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NEWS  03/04/2018 07:12

Future Launches New Music Hub, Louder

Last week, Future announced the launch of its new music platform, Louder, with a new business model and strategy
to replace the original TeamRock platform.

In a statement on its website, Future said: Louder is an example of our further

investment in music, a vertical full of passionate fans in a vibrant industry. We
have an opportunity to be at the heart of that community.

We’ve migrated the former TeamRock site to our in-house platform, with each
individual brand living under their own channel on the website. Building on an
existing fan base of 1.8m unique monthly users, Louder will be the online home
of Classic Rock, Metal Hammer, Prog and The Blues, and will now cover guitar-
led music of all kinds – punk rock, alt.rock, hard rock, heavy metal, prog, blues,
rock’n’roll and everything in-between. What to listen to, what to buy, who to see
– Louder will feature everything you need to know about the world’s loudest
music.

Louder will be the destination site for latest music news, interviews, opinion
pieces, new band profiles and more, opening up the website to more
partnerships, creative solutions and influencer opportunities. Louder also seeks
tousing
By offerthis
greater connectivity
site you with
accept our use musictofans,
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18/6/22, 13:03 InPublishing: Future Launches New Music Hub, Louder

passionate audience the chance to contribute through polls, social media

All the latest publishing
groups and networked reporting. Louder realises that the audience knows as
news straight to your inbox
much as we do – and together we’re Louder.
every Thursday.

Expect new verticals, a ticketing platform, and a broader music policy. Future’s Email address
proprietary eCommerce platform Hawk, meanwhile, will be built into the site to
monetise content. Hawk locates the very best prices through trusted retailers in Subscribe
real-time, giving users easy access to the best deals on everything from value
headphones to high-end speakers.

Alongside the new look and easier navigation, readers can expect greater focus
on buying guides and ‘how tos’, delivered with the same passion and expert
knowledge that has made our magazines and websites world-renowned.

It’s an exciting time for Future’s music titles. Together we’re Louder.

Links / further reading: Louder

Topics:
Consumer media Product/publishing management Redesign/relaunch

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