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● 4th of January, 2022
● In: Digital Marketing, Web Design/UI/UX

10 Ways to Become a Top

Performing College or
University Website
Become a Top Performing
College or University Website

A college or university website should be the go-to place for

students, faculty, and alumni. It is the place to be if you want to
connect with your students or are trying to find new students. There
are certain things that top-performing college or university websites
do that other schools tend to ignore, but the impact is tremendous.
Here are 10 ways to help your website become a top-performing
school website.

1. Start by understanding your audience.

2. Nurture relationships with your audience.
3. Create marketing content for your audience.
4. Use student retention as a performance metric.
5. Add a news section.
6. Monitor student feedback.
7. Promote events with your audience.
8. Also, engage your audience through competitions.
9. Make your institution’s social media profiles social again.
10. Watch your results.

Conclusion: The goal of your website is to present your institution at

its best, and to provide the information that prospective students
need to make a worthwhile investment.

Start by understanding your

audience
If you want to be a successful College or University website you need
to start by understanding your audience. Your users want to find
what they are looking for quickly and easily. You can help them
achieve this goal by making your website content easy to find and
easy to understand. You want to make it easy for your visitors to
navigate your website, but you also want to make it easy for them to
find the information they are looking for by using relevant keywords
in your content. It is also important to be consistent in your website
design and navigation. Your audience will get frustrated if they can’t
find what they are looking for on your website.

Nurture relationships with your

audience.
The most successful college and university websites are the ones that
are the most connected to the people they serve. In order to be a
top-performing college or university website, you need to be able to
understand what your audience is looking for. By taking an active
role in your audience’s needs, you can build more meaningful
relationships and better meet their needs.

Create marketing content for your

audience.
Marketing your college or university website is a lot of work. You want
to get the word out about your programs and services, but also you
want to make sure that your site is communicating the message you
want it to. That’s a lot for any marketing team to take on. The way it
helps is by making your site a more compelling website and more of
a destination for your students and staff. Creating marketing content
for your audience is one of the best ways to package your message
and make it compelling and interesting.

Use student retention as a

performance metric.

When it comes to the performance of a college or university website,

there are many metrics that can be considered, from the number of
students registered in your classes, the number of alumni donating
to your institution, to the number of applicants accepted into your
institution. But the most important metric of all is student retention.
In fact, student retention is so important to your website’s
performance that it can be used as the overall goal for your site’s
success. In fact, the American Council on Education released a study
that found a direct correlation between a college or university’s
website and their retention rates.

Add a news section.

Most colleges and universities have their own websites. In India,

however, only about half of them are adding news or blog content to
their sites. If you’ve been thinking about adding a news section to
your website, but haven’t gotten around to it, now is a great time to
start. Chances are, your audience is looking for more information
about what’s going on in your institution, and they want that
information to come from an official source. A news section is a great
place to focus on new content and can be a great way to keep users
coming back to your website.

Monitor student feedback.

One of the most important things you can do to improve your

website experience for students, parents, and faculty is to analyze site
usage and student feedback. Collecting and analyzing this
information will not only help you gather insight into what your
audience wants, but it will also help you understand what they don’t
want. This information can be used to make key decisions about your
website, including how to design and write content, what features to
include, and how to make your site mobile-friendly.

Promote events with your

audience.
Even the best schools struggle with getting out the word about their
events. Events are the lifeblood of any college or university. They’re
often the only thing that brings alumni back to campus, and most of
the time, they’re the only reason why prospective students visit your
website. If you do a really great job promoting events, you’ll have a
higher chance of getting visitors to your site to register for events.

Also, engage your audience

through competitions.
“It is not who I am, but what I do, that makes me who I am.” –
Aristotle If you run a university website, there is no doubt that it is a
complex site that requires a lot of effort. The site must be accessible,
convenient, and appealing for all of your students. A good way to
make your university’s website stand out from the rest is to hold a
competition. Competition can be a good motivational tool, and it can
also boost the performance of your university website.

Make your institution’s social media

profiles social again.
Social media is often used as a public relations tool. If a university is
using social media to get its name out there, it is probably doing a
good job. However, if your institution’s social media presence is not
engaging with students and alumni, it might be time for a change.
Your social media presence needs to be updated from time to time.
The same tweets and Facebook posts will not work for a whole
school year. It is important to track your social media analytics to see
what is and is not working. The more you know about your audience
and their social media habits, the more effectively you can update
your social media presence.

Watch your results.

Every college and university wants to be at the top of the rankings

and be ranked highly in Google search. But how do you do this?
What are the steps you need to take to reach this goal? The good
news is that there is a road map to success. Not only will this road
map help you reach the top of Google search results, it will also help
you achieve better rankings in the other search engines. And the best
part is that this road map has been used by some of the best
universities in the world.
Conclusion

If you want to watch these results happening for you. Also, looking for
the best way in presenting your institution at its best, and to provide
the information that prospective students need to make a
worthwhile investment? Then, get in touch with us today as we help
you in becoming the best institute in your city, state, and the world at
large with our curated website development solutions in Bangalore
for educational institutes.

We hope you enjoyed our article about how to become a

top-performing college or university website. With this knowledge,
we know that you and your website can perform at your best and
bring in more students, alumni, and donors. So what are you waiting
for? Create a website that is a top performer with the best web
design company in Bangalore

Tagged with: Digital Marketing Company in Bangalore, Digital

Marketing Services In Bangalore, Education Digital Marketing
Agency, SEO Agency In Bangalore, SEO Services Company In
Bangalore

Tel: +91-80-4173-2999

Mail:info@limrasoftech.com

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