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Cultural values are widely held beliefs that affirm what is desirable. They impact our daily activities.

They

are not shared by all members. However, they are common to the main body of the culture

even though there are significant variations between subcultures.

Individual/collective

Performance/status

Tradition/change

Masculine/feminine

Competition/cooperation

Youth/age

Active/passive

Material/nonmaterial

Hard work/leisure

Risk taking/security

Problem solving/fatalistic

Admire nature/overcome nature

Diversity/uniformity

Postponed gratification/immediate gratification :Sensual gratification/abstinence

Religious/secular

Limited/extended family

Cleanliness

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