Statement of intent

Media Studies

Call to action

The call to action displayed in both my website and magazine will relate to the main topics. My first
magazine with the focus point being Latin dance and the lives of those with a career path in arts
such as this, will include a call to action that states, you will be able to find more information on how
to apply for sessions, as well as more stories and images online. My second magazine on the topic of
personal businesses and entrepreneurs in the sustainable fashion industry will advertise a link to
sustainable shopping websites online, however the website consumers are directed to will advertise
the main magazine story by encouraging readers to learn about the personal life story of those
behind these businesses. As well as this Subscriptions on the Latin dance version of my lifestyle
magazine will include an advertisement for a 10 percent off the related sessions that a
recommended by using a coupon inside our magazine, following this a advertisement for top 10 tips
on starting a business could also be included either online or in print.

Magazine Representation

Covers

The covers of my magazines will include different representations, these will be gender (Male and
Female). Female will be my first magazines representation and my second magazine will be male.
The covers of my magazine will feature a large central image of each model with large bold type
faces for headings. The headings of both magazines will not obstruct the main image so that the
audiences for both magazines will be able to tell from a distance what each one will be based on. I
will meet the needs of my audiences by including clear stories that are easy to interpret as well as
content that will instruct them on how to improve their lifestyle that may encourage them to start
new aspects in their lives or inspire them to start a new business or hobby such as dance which is
the main feature of one of my magazines.

Website

My website promoting both magazines will include the front covers, this will be a tactic to make sure
that the audiences know what it is they will be reading before they go on to find
the
physical copy. This way audiences know what their reading about and can gain an understanding of
the topic before they read further. My website will be mainly dominated by images and short
headings and subtitles, this is so that the consumers do not get bored of reading large paragraphs of
texts. The website will mirror the topics in my magazine however as there is a larger audience of
younger users online the language will be slightly less formal. This is to cater to all audiences and will
make the online and printed version of the magazine appropriate to a younger or less educated
audience, Especially the business and fashion illustrated magazine, as it could be an inspiration to
those looking for a new job opportunity as well as ideas on how to improve their current lifestyle.