09/06/22 15.

44 Big Quiz 3 (12-13): Attempt review

PENGANTAR BISNIS TELEKOMUNIKASI DAN INFORMATIKA MB-45-01 [HDO]

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EBI1H3-MB-45-01

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Topic 13: Information Communication Technology (ICT) / Data Communication Business Values /
Big Quiz 3 (12-13)

Started on Thursday, 9 June 2022, 3:01 PM

State Finished

Completed on Thursday, 9 June 2022, 3:40 PM

Time taken 39 mins 51 secs

Marks 29.00/40.00

Grade 72.50 out of 100.00

Question 1

Incorrect

Mark 0.00 out of 1.00

One-way Mobile Network Operator (MNO) expands its business is:

Select one:

a. Distributing placement of BTS

b. Wholesaling its excess network

c. Organizing channel to suppliers

d. Establishing MVNO (Mobile Virtual Network Operator) 

The correct answer is: Wholesaling its excess network

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Question 2

Correct

Mark 1.00 out of 1.00

What is name of strategy, when incumbent Telco offers products in both market, retail and wholesale?

Select one:

a. Defensive strategy

b. Offensive strategy

c. Exit strategy

d. Coexisting strategy 

The correct answer is: Coexisting strategy

Question 3

Incorrect

Mark 0.00 out of 1.00

Increasing market-size can be done through territorial expansion or globalization. One of territorial expansion benefit
is:

Select one:

a. Creating new competitors

b. Cannibalizing its retail market-share

c. Attracting undesirable customers 

Question 4

Correct

Mark 1.00 out of 1.00

At title flow in the marketing channel, which party that is included?

Select one:

a. Sales person

b. Lawyer

c. Researcher

d. Dealers 

The correct answer is: Dealers

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Question 5

Correct

Mark 1.00 out of 1.00

Why distribution channel is important for providers?

Select one:

a. Distribute placement of BTS

b. Provide spectrum channel

c. Organize channel to suppliers

d. Support services delivery to customer 

The correct answer is: Support services delivery to customer

Question 6

Correct

Mark 1.00 out of 1.00

Which one is categorized as horizontal integration business expansion?

Select one:

a. Cell-co doing acquisition action some financial technology company 

b. Cell-co doing its own distribution

c. Cell-co is making its own telephone set

d. Cell-co spins off some of its product line

The correct answer is: Cell-co doing acquisition action some financial technology company

Question 7

Correct

Mark 1.00 out of 1.00

Who is the owner of radio frequency spectrum?

Select one:

a. Government through regulator 

b. Radio broadcaster

c. Cable operator

d. Free to air television operator

The correct answer is: Government through regulator

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Question 8

Correct

Mark 1.00 out of 1.00

In the ICTs business model, which party is not involved?

Select one:

a. Bank

b. Nurses 

c. Social Media

d. Cellular company

The correct answer is: Nurses

Question 9

Correct

Mark 1.00 out of 1.00

What are common reasons about churn?

Select one:

a. Price and quality 

b. After sales service

c. Suppliers performances

d. Customer loyalty

The correct answer is: Price and quality

Question 10

Incorrect

Mark 0.00 out of 1.00

One of price-war disadvantage is:

Select one:

a. Attracting new loyal customers 

b. Making loyal customers happy

c. Reducing the incentive to create new content

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Question 11

Incorrect

Mark 0.00 out of 1.00

One of content sellers/providers is:

Select one:

a. Hewlett Packard 

b. Netflix

c. Research in Motion

d. Warner Bros

The correct answer is: Netflix

Question 12

Correct

Mark 1.00 out of 1.00

At promotion flow in the marketing channel, which party that is not included?

Select one:

a. Bank 

b. Suppliers

c. Dealers

d. Advertising agencies

The correct answer is: Bank

Question 13

Correct

Mark 1.00 out of 1.00

MNO (Mobile Network Operator) must own and control:

Select one:

a. Brokers

b. Competitors, suppliers, and resellers

c. Radio spectrum allocation 

d. Suppliers

The correct answer is: Radio spectrum allocation

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Question 14

Correct

Mark 1.00 out of 1.00

In an acquisition action, the acquirer expects:

Select one:

a. Reduce tax significantly

b. Achieve synergy 

The correct answer is: Achieve synergy

Question 15

Correct

Mark 1.00 out of 1.00

What is the target of value chain?

Select one:

a. Target less customers

b. Inefficiency

c. Margin 

d. Amount of raw materials

The correct answer is: Margin

Question 16

Correct

Mark 1.00 out of 1.00

An MNO can use radio frequency band through:

Select one:

a. Rent

b. Purchasing

c. Licensing 

d. Vertical integration

The correct answer is: Licensing

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Question 17

Incorrect

Mark 0.00 out of 1.00

Aserial acquirer typically builds a database of the companies competing in ...

Select one:

a. Developer 

b. Head hunter

c. Public information

d. Researcher

The correct answer is: Public information

Question 18

Correct

Mark 1.00 out of 1.00

What is one of wholesale services benefit?

Select one:

a. Reduce competition

b. Target less customers

c. Minimize staff needed 

d. Can not optimize excess infrastructure capacity

The correct answer is: Minimize staff needed

Question 19

Correct

Mark 1.00 out of 1.00

Which part of MNO (Mobile Network Operator) that can not be support of its business expansion?

Select one:

a. Its capital expenditure

b. Its infrastructure

c. Its canteen business 

d. Its human capital

The correct answer is: Its canteen business

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Question 20

Incorrect

Mark 0.00 out of 1.00

In cellular industry value chain, what is the role of a cellular operator?

Select one:

a. Provides wireless integrated chips

b. Provides content for value added services

c. Provides wireless telephony and internet platforms

d. Provides core network infrastructure equipment 

The correct answer is: Provides wireless telephony and internet platforms

Question 21

Correct

Mark 1.00 out of 1.00

Grab competitors customers can be done through:

Select one:

a. Increase price

b. Providers

c. Reliable customer service 

d. Negotiation

The correct answer is: Reliable customer service

Question 22

Correct

Mark 1.00 out of 1.00

Which one are element of distribution chain?

Select one:

a. Wholesalers, retailers, and resellers 

b. Competitors, suppliers, and resellers

c. Suppliers, retailers, and brokers

d. Wholesalers, suppliers, and brokers

The correct answer is: Wholesalers, retailers, and resellers

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Question 23

Incorrect

Mark 0.00 out of 1.00

Which one is categorized as vertical integration business expansion?

Select one:

a. Cell-co is making their own smart-phone set

b. Cell-co involves as internet provider 

c. Cell-co involves in fin-tech business

d. Cell-co merges with its competitor

The correct answer is: Cell-co is making their own smart-phone set

Question 24

Incorrect

Mark 0.00 out of 1.00

To increase market-share of cell-co in declining market can be done in many ways. One of them is:

Select one:

a. Reduce capital expenditure

b. Outsource product lines

c. Wholesale its network infrastructure 

Question 25

Correct

Mark 1.00 out of 1.00

Why is wholesale channel emerging?

Select one:

a. Incumbent does not need channel distribution differentiation

b. No new technology based business model

c. The rise of new entrants 

d. MVNO will construct its own infrastructure

The correct answer is: The rise of new entrants

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Question 26

Correct

Mark 1.00 out of 1.00

Why do pricing promotions annoy loyal customers?

Select one:

a. They are loyal only for a short term

b. They disappoint not qualify for promotion 

c. They are trapped in vendor lock-in

d. They will pay less for promotion

The correct answer is: They disappoint not qualify for promotion

Question 27

Correct

Mark 1.00 out of 1.00

What is the nature of acquisition valuation?

Select one:

a. The candidate does not need capital injection

b. Very high value of the candidate

c. The candidate still has a high value

d. The acquirer expects a high value prospect in the future 

The correct answer is: The acquirer expects a high value prospect in the future

Question 28

Correct

Mark 1.00 out of 1.00

One way to reduce churn is to introduce bundle line services. Which one is not included in bundle-line services
program?

Select one:

a. TAU by Telkomsel

b. Indihome by Telkom

c. Tablet S6 Lite by Samsung 

d. New MyPRIO Deal by XLAxiata

The correct answer is: Tablet S6 Lite by Samsung

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Question 29

Incorrect

Mark 0.00 out of 1.00

What is impact of implementing internet as distribution channel?

Select one:

a. Many traditional intermediaries will die out

b. Creating new competitors

c. To limited market segment

d. Extending distribution chain 

The correct answer is: Many traditional intermediaries will die out

Question 30

Correct

Mark 1.00 out of 1.00

All are reasons that ICT business need a perfect supply chain management, except:

Select one:

a. Guarantee high spending 

b. Improve operations

c. Increasing levels of outsourcing

d. Competitive pressure

The correct answer is: Guarantee high spending

Question 31

Correct

Mark 1.00 out of 1.00

What is one of online marketplace role?

Select one:

a. To facilitate a transaction between seller and buyer 

b. To give a financial support

c. To provide physical space

d. As price determination

The correct answer is: To facilitate a transaction between seller and buyer

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Question 32

Correct

Mark 1.00 out of 1.00

Which one is a service provider without a facilities investment?

Select one:

a. Transporter

b. Mobile virtual network operator 

c. Telco

d. Mobile network operator

The correct answer is: Mobile virtual network operator

Question 33

Correct

Mark 1.00 out of 1.00

Which one is categorized as vertical integration strategy?

Select one:

a. Telco is renting its facilities to third parties

b. Telco involves as internet provider

c. Telco is making their own telephone set 

d. Telco merges with its competitor

The correct answer is: Telco is making their own telephone set

Question 34

Correct

Mark 1.00 out of 1.00

At physical flow in the marketing channel, which party that is starting the flow process?

Select one:

a. Bank

b. R & D department

c. Suppliers for raw material 

d. Customers

The correct answer is: Suppliers for raw material

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Question 35

Incorrect

Mark 0.00 out of 1.00

What is the challenges when incumbent Telco serves 2 markets, as wholesaler and as retailer?

Select one:

a. Channels conflict

b. No cannibalization of its retail customers 

c. its product is not accepted by market

d. Wholesale will recover declining business

The correct answer is: Channels conflict

Question 36

Correct

Mark 1.00 out of 1.00

The internet has become an extension of global distribution systems (GDSs). It offers particular strategic possibility,
such as:

Select one:

a. Reducing the incentive to create new content

b. To limit market coverage

c. To increase costs by bypassing traditional distribution channels

d. To drive revenues by extending the company's reach to broader, more global markets 

The correct answer is: To drive revenues by extending the company's reach to broader, more global markets

Question 37

Incorrect

Mark 0.00 out of 1.00

Which one is a support activity in value chain?

Select one:

a. Inbound logistic

b. Operation 

c. Human capital management

d. Sales

The correct answer is: Human capital management

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Question 38

Correct

Mark 1.00 out of 1.00

Which one is categorized as horizontal integration strategy?

Select one:

a. Telco spins off some of its product line

b. Telco is making its own telephone set

c. Telco doing its own distribution

d. Telco doing acquisition action some internet providers 

The correct answer is: Telco doing acquisition action some internet providers

Question 39

Correct

Mark 1.00 out of 1.00

The functions in a supply chain include:

Select one:

a. Distributions 

b. Negotiation

c. Legal actions

d. Complaints

The correct answer is: Distributions

Question 40

Correct

Mark 1.00 out of 1.00

Distribution channel is part of 4P marketing mix, and that part is:

Select one:

a. Physical environment

b. Process

c. People

d. Place 

The correct answer is: Place

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