Ella F.

Moores
717-640-4057 | ellafmoores@gmail.com | linkedin.com/in/ellafmoores

EDUCATION
Bachelor of Science in Marketing May 2022
Sigmund Weis School of Business, Susquehanna University, Selinsgrove, PA 3.9/4.0 GPA
• Nationally Accredited By: Association to Advance Collegiate Schools of Business (AACSB)
• Minor in Public Relations, Dean’s List, Beta Gamma Sigma, Stein International Internship Grant Awardee

MARKETING EXPERIENCE
Business and Marketing Intern June 2021-September 2021
Savant Recruitment Experts, London, England
• Created social media marketing campaign for social responsibility in collaboration with local charity.
• Analyzed competitors’ online presence and synthesize information to generate new marketing strategies.
• Wrote articles and designed graphics for weekly blog posts for LinkedIn to promote expertise and reputation.
Marketing Services Intern May 2020-Present
Utz Brands, Hanover, PA
• Manage Utz Outlet Store Facebook page to maintain brand image, increasing followers from 15K to 18K.
• Execute social media strategy through visual content creation and copy writing.
• Develop Utz Tik Tok page to enhance Facebook engagement and introduce new content to followers.
• Write product description copy and update back-end website information in Shopify.
• Evaluate product shipment forms and analyze data via excel to investigate supply chain issues during covid-19.
Summer Bash Intern May 2019-August 2019
Utz Quality Foods, Hanover, PA
• Organized and coordinated annual Utz Summer Bash event, serving as main point of contact for 60+ vendors.
• Managed a $7,500 budget, recruiting 40 volunteers, and welcoming 5,500 community attendees.
• Collaborated with VP of Digital Marketing and graphic design team to advertise the event on social media.

WORK EXPERIENCE
Resident Assistant August 2019-Present
Residence Life, Susquehanna University
• Develop community among 30+ residents, maximizing positive resident interactions via one-on-one meetings.
• Advertise and facilitate programs to connect with residents and achieve residence life learning outcomes.
• Uphold student safety and provide conflict resolution to maintain healthy, supportive living environment.
Intern with the Director of Finance & H.R. June 2018-January 2019
Altland House Restaurant, Abbottstown, PA
• Designed social media posts, flyers, and menus, using Canva to promote the Caribbean Winter event.
• Collaborated with owners and partnering companies to launch Wyndham Garden York location website.

LEADERSHIP & INVOLVEMENT

Alpha Delta Pi Sorority – VP of Panhellenic Relations February 2020-Present
• Planned two events each semester with 40+ attendees to improve networking opportunities and relationships.
Public Relations Student Society of America (PRSSA) Practicum January 2020-May 2020
• Participate in weekly meetings, enhancing knowledge of public relations by creating portfolio of PR writing
pieces and designs for school organizations.
Student-Athlete Advisory Committee – Co-VP September 2018-December 2020
• Represented the Susquehanna University Women’s Golf Team, contributed to Personal Development committee.
• Served on the executive board as Co-VP by attending student government meetings as the Athletics Liaison.
Women’s Varsity Golf Team – Captain August 2018-Present
• Practice and play with teammates for 1-3 hours five days per week, achieving team-low scoring average of 85.
• Placed 4th in 2019, 2021 Landmark Conference Championships; won the Penn State Altoona 2019 Tournament.

SKILLS & COURSEWORK

Microsoft Office | Adobe Creative Suite | Facebook Business Suite and Creator Studio | Instagram