Agricultural marketing

MULTIPLE CHOICE

1. To sustain all marketing activities, it is best to think that this person sits on top of the organization.
a. The President c. The Marketing Department
b. The customer d. The sales Department
ANS: B PTS: 1

2. These are concepts, images or philosophies that have value to the consumer and, therefore, can be
exchange in the market place.
a. Goods b. Services c. Ideas d. Prices
ANS: C PTS: 1

3. This type of market is characterized by the abundance of supply, where by the end-consumer typically
gets a better deal.
a. Buyer’s Market b. Inelastic Market c. Seller’s Market d. Elastic Market
ANS: A PTS: 1

4. The function of marketing that looks into the movement of goods and services from the point of
production to the point of consumption.
a. Pricing b. Promotion c. Distribution d. Consumption
ANS: C PTS: 1

5. Is a form of promotion that utilizes non-personal presentations paid for by an identified sponsor.
a. Personal Selling b. Sales promotion c. Public relations d. Advertising
ANS: D PTS: 1

6. The gap between the actual and desired states is known as

a. A need b. A want c. Acquisition d. An answer
ANS: A PTS: 1

7. Convincing the costumer that he/she is getting the best value for money is a concept known as
a. The wise buyer c. The frequent buyer
b. Value for money d. The lowest deal
ANS: B PTS: 1

8. The concept of distribution is associated with the term

a. Preference b. Selection c. Channels d. Fortunes
ANS: C PTS: 1

9. Intangible products that offer recreational benefits are examples of

a. Processes b. Exchanges c. Services d. Tangibles
ANS: C PTS: 1

10. This is the value created when raw materials are transform into products
a. Place b. Time c. Form d. Possession
 ANS: C PTS: 1

11. If a product can satisfy consumer needs, then it can be said that it has
a. A price b. A promotion c. A utility d. A facility
ANS: C PTS: 1

12. Hard-sell techniques as during the 1930-50s period d characterized the

a. Barter area c. Industrial revolution
b. Production Era d. sales Era
ANS: D PTS: 1

13. Represent the encoded idea which can now be sent to the receiver
a. Source b. Message c. Noise d. Feedback
ANS: B PTS: 1

14. When a small number of marketers control the pricing element of the market, there is
a. An Oligopoly b. A Monopoly c. Pure Competition d. Unfair Pricing
ANS: A PTS: 1

15. Looking at the strengths, weaknesses, opportunities and threats are parts of
a. Evaluation c. Post Selection
b. Environmental Scanning d. Implementation
ANS: B PTS: 1

16. Pricing several products for the price of one is

a. Lining b. Slimming c. Valuing d. Bundling
ANS: D PTS: 1

17. Awareness of the local culture and the business environment is an advantage of
a. Economies of Scale c. Encoders
b. Decoders d. Distributors
ANS: D PTS: 1

18. The three C’s in promotion, in reference to message designing are

a. Clear, Consisting. Confusing c. Convincing, Clear, Compelling
b. Consistent, Convincing, Costly d. Compeling, Contrasting, Clear
ANS: C PTS: 1

19. A characteristics of 21st Century management is

a. Information sharing c. Rigidity
b. Size and Scale d. Reactivity
ANS: A PTS: 1

20. Prices changes do not lead to changes in demand

a. Perfectly inelastic demand c. Perfectly elastic demand
b. Sensitivity d. Demand curve
ANS: A PTS: 1
21. These type of distributor are much like merchants but they do not take physical possession of products
sold
a. dealers c. Functional Intermediaries
b. Agents d. Resellers
ANS: C PTS: 1

22. When there is high awareness of product substitutability, the WPM

a. Increases b. Decreases c. Remains the same d. Doubles
ANS: B PTS: 1

23. Advantages of using distributors do not include

a. Contact efficiency c. Overcoming discrepancies
b. Labor specialization d. Price fixing
ANS: C PTS: 1

24. Reductions in prices when using allowances are done

a. Proportionately b. disproportionately c. Directly d. Indirectly
ANS: D PTS: 1

25. An independent variable in the marketing system is the

a. Price b. Product c. Intent-to-buy d. Climate
ANS: C PTS: 1

26. Offering the same product to a selected clientele using attractive discopunts is known as
a. Discrimination b. Fixing c. Dumping d. deception
ANS: A PTS: 1

27. Product factor considerations in selecting the best marketing channel include.
a. Craft and breath of product line c. Intensity and Selectivity
b. Cost of intermediary money d. Market size and nature
ANS: A PTS: 1

28. If awareness, knowledge and attitudes are parts of the AKP model, what is?
a. Popularity b. Prestige c. Patronage d. Promotions
ANS: C PTS: 1

29. As a costumer of the PSAE- Region IV review, the best way to promote this service is through
a. Personal sealing b. Advertisements c. Direct Marketing d. Sales Promotion
ANS: B PTS: 1

30. Bonus: Who is Batman?

a. “ I am Batman” b. Peter Parker c. “You are d. Bruce Wayne
Spiderman”
ANS: D PTS: 1