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Pizza Hut: Stuck in The Middle: Names Darrenel M. Buenaobra - Section - BSBA601 Date - 06/10/22
Pizza Hut: Stuck in The Middle: Names Darrenel M. Buenaobra - Section - BSBA601 Date - 06/10/22
ACTIVITY
Making pizza is a staple of restaurants around the world, and there is little rocket science in the effort. What
has changed over time is how customers want to order, what they want as ingredients, and how they want to
consume their pizza. Online and mobile ordering now accounts for more than 50% of rival Domino’s business.
Customers are demanding fresh ingredients, gluten-free options, and high-speed preparation. The advent of
fast-casual restaurants where customers watch the preparation of their food has only exasperated this
situation.
Into this new era comes a Pizza Hut empire that was built around a hidden kitchen, pizzas that take 15–20
minutes to prepare and a 1950s style eating area that is anything but comfortable. After evaluating the best
way to address the new reality, Pizza Hut began experimenting with new ovens that could cook a pizza in
three-and-a-half minutes, redesigned interiors that included a bar and new, simpler procedures for running a
store-front. After testing the new ideas at two (2) restaurants in Texas, Pizza Hut announced plans to remodel
700 of its U.S. stores a year through 2022. This initiative is in line with the objective of the company to regain
its leader position in the pizza business with sales topping the 275 billion peso record of the company.
Tracking the effect of these changes and crafting those changes systemwide will be a true evaluation and
control challenge for the organization.
By analyzing information linked to strategic planning, Pizza Hut can reclaim its
competitive position in the business. This data will aid Pizza Hut in developing strategic
foresight that will benefit the company in the future. Then, using the information
acquired, they may devise a plan based on their objectives. Pizza Hut must be aware of
any business inconsistencies between its strategy and their suggested implementation.
They should teach their management and workers to implement all of their initiatives.
Most significantly, Pizza Hut must advise their personnel in the effective execution and
implementation of their learnings.
Reference:
Bamford, C., Hoffman, A., Hunger, D., & Wheelen, T. (2018). Strategic management and business policy:
Globalization, innovation and sustainability (15th ed.). United Kingdom: Pearson Education Limited.