SEAT No- 1i5 o97

BATCH 2020 2022

PROGRAMME NAME MBA -

IB (MARKE TING)
CoURSE NAME MARKETING ANALYTICS
SEMESTER
DATE OF EXAM 04 04 2022
 A a degan should ha a pethoe o
oduot wit daunt e a Hatn and dujfunb
wrkot aharus Ja poHEio
wwwno e t halamce ht wao onss
HHowo Fugh
g
r a t peduets auinn ash innputa to qmew
u t h podncls

B c C rmabnun en the Bostevm tensult ng group

wh
matnin iM odusianud t e aid am gaioah e n
Jeng tuvm t r a g i plannung to hlp businaas
u ' s e w t ppetunity md to olaeial
Dnd per its poduat ptheus anel
to deid whuu ts unmat o oisCOntnme

ono pnoduet duunleprran h

divionol into bew aaal aonanbs 0n h

markiE qeulh ano mulatin

amalyso
morkE amo au -

DOs n thi matbrin t h u a u pnedurl

whick ham w makd Ma and
ew qmeuth te

8UESTION MARK hmar poduets wi

hiah qmeut vmorksI but wirn
Jew markst shou

STARS Proouets with

hia marukt 9 h
ndhia mankst ahoru
4CASH COWs a J i onu.poouueb with lew

qrewh
ewth omd igh mokat haru
 HIGnH LO

6,UESTI ON
STAR
MARK

CASH COwS
DOGS

RELATIVE MARKET SHAREB

(CASH GENERATION)

BCC MATRIX
 abew th

meol tataa
moueik
makut At ehwu o th
lh pwehos.
Lok
medl aloo olatus
and tu tup
Melum ( okomuv
O n e t i n

OutlAs
amd
Omd 7L
hs

th h iston
actual &Z e
ugin and tiu tOL
A
shepping ip

vh sulvtion e amd moluuotion ochamnul

i n tLu Lasl and
membus
inal phoss
diaig nung e whannd in diatu buti m

w.odel. h
etuu bas'e atp Cke
tindi poapretinu mkin
hanml
mUmbuA

b) applicat'on e Alacben UitiwaE

to datumin wutnu wmkus

Jong noaluatel OL &uitak

P nettu mumkr
en ti hannl

ExHI8IT
A stoa A'. So00 6qt, 4 milus away
Targe
Madker
Araa
BJ ss B 1o000 saft, 5ilts
uy=
Csten C 15,000 Sat
ni
ushabilihy T(SizX (9iatonce)'|
E(4i)*|(Statam)s
 munaons
aeinA
fouUow
nhibit,
u i l l

thu scomauo
3e
t tp
p in

/9iatanea) ouoo lenkia

Sta T alkuulating g i ) * /
A 25
B 2o0
C

Atep 2 Sum t h eup

s)(Batou)'+a
Aker saaho

.25+ 2 O0 +1 3%
E
=5.13

diidirg
Akap 3 L a l e d a t i ng pueb ability b

A 2 5 5.13 0 24
053
2 2.oo S.13
C 188 |5.13 0 37

Aken B has th highist prueb ability o

to thu ste
sheppuo bing Rullal
aD ky 9naity