Additional Resources

Table for Cost-Benefit Analysis

Source Proposed Solution Cost Benefit Comment

Integrate the cross-index Many of our competitors already have this
High High
feature feature
Volume discount Low Medium May increase sales slightly
Kevin
This has a downside in making customers
Free shipping Low Low more aware of shipping costs if their order
doesn’t qualify for free shipping
Hold a focus group to taste Difficult to select participants representative
High Medium
edible products of our customer base
Search for alternative
Mediu We can’t know for sure which products
Mariah products to high Medium
m customers will like best
performers
Liquidate Might create a “bargain basement”
Low Low
underperformers impression inconsistent with our brand
Incentive for postsale Make sure the incentive process is easy for
Low Medium
survey completion the customer
People may feel uncomfortable referring
Incentive for customer
Low Medium friends if it is seen as putting them in a
referrals
Suri marketing role
Find a more reliable supply Mediu We already know customers want these
High
of top-selling edibles m products
Negotiate better discounts If we can do this without alienating our best
Low High
from vendors vendors, it will be a win-win
Read about groups and teams on the business Web site 1000

Ventures. http://www.1000ventures.com/business_guide/crosscuttings/team_main.html

Learn more about Tuckman’s linear model. http://www.infed.org/thinkers/tuckman.htm

Learn more about Dewey’s sequence of group problem solving on this site from Manatee Community

College in Florida. http://faculty.mccfl.edu/frithl/SPC1600/handouts/Dewey.htm

Read a hands-on article about how to conduct productive

meetings. http://www.articlesnatch.com/Article/How-To-Conduct-Productive-Meetings-/132050

Visit this wikiHow site to learn how to use VoIP. http://www.wikihow.com/Use-VoIP

Watch a YouTube video on cloud computing. http://www.youtube.com/watch?v=6PNuQHUiV3Q

Read about groups and teams, and contribute to a wiki about them, on

Wikibooks. http://en.wikibooks.org/wiki/Managing_Groups_and_Teams

How did Twitter get started? Find out. http://twitter.com/about

Take a (nonscientific) quiz to identify your leadership

style. http://psychology.about.com/library/quiz/bl-leadershipquiz.htm

Schutz, W. (1966). The interpersonal underworld. Palo Alto, CA: Science and Behavior Books.
Harris, T., & Sherblom, J. (1999). Small group and team communication. Boston, MA: Allyn &

Bacon.

McLean, S. (2003). The basics of speech communication. Boston, MA: Allyn & Bacon.

Galanes, G., Adams, K., & Brilhart, J. (2000). Communication in groups: Applications and skills (4th

ed.). Boston, MA: McGraw-Hill.

Moreland, R., & Levine, J. (1982). Socialization in small groups: Temporal changes in individual

group relations. In L. Berkowitz (Ed.), Advances in Experimental Social Psychology, 15, 153.

Tuckman, B. (1965). Developmental sequence in small groups. Psychological Bulletin, 63, 384–399.

Berger, C., & Calabrese, R. (1975). Some explorations in initial interactions and beyond: Toward a

developmental theory of interpersonal communication. Human Communication Research, 1, 99–112.

Berger, C. (1986). Response uncertain outcome values in predicted relationships: Uncertainty

reduction theory then and now. Human Communication Research, 13, 34–38.

Gudykunst, W. (1995). Anxiety/uncertainty management theory. In R. W. Wiseman (Ed.),

Intercultural communication theory (pp. 8–58). Thousand Oaks, CA: Sage.

Moreland, R., & Levine, J. (1982). Socialization in small groups: Temporal changes in individual

group relations. In L. Berkowitz (Ed.), Advances in Experimental Social Psychology, 15, 153.

Fisher, B. A. (1970). Decision emergence: Phases in group decision making. Speech Monographs, 37,

56–66.

Beene, K., & Sheats, P. (1948). Functional roles of group members. Journal of Social Issues, 37, 41–

49.

McLean, S. (2005). The basics of interpersonal communication. Boston, MA: Allyn & Bacon.
Adler, R. (1996). Communicating at work: Principles and practices for business and the professions.

Boston, MA: McGraw-Hill.

McLean, S. (2005). The basics of interpersonal communication. Boston, MA: Allyn & Bacon.

Mary Ellen GuffeyGuffey, M. (2007). Essentials of business communication (7th ed.). Mason, OH:

Thomson/Wadsworth.

Tucker, M., Meyer, G., & Westman, J. (1986). Thinking through communication: An introduction to

the study of human communication. Boston, MA: Allyn & Bacon.

Thill, J. V., & Bovee, C. L. (2002). Essentials of business communication. Upper Saddle River, NJ:

Prentice Hall

Tuckman, B. (1965). Developmental sequence in small groups. Psychological Bulletin, 63, 384–399.

Harris, T., & Sherblom, J. (1999). Small group and team communication. Boston, MA: Allyn & Bacon

Peters, T., & Austin, N. (1985). A passion for excellence: The leadership difference. New York, NY:

Random House.

Schutz, W. (1966). The interpersonal underworld. Palo Alto, CA: Science and Behavior Books.

Harris, T., & Sherblom, J. (1999). Small group and team communication. Boston, MA: Allyn & Bacon.
McLean, S. (2003). The basics of speech communication. Boston, MA: Allyn & Bacon.

 Galanes, G., Adams, K., & Brilhart, J. (2000). Communication in groups: Applications and skills (4th
ed.). Boston, MA: McGraw-Hill.

Moreland, R., & Levine, J. (1982). Socialization in small groups: Temporal changes in individual grou
p relations. In L. Berkowitz (Ed.), Advances in Experimental Social Psychology, 15, 153.

Tuckman, B. (1965). Developmental sequence in small groups. Psychological Bulletin, 63, 384–399. 

Berger, C., & Calabrese, R. (1975). Some explorations in initial interactions and beyond: Toward a
developmental theory of interpersonal communication. Human Communication Research, 1, 99–
112.

Berger, C. (1986). Response uncertain outcome values in predicted relationships: Uncertainty

reduction theory then and now. Human Communication Research, 13, 34–38.

Gudykunst, W. (1995). Anxiety/uncertainty management theory. In R. W. Wiseman (Ed.),

Intercultural communication theory (pp. 8–58). Thousand Oaks, CA: Sage.

Moreland, R., & Levine, J. (1982). Socialization in small groups: Temporal changes in individual
group relations. In L. Berkowitz (Ed.), Advances in Experimental Social Psychology, 15, 153.

 Fisher, B. A. (1970). Decision emergence: Phases in group decision making. Speech Monographs,
37, 56–66. 

Beene, K., & Sheats, P. (1948). Functional roles of group members. Journal of Social Issues, 37,
41–49.

McLean, S. (2005). The basics of interpersonal communication. Boston, MA: Allyn & Bacon.

Adler, R. (1996). Communicating at work: Principles and practices for business and the professions.
Boston, MA: McGraw-Hill.

McLean, S. (2005). The basics of interpersonal communication. Boston, MA: Allyn & Bacon.

Mary Ellen GuffeyGuffey, M. (2007). Essentials of business communication (7th ed.). Mason, OH:
Thomson/Wadsworth. 

Tucker, M., Meyer, G., & Westman, J. (1986). Thinking through communication: An introduction to
the study of human communication. Boston, MA: Allyn & Bacon.

Thill, J. V., & Bovee, C. L. (2002). Essentials of business communication. Upper Saddle River, NJ:
Prentice Hall

Tuckman, B. (1965). Developmental sequence in small groups. Psychological Bulletin, 63, 384–399.

Harris, T., & Sherblom, J. (1999). Small group and team communication. Boston, MA: Allyn & Bacon

Peters, T., & Austin, N. (1985). A passion for excellence: The leadership difference. New York, NY:
Random House.