COMPETITIVE ANALYSIS

Book Subscription Box

1. List 4 competitors to your company and whether they are direct or indirect.  
2. List as many competitor factors as you can (for example, price, packaging, materials,
ingredients, speed, size, ease of use, access, etc.).
3. Fill in the respective boxes with as much detail as possible.
4. Know your competition.

Competitor #1 Competitor #2 Competitor #3 Barnes & Noble

#4
Once Upon a _Bookroo OurShelves
Competitor
Book Club ❒ Direct
Factor
❒ Direct ❒ Indirect
❒ Direct ❒ Direct
❒ Indirect
❒ Indirect ❒ Indirect

Just book

Items inside the

box

Depends on the Kids book Diverse books You choose

theme depend on age for kids
The books
chosen

49.99 a month $25 per month, $14 per quarter for one Books are
book or $33 per quarter
plus free including shipping, expensive to buy
for three books for kids
Price shipping (only
for two picture ages 0 to 2; $20 per
and they are
books or three quarter for one book or
US) board books; $30 $45 for three books for inconvientant to
kids ages 2 to 5 and 5 to
per month, including
8
keep checking in
shipping, for two and out of a
chapter books
library (depends
on the book)

© 2021 Uncharted Learning, NFP 1

COMPETITIVE ANALYSIS

Adult Young - preteen Kids Any

children
Genres Young Adult

What countries Anywhere world- Only US shipping Only US Us only

can purchase wide except
Britain (everywhere else
online only)

https:// https:// https:// https://

www.onceupona bookroo.com/ www.ourshelves www.barnesand
Link bookclub.com/ .com/subscribe noble.com/

-Other competitors have discounts and special deals what separates your idea from the rest
-Make prices less costly or include a special factor

© 2021 Uncharted Learning, NFP 2