Business Plan

April 05, 2022

Company Name : The Purrfect Coffee
Street Address : Sitio Panaghiusa Basak San Nicolas
City, Province, Zip Code: Cebu, Cebu Province, 6000
Business Phone: 09227388912
Website URL: www.thepurrfectcoffee.com
Email Address: dizonkaryl04@gmail.com
Executive Summary
(Write after you’ve completed the rest of the business plan)

The Purrfect Coffee is a one-person business that specializes in selling coffee and keeping cats as pets.
This is a place to unwind bad energies and relax.Cat lovers who also want to eat will enjoy Purrfect
Coffee. Customers will return to our café because of the services and products we provide.We will hire
people who are qualified, honest, and customer-focused, and who are willing to work hard to help us
establish a successful business that benefits all of our customers. This business a small business that make
costumers satisfied with the coffee they sell. As a typical cat café with a food and beverage license, we
will prepare and serve specialty snacks and nonalcoholic beverages such as ice cream, frozen yogurt,
cookies, donuts, bagels, coffee, juices, smoothies, and sodas.
Company Description Worksheet

The Purrfect Coffee

Business Name

The Purrfect Coffee is a cat cafe that can satisfy both the stomach and the
Company Mission eyes of customers who come to see the cats that surround the cafe. While
Statement sipping a delicious coffee, you may unwind by playing with and feeding
lovely kitties at the cafe.

Company The Purrfect Coffee guarantees that our customers will receive excellent
Philosophy/ service and satisfaction. The cafe believes in displaying hospitality,
Values integrity, and kindness.

The Purrfect Coffee will have at least seven branches in the Philippines in
Company Vision
five years.

1. By the end of 2022, The Purrfect Coffee will have raised 30,000 in funding
for café equipment such as coffee machines.
Goals & Milestones
2. The Purrfect Coffee expects to sell 100,000 pounds of coffee by the end of
(2 short-term goals September.
and 1 long-term)
3. The Purrfect Coffee is projected to earn a good rating in the business
industry in three years.

Target Market The Purrfect Coffee target market is aldults and young adults.

1. Orange Cat - In comparison, The Purrfect Coffee offers books to read.

Industry/
2. Cat Cafe - In comparison, The Purrfect Coffee offers books to read.
Competitors
3. Fluffy Felines - Comparing to them, The Purrfect Coffee allows you to take
free souvenirs in the cafe shop.

Legal Structure/ The Purrfect Coffee is a sole proprietorship consisting of one person whose
Ownership goal is to provide customers with satisfaction and relaxation.
Product & Service Description Worksheet

Business The Purrfect Coffee

Name
Coffee

Product/
Service Idea

Coffee helps to relieve stress while joining cute cats that you can feed and play with.

Special
Benefits

Coffee contained in cat cup design. Also playgrounds for kittens.

Unique
Features

The coffee will lose heat about 5 mins after it is serve.

Limits and
Liabilities

The production process involves making the coffee, design of the drinking cups, the purchase
of the equipments, and cats involve in the cafe.
Production
and Delivery

Our supplier is a popular market of coffee beans located here in the Philippines.

Suppliers

Intellectual The coffee we sell is originally made by The Purrfect Coffee Company. With the help of
Property those working in the cafe.
Special
Permits
The products comes out with a different taste and size. You can also costumize your cup for
your hot coffee.
Product/
Service
Description
SWOT Analysis Worksheet

Strengths Weaknesses Opportunities Threats

Product/ Service Innovative Ideas Materials must be Design merchandise Other cafes in the area
Offering expensive

Brand/ Marketing Less packaging, sell Initial Costs may be Opportunity to Government
reusable coffee mugs high Promote Sustainability regulations,
requirements – high
administrative costs,
experts might be
needed
Staff/HR Efficient workers Less workers Offer specials during Holiday Season
and services the holidays

Finance Lower prices than Low profit Upgrading the Café – Varying prices for
the competition High expenses more equipment resources

Operations/ Well-organised, easy Facilities cannot be Cutting down Rent Prices may be
Management procedures, Low risk rented instantly operating costs by high
to implement a cafe establishing self-
business sustaining practices,
producing our own
resources
Market Popularisation of the Their will be a Expanding the Café
Issues with the
cafe business, limitation on a niche popularisation of the
everybody needs target market cafe business - the
coffee- strong trend, theme might be too
Promising niche common
market, growth
potential
Can any of your strengths help with improving your weaknesses or combating your threats? If
so, please describe how below.
Yes, we can improve our strategy and be different from other cat cafes.

Based on the information above, what are your immediate goals/next steps?
Upgrading the cafe, must have more equipment and good service.

Based on the information above, what are your long-term goals/next steps?
Expanding the cafe
Competitor Data Collection Plan

Competitors Orange Cat Fluffy Felines

Price Have a less price range More expensive than our products

Benefits/Features They put a lot of uniqueness into their The cafe is spacious and they uses
products expensive equipments.

Size/profitability They can provide even at cheap cost They spend expensive materials to
improve their products

Market strategy They provide paper containing their They post online to advertise their
products to give to people. products
Competitive Analysis Worksheet
For each factor listed in the first column, assess whether you think it’s a strength or a weakness (S or W) for your
business and for your competitors. Then rank how important each factor is to your target customer on a scale of
1 to 5 (1 = very important; 5 = not very important). Use this information to explain your competitive advantages
and disadvantages.

Competitor A Importance to
FACTOR Me Competitor B
Customer
Orange Cat Fluffy Felines
S S S 1
Products

S S W 1
Price

S S S 1
Quality

W S S 1
Selection

W S S 1
Service

W S S 2
Reliability

S S S 1
Stability

W W S 1
Expertise

W W S 1
Company
Reputation
S S S 3
Location

S S S 2
Appearance

S S S 1
Sales Method

S S S 3
Credit Policies

W S S 1
Advertising

W W S 1
Image
Marketing Expenses Strategy Chart

Target Market 1 Target Market 2 Target Market 3

One-Time
Expenses

Monthly or Annual
Expenses

Labor Costs
Pricing Strategy Worksheet

Business Name

Which of the following pricing strategies will you employ? Circle one.

Cost Plus Value Based Other:

The costs of making/obtaining your Based on your

product or providing your service, plus competitive advantage
enough to make a profit and brand (perceived
value)

Provide an explanation of your pricing model selection.

Include strategy info on your major product lines/service offerings. List industry/market practices and any
considerations to be discussed with your mentor.
Distribution Channel Assessment Worksheet
Distribution Channel 1 Distribution Channel 2 Distribution Channel 3

Ease of Entry

Geographic
Proximity

Costs

Competitors’
Positions

Management
Experience

Staffing
Capabilities

Marketing
Needs
Management Worksheet

Bio/s

Gaps in
Management or
Experience

Advisors
Organization Chart

Karyl Dizon
Manager/Owner

Emanuel Dela Natalie Jeanne

Cruz Alcantara Candura Steven Castillo
Vice President Vice President Vice President Vice President
Finace HR Marketing Supply

Accountant
TITLE Store Store
Employees Manager
Appendices