for the adapted anime “Fullmetal panic? Fumoffu” that’s
create the opportunity of the chain production project and the
collaboration successfull, which also make KyoAni become an
illustriousness branch within seven miracle years.
 In 2005, Kyoto Animation made a big leap with the adaption of the
visual novel “Air” by Key. “Air” arose (đc sinh ra)during the time
when the industry was shifting towards changes: “Moe”(mean
cute)trends became more popular and adaptions from visual
novels, light novels increased.The success of “Air” has proven the
standing and position of KyoAni in the anime industry.They also
one of the most favourable representation of many producers such
as Kadokawa .
 2006 was a successful year for KyoAni with the adaption from
Key with the name “Kanon”.However, this was not the sole work
(tác phẩm duy nhất) that helped them built the “Empire” until
today,the “Kanon” was completely defeated by “The Agony of
Haruhi”, with the exiting fan from light novel, “The Agony of
Haruhi” has created a massive pressure on KyoAni towards
adaption to something the audience can watch.With experience and
knowlegde from previous adations, partly because the changes in
the market has gained an advantage , “Haruhi” has won
spectacularly and created a big hit in Japan and left such an
influence on the viral culture on the Internet.
 For example using K-on anime : it’s quite success about the
revenue for each season’s bluray that’s sale on the market .And the
director of K-on is a female cuz it’s really rare of female director
that’s have successful artwork.
 In the middle of 2009, Kyoto Animation had a change in their
operational structure,not only taking the seat of a publisher but also
producing anime studio.KyoAni started an award about light novel
that they organized and slowly adapted the winning artwork.
 In 2012,2013,2014 KyoAni continuosly produced many work that
they created, while collaborating and working on adaptions.One of
the highlights is Hyouka, describing the boring school life of
Oreki but was distubed by Eru, or Amagi Brilliant Park and
Chunnibyou have gained their own standing and success but there
wasn’t the one that can reach the triump(chiến thắng vang dội) and
popularity during the peak of KyoAni.However,during this period,
they still have one major hit with its main strategy card( con bài
chiến lược) that quickly shook(chấn động) the fujoshi(fan girl=hủ
nữ) market with “Free!”and very successful, and it’s expected from
their staff, a high number of female and the fujoshi market is still
rather new and unexplored.
Stragies and Profit:
Love ,chunibyo & other delusions Free!

KYOKAI NO KANATA
 KyoAni doesn't try to sell their stories on perfect plot turns ( cảnh
quay hoàn hảo) or dramatic action setpieces(bộ khung hành động
kịch tính). KyoAni excels at the little things, at making small
moments seem real .
 For one thing, KyoAni does virtually all of their work in-house -
from direction to animation, they rely on a consistent stable of
creators(dàn nhân sự ổn định và nhất quán), generally only
outsourcing(thuê ngoài) that related on their series
composition/scripts (and even those tend to go to consistent
writers). 
 Kyoto Animation has moved further and further away from being a
freelanced organization full of freelanced work. From a business
perspective, KyoAni is a beautiful outlier within anime industry,
where the working result of their workers that feeds directly back
into the singular quality of their work. 
 This studio culture, where work is done by a reliable, consistent
group of animators and directors,easily express style and quality of
their work. KyoAni actually works in a variety of genres. They've
handled drama, comedy, romance, fantasy, action, and slice of life,
and pretty different from storytelling style, all with varying degrees
of success(với mức độ thành công khác nhau). But all of these
thing have in common which is focus on the colour of feeling,on
very tiny moments to create visible emotions and lived-in spaces.
 Nearly all of KyoAni's productions concentrate on these small
moments of friendship, insecurity, sadness or happiness, but they
are not dependent on it. KyoAni finds something universal in the
smallest details, fighting for the unfound beauty of daily life.
 The character is the spotlight that makes KyoAni become more
special than the other studios.Not because of the intensive or
delicate development, but due to genius demonstration of the
characters through artworks. By which we can feel the characters
 are more lively, it’s also the side that KyoAni is pretty good at and
have no comparable rivals.
 It’s a lively transmission for a story by using animation,
individually framing and skilful direction.In other way , we using
animation to tell the story .Generally, the quality of artwork rely
on social factors really much, and not completely a responsibility
of the production studio. But KyoAni is different, when the name
Kyoto Animation is mentioned,KyoAni has became a family
name, not just individuals.The main factor is each and every step
in KyoAni are produced “internally”.They hardly hire outside staff
for their anime,except for rare exceptions such as composers and
script writers.
 This is completely opposite comparing to the majority of anime
studios.The original method will met a lot of
disadvantages,especially in the animators department.For
example, in a specific scene, the director will ask the animator that
possess a special set of skill( Megumi Kouno is an example, she is
the queen of characters’choreography), but the chances are the
animators that are capable already busy with other anime projects
at the time.At the end, the scene delays the schedule, so the
directors has to cut out the scene that they want to do.
 Towards KyoAni,all of the artist they need work at their
studio.They very careful of this matter,they even have their own
university in order to train for the studio artists.The whole searies
of Kyokai no Kanata is animated from KyoAni’sgraduating from
this university.The ownership odf their employees has created a
story relations of solodarity and trustworthiness.Directors’s ability
and sceenwriters is only limited by their own
imagination.Employees are paid by hours,instead of each frame
they have made which is the same as other studios.This has
created a comfotable environment and seriousness.They could
focus on the things they love to do.In most cases,Kyoto Animation
 is likely to finish their work before the official premiere.This
allow them tto have much more time to pay attention to every
details of their product before being on-air.

 Kyoto Animation is not only outstanding the management way but

also improve the business stragy.In the recent years,KyoAni has
published their own light novel.Moreover,they also transformed
light novel to anime,for instant:Free!,Kyokai no
kanata,Chunnibyou,…In addition, to increas the input quality they
also celebrate the annual award ceremony called “Kyoto
Animation” to reward the best titles.And the winning titles have a
chance being adapted in to an anime.It’s interesting to mention that
Violet Evergarden is the light novel that wins the first “Grand
prize” reward by KyoAni .
 By transformating all light novel published by studio, they always
have permanent jobs,and a great number of animations to choose
which are made their book’s titles in general.Their transformating
are also boots their profit.This is called “both parties have
benefits”strategy,and it creates stable income for studio.Of
course,they could change to anither artwork from outside if they
love to.
 This is the
system that they have constucted foe many years,making the
employees in the studio became more companionable,creating
tighter bonds with one another,which leads to a development in
communication fro the directors to the animators in order to
quickly transmit every frame.Therefore,there will bw no concern
about time,rush hour and no fear of having nothing to do.All of the
mentioned above may seems unnecessery or small,but with
everything combine,it forms a perfect workplace that bring the
viewers the most beautiful scenes, alongside with spectacula
details,which only can be emphasized at Kyoto Animation.This is
the studio that contains any passionate people,working day and
night to make amazing anime to their viewers.

 One of the reasons that’s lead KyoAni achievement is luck.In fact,

8 years ago they still work as same as the other
studios.Additionally, KyoAni is the main partner of Kadokawa and
responsible for adaption anime project which include:
Haruhi,Lucky Star,Clannd,etc..However, in 2009 they take risk to
celebrate KyoAni award ceremony so as to publish the first light
novel titles, then the following year they adapted into
anime.Beside, KyoAni profit was $1,3 million which was a huge
amount in comparison with the other studios. Because they own
the copy right of the light novel and published it without paying
( or we usually call “Royalties”) for the other suppliers or
publishers. In case, other studios want to be achievable like
KyoAni they should consider taking risk at the right time , right
place and always believe in their employees .