Programme Project Report (PPR) for

Bachelor of Business Administration

Programme’s Mission & Objectives :

1. To provide educational opportunities for higher education through distance mode for a large
segment of the population, including those in employment, women (including housewives) and
adults who wish to upgrade their education or acquire knowledge in various fields of study.

2. To spread the light of education till the smallest & darkest corner.

3. To provide access to higher education to all segments of the society;

4. To offer high-quality, innovative and need-based programmes at different levels, to all those
who require them;

5. To reach out to the disadvantaged by offering programmes in all parts of the country at
affordable costs with our motto “ ”

6. To promote, coordinate and regulate the standards of education offered through open and
distance learning in the country.

7. To spread more literacy in the society.

Relevance of the program with HEI’s Mission and Goals :

The University understands the need of literacy in India & firmly believes that education has to be
spread to the general masses. The University has acquired a commendable record of service in the field
of education, health care, and social welfare. To reach with the above motive of service to the remotest
corner of India, the Distance Education Programme of Swami Vivekanand Subharti University was
conceived in 2009.

Nature of prospective target group of learners :

A large segment of the population living in villages, weaker sections of the society including those who
are already in employment, girls belonging to the remote areas, women with social commitments
(including home-makers) and anyone who wishes to upgrade their education or acquire knowledge in
various fields of study.

Appropriateness of programme to be conducted in Open and Distance Learning mode to acquire

specific skills and competence :

Through various programmes, distance education can be able to spread more literacy in the society and
encourage the large segment of population to upgrade their education skill/s.

1
Course Structure :

1. Instructional Design :

The Instructional System of the University comprises six components, viz, Self Learning Material,
Continuous Internal Assessment (IA) & Assignment work (AW), Theory Training Classes, Practical
Exposure Classes, Professional Project Work, Internship & Industry Integrated Learning.
1. Self Learning Material (SLM) –
The success and effectiveness of distance education systems largely depends on the study materials.
Self-learning materials depend on exploiting the various means and ways of communication to suit it
to the needs of learners. These have been so designed as to substitute effectively the absence of
interaction with teachers in class room teaching mode. Their style is ideal for easy and better
understanding in self-study mode.

2. Continuous Internal Assessment (CIA)

The progress of a learner is continuously monitored through Personal Contact Programmes, Viva &
Group Discussions, Personality Development Programmes and Assignment Work. All these are
compulsory and marks shall be awarded for attendance and performance of a learner in all these
activities, as may be prescribed in the syllabus.
a. Personality Contact Programme (PCP) – PCP sessions guide the learners as the
programme proceeds. The date and venue for the PCP will be communicated to the
learners through our website. During PCP, the learner gets guidance for better
understanding of the subject. The learners can get their doubts cleared with the help of
subject experts so as to improve their self-learning capability. The total duration of PCP
seesions for a subject of four credits shall be 12-16 hours. Learners are required to
attend PCP sessions for all their respective subjects.
b. Viva & Group Discussion (VGD) – VGDs are designed to help the learners improve their
professional communication and presentation abilities. Special emphasis is laid on
learners speaking extempore, an ability necessary for building leadership skill as well as
for enhancing the capability of understanding and exchanging views. The total duration
of VGD sessions for a subject of four credits shall be 3-4 hrs.
c. Personal Development Programme (PDP) – The PDPs are designed to improve the
overall personality of the learner, and aim, especially, at the improvement of body
language and strengthening of the power of expression. The purpose is to inculcate
leadership, communication and presentation skills and brush up the knowledge of the
learner by organizing a mix of management games, debates, quizzes and role play. The
duration of PDP sessions for a subject of four credits shall be 3-4 hrs.
d. Assignment Work (AW) – Distance Education learners have to depend much on self
study. In order to ascertain the writing skill and level of comprehension of the learner,
assignment work is compulsory for all learners. Each assignment shall consist of a
number of questions, case studies and practical related tasks. The Assignment Question
Papers will be uploaded to the website within a scheduled time and the learners shall be
required to respond them within a specified period of time. The response of the learner
is examined by a faculty member.

3. Practical Exposure Class (PEC) – Not Applicable.

4. Professional Project Work (PPW) – The PPW enables a learner to experience the regours of an
environment with the real life situations. The learners shall also be required to prepare a project
report, which shall be evaluated by the University. Learners shall be subjected to a

2
 comprehensive viva for proper evaluation of the Project Report. For project work, wherever
mentioned in the syllabus, DDE shall provide complete guidance to the learners. Normally, one
credit of PPW shall require 30 hrs or input by the learner.
5. Internship & Industry Integrated Learning (IIIL) – Not Applicable
6. Examinations –
(a) The examination shall be held semester wise in June & December for the Calendar Batch and
in December & June for Academic batch respectively.

(b) Admit Cards/Roll No. Slips and date sheet for appearing in the examination shall be
provisional subject to fulfilling the eligibility, etc. Admit Cards/Roll Nos. and date-sheet will be
issued to the candidates concerned, by e-mail or by hand, 10-12 days before the
commencement of examination concerned, if the students have fulfilled all the requirements
and paid their all kinds of fees/dues and submitted the requisite documents. If any candidate
does not receive his/her Admit Card/Roll No. slip in time, he/she should contact the Directorate
of Distance Education.

(c) An Examination Centre for theory & practical will be decided by the DDE and will be located
in a government college or a school, where all the requisite facilities can be made available.

3
 2. Curriculum design

Table of BBA programme Structure under CBCS

1st Year (I and II Semester)

Semester I

Total
Teaching Load Teachi
EVALUATION
Per Week SUBJE ng
Course Course Cre
Course Name CT Hours
Code Type dit
Internal TOTAL
Tot
L T P Continuous ESE
al
Assessment
English Language / Ability
AEC-01/ Environmental Enhance 3 - 3 3 3 5 5 5 35 50 30
AEC-02 Science ment
Course
Principals of
Management and Core 4
BBA-101 - 4 4 4 15 5 10 70 100 60
Organizational Course
Structure
Core 4
BBA-102 Business Statistics - 4 4 4 15 5 10 70 100 60
Course
BBA-103/ Any One from the List General 3 100
- 3 3 3 15 5 10 70 60
BBA-104 of General Electives Elective
Total 14 14 350 210

4
 Semester II
Course EVALUATION
Code Teaching Load Internal Continuous
Cr
Course Per Week Assessment
Course Type ed SUBJECT TOTAL
Name GA/ ESE
it Test
L P/C ATT
T P Total s
T
English
Langua
AEC- ge / Ability
01/ Environ Enhanceme 3 - - 3 3 5 5 5 35 50 30
AEC-02 mental nt Course
Science

Principl
BBA- es of 10
Core Course 4 - - 4 4 15 5 10 60
201 Econo 0
mics
Financi
BBA- al
Core Course 4 - - 4 4 15 5 10 70 100 60
202 Accoun
ting
Any
One
from
BBA-
the List
203/ General
of 3 - - 3 3 15 5 10 70 100 60
BBA- Elective
Genera
204
l
Elective
s
Total 14 14 14 210

5
 Non Credit Compulsory Course in First Year
Human Values and Professional
HVE-01 Non Credit Compulsory Course to be covered in 1st year
Ethics

2nd Year (III and IV Semester)

Semester III

Course Name Course Cre EVALUATION SUBJECT Total

Cours Type dit Internal ESE TOTAL Teaching
Teaching Load
e Continuous Hours
Code Per Week
Assessment
Test GA/P ATT
L T P Tot s /CT
al
BBA- Macroeconomi Core 4 - - 4 4 15 5 10 70 100 60
301 cs Course
BBA- Principles of Core 4 - - 4 4 15 5 10 70 100 60
302 Marketing Course
BBA- Computer Core 4 - - 4 4 15 5 10 70 100 60
303 Applications in Course
Business
Management
BBA- Any One from General 3 - - 3 3 15 5 10 70 100 60
304/ the List of Elective
BBA- General
305 Electives
SEC- Any One from Skill 3 - - 3 3 5 5 5 35 100 30
01/ the List of Skill Enhanc
SEC- Enhancement ement
02/ Courses Course
SEC-
03
Total 18 18 500 270

6
 Semester IV
Course Course Name Course Cre EVALUATION SUBJECT
Code Type Teaching Load dit Internal Continuous TOTAL Total
Per Week Assessment Teaching
Hours
ESE
L T P To Test GA/P ATT
ta s /CT
l
BBA- Business Research
Core 4 - - 4 4 100 60
15 5 10 70
401 Course
BBA- Human Resource Core 4 - - 4 4 100 60
15 5 10 70
402 Management Course
BBA- Cost and Core 4 - - 4 4 100 60
403 Management Course 15 5 10 70
Accounting
BBA- Any One from the General 3 - - 3 3 100 60
404/ List of General Elective
15 5 10 70
BBA- Elective Course
405
SEC-04/ Any One from the Skill 3 - - 3 3 100 30
SEC-05/ List of Skill Enhance
5 5 5 35
SEC-08 Enhancement ment
Courses Course
Total 18 18 500 270

7
 3rd Year (V and VI Semester)
Semester V
EVALUATION
Teaching Load
Internal Total
Cr
Course Course Per Week Continuous SUBJECT Teachin
Course Name edi
Code Type Assessment ESE TOTAL g Hours
t
L To Te GA/
T P ATT
tal sts P/CT
Quantitative Core
BBA-501 4 - - 4 4 15 5 10 70 100 60
Techniques Course
Legal Aspects Core
BBA-502 4 - - 4 4 15 5 10 70 100 60
of Business Course
Summer
Training
Field
BBA-551 Report and 4 - - 4 4 100 100 60
Work
Comprehensiv
e Viva Voce
Finance/M Discipli
arketing/H Elective – I ne 3 - - 3 3 15 5 10 70 100 60
uman Elective
Resources
/
Internatio
nal
Discipli
Business
Elective – II ne 3 - - 3 3 15 5 10 70 100 60
(2 Courses Elective
from any
one
Discipline)

Total 18 18 500 300

8
 Semester VI
Course Code Course Name Course Teaching Load Cr EVALUATION SUBJEC
Type edi T
Per Week Internal ESE Total
t TOTAL
Continuous Teachin
Assessment g Hours
L T P To Te GA/ ATT
tal sts P/CT
BBA-601 Business Policy Core 60
4 - - 4 4 15 5 10 70 100
& Strategy Course
BBA-602 Financial Core 60
4 - - 4 4 15 5 10 70 100
Management Course
BBA-603 Business Core 60
4 - - 4 4 15 5 10 70 100
Environment Course
Finance/Mark Elective – III Discipli 60
eting/Human ne 3 - - 3 3 15 5 10 70 100
Resources/ Elective
International Elective – IV Discipli 60
Business ne
Elective
(2 Courses 3 - - 3 3 15 5 10 70 100
from any one
Discipline)

Total 18 18 500 300

TOTAL CREDITS 99 99 G TOTAL 2600

AE = Ability Enhancement CD = Core Discipline DSE = Discipline Specific Elective GA= Group
Assignment

9
 List of all Courses under different categories for BBA Programme

Course Type Course Code Course Name

BBA- 101 Principals of Management and Organizational
1st Semester Structure
BBA-102 Business Statistics
BBA-201 Principles of Economics
2nd Semester
BBA-202 Financial Accounting
BBA-301 Macroeconomics
3rd Semester BBA-302 Principles of Marketing
Core BBA-303 Computer Applications in Business Management
Course BBA-401 Business Research
4th Semester BBA-402 Human Resource Management
BBA-403 Cost and Management Accounting
BBA-501 Quantitative Techniques
5th Semester
BBA-502 Legal Aspects of Business
BBA-601 Business Policy & Strategy
6th Semester BBA-602 Financial Management
BBA-603 Business Environment
Discipline Any 2 in V BBA FM 01 International Finance
Specific Semester BBA FM 02 Investment Banking and Financial Services
Elective : BBA FM 03 Investment analysis and portfolio management
Finance BBA FM 04 Project Management and Appraisal
A student Any 2 VI BBA FM 05 Working Capital Management
can choose semester) BBA FM 06 Financial Markets and Institutions
any ONE BBA FM 07 Strategic Corporate Finance
group from BBA FM 08 Research Project
FOUR Any 2 in V BBA MK01 Consumer Behaviour
groups. semester BBA MK02 Sales and Distribution Management
BBA MK03 Advertising and Brand Management
Marketing
BBA MK04 Retail Management
Any 2 in VI BBA MK05 Digital Marketing
semester BBA MK06 Marketing of Services
BBA MK07 International Marketing
BBA MK08 Research Project
Any 2 in V BBA HR01 Organizational Theory Design and Development
semester BBA HR02 Management of Industrial Relations
Human BBA HR03 Industrial Relations and Labour Law
Resource BBA HR04 Group and Team in Organization
Any 2 in VI BBA HR05 Talent and Knowledge Management
semester BBA HR06 Training and Development
BBA HR07 Counseling and Negotiation
BBA HR08 Research Project
Any 2 in V BBA IB01 International Economics
Internation
semester BBA IB02 Global Business Environment
al Business
BBA IB03 International Marketing

10
 International Distribution and Supply Chain
BBA IB04
Management
Any 2 in VI BBA IB05 Export Import Policy and Documentation
semester BBA IB06 International Logistics Management
BBA IB07 Forex Management
BBA IB08 Research Project
Ability Enhancement Course AEC-01 English Language
AEC-02 Environmental Science
SEC-01 Personality Development and Communication
Any 1in III Skills
Skill semester SEC-02 E-Commerce
Enhancement SEC-03 Entrepreneurship for Small Business
Course Any 1in IV SEC-04 Commodity and Stock Market
semester SEC-05 Personal Selling and Salesmanship
SEC-08 Office Management
Generic Elective Any 1in I semester BBA-103 Cyber Crimes and Law
Course BBA-104 Organisational Behaviour
Any 1in II BBA-203 Insurance & Risk Management
semester BBA-204 Production & Operations Management
Any 1in III BBA-304 Tax Planning
semester BBA-305 Industrial Psychology
Any 1in IV BBA-404 Indian Economy
semester BBA-405 International Business
Non Credit Compulsory Course (In 1st
HVE-01 Human Values and Professional Ethics
year)
Summer BBA-551 Summer Training Project Report
Training/Research/Dissertation

11
3.Detailed Syllabus

BBA FIRST SEMESTER

PRINCIPLES OF MANAGEMENT (BBA - 101)

EVOLUTION OF MANAGEMENT THOUGHT

a) CLASSICAL SCHOOL: F. W. Taylor: Scientific Management Theory, Classical Organisation Theory,

Fayol’s Principles of Management, Max Webers’ Bureaucratic Model.

b) BEHAVIOURAL SCHOOL: Mary Parker Follet, Chester Bearnard, Howthorne Studies.

MANAGEMENT FUNCTIONS, ROLE OF MANAGER

PLANNING: Meaning and Importance:-

# Stages in the planning process

# TYPES OF PLANS: Hierarchical Plans-Strategic, Administrative, Operating Plans, Standing

Plans-Policies, Rules & Procedures, Single use Plans Programmes, Projects, budgets, contingency plan.

# GOALS: Functions & dysfunction of goals: Goal Hierarchy, M.B.O.-4 steps process, elements in effective
MBO system, benefits & weaknesses of MBO, making MBO effective.

# Barriers to effective planning & overcoming the barriers.

ORGANISING & COORDINATING WORK:

NATURE & MEANING: Organisation as a structure & Process, Formal and informal organisation,
organisation principles, Span of Management, unity of command, authority, responsibility, delegation,
centralisation and decentralization, vertical coordinator, Organisation structure.

INTRODUCTION TO DECISION MAKING:

# TYPES OF PROBLEMS: Programmed & non-programmed decision.

# Process of Decision Making

12
BOOKS RECOMMENDED -

1. Essentials of Management : Koontz ‘O’ Donnel

2. Management : Stoner & Wanket
3. Management : Stephen P. Robbins
4. Business Organisation & Management : Singh & Chhabra
5. Functions and Process of Management : J. K. Jain

BUSINESS COMMUNICATION (BBA – 102)

COMMUNICATION PROCESS: Concept, objectives and importance.

SYSTEMS OF COMMUNICATION: Formal and informal, Barriers to effective communication.

PRINCIPLES OF BUSINESS COMMUNICATION: Planning and execution, conversation, interviews &

discussion, Preparation of oral statements, Effective listening, Telephonic communication.

WRITTEN COMMUNICATION: Guides to effective writing for Business correspondence including letters,
Job applications, memorandum, office orders, reports.

NON-VERBAL COMMUNICATION: Importance and type, cluster and congruency, Kinetics, Vocal Cues.

MODERN FORMS OF COMMUNICATION: Telex, Fax, Telegram, Teleconferencing, E-mail, Internet.

PRACTICAL ASPECTS OF BUSINESS COMMUNICATION: Report writing, Public speaking, Seminar

presentation, Interview, Group discussion, Effective listening.

BOOKS RECOMMENDED –

1. Communication Management: Parag Diwan Deep & Deep Publication Pvt. Ltd., New Delhi.

2. Communication Management: P. Rathnaswamy Theory and Practice, Deep & Deep Publications
Pvt. Ltd., New Delhi.

3. Contemporary Business Communication: Scot Ober Deep & Deep Publications Pvt. Ltd., New
Delhi.

13
 BUSINESS LAWS (BBA – 103)

INDIAN CONTRACT ACT, 1872: Sections 1 to 30, 56, 65 & 68, contracts of ldemnity and Guarantee,
Bailment, Agency.

INDIAN SALE OF GOODS ACT, 1930: Main features, Sale, Agreement to sell, Guarantee and Warranty,
Sale by Auction, Delivery and Deliverable State, Transfer of Title, Caveat Emptor, Unpaid Seller.

INDIAN PARTNERSHIP ACT, 1932: Main features, Partnership, Partnership Deed, Partners- Rights and
Duties, Firm-Creation, Registration and Dissolution, Admission of Minor.

INDIAN NEGOTIABLE INSTRUMENTS ACT 1881: Main features, Negotiable instruments-Promissory note,
Bill of Exchange, Cheque, Endorsement, Crossing, Maturity.

INDIAN INSURANCE ACT, 1938: Types of Insurance, Insurance contract, Double Insurance, Re-insurance,
Principles of Utmost Good Faith, and Subrogation, Surrender Value.

BOOKS RECOMMENDED -

1. Mercantile Law : Avtar Singh

2. Indian Contract Act. : Avtar Singh

3. Indian Contract Act. : J. D. Jain

4. Bare Acts.

BUSINESS STATISTICS (BBA – 104)

1. STATISTICS: Meaning, Definition, Nature, Importance, Scope and Limitations.

2. COLLECTION OF DATA: Primary and Secondary Data, Primary and Secondary Sources of Data,
Census and Sample Enquiry, Random and Stratified random sampling, Statistical Unit, Statistical
Error, Approximation and Accuracy, Laws of inertia of Large Numbers, Statistical Regularity.

3. MEASURES OF CENTRAL TENDENCY: Arithmetic Mean, Median, Mode, Geometric Mean,

Harmonic Mean, Weighted Average.

4. MEASURES OF DISPERSION: Range, Mean Deviation, Standard Deviation, Quartile Deviation, and
their respective co-efficient, Coefficient of Variation.

5. SKEW NESS: Simple Skew ness, Karl Pearson’s Coefficient of Skew ness, Skew ness from Quartile
Deviations.

6. ANALYSIS OF TIME SERIES: Meaning and Concept, Computation of Trend and Short Term
Oscillations by Moving Average Method, Least Square Method, Computation of Regular and
Irregular Changes.

14
 7. CORRELATION: Meaning and concept, Karl Pearson’s Coefficient of Correlation in simple and
grouped series, Spearman’s Coefficient of Rank correlation, Concurrent Deviations.

8. INDEX NUMBER: Meaning and preparation of simple and weighted index numbers, Cost of Living
Index Number, Laspeyre’s and Paasche’s Index Number, Fisher’s Ideal Index Number, Test of
Reversibility.

9. REGRESSION: Simple regression in bi-variate series.

BOOKS RECOMMENDED: Business

Statistics : K. K. Sharma Elements of

Statistics : B. N. Asthana

Fundamentals of Statistics : D. N. Elhance

Practical Problems in Statistics : Ramendu Roy

BBA -105: FINANCIAL ACCOUNTING - 105

Unit-I

Financial Accounting-Definition, scope, objectives of financial accounting, Accounting Vs Bookkeeping,

Advantages and Limitations of Financial Accounting, Concepts and conventions, Principles of Accounting.

Unit-II

Journals, subsidiary books, Ledger, Cash Book, and preparation of Final accounts.

Unit-III

Depreciation Meaning, need and importance of depreciation, methods of charging depreciation.

Unit-Iv

Ratio Analysis.

Unit-v

SHARE CAPITAL AND DEBENTURES: Features of Equity share capital, Preference share Capital, Share Vs
Debentures, negotiable instruments.

BOOKS RECOMMENDED:

Accounting : Shukla and Grewal

Accounting for Management : S. K. Bhattacharyya and others

15
Higher Science of Accountancy : A. N. Agarwal

CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT

THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

COURSE CONTENT FOR SEMESTER – II

BBA-201: PRINCIPLES OF MARKETING

INTRODUCTION TO MARKETING: Market Segmentation, Consumer and Marketing, Role and importance
of understanding consumer buying decisions and buying process, Factors influencing buying decisions.
Industrial buyer behavior & decision-making,

Marketing Mix.

PRODUCT: Classification of Products-Industrial vs. consumer goods, product line,

Product mix: New Product development, Product life cycle.

PRICE: Pricing objectives, methods of pricing, factors influencing pricing policy.

PROMOTION: nature and importance; Promotional methods, Factors affecting

Promotion.

DISTRIBUTION: Types of distribution channels, Middlemen: Functions & Types:

Selection of Channels;

BOOKS RECOMMENDED:

Principles of Marketing : Kotler Philip

Fundamentals of Marketing : Stanton W. J.

Marketing: A Managerial Approach : Gandhi J. C.

BBA-202: ORGANISATIONAL BEHAVIOUR

1. INTRODUCTION TO ORGANISATIONAL BEHAVIOUR

Emergence of Organizational Behavior

Basic concepts of the field

Why to study behavior in Organisation?

16
2. PRECEPTION

The basic perceptual model

Social perception

The outcomes of social perception

3. WORK MOTIVATION

Motivation: A definition and explanation

Contents (Needs): Theories of Motivation: Maslow’s need hierarchy, Herzberg theory of motivation.

4. GROUP DYNAMICS

Definition types of groups, Stage of Group Development

Group characteristics, Group Structure, Group norms and Group cohesiveness.

Group decision-making

5. LEADERSHIP

Definition and framework of leadership perspectives

Leadership theories and models: Trait theories, Behavior theories, Leadership Styles.

6. CONFLICTS IN ORGANISATION

Nature of Conflict, Reactions of Conflict, Managing Conflict.

7. ORGANISATIONAL CHANGE

Forces of change

Process for Planned Organisational Cultures

8. GLOBALISATION AND ORGANISATIONAL CROSS CULTURES

The emergence of global organisation

BOOK RECOMMENDED:

Organizational Behavior (5th Edition) : Moorhead/Griffin

Deep and Deep Publications Pvt. Ltd. New Delhi.

17
 BBA-203: PRINCIPLES OF ECONOMICS

NATURE OF ECONOMICS: Meaning, Nature & Scope of Economics, Basic Economic

Problems, Economic systems, Circular Flow of money and its implication.

NATIONAL INCOME: Measurement of National Income, Aggregates and their relationships,

National Income & Economic welfare. Difficulties in measurement of National Income.

PRODUCTION: Meaning of production and factors of production, Law of returns, Law of

returns of scale, The least cost combination of factors Economics of Scale-external &

internal, Diseconomies of Scale.

DEMAND: Meaning, features and determinants of demand, law of demand and its

exceptions, reasons for law of demand, Importance of law of demand, Demand curve &

Schedule, Types of demand and fluctuations.

Elasticity of Demand: meaning, Measurement and factors determining price elasticity of

demand, cross elasticity of demand & income elasticity demand, Implication of those

elasticities to the producer.

SUPPLY: Meaning, Supply function, supply curve, supply schedule, law of supply,

Determinants of supply, fluctuation of supply, elasticity of supply and its measurement.

Point elasticity of supply.

COST: Cost concept and classification and their explanation with the help of diagrams,

Cost function. Theory of cost in short run, long fun cost curve as an envelop curve.

BOOKS RECOMMENDED:

Principles of Economics : M. L. Seth

Principles of Economics : K. K. Dewett

Micro Economics : M. L. Jhingan

Economics : Samuelson

18
 BBA-204: FINANCIAL MANAGEMENT

INTRODUCTION: Objectives, Scope of financial management, role and responsibilities of financial

manager, Profit maximization vs. wealth maximization.

Cost of Capital: Concept, cost of equity, Debt. Retained earnings, Average cost of capital, financial.

Capital Structure Decision: Theories and Policy

CAPITAL BUDGETING: Techniques of Capital, Budgeting-NPV, payback period, Average Rate of

Return and IRR.

Working Capital Management: Management of cash, Inventories and Accounts receivable.

DIVIDEND POLICY: Theories and policy, Walter’s formula.

BOOKS RECOMMENDED:

Financial Management : I. M. Pandey

Financial Management : S. C. Kuchhal

Financial Management : Prasana Chandra

Financial Management : Van Horns

Financial Management : Khan and Jain

BBA-205: COMPUTER FUNDAMENTALS AND APPLICATIONS

INTRODUCTION TO COMPUTERS: Development of computers and generations of computers.

Evaluation of computer Languages with computer generations.

Basic Components of computer system and their functions. Binary, octal and hexadecimal

numbers: arithmetic operations on these numbers. Representation of Characters in binary codes,

ASCII and EVCD codes for characters and numbers.

Primary and secondary memories and their functions. Data storage devices: Floppy disc, hard

disc, Magnetic tape, Compact disc (CD) their capacities, working functions and uses.

Input/output devices: Key board, monitor, matrix printers, inkjet and laser printers.

INTRODUCTION TO COMPUTER SOFTWARE: Computer algorithms and Flow charts and their

importance. Flow charts of some simple problems, Computer languages and computer

19
programs. Computer software and their uses. Elementary description of System Software and

Application Software. General functions of compilers of Operating Systems. Introduction to

computer Networking, concepts of LAN, WAN and Internet.

MS-DOS: Common commands of MS-DOS, Use of DOS commands for creating directories &

files and their handling. Introduction to Windows 98, menu system and dialog box, Commands of

Windows 98, working with Windows 98 system.

Books Recommended:

Computer fundamentals : Raja Raman, V. Phl, New Delhi

Computer fundamentals : Sinha, P. K.

Personal Computer software : Jain, V. K.

Learn DOS in a Day : Stultz

BBA-206: VIVA-VOCE

It is meant to evaluate the performance of the candidates with respect to their understanding of the
courses taught in the first and second semesters.

CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT

THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

20
COURSE CONTENT FOR SEMESTER – III

BBA-301: BUSINESS DATA PROCESSING

INTRODUCTION TO DATA PROCESSING: Various types of data used in business

organisations, need of business data processing. Data formats and data collection. Data

validation, Storage, Processing and Outputs of data and report. Data files and Database

Management Systems. Distributed database concepts, Overview of data processing.

DATABASE MANAGEMENT SYSTEM: Preparation of database files for different units of a

business organisation such as accounts, inventory of stores, inventory of marketing

products, suppliers & clients information and mail lists.

FOXPRO: Introduction, Foxpro menu system, Dialog boxed, getting started data types, Creating a
database, Editing, Inserting and deleting fields/records, Saving database structure/database, Viewing
database, Existing Foxpro session, Designing and Printing of Various types of reports.

CREATING COMMAND FILES: Introduction to PRG Files, Creating and Executing Prog. Files,

Programming with DO WHILE and ENDDO commands, Making decisions using IF and ENDIF statements
FOR loop and its uses. Programs using multiple database files and

printing various types of reports.

MS-WORD: Basics of spread sheet packages; General description and uses of spread

sheet package (Excel). Various commands of MS-Excel software and their uses,

creating a work sheet. Preparation and editing of tables. Simple calculations on columns and rows of
tables, Working with Graphs and Charts.

BOOKS RECOMMENDED:

1. Foxpro 2.5 made Simple : Taxali, R. K.

2. Understanding Foxpro : Jaiswal.

3. Business Systems : Jain, V. K.

4. Office Professional : Mans fiels

5. MS-Office Manuals :

6. Business Systems Vol. 2. “O” Level” : Jain, Shashi & Jain, Satish.

21
 BBA-302: BUSINESS ECONOMICS

THE MARKET MECHANISM: Price and output determination.

Price policies-factors affecting pricing policy, general considerations while formulating

pricing policies, objectives of pricing policy, pricing practices.

MARKET: Prefect competition, price and output determination, profit maximisation as the

goal of the firm.

IMPERFECT COMPETITION: Monopoly, discriminating Monopoly.

WAGES: Nominal and Real wages, Marginal productivity theory of wages and its criticism.

INTERESTS: Nature of interest, Gross Vs. pure rate of Interest, Classical theory of interest and its
criticism, The Loanable funds theory of interest and its criticism, Liquidity Preference, Theory and its
criticism, Modern Theory of Interest (LS-LM approach).

PROFIT: Concept of profit, gross and net profits, comparison of accountant and economist’s profit. Profit
theories-Hawket’s Risk bearing theory, Profit as a reward for uncertainty bearing, Profit as a reward for
innovation, Dynamic theory of profit.

RENT: Meaning, Economic Rent, Quasi Rent, Rent Theories Ricardian Theory of Rent, Modern Theory of
rent.

BUSINESS CYCLES: Meaning, Phases and effects of business cycles, causes of business cycles, Measures
to minimise the impact of business cycle.

BOOKS RECOMMENDED:

1. Principle of Economics : M. L. Seth

2. Managerial Economics : R. L. Varshney

3. Mirco-Economics : Agarwal & Narayan

4. Managerial Economics : Bibek Deb Roy

5. Business Environment : Aggarwala

22
 BBA-303: COST AND MANAGEMENT ACCOUNTING

Meaning, Scope, objectives of Cost Accounting and of Management Accounting,

Financial Accounting Vs. Cost Accounting Vs. Management Accounting. Advantages and

Limitations of Cost and Management Accounting, Elements of Cost, Cost sheet, cost

concepts, cost classification.

TOTAL COST AND MARGINAL COST: Cost-Volume-Profit Analysis, relevant costing for

decision-making.

BUDGETARY CONTROL: Meaning of budget, budgetary control: Objectives, uses Types of

Budget-functional, fixed and variable budget.

Standard costing and Variance Analysis, Advantages and Disadvantages of Standard

Costing, Analysis of Variance: Material, Labour.

Analysis of financial statement-Ratio Analysis, Funds Flow Statement and Cash Flow

Statement.

BOOKS RECOMMENDED:

1. Cost and Management Accounting : S. P. Jain and K. L. Narang

2. Cost Accounting : N. K. Prasad

3. Cost Accounting : B. M. L. Nigam

4. Management Accounting : M. Y. Khan and P. K. Jain

23
 BBA-304: BANKING LAW & PRACTICE

Main provisions of the Banking Regulation Act 1949, RBI Act 1934, Banker & Customer

relationship,. Opening and operations of different kinds of bank accounts & their special

eatures. f

Legal provisions regarding loans & advances, general principles of sound lending. Types

f securities & secured advance like lien, pledge, hypothecation & mortgage. o

Practice & law relating to Negotiable Instruments cheques, Bill of exchange, promissory

otes, payment in due course, Endorsement, Crossing, Maturity. n

uarantees & laws of suretyship.

Protection to a collecting banker and to a paying banker.

BOOKS RECOMMENDED:

1. Banking Law and Practice: Varshney

2. Banking Law and Practice: B. M. L. Nigam

3. Banking Law and Practice: Tannon

BBA-305: HUMAN RESOURCE MANAGEMENT

1. HUMAN RESOURCE MANAGEMENT: Introduction, Objectives, Structure and Functions of

2. HR Dept.

3. Changing role of HRM in India.

4. Human Resource Planning Process.

5. Recruitment and Selection-Need, Methods and Practices in Indian Organisations.

6. INTERNAL MOBILITY: Transfer, Promotion and Demotion.

7. TRAINING AND DEVELOPMENT: Meaning, Importance, Methods and Practices Process of

8. Training and Development.

9. PERFORMANCE APPRAISAL: Meaning, Objectives, Methods and Practices.

10. Carrier and Succession Planning, counselling.

11. Compensating Employees.

24
BOOKS RECOMMENDED:

Personnel Management: Venkataratnam & Srivastava

Human Resource Management: K. Asvathappa

Human Resource Management: Gary Dessler

Human Resource and Personnel: Werther & Davis

Management

BBA-306: COMPUTER PRACTICAL EXAMINATION

The candidate is required to do Practical based on courses BBA-205 and BBA-301 and maintain a file of
practical. He/She must do at least 10 practical from each of these courses. The candidate must
demonstrate the skill of using Windows 95/98 and MSDOS commands and handing MS-Office and Excel
software for writing correspondence and preparing reports, charts and graphs. He / She must also
demonstrate the skill of using FoxPro Software for creating, editing and manipulating database files and
writing programme files (PRG. Files) for simple data processing problems.

NOTE: The Marks in Practical Examination shall be given on the basis of Practical given

in the examination, record of practical done by the students and the Viva-voce.

THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

25
COURSE CONTENT FOR SEMESTER – IV

BBA-401: INDIAN ECONOMICS

INDIAN ECONOMY: Sectoral divisions-public sector, joint sector, private sector, cooperative

societies, small-scale enterprises.

ECONOMIC GROWTH, DEVELOPMENT AND UNDERDEVELOPMENT: The concept of economic

growth, Meaning contrast of economic growth and development. Under development

indicators, common characteristics of underdeveloped countries. Factors in Economic

Development, Strategy of growth: Balanced vs. Unbalanced growth.

Economic Problems of Growth: Saving and capital formation, poverty, unemployment,

inflation, parallel economy, industrial sickness.

NATURE OF INDIAN ECONOMY: India-A developing economy, A dualistic economy, A mixed

economy.

NATIONAL ECONOMIC PLANNING: Planned Economic development since 1951 (objects,

achievements and constraints). Five year plans, Assessment of Indian Planning.

BOOKS RECOMMENDED:

Economic Environment of Business : M. Adhikary

Economic Development & Planning : R. K. Lekhi

Economic Development & Planning : V. C. Kulshreshtha

Indian Economics : Datta and Sundaram

BBA-402: MARKETING RESEARCH

MARKETING RESEARCH: Meaning, functions and importance.

MARKETING RESEARCH PROCESS: Objectives and needs.

TYPES OF RESEARCH: Exploratory, Descriptive and Experimental

DATA COLLECTION: Primary and Secondary sources.

The process of data collection and analysis, Hypothesis testing, Questionnaire

26
construction, Accuracy of observed data. Planning and Rating system in measurement.

ttitude Measurement scales. A

SURVEY ADMINISTRATION: administering questionnaires.

SAMPLING: types of samples, sampling problems & procedures.

CONSUMER RESEARCH: motivational research techniques, focus group interviews,

depth interviews and projective techniques.

Preparation of Report and Report Writing.

BOOKS RECOMMENDED:

Marketing Research : Luck et al

Research for Marketing Decisions : Green Paul E. et al

Marketing Research : Boyd and Westfall

Research Methodology : C. R. Kothari

BBA-403: COMPANY LAW

Definition, features & classification of companies.

Incorporation of company with special reference to documents viz memorandum of association, articles
of association, prospectus and statement in lieu of prospectus.

COMPANY MEETINGS AND RESOLUTION: statutory, Annual General & Extraordinary general meetings,
Power of the Company Law Board to call meeting, Requisition of valid meeting, voting, resolutions,
minutes, proxy quorum. Issue, allotment, transfer and transmission of shares. Rights and duties of
company directors (including liabilities), directors as agent, trustees, qualifications, disqualification.

BOOKS RECOMMENDED:

Company Law : N. D. Kapoor

Company Law : Avtar Singh

27
BBA-404: INDUSTRIAL RELATIONS

1. Introduction and concept of Industrial Relations

2. IR-conceptual aspects and interactions among the principal parties within social,

economic and political context, changing aspiration of the workforce.

3. Functions of IR manager.

4. TRADE UNIONS: Meaning, Importance, Growth, Structure and Strategies,

Problems

5. COLLECTIVE BARGAINING: Nature, Development and Process

6. GRIEVANCE HANDLING: Causes, Procedure and Practices

7. INDUSTRIAL DISPUTES: Theoretical framework, causes types and machinery

8. Worker’s participation in Management: Conceptual aspects, styles of WPM.

9. Social Security and Labour Welfare Schemes: A brief overview.

10. I. L. O. & Indian Labour.

BOOKS RECOMMENDED:

Industrial Relations : Arun Monappa

Industrial Relations : k. K. Ahuja

Dynamic of Industrial Relations : C. B. Mamoria

Collective Bargaining : Shukla and Shukla

BBA-405: INDUSTRIAL PSYCHOLOGY

1. Historical background of Industrial Psychology in India

2. Introduction to Industrial Psychology and its basic concepts.

3. Personnel Selection – I : Occupational Information

4. Personnel Selection – II : Individual Differences

5. Personnel Selection – III : Techniques, Application Blanks & Interview

6. Personnel Selection – IV : Psychological tests, and Psychological Testing

28
7. HUMAN PERFORMANCE: Engineering Psychology

8. Industrial Accidents and their Prevention, Morale and Monotony

9. Personnel Counselling

10. Psychological aspects of Labour Relations.

BOOKS RECOMMENDED:

Industrial Psychology (Oxford HBHP) : Harrell, T. W.

Industrial Psychology (HPH) : Ghosh P.K. & Ghorpade M.B.

CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT

THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

29
COURSE CONTENT FOR SEMESTER – V

BBA-501: QUANTITATIVE TECHNIQUES

Unit I; -

OPERATIONS RESEARCH: Scope and techniques.

UNIt II: -

LINEAR PROGRAMMING: Basic concepts, objective function and constraints, feasible

solutions and optimal solution, Graphic method.

Unit III: -

ASSIGNMENT AND TRANSPORT PROBLEMS: Basic concepts, simple models, cost and time of

transportation, simple problems, queuing theory and Markov chain, basic concepts,

Unit IV: -

Queuing models, simple problems.

Unit V: -

CONTROL TECHNIQUE: Application of budgetary control system. Inventory control,

statistical quantity control, Network Analysis and Control of projects. Decision Tree

Analysis.

BOOKS RECOMMENDED:

1. Operations Research : Handdy A. Taha

2. Operations Research for Management : S. D. Sharma

30
 BBA-502: CONSUMER BEHAVIOUR AND ADVERTISING MANAGEMENT

Unit I: -

Role of consumer in Marketing:

Unit II: -

CONSUMER BEHAVIOUR: Nature, scope and applications, Determinants of Consumer

Behaviour: Influences on Consumer Behaviour-Social, Cultural and Personal.

Unit III: -

CONSUMER DECISIONS PROCESS: Consumer Perception and Learning: Dynamics of

perception: learning theories, Attitude formation, Structural Models of Attitudes, Attitude

change.

Unit IV: -

ADVERTISING: Role and importance in Marketing: Economic and Social aspects of

advertising.

Unit V: -

SETTING ADVERTISING OBJECTIVES: Media Planning-Copy writing. Layout design;

Advertising budget-methods: Evaluation of Advertising.

BOOKS RECOMMENDED:

1. Consumer Behaviour : James F. Engel et al

2. Advertising Management : Aaker & Myers

BBA-503: INCOME TAX LAW ANCD PRACTICE

Unit I: -

BASIC CONCEPTS: Assessment year, Previous year, Person, Assesses, Income, Gross

Total income, Total income.

31
Unit II: -

Residential status and tax incidence.

Income exempt from tax under section 10.

Unit III: -

COMPUTATION OF TAX UNDER DIFFERENT HEADS: (1) Salary (2) House Property,

(3) Business or Profession, (4) Capital gains, (5) Income from other source.

Unit IV: -

Deductions from Gross total income and Rebates from tax liability.

Unit V: -

Set off and carry forward of losses.

BOOKS RECOMMENDED:

1. Students Guide to Direct Taxes : Dr. V. K. Singhania

2. Direct Taxes : Bhagwati Prasad

3. Direct Taxes : Dinkare pagare

BBA-504: ORGANIZATION STRUCTURE AND DESIGN

Unit I: -

1. EVOLUTION OF ORGANISATIONAL THEORY: Taylor’s Scientific Management, Fayol’s Principles of

Management, Elton Mayo and Hawthorne Study.

Unit II: -

2. Dimensions of Organistion structure, configuration or grouping, Centralization, Specialization,

Formalisation, Standardisation.

Unit III: -

3. DETERMINANTS OF STRUCTURE: Strategy, Organisation size, Irganisation Technology, Environment,

Power and Control.

Unit IV: -

4. ORGANISATION DESIGN: Classical approach, Contingency approach, contemporary

trends in Organisation design.

32
Unit V: -

5. ORGANISATION CULTURE AND CLIMATE: Nature of O.C., Characteristics and perspective

of O. C. Nature and origin of climate.

BOOKS RECOMMENDED:

Organisation Structure : Stephen Robbins

BBA-505: COMPUTER APPLICATIONS IN BUSINESS MANAGEMENT

Unit I: -

DATA Processing: -

#Introduction to Data

#Various types of data used in business organizations

Unit II:-

#Introduction to business data processing

#Need of business data processing

Unit III: -

#Types of Data Processing: Manual Data Processing (MDP) Electronic Data Processing (EDP)

Unit IV: -

MANAGEMENT INFORMATION SYSTEM (MIS) : Introduction, role and advantages

Unit V:-

USES OF COMPUTERS IN DIFFERENT AREAS OF MANAGEMENT

(a) Financial Management

(b) Marketing Management
(c) Human Resource Management
(d) Production Management
(e) Procurement Management
(f) Materials Management

33
 BBA-601: SUMMER TRAINING PROJECT REPORT (300 Marks)

I. After the fifth semester examination, every student during the summer vacation will undergo an
on-the-job practical training in a manufacturing, service or financial organization. The training
will be for 8 to 12 weeks.

II. During the training, the student is expected to learn about the organization and analyze and
suggest solutions of a live problem. The objective is to equip the student with the knowledge of
actual functioning of the organization and problems faced by it with a view to exploring feasible
solutions and suggestions.

III. During the training, the organization (where the student is undergoing training) will assign a
problem/project to the student.

IV. The student, after completion of the training will submit a report that will form part of the sixth
semester examination.

V. The report (based on the training and the problem/project studied) prepared by the student will
be known as Summer Training Project Report. The report should ordinarily be based on primary
data. It should reflect in-depth study of a micro problem, ordinarily assigned by the organization
where student undergoes training. Relevant tables and bibliography should support it.

VI. The report should have a comprehensive chapter about the organization where the student has
undergone training. This should deal with brief history of the organization, its structure,
performance, products/services and problems faced. This chapter will form part I of the report.
Part II of the report will contain the study of the micro research problem. The size of the report
ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. Three
neatly typed and soft bound (paper back) copies of the report will be submitted to the
Department. The report will be typed in A-4 size paper.

VII. The report will have two certificates. One by the Head of the Department and the other by the
Reporting Officer of the organization where the student has undergone training. These two
certificates should be attached in the beginning of the report.

VIII. The report will be evaluated by two external examiners. They shall award marks on the Summer
Training Report independently out of maximum of 150 marks each and 150 marks shall be for
presentation. There will be no internal examiner.

IX. The student will make presentation in the presence of teachers and students. The student is
expected to answer the queries and questions raised during the presentation.

34
 BBA-602: VIVA-VOCE (Project Report Based)

This viva-voce examination is meant to evaluate the ability of the student to understand,

formulate and investigate a real life business/industrial problem so that his/her capacity

to undertake independently a project can be adjudged.

QUALIFYING PAPER

ENVIRONMENTAL STUDIES (CODE-008)

UNIT-1: THE MULTIDISCIPLINARY NATURE OF ENVIRONMENTAL STUDIES

Definition, Scope and Importance, Need for Public Awareness.

UNIT-2: NATURAL RESOURCES

Renewable and Non-renewable Resources:

NATURAL RESOURCES AND ASSOCIATED PROBLEMS: -

a. FOREST RESOURCES: use and over-exploitation, deforestation, case studies. Timber extraction,
mining, dams and their effects on forests and tribal people.

b. WATER RESOURCES: use and over-utilization of surface and ground water, floods, drought, conflicts
over water, dams-benefits and problems.

c. MINERAL RESOURCES: use and exploitation, environmental effects of extracting and using mineral
resources, case studies.

d. FOOD RESOURCES: World food problems, changes caused by agriculture and overgrazing, effects of
modern agriculture, fertilizer-pesticide problems, water logging, salinity, case studies.

e. ENERGY RESOURCES: Growing energy needs, renewable and nonrenewable energy sources, use of
alternate energy sources, case studies

f. LAND RESOURCES: Land as a resource, land degradation, man induced landslides, soil erosion and
desertification.

Role of an individual in conservation of natural resources.

Equitable use of resources for sustainable lifestyles

35
UNIT-3: ECOSYSTEMS

Concept of an ecosystem

Structure and function of an ecosystem

Producers, consumers and decomposers

Energy flow in the ecosystem

Ecological succession

Food chains, food webs and ecological pyramids

Introduction, types, characteristic features, structure and function of the following

ecosystem: -

a) Forest ecosystem

b) Grassland ecosystem

c) Desert ecosystem

d) Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries)

UNIT-4: BIODIVERSITY AND ITS CONSERVATION

Introduction – Definition: genetic, species and ecosystem diversity.

Biogeographical classification of India

Value of biodiversity: Consumptive use, productive use, social, ethical, and

aesthetic and option values.

Biodiversity at global, National and local levels.

India as a mega-diversity nation

Hot-sports of biodiversity.

Threats to biodiversity: Habitat loss, poaching of wildlife, man-wildlife conflicts.

Endangered and endemic species of India

Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity.

36
UNIT-5: ENVIRONMENTAL POLLUTION

DEFINITION:

Causes, effects and control measures of: -

a) Air pollution

b) Water pollution

c) Soil pollution

d) Marine pollution

e) Noise pollution

f) Thermal pollution

g) Nuclear pollution

Solid waste Management: Causes, effects and control measures of urban and

industrial wastes.

Role of an individual in prevention of pollution

Pollution case studies

Disaster Management: Floods, earthquake, cyclone and landslides.

UNIT-6: SOCIAL ISSUES AND THE ENVIRONMENT

From Unsustainable to Sustainable development

Urban problems related to energy.

Water conservation, rain water harvesting, watershed management

Resettlement and rehabilitation of people; its problems and concerns. Case Studies

Environmental Ethics: Issues and possible solutions.

Climate change, global warming, acid rain, ozone layer depletion, nuclear accidents and holocaust.
Case Studies.

Wasteland reclamation.

Consumerism and waste products

Environment Protection Act.

Air (Prevention and Control of Pollution) Act

37
 Water (Prevention and Control of Pollution) Act

Wildlife Protection Act

Forest Conservation Act

Issues involved in enforcement of environmental legislation Public awareness

UNIT-7: HUMAN POPULATION AND THE ENVIRONMENT

Population growth, variation among nations.

Population explosion: Family Welfare Programme.

Environment and human health

Human Rights

Value Education

Women and Child Welfare

Role of Information Technology in Environment and human health

Case Studies

UNIT-8: FIELD WORK

Visit to a local area to document environmental assets-river / forest / grassland /hill / mountain.

Visit to a local polluted site – Urban / Rural / Industrial / Agricultural

Study of common plants, insects, birds.

Study of simple ecosystems-pond, river, hill slopes, etc. (Field work Equal to 5 lecture hours).

38
4. Course Duration :

Minimum Duration: 3 Years Maximum Duration: 6 Years

5. Faculty and support staff requirement : 02 full time Faculty of Professor/Assoc./Asst. Professor level

Procedure for admission, curriculum transaction and evaluation :

A. Admission Procedure:

1. Procedure for Obtaining Admission Form and Prospectus

a. The prospectus containing Admission Form can be obtained in person from :
The Directorate of Distance education, Swami Vivekanand Subharti University,
Subhartipuram, NH-58, Delhi-Haridwar Bypass Road, Meerut or its city office located at
Lokpriya Hospital Complex, Samrat Palace, Garh Road, Meerut on payment of Rs. 125/-
in cash or by demand draft.

b. The Prospectus can also be obtained by post by sending a demand draft of Rs. 175/-
drawn in favour of “SVSU, Distance Education”, payable at Meerut along with a filled
requisite proforma (available at DDE website i.e. www.subhartidde.com) for “Obtaining
the Prospectus and Admission Form” to the Directorate of Distance Education.

2. Submission of Admission Form:

a. An applicant should submit the admission form duly filled with all enclosures completed,
personally or by post, to the Directorate of Distance education, Swami Vivekanand
Subharti University, Subhartipuram, NH-58, Delhi-Haridwar Bypass Road, Meerut-
250005.
b. The application for admission should be submitted along with the following :
i. A demand draft for the course fee (as per fee structure table) drawn in favour of
“SVSU, Distance Education” payable at Meerut.
ii. Duly attested photocopy of Aadhar Card, statement of marks and other relevant
documents/certificated pertaining to the qualifying examination, by a gazetted
officer or Principal of the college from where these were obtained, should be
submitted at the time of admission.
iii. Self attestation of document/s is permissible, if the originals are produced
before the Registrar of Swami Vivekanand Subharti University or Asst.
Director/Deputy Director/Director of Directorate of Distance Education.
iv. 4 recent passport size color photographs should be provided in which 2
photographs should be pasted on the admission form & Enrollment form
accordingly and another two photographs should be attached/stapled with the
form.
c. The learners are advised to check up the eligibility criteria of a course they wish to apply
for, from our website www.subhartidde.com or DDE Prospectus.

39
 3. Admission Procedure -
a. Applications can be sent to the Directorate of Distance Education directly or through
its city office. The applicant’s eligibility will be checked and accordingly he/she shall be
granted admission and an acknowledgement of the receipt of the fee and the
application form shall be issued.
b. An Identity Card, mentioning the enrollment number of the learner, shall be issued by
University as soon as the admission is confirmed. Learners are advised to keep their
Identity Card safely, as it will be required for attending counseling sessions/PCPs
and also for the receipt of study material, mark sheets, Degree etc in person. In case
of loss of Identity Card, a duplicate can be issued on receiving a written request
along with a fee of Rs. 100/-. The Identity Card shall be valid for the entire
duration of the Programme.
c. The University conduct entrance examination twice in a year for admission in MBA
and MCA or any other programme, as may be decided by the University. Learners can
obtain information relating to the entrance examination from the Directorate of
Distance Education or its website www.subhartidde.com. The University may, as an
alternative, consider granting admission on the basis of the score obtained by an
applicant in any central or state level entrance examination for a similar course.
4. Minimum Eligibility and Fee Structure for ODL –

Course Duration Annual Fees

Per
Sr. Title of Programme Eligibility Minimum Maximum * Year (In Rs.)
No.
Bachelor of 13300
10+2 or eq. 3 Years 6 Years
Business
1
Administration

2 . Minimum Minimum Eligibility and Fee Structure for OL –

Course Duration Annual

Fees Per
Sr. No. Title of Programme Eligibility Minimum Maximum * Year (In
Rs.)
Bachelor of 20000
10+2 or eq. 3 Years 6 Years
Business
1
Administration

B. Curriculum transaction and evaluation :

The University follows the following evaluation system:

a. Continuous evaluation through personal contact programmes, assignment work,
viva, group discussion and personality development programmes.
b. Semester wise Examination
c. Evaluation of practicals, wherever prescribed
d. Evaluation of professional project report, wherever prescribed
e. A learner shall be declared ‘pass’ at the end of the academic/calendar year, if he/she
secures minimum 40% marks in each subject (including project report, internship,
industry integrated learning and practicals, wherever prescribed) separately in the
 Semester wise Examination and the internal assessment. If a learner fails to secure
40% marks in any subject or in internal assessment, he/she will still be promoted to
the next academic/calendar year, but he/she will have to appear in back paper for the
subject in which he/she has not been able to obtain the requisite passing marks. The
examination for learners giving back paper in any subject shall be held along with the
subsequent examination for the relevant subject. In case, the learner fails to secure
minimum 40% marks in internal assessment, he/she will have to resubmit the
assignments for evaluation.

Requirement of the laboratory support and Library Resources :

Resources are available of Library for the learners during PCPs. The University has a rich Central Library
with more than 3.80 lac books, 181 journals (Foreign & Indian), Internet Section of 200 nodes, Computer
Centres, Museum, Instrumentation (USIC) workshop, Student’s Guest House, etc.

The resources for laboratory also available as per the need of the programme.

Cost estimate of the programme and the provisions :

a. Cost estimate: Approx. Rs. 24,55,724.55 /-

(The cost estimate may vary depending upon the no. of students enrolled)
b. Provisions: Swami Vivekanand Subharti University
Quality assurance mechanism and expected programme outcomes :

In accordance to the UGC Guidelines, the University has established an Internal Quality Assurance Cell,
as per ordinance no. VI (1), dated 11.02.2009, to instill a momentum of quality consciousness amongst
its all Institutions including Directorate of Distance Education, aiming for continuous improvement.
1. The cell holds various events regularly and maintain the documentation of the various
programmes/activities leading to quality improvement.
2. The cell is responsible for incorporating various new changes/developments regarding up-
gradation of learning material and spreading awareness of Quality Culture in the various
institutions of the University.
3. The cell also prepares ‘Annual Quality Assurance Report (AQAR)’ as per the laid guidelines and
parameters.

41