CHAPTER 4

Findings

- The study shows that most of the respondent believe in Amul advertisement.
There are 41 respondents that were not sure while 4 person do not believe in
Amul advertisement.
- Most of the respondent also think Amul ads is important as the study shows
that 55 person agree while 4 person disagree and 41 person were still
indecisive.
- Advertisement often influence customer to try new product. The study found
that 31 person were influenced to try new product while 21 person disagree and
majority of the respondent i.e. 41 person were not sure.
- Several factors may influence the consumer to try new product. While asking
them which factor influence them, 16 person chose advertisement while 11
chose price, 2 person chose income while 8 person were influenced by other
factor. It seems quality matter the most as it was chosen by 63 people.
- While asking the respondent which media gets their attention. Obviously
internet is preferred by major mass i.e. 56 respondent, 1 respondent prefer
print, 16 respondent prefer Television while 27 prefer word of mouth.
- Advertisement personality is one of the crucial factors that can influence the
customer. The study found that 17 respondent chose athletes, 8 models, 29
experts/professional, 12 actor/ actress, and the majority 34 people prefer
normal person.
- When the respondent were asked which mode of the advertisement attracts
them to watch it. 9 person were attracted by the models, 28 by the theme, 17 by
the punch line and 46 by the photography/ videography.
- The statement ‘The more time the consumer spend time watching
advertisement for a product, the more likely is the consumer to go and buy a
product’ is agreed by 44 person while 13 disagree and 43 person were not sure.
- When asked if they prefer a product that is advertised instead of the
unadvertised product. 61 respondents agree while 13 disagree and 26 were not
sure.
- Paying attention to several ads is hard unless the viewer finds it interesting.
When asked if they pay attention to Amul advertisement. 31 respondents agree
and 20 disagree. 49 respondents were not sure.
- The respondent were questioned about their opinion towards Amul
advertisement. 60 of the respondent found it informative, 25 thought it create
awareness while 3 found it irritating and 12 thought it is waste of time.
- The respondent were asked if Amul advertisement always influence their
buying habit. 27 respondent agrees while 23 disagree. 50 respondents were not
sure.
- In the world of internet, television sure seems to have influence in relation to
advertisement. The respondent were asked if television commercial have vast
coverage than anything else. 46 respondent agrees while 19 respondent
disagree. 35 respondent were not sure.
- The respondent were asked if they like to buy goods for dominance and to
increase the standard of living. 52 respondents agree while 12 disagree. 36 of
the respondent were not sure.
- The respondent were asked whether they will buy Amul product if it is poorly
advertised. 31 respondent will still buy it while 29 respondent will stop buying.
49 respondent were not sure.
- The respondent were asked if Amul advertisement influence them to buy the
same brand. 55 respondent agrees while 11 person disagree, 34 respondents
were not sure.
- Advertisement can very much be a nuisance for the viewer that majority of the
company use it to raise funds by providing ad free application. In the case of
Amul ads, the respondent were asked if they will skip every possible Amul
advertisement if they can. 23 respondent agrees while 21 disagree. 56
respondents were not sure.
Suggestion