.

Analysis of data relating to influence of Amul advertising on consumer buying

behavior:

1. On gender of the respondent.

Table No
Gender of the respondent

Particulars Frequency Percentage

Male 43 43
Female 57 57
Total 100 100
Table shows the gender distribution of respondent in the study. Most of the respondent
were females. From the total 100 respondents, 57 were females (57%) whereas 43 were
male (43%).

2.On age of the respondent.

Table No

Age of the respondent

Particulars Frequency Percentage

Below 18 years 18 18
18-25 73 73
26-33 9 9
Total 100 100
Table shows the age of the respondents. The survey shows that 73 of the respondents
were around the age of 18-25 and 9 respondent were between 26 and 33 while 18 of the
respondent were below 18 years.

3.On do you believe in Amul advertisement?

Table No.

Do you believe in Amul advertisement?

Particulars Frequency Percentage

Agree 55 55
Disagree 4 4
Not sure 41 41
Total 100 100

In table , the respondent were asked if they believe in Amul advertisement . 55% of the
respondent agree while 4% disagree and 41% of the respondent were not sure.

4.On do you think Amul advertisement is important?

Table No.

Do you think Amul advertisement is important?

Particulars Frequency Percentage

Agree 55 55
Disagree 4 4
Not sure 41 41
Total 100 100
In table, the respondent were asked if they thought Amul advertisement is important.
55% of the respondent agree while 4% disagree and 41% were not sure.

5. On does Amul advertisement influence you to try new product?

Table no.

Does Amul advertisement influence you to try new product?

Particulars Frequency Percentage

Agree 31 31
Disagree 21 21
Sometimes 48 48
Total 100 100

In table , the respondent were asked if Amul advertisement influence them to try new
product. 31% of the respondents agree while 21% disagree. 41% respondents were
sometimes influence to try new product.

6. On which factor influence you to buy a product?

Table no

Which factor influence you to buy new product?

Particulars Frequency Percentage

Advertisement 16 16
Price 11 11
Quality 63 63
Income 2 2
Others 8 8
Total 100 100

In the above table , the respondent were asked which factor influence them to buy a new
product . 16% of the respondent chose advertisement while 11% chose price, 63% chose
quality, 2% chose income while 8% were influence by other factor.

7. On which media gets your attention?

Table no

Which media gets your attention?

Particulars Frequency Percentage

Print 1 1
Television 16 16
Internet 56 56
Word of mouth 27 27
Total 100 100

In table , the respondent were asked which media gets their attention. 1% of the
respondent prefer print, 16% prefer Television, 56% prefer Internet while 27% prefer
word of mouth.

8. On which advertisement personality most influence you?

Table no

Which advertisement personality most influence you?

Particulars Frequency Percentage

Athletes 17 17
Model 8 8
Experts/professional 29 29
Actor/actress 12 12
Normal person 34 34
Total 100 100

In table, the respondent were asked which advertisement personality influence them. 17%
of ther respondent chose athletes, 8% models, 29% experts/professional, 12% actor/
actress, and the majority 34% prefer normal person.

9. On which mode of Amul advertisement attracts you to watch it?

Table no

Which mode of Amul advertisement attracts you to watch it?

Particulars Frequency Percentage

Models 9 9
Theme 28 28
Punch line 17 17
Photography/videography 46 46
Total 100 100

In table , the respondent were asked which mode of the advertisement attracts them to
watch it . 9% were attracted by the models, 28% by the theme, 17% by the punch line and
46% by the photography/ videography.

10. On do you agree with this statement?

Table no
‘The more time the consumer spend time watching advertisement for a product, the more
likely is the consumer to go and buy a product’

Particulars Frequency Percentage

Agree 44 44
Disagree 13 13
Not sure 43 43
Total 100 100

In table , the above statement were asked to the respondents . 44% of the respondent
agrees while 13% disagree and 43% of them were not sure.

11. On do you prefer a product that is advertised instead of the unadvertised product?

Table no

Do you prefer a product that is advertised instead of the unadvertised product?

Particulars Frequency Percentage

Agree 61 61
Disagree 13 13
Not sure 26 26
Total 100 100

In table, the respondents were asked if they prefer a product that is advertised instead of
the unadvertised product. 61% of the respondents agree while 13% disagree and 26%
were not sure.

12. On do you pay attention to Amul advertisement?

Table no
 Do you pay attention to Amul advertisement?

Particulars Frequency Percentage

Agree 31 31
Disagree 20 20
Not sure 49 49
Total 100 100

In table, the respondent were asked if they pay attention to Amul advertisement. 31% of
the respondents agree and 20% disagree. 49% of the respondents were not sure.

13. On what do you think about Amul advertisement?

Table no

What do you think about Amul advertisement?

Particulars Frequency Percentage

Informative 60 60
Create awareness 25 25
Irritating 3 3
Waste of time 12 12
Total 100 100

In table , the respondent were questioned about their opinion towards Amul
advertisement. 60% of the respondent found it informative, 25% thought it create
awareness while 3% found it irritating and 12% thought it is waste of time.

14. On does Amul advertisement always influence your buying habit?

Table no
 Does Amul advertisement always influence your buying habit?

Particulars Frequency Percentage

Agree 27 27
Disagree 23 23
Not sure 50 50
Total 100 100

In table , the respondent were asked if Amul advertisement always influence their buying
habit. 27% of the respondent agrees while 23% disagree. 50% of the respondents were
not sure.

15. On do you think that television commercial have vast coverage than anything else?

Table no

Do you think that television commercial have vast coverage than anything else?

Particulars Frequency Percentage

Agree 46 46
Disagree 19 19
Not sure 35 35
Total 100 100

In table, the respondent were asked if television commercial have vast coverage than
anything else. 46% of the respondent agrees while 19% of the respondent disagree. 35%
of the respondent were not sure.

16. On do you like to buy goods for dominance and to increase the standard of living?
 Table no

Do you like to buy goods for dominance and to increase the standard of living?

Particulars Frequency Percentage

Agree 52 52
Disagree 12 12
Not sure 36 36
Total 100 100

In table , the respondent were asked if they like to buy goods for dominance and to
increase the standard of living . 52% of the respondents agree while 12% disagree. 36%
of the respondent were not sure.

17. On will you buy Amul product if it is poorly advertised?

Table no

Will you buy Amul product if it is poorly advertised?

Particulars Frequency Percentage

Agree 31 31
Disagree 29 29
Not sure 49 49
Total 100 100

In table , the respondent were asked whether they will buy Amul product if it is poorly
advertised . 31% of the respondent will still buy it while 29% will stop buying. 49% of
the respondent were not sure.

18. On does Amul advertisement influence you to buy the same brand?
 Table no

Does Amul advertisement influence you to buy the same brand?

Particulars Frequency Percentage

Agree 55 55
Disagree 11 11
Not sure 34 34
Total 100 100

In table , the respondent were asked if Amul advertisement influence them to buy the
same brand . 55% of the respondent agrees while 11%disagree, 34% of the respondents
were not sure.

19. On will you skip every possible Amul advertisement if you can?

Table no

Will you skip every possible Amul advertisement if you can?

Particulars Frequency Percentage

Agree 23 23
Disagree 21 21
Not sure 56 56
Total 100 100

In table , the respondent were asked if they will skip every possible Amul advertisement
if they can. 23% of the respondent agrees while 21% disagree. 56% of the respondents
were not sure.