MINOR PROJECT

ON
SOCIAL MEDIA MARKETING
Submitted in the fulfilment of the degree of
Bachelor of business administration
(2021-22)
SUBMITTED BY:-
ROHIT VERMA
ENROLLMENT NUMBER:- 00121001721

Under the guidance of

MS. SHAILJA KHOSLA
(SR. ASST. PROFESSOR, BBA- 2ND shift)
MS. NIKITA JAIN
(SR. ASST. PROFESSOR, BBA- 2ND shift)

IDEAL INSTITUTE OF MANAGEMENT & TECHNOLOGY

(16 X, KARKARDOOMA INSTITUTIONAL AREA, DELHI-110092)

(AFFILATED TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI)

 IDEAL INSTITUTE OF MANAGEMENT &TECHNOLOGY

Approval Form
1. Name & Enrolment No. ROHIT VERMA, 00121001721
2. Title of the project CORPORATE SOCIAL RESPONSIBILITY
3. Software Used

………………………… …………………………
Ms. Shalija Khosla Ms. Nikita Jain
(Senior Asst. Professor (Senior Asst. Professor
BBA GEN IInd Shift) BBA GEN IInd Shift)

………………………… ………..……………………………….
Dr. Seema Nath Jain Prof. (Dr.) Anil Parkash Sharma
(Principal (Director)
B.B.A. IInd Shift)
 DECLARATION
I Rohit Verma, here by state that this report has been
submitted to Ideal Institute Of Management & Technology in
partial fulfillment of the requirements for Bachelor Of Business
Administration the topic “Social Media Marketing”

The information of this report is based on our project work. Any

part of this project has not been reported or copied from any
report of the university or others.

Date:
Name: Rohit Verma
Enrolment No. 00121001721
 ACKNOWLEDGEMENT
I am writing this final project for the program of Bachelor Of
Business Administration on “Social Media Marketing” for Ideal
Institute Of Management & Technology, Affiliated to Guru
Gobind Singh Indraprastha University.
It has been great challenge but a plenty of learning and
opportunities to gain a huge amount of knowledge on the way
of writing this project report. We could not have completed our
project without the constant guidance of Ms. Nikita Jain and
Ms. Shalija Khosla my faculty guide, who helped me along the
way and was always prepared to give me feedback and
guidelines whenever I needed it.

Rohit Verma
00121001721
 CERTIFICATE
This is to certify that the Project Report entitled “Social Media
Marketing” which is submitted by Rohit Verma in partial
fulfillment of the requirement for the award of degree of
Bachelor Of Business Administration to Ideal Institute Of
Management And Technology (affiliated to GGSIP University,
Delhi) is a record of the candidate’s own work carried out by
him under my supervision. The matter embodied in this report
is bonfire and has not been submitted for the award of any
other degree.

………………………… …………………………
Ms. Shalija Khosla Ms. Nikita Jain
(Senior Asst. Professor (Senior Asst. Professor
BBA GEN IInd Shift) BBA GEN IInd Shift)
INDEX
CHAPTER-1
 INTRODUCTION
Corporate social responsibility (CSR) is a form of international
private business self-regulation[1] which aims to contribute to
societal goals of a philanthropic, activist, or charitable nature by
engaging in or supporting volunteering or ethically oriented
practices.[2] While once it was possible to describe CSR as an
internal organizational policy or a corporate ethic strategy,[3] that
time has passed as various national and international laws have
been developed. Various organizations have used their authority
to push it beyond individual or even industry-wide initiatives. In
contrast, it has been considered a form of corporate self-
regulation[4] for some time, over the last decade or so it has moved
considerably from voluntary decisions at the level of individual
organizations to mandatory schemes at regional, national, and
international levels.
Deep CSR and the Truly Responsible Enterprise

The “deep” definition for CSR is the following: The Truly Responsible Enterprise (TRE):
[23]
 – sees itself as a part of the system, not a completely individual economic actor
concerned only about maximizing its own profit, – recognises unsustainability (the
destruction of natural environment and the increase of social injustice) as the greatest
challenge of our age, – accepts that businesses and enterprises have to work on
solutions according to their economic weight, – honestly evaluates its own weight and
part in causing the problems (it is best to concentrate on 2–3 main problems), – takes
essential steps – systematically, progressively, and focused– towards a more
sustainable world. The five principles of the TRE are 1) minimal transport, 2) maximal
fairness, 3) zero economism, 4) maximum middle size, 5) product or service falling to
the most sustainable 30%.

Consumer perspectives
Most consumers agree that while achieving business targets, companies should engage
in CSR efforts at the same time. Most consumers believe companies doing charity work
will receive a positive response.[26] Somerville also found that consumers are loyal and
willing to spend more on retailers that support charity. Consumers also believe that
retailers selling local products will gain loyalty.[27] Smith (2013)[28] shares the belief that
marketing local products will gain consumer trust. However, environmental efforts are
receiving negative views given the belief that this would affect customer service.
[27]
 Oppewal et al. (2006) found that not all CSR activities are attractive to consumers.
[29]
 They recommended that retailers focus on one activity.[30] Becker-Olsen (2006)
[31]
 found that if the social initiative done by the company is not aligned with other
company goals it will have a negative impact. Mohr et al. (2001)[32] and Groza et al.
(2011)[33] also emphasise the importance of reaching the consumer.
Businesses have changed when the public came to expect and require different behavior [...] I
predict that in the future, just as in the past, changes in public attitudes will be essential for
changes in businesses' environmental practices.
— Jared Diamond, "Big businesses and the environment"[24]
TYPES OF CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility is traditionally broken into four categories:

environmental, philanthropic, ethical, and economic responsibility.

1. Environmental Responsibility

Environmental responsibility refers to the belief that organizations should behave

in as environmentally friendly a way as possible. It’s one of the most common
forms of corporate social responsibility. Some companies use the term
“environmental stewardship” to refer to such initiatives.

Companies that seek to embrace environmental responsibility can do so in

several ways:

 Reducing pollution, greenhouse gas emissions, the use of single-use

plastics, water consumption, and general waste
 Increasing reliance on renewable energy, sustainable resources, and
recycled or partially recycled materials
 Offsetting negative environmental impact; for example, by planting trees,
funding research, and donating to related causes
2. Ethical Responsibility

Ethical responsibility is concerned with ensuring an organization is operating in a

fair and ethical manner. Organizations that embrace ethical responsibility aim to
achieve fair treatment of all stakeholders, including leadership, investors,
employees, suppliers, and customers.

Firms can embrace ethical responsibility in different ways. For example, a

business might set its own, higher minimum wage if the one mandated by the
state or federal government doesn’t constitute a “livable wage.” Likewise, a
business might require that products, ingredients, materials, or components be
sourced according to free trade standards. In this regard, many firms have
processes to ensure they’re not purchasing products resulting from slavery or
child labor.

3. Philanthropic Responsibility

Philanthropic responsibility refers to a business’s aim to actively make the world

and society a better place.

In addition to acting as ethically and environmentally friendly as possible,

organizations driven by philanthropic responsibility often dedicate a portion of
their earnings. While many firms donate to charities and nonprofits that align with
their guiding missions, others donate to worthy causes that don’t directly relate to
their business. Others go so far as to create their own charitable trust or
organization to give back.

4. Economic Responsibility

Economic responsibility is the practice of a firm backing all of its financial

decisions in its commitment to do good in the areas listed above. The end goal is
not to simply maximize profits, but positively impact the environment, people, and
society.
Scope
Initially, CSR emphasized the official behaviour of individual firms. Later, it expanded to
include supplier behaviour and the uses to which products were put, and how they were
disposed of after they lost value.

Supply chain

In the 21st century, corporate social responsibility in the supply chain has
attracted attention from businesses and stakeholders. A corporations'
supply chain is the process by which several organizations, including
suppliers, customers, and logistics providers work together to provide a
value package of products and services to the end-user, who is the
customer.[46]

Corporate social irresponsibility in the supply chain has greatly affected the
reputation of companies, leading to a lot of costs to solve the problems. For
instance, incidents like the 2013 Savar building collapse, which killed over
1000 people, pushed companies to consider the impacts of their operations
on society and the environment. On the other side, the horsemeat scandal
of 2013 in the United Kingdom affected many food retailers, including
Tesco, the largest retailer in the United Kingdom,[47] leading to the dismissal
of the supplier. Corporate social irresponsibility from both the suppliers and
the retailers has greatly affected the stakeholders who lost trust in the
affected business entities, and although sometimes it is not directly
undertaken by the companies, they become accountable to the
stakeholders. These surrounding issues have prompted supply chain
management to consider the corporate social responsibility context.
Wieland and Handfield (2013) suggested that companies need to include
social responsibility in their reviews of component quality. They highlighted
the use of technology in improving visibility across the supply chain.
Corporate social initiatives
Corporate social responsibility includes six types of corporate social
initiatives
  Corporate philanthropy: company donations to charity, including
cash, goods, and services, sometimes via a corporate foundation
 Community volunteering: company-organized volunteer activities,
sometimes while an employee receives pay for pro-bono work on
behalf of a non-profit organization
 Socially-responsible business practices: ethically produced
products that appeal to a customer segment
 Cause promotions and activism: company-funded advocacy
campaigns
 Cause-related marketing: donations to charity based on product
sales
 Corporate social marketing: company-funded behavior-change
campaigns
All six of the corporate initiatives are forms of corporate citizenship.
However, only some of these CSR activities rise to the level of cause
marketing, defined as "a type of corporate social responsibility (CSR) in which a
company's promotional campaign has the dual purpose of increasing profitability while
bettering society."[49]
Companies generally do not have a profit motive when participating in corporate
philanthropy and community volunteering. On the other hand, the remaining corporate
social initiatives can be examples of cause marketing, in which there is both a societal
interest and profit motive.

Corporate Social Responsibility Principles

PRINCIPLES

Act with Integrity

▪ Conduct business in accordance with all applicable laws, rules and regulations.
▪ Compete fairly, openly and freely, maintaining normal and healthy relationships
with government administration, citizens and organizations.
Consider the Environment
▪ Consider environmental and social impact and conduct business in a way that
creates value for our customers, communities and employees.
▪ Consider recognized environmental and social principles and practices in
implementation of these principles.
Respect People
▪ Respect and value each of our employees and observe the fundamental tenets
of human rights, safety and non-discrimination in the workplace.
▪ Enrich our workforce through active recruitment of individuals from diverse
cultures and backgrounds with wide ranging experience and academic
achievement.
▪ Maintain a safe working environment and respect the richly individual
characteristics of our employees while encouraging their autonomy, creativity and
diversity.
▪ Observe applicable safety and occupational health management policies.
Improve Our Communities
▪ Act as a responsible corporate citizen and engage in activities that support our
communities and contribute to society.
▪ Respect the culture and customs of the countries or regions we operate
Why Should a Company Implement CSR?

Many companies view CSR as an integral part of their brand image, believing
that customers will be more likely to do business with brands that they
perceive to be more ethical. In this sense, CSR activities can be an important
component of corporate public relations. At the same time, some company
founders are also motivated to engage in CSR due to their convictions.

What Is the Impact of CSR?

The movement toward CSR has had an impact in several domains. For
example, many companies have taken steps to improve the environmental
sustainability of their operations, through measures such as installing
renewable energy sources or purchasing carbon offsets. In managing supply
chains, efforts have also been taken to eliminate reliance on unethical labor
practices, such as child labor and slavery.

Although CSR programs have generally been most common among large
corporations, small businesses also participate in CSR through smaller-scale
programs, such as donating to local charities and sponsoring local events..
Potential business benefits

 Triple bottom line

"People, planet, and profit", also known as the triple bottom line, form one way to
evaluate CSR. "People" refers to fair labour practices, the community, and the
region where the business operates. "Planet" refers to sustainable environmental
practices. Profit is the economic value created by the organization after
deducting the cost of all inputs, including the cost of the capital (unlike
accounting definitions of profit)

 Human resources
A CSR program can be an aid to recruitment and retention,[90][91] particularly
within the competitive graduate student market. Potential recruits often consider
a firm's CSR policy. CSR can also help improve the perception of a company
among its staff, particularly when staff can become involved through payroll
giving, fundraising activities, or community volunteering. CSR has been credited
with encouraging customer orientation among customer-facing employees

 Risk management
Managing risk is an important executive responsibility. Reputations that take
decades to build up can be ruined in hours through corruption scandals or
environmental accidents.[96] These situations draw unwanted attention from
regulators, courts, governments, and the media. CSR can limit these risks.

 Brand differentiation
CSR can enhance a brand's reputation by "inducing a desire to support and help
the company that has acted to benefit consumers".[5] In this way, CSR serves to
enhance brand perceptions, which can lead to positive product evaluations,
[100]
 though this effect is dependent upon a variety of factors, including the degree
to which consumers value close relationships or believe that the CSR initiative is
self-serving,[5] whether the CSR program may be perceived to negatively affect
product quality,[101] consumers' consumption-related goals (i.e., whether their
consumption is socially versus product-motivated),[102] or consumers' attributions
toward the motives of the CSR endeavor.
 Reduced scrutiny
Corporations are keen to avoid interference in their business
through taxation or regulations. A CSR program can persuade governments and
the public that a company takes health and safety, diversity, and the environment
seriously, reducing the likelihood that company practices will be closely
monitored.

 Supplier relations
Appropriate CSR programs can increase the attractiveness of supplier firms to
potential customer corporations. For example, a fashion merchandiser may find
value in an overseas manufacturer that uses CSR to establish a positive image
and to reduce the risks of bad publicity from uncovered misbehavior.

 Crisis management
CSR strategy or behaviors related to CSR was discussed by many scholars in
terms of crisis management like responses to boycott in an international context.
[113]
 Ang found that relationship building through providing additional services
rather than price-cutting is what businesses in Asia feel more comfortable with as
a strategy during an economic crisis.[114] Regarding direct research about
strategies in cross-cultural crisis management, scholars found that CSR
strategies could make effects through empirical case studies involving
multinational businesses in China.[115] They found that meeting local stakeholders'
social expectations can mitigate the risk of crises.
Criticisms and concerns
CSR concerns include its relationship to the purpose of business and the motives for engaging in it.

Nature of business
Milton Friedman and others argued that a corporation's purpose is to maximize returns
to its shareholders and that obeying the laws of the jurisdictions within which it operates
constitutes socially responsible behavior.[117] Friedman argued each person should be
free to spend their own money on social causes if they wished, but that business
owners should avoid putting a "tax" on consumers as "unwitting puppets"
of socialism by raising prices to support business practices with social goals unrelated
to profit.

Motives
A story of CSR promoted by Azim Premji Foundation in India[123]
Some critics believe that CSR programs are undertaken by companies to distract the
public from ethical questions posed by their core operations. They argue that the
reputational benefits that CSR companies receive (cited above as a benefit to the
corporation) demonstrate the hypocrisy of the approach.[124] Moreover, some studies find
that CSR programs are motivated by corporate managers' personal interests at the cost
of the shareholders so they are a type of an agency problem in corporations.

Ethical ideologies
CEOs' political ideologies are evident manifestations of their different personal views.
Each CEO may exercise different powers according to their organizational outcomes.
Their political ideologies are expected to influence their preferences for CSR outcomes.
Proponents argue that politically liberal CEOs will envision the practice of CSR as
beneficial and desirable to increase a firm's reputation. They tend to focus more on how
the firm can meet the needs of society.

Misdirection
There have been unsubstantiated social efforts, ethical claims, and
outright greenwashing by some companies that have resulted in increasing consumer
cynicism and mistrust.[134] Sometimes companies use CSR to direct public attention
away from other, harmful business practices.

Controversial industries
Industries such as tobacco, alcohol, or munitions firms make products that damage their
consumers or the environment. Such firms may engage in the same philanthropic
activities as those in other industries. This duality complicates assessments of such
firms concerning CSR
Example of Corporate Social Responsibility

Starbucks has long been known for its keen sense of corporate social
responsibility and commitment to sustainability and community welfare.
According to the company, Starbucks has achieved many of its CSR
milestones since it opened its doors. According to its 2020 Global Social
Impact Report, these milestones include reaching 100% of ethically sourced
coffee, creating a global network of farmers and providing them with 100
million trees by 2025, pioneering green building throughout its stores,
contributing millions of hours of community service, and creating a
groundbreaking college program for its employees.3

Starbucks' goals for 2021 and beyond include hiring 5,000 veterans and
10,000 refugees, reducing the environmental impact of its cups, and
engaging its employees in environmental leadership.

The 2020 report also mentioned how Starbucks planned to help the world
navigate the coronavirus pandemic. The company's response to the
pandemic focuses on three essential elements:

1) Prioritizing the health of its customers and employees

2) Supporting health and government officials in their attempts to mitigate
the effects of the pandemic
3) Showing up for communities through responsible and positive actions.
CHAPTER:-2
Company
About The Company:-
Established in 1981, Infosys is a NYSE listed global
consulting and IT services company with more than 310k
employees. From a capital of US$250, we have grown to
become a US$ 16.31 billion (FY22 revenues) company
with a market capitalization of approximately US$ 104.71
billion.

In our journey of over 40 years, we have catalyzed some

of the major changes that have led to India's emergence
as the global destination for software services talent. We
pioneered the Global Delivery Model and became the first
IT Company from India to be listed on NASDAQ. Our
employee stock options program created some of India's
first salaried millionaires.

Purpose:-
To amplify human potential and create the
next opportunity for people, businesses and
communities
History
Infosys was founded by seven engineers in Pune, Maharashtra, India with an initial capital of $250 in
1981.[10] It was registered as Infosys Consultants Private Limited on 2 July 1981.[11] In 1983, it
relocated its office to Bangalore, Karnataka, India.
The company changed its name to Infosys Technologies Private Limited in April 1992 and to Infosys
Technologies Limited when it became a public limited company in June 1992. It was later renamed
to Infosys Limited in June 2011.[12]
An initial public offering (IPO) was floated in February 1993 with an offer price of ₹95 (equivalent
to ₹580 or US$7.70 in 2020) per share against a book value of ₹20 (equivalent to ₹120 or US$1.60
in 2020) per share. The IPO was undersubscribed but it was "bailed out" by US investment
bank Morgan Stanley, which picked up a 13% equity stake at the offer price.[13] Its shares were listed
in June 1993 with trading opening at ₹145 (equivalent to ₹890 or US$12 in 2020) per share.[14]
Infosys shares were listed on the Nasdaq stock exchange in 1999 as American depositary receipts.
It became the first Indian company to be listed on Nasdaq. The share price surged
to ₹8,100 (equivalent to ₹30,000 or US$390 in 2020) by 1999 making it the costliest share on the
market at the time. At that time, Infosys was among the 20 biggest companies by market
capitalization on the Nasdaq.[13] The ADR listing was shifted from Nasdaq to NYSE Euronext to give
European investors better access to the company's shares.[15]
On 28 July 2010, then British Prime Minister David Cameron visited Infosys HQ in Bangalore and
addressed Infosys employees.[16]

Infosys, Bangalore

Its annual revenue reached US$100 million in 1999, US$1 billion in 2004 and US$10 billion in 2017.
[11]

In 2012, Infosys announced a new office in Milwaukee, Wisconsin, to serve Harley-Davidson, being

the 18th international office in the United States.[17][18] Infosys hired 1,200 United States employees in
2011, and expanded the workforce by an additional 2,000 employees in 2012.[18] In April 2018,
Infosys announced expanding in Indianapolis, Indiana. The development will include more than 120
acres and is expected to result in 3,000 new jobs—1,000 more than previously announced.
In July 2014, Infosys started a product subsidiary called EdgeVerve Systems, focusing on enterprise
software products for business operations, customer service, procurement and commerce network
domains.[19] In August 2015, the Finacle Global Banking Solutions assets were officially transferred
from Infosys and became part of the product company EdgeVerve Systems product portfolio.
Acquisitions
Name of the Acquisition The business of an acquired
Based in Acquisition cost
acquired company date company
Expert Information
Australia US$23 million Dec 2003 [30][31]
IT service provider
Services
Insurance and financial
McCamish Systems USA US$38 million Dec 2009 [32]

services
Strategic sourcing and
Portland Group Australia AUD 37 million Jan 2012 [33][34]

category management
Lodestone Holding
Switzerland US$345 million Sep 2012 [35]
Management consultancy
AG
Panaya Israel US$200 million Mar 2015 [36][37]
Automation technology
Skava USA US$120 million Apr 2015 [38][39]
Digital experience solutions
Information management
Noah-Consulting USA US$70 million Nov 2015 [40]

consulting services
Undisclosed
Skytree USA Apr 2017 [41]
Machine learning
amount
Product design and customer
Brilliant Basics UK GBP 7.5 million Aug 2017 [42]

experience
Salesforce advisor and
Fluido Oy Finland EUR 65 million Oct 2018 [43]

consulting partner
Advertising and creative
WongDoody USA US$75 million Jan 2019 [44]

strategy services
Netherland EUR 127.5
Stater N.V. Apr 2019 [45]
Mortgage services
s million
Simplus USA-AU TBD Feb 2020 [46]
Salesforce Partner
Product design and
Kaleidoscope USA US$42 million Sep 2020 [47]

development
GuideVision Czechia EUR 30 million Oct 2020 [48]
ServiceNow partner
Digital marketing, Experience,
Oddity Germany EUR 50 million Mar 2022 [49]

and Commerce agencies

Management Profiles
Executive Members of the Board:-

Salil Parekh
Chief Executive Officer and Managing Director

Nandan M. Nilekani
Co-founder and Chairman of the Board

Kiran Mazumdar-Shaw
Lead Independent director
Founder

N.R. Narayana Murthy

Founder

Executive Officers

Salil Parekh
Chief Executive Officer and Managing Director

Nilanjan Roy
Chief Financial Officer
Mohit Joshi
President

Krishnamurthy Shankar
Executive Vice President Group Head, Human Resource Development

Inderpreet Sawhney
Group General Counsel and Chief Compliance Officer
The Subsidiaries And Acquisitions Of Infosys Limited:-

Infosys Limited is one of the most well-known Multinational Tech Companies in India,
headquartered in Bengaluru, Karnataka. The company is known for services
like Business Consultation, IT and Outsourcing.

Infosys was established in 1981 and is now NYSE listed global consulting and IT
company with more than 2,49,000 employees all around the world. The company is
also considered to be the second-largest IT Company in India after Tata Consultancy
Services. Infosys is also ranked 602nd largest company in the world according to the
Forbes Global 2000 ranking.

Infosys first started out with a capital of $250 but now has grown into a company that
generates over $14.22 billion in revenue in the year 2021, with a market capitalization
of approximately $90.25 billion.

The company is over 40 years old and made a lot of development for the IT industry in
India over the past years. It has played a role in the country’s emergence as a hub for
software services. The company presently has over 123 development centres all over
the world but is well known in countries like India, the US, China, Australia, Japan,
Middle East and Europe.
Over 60%, 24% and 3% of its revenue was generated from North America, Europe and
India in 2019, while the rest 13% comes from other parts of the world. Infosys is the first
Indian company to be listed on NASDAQ. It has also created many salaried millionaires
over the years.

The company works in domains like finance, insurance and manufacturing and provides
services like NIA (Net generation AI platform), Infosys Consulting, Infosys Information
platform, EdgeVerve Systems, Panaya Cloud Suite, Engineering services and digital
marketing. Another well-known product is Finacle which is a universal banking solution.

Products and services

Infosys provides software development, maintenance and independent validation
services to companies in finance, insurance, manufacturing and other domains.[21]

One of its known products is Finacle which is a universal banking solution with various
modules for retail and corporate banking.[22]

Its key products and services are:

 NIA – Next Generation Integrated AI Platform (formerly known as Mana)

 Infosys Consulting – a global management consulting service
 Cloud-based enterprise transformation services[23]
 Infosys Information Platform (IIP) – Analytics platform
 EdgeVerve Systems which includes Finacle, a global banking platform
 Panaya Cloud Suite
 Skava – now rebranded as Infosys Equinox
 Engineering Services
 Digital Marketing
Awards and recognition
 In 2021, Infosys was positioned as a leader in the Forrester Wave Application

Modernization & Migration Services.[68]

 In 2021, Infosys was positioned as a Leader in Gartner Magic Quadrant for Data and

Analytics Services.[69]

 In 2020, Infosys was ranked No. 1 in the HFS Top 10 Agile Software Development 2020

report.[70]

 In 2020, Infosys was recognized as a leader in Retail and CPG Digital Services by

Avasant.[71][72]

 In 2019, Infosys was a winner of the United Nations Global Climate Action Award in

'Climate Neutral Now' category.[73]

 In 2019, Infosys was ranked as the 3rd Best Regarded Company in the World by

Forbes.[74]

 In 2017, HfS Research included Infosys in Winner's Circle of HfS Blueprint for Managed

Security Services, Industry 4.0 services and Utility Operations.[75][76][77]

 In 2013, Infosys was ranked 18th largest IT services provider in the world by HfS

Research.[78] In the same year, it was ranked 53rd in Forbes list of World's Most

Innovative Companies.[79]

 In 2012, Infosys was ranked No. 19 amongst the world's most innovative companies

by Forbes.[80] In the same year, Infosys was in the list of top twenty green companies

in Newsweek's Green Rankings for 2012.[81]

 In 2006, Institute of Chartered Accountants of India included Infosys into Hall of Fame

for being the winner of Best Presented Accounts for 11 consecutive years.
CHAPTER:-3