TABLE OF CONTENT

PART I

▪ EXECUTIVE SUMMARY 1
▪ DESCRIPTION OF BUSINESS IDEA 2
▪ INTRODUCTION (Importance and Relevance of Business Plan) 3-4

PART II

▪ FEASIBILITY ANALYSIS/ Plan of Action – (Product, Industry, Organizational, Financial)

A. Product Feasibility 5 - 17
• Concept Testing
• Usability Testing

B. Industry Feasibility 17 - 18
• Target Industry Attractiveness

C. Organizational Feasibility – Management process 18 - 21

• Human Capital Requirement
• Human Resource Expense
• Blue Print / including an organizational chart
• Other expenses

D. Financial Feasibility 21
• Capital Requirements description

E. Marketing Feasibility 22 – 26
• 7 P’s Of Service Marketing/ 4 Ps of Marketing
• Other Marketing Strategies .
▪ CONCLUSION 27
▪ BIBLIOGRAPHY 28