A

MINI PROJECT ON

DELIC
MASTER OF BUSINESS ADMINISTRATION

SUBMITTED TO: SUBMITTED BY:

Mr. P. N. SINGH EKTA SINGH

RAJARSHI SCHOOL OF MANAGEMENT

& TECHNOLOGY, VARANASI
 PLAGIARISM SCAN REPORT
Words 996 Date 09/02/2022

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EXECUTIVE SUMMARY DESCRIPTION OF MY BUSINESS :The product I wish to offer is
rice powder. India's most valuable products and it is most used in South India where without rice
powder any food cannot be completed. In south India the rice is the most used product. Rice is
used to make the maximum food of south Indian. Rice flour which is also called rice powder. It is
the form of which is made from finely milled rice. we can use rice flour instead of wheat flour. It
is a good substitute for wheat flour. It causes irritation in the digestive system for those who are
gluten-intolerant. Rice flour is also used in recipes and used as a thickening agent which is
refrigerated or frozen because it is habitat liquid separation. Agriculture plays a very important
source in the market. Market analysis is the important element of marketing .when it keeps
bringing all the possible for the better business. Rice is recognized as healthy food .application
of rice flour tp fermented bakery products and noodles. A lot of suggestions have been given for
the process for producing unpolished or polished rice flour and favorable for bakery products by
using unpolished rice. TARGET MARKET: I will target the south Indian market where the most
uses of rice powder are to make rice powder food. In the present time the fast food craze will run
very fast . The fast food craze will happen all over India but south India is top one market to
lunch in south India market so I will decide the area I will target is south India . because their rice
powder is more made For example the food will be made in south India like - For example:
Idiappam , Maharashtra ambali , chakli (rice flour and curd and deep fried ) , ribban sev , rice
tortilla ( chawal ki roti ) .market is perfect to focus on my goal to achieve , then I will target the
south Indian there restaurant, their local market , that special area which is more popular in fast
food , the food which is made from rice powder like idli sambar chakli etc .Targeted market will
be a perfect area where my product will be running successfully. I want to achieve my goal to sell
my product GROWTH POTENTIAL The main aim will be that I want my product to succeed in
spreading information that about my product which type of product which type of material is
used in my product no any mistakes of any raw material are used in my product provide
information by this our product will launch in market . Firstly we will target the restaurant
where we will take a view and give feedback of our product then we examine the market then
according to customer feedback we will improve the product if any improvement is mandatory .
then we will produce products according to people or customers and feedback , the more product
sales of products will take place then at once in the market we will earn profit at last . If the
product is successful the profit margin will increase in future , if some change will be done in
product in future establishing some new product similarly then we produced like rice flour
product like its uses are more and more in market it is use in beauty face pack are made to use
through consumers . Sales and Profit forecast profit is dependent on sales , The more sales the
more profit. As we know , the more rice powder packages sold the more will be the profit
FINANCIAL REQUIREMENTS he requirement of human resource, labor , transport , etc . are
the most common factors to run the business .To sustain our business we need people who can
work in the positive direction to make our company gain profit for which we need to supply our
product on time , quality should be up to mark . the business requirements –⮚ Transport ⮚
Human resource ⮚ Machine To sustain our business we need to work ⮚ Proper work ⮚ At
time Goal Orientation ⮚ Profit motive ⮚ Quality products , etc . UTILISATION OF
FINANCE Loan taken by the bank will be utilize in the following ways – ⮚ In purchasing
machinery for making rice powder ⮚ For purchasing of raw material ⮚ In setup of
transportation to sales my products to the consumer For purchasing of warehouse ⮚ For
registration ⮚ For promotion ⮚ Factory setup equipment ⮚ Hire workers WHERE WILL
YOU SOURCE YOUR FUNDING FROM ; i do arrangements of my capital that is equity 25%
and 75% from overdraft Repayment of loan i repay the loan in 10 years , interest according to
them what they decide,Critical success factor ⮚ Innovation method of fund ⮚ Small fixed
donation ⮚ Effective publicity on the day of the event ⮚ Wide outreach ⮚ Adding in
addressing a social concern Project success Planning Assistance required skilled labors
,experience employees ,hard worker labor etc In every start up business assistance is required in
it so that it can be succeed and achieve its goal. If a business is not given a proper assistance in
the begging than it would be very difficult for the business to survive in its initial sage. The
assistance required in our business is as follows: Financial Assistance: The business major
assistance required is in this field only. In the business idea we will need a proper financial
assistance with a cheap rate of interest on loan, and a ready to invest money from the owner.
Work Force: The business will be requiring a proper work force to work and complete its target
on time so that it can be seen as effective and efficient in nature. Work force of a company plays
an important role in the growth. So it should be chosen carefully. Marketing Management: Our
business idea will be requiring an effective marketing in the market so that the company can be
known to all and can cover the market. it is important for an business to advertise itself so that it
can increase its reach in the its market segment Effective leadership: The business will be
requiring an effective leadership in the organization itself because it is important to show the
correct path to the business in its initial stage. These were the some of the assistance which will
be required by the business for its better ENTERPRISE DESCRIPTIOIn Asia , rice is the most
widely consumed staple food for the rest of the world's human population. Rice is the agriculture
commodity within the third –highest worldwide production. India has the largest area under rice
cultivation and as one of the principal food crops. in fact it is the dominant crop of the country .
Rice is the chief grain of India . India is the leading producer of this crop . Rice is the food crop
and as in a tropical plant it powder will present in every climate like hot and humid .is a kharif
crop in India because it is grown in a rain fed area that receives heavy rainfall . For producing
rice its temperature must be around 25 degree Celsius or above and rainfall must be more than
100 centimeter (CM) . It is also grown through irrigation in those areas which receiveless rainfall
. In 2009-10 , Rice production of India amounted to 89.13 millions tones which was less than
production for previous year 99.18 millions tones . rice is the staple food of eastern southern part
of India , the annual rainfall in India was over 10120 millimeters . Agriculture plays a very
important role in the market . Market analysis is the important element of marketing , which
helps in bringing all the possibilities for the better business. A modern rice powder plant is – rice
is recognized as healthy food . application of rice powder to fermented bakery products and
noodles . A lot of suggestions have been given for the process of producing unpolished or
polished rice powder and are favorable for bakery products and noodles by using unpolished or
polished or polished rice .Unpolished rice powder is produced by the steps of unpolished rice
grains without grinding and milling the restaurant into powder . For example – a process for
producing unpolished rice powder , comprising the steps of steaming unpolished rice grains and
drying and milling the resultant , has been proposedMy business plan is to make and market rice
powder in the South Indian market , it will be chosen because in the present time the craze of fast
food is very much . It will be opened near the south India market because it will be easy to
transport and the product will reach customers on time . In my product it will be different from
other company products because it will be on time and every store or market where there will be
more consumption . My product will be full in quantity and quality product . It is available in
markets of south India ,it will be different from others where quality will take place . I will tie up
direct to the former and directly sales to customers . The raw material will be easily available at
cheap cost . At present time the government of India proposed a law which is about contract
farming , from which we can contact former where profit by direct selling . As an entrepreneur
from my business I will provide jobs to needed people . Once I visited in south India where I saw
the consumption of rice powder in every cuisine , when I returned to my hometown I also saw
the consumption of rice powder in north India but their cost of rice powder is high in comparison
to south India . so you decide to start a business of rice powder from which I gain profit and also
provide employment .

Sources Similarity

I will target is south India . because their rice

powder is more made For example the food will be
3%
made in south India like - For example: Idiappam ,
Maharashtra ambali , chakli (rice flour and curd and
deep fried ) , ribban sev , rice tortilla ( chawal ki
roti )
: I will target the south Indian market where the 2%
most uses of rice powder are to make rice powder
food. In the present time the fast food craze will run
very fast . The fast food craze will happen all over
India but south India is top one market to lunch in
south India market so I will decide the area I will
target is south India

My product will be full in quantity and quality

product . It is available in markets of south India ,it
will be different from others where quality will take
place . I will tie up direct to the former and directly
sales to customers
 BUSINESS PLAN
DELIC

Project report
Submitted By

EKTA SINGH
PREERN210002353
Under the guidance of Mr. P. N. SINGH
In partial fulfilment of the requirements for the
award of the degree of
MASTER OF BUSINESS ADMINISTRATION
OF
APJ Abdul KALAM Technological University

RAJARSHI SCHOOL OF MANAGEMENT &

TECHNOLOGY, VARANASI
 DECLARATION
I hereby declare that the information presented in this Mini Project Report is

correct to the best of my knowledge and the analysis is as per the norms and

guidelines provided for the project. I have utilized the requisite concepts and

applied the required methodologies to analyze the data collected to reach the

conclusion present in the project.

I feel extremely exhilarated to have completed this mini project under the able

and inspiring guidance of Mr. P.N. SINGH .His guidance and timely encouragement

has infused courage in me to complete the work successfully.

I claim the project to be my indigenous work and has not been published
anywhere else.

EKTA SINGH

MBA 1ST SEMESTER

PREERN210002353

1
 CERTIFICATE

This is to certify that EKTA SINGH, University Roll No.PREERN210002353 is

a regular student of MBA 1st year, and had successfully completed her mini project
entitled “MANUFACTURING AND PRODUCTION OF RICE FLOUR” for
partial fulfilment of the curriculum for the award of the degree of Master of
Business Administration from Dr. A.P.J. ABDUL KALAM TECHNICAL
UNIVERSITY, LUCKNOW, is an original work done by her.

--------------------------------- ---------------------------------------

GUIDED BY FORWARDED BY
Mr. P. N. SINGH Dr. BRIJESH K. YADAV
RSMT, VARANASI RSMT, VARANASI

2
 ACKNOWLEDGMENT
First I would like to thank almighty for keeping me healthy and active because of
which I was able to complete my project successfully.

I express my greatest gratitude to our Dr. Aman Gupta (Director) of RSMT,

Varanasi who gave me such a great opportunity to work on a project where I can
show my creativity, my mentor Mr. P.N. SINGH of RSMT, Varanasi for providing
me knowledge, guidance, and full cooperation extended during the perusal of my
project.

This report is the outcome of the support which I have received from people directly
or indirectly.

Finally, I would like to show my gratitude to all my family members, friends, faculty
members of RSMT, Varanasi whose guidance have helped to complete this report.

Thanks!

EKTA SINGH

MBA 1st Semester

3
 INDEX

S.no Particular Page n

1 Executive Summary 1

2 Enterprise Description 11

3 Product and Service Description 18

4 Industry Analysis 24

5 Competition Analysis 31

6 SWOT Analysis 32

7 Marketing feasibility Plan 35

8 Operation feasibility Plan 52

9 Human Resource feasibility Plan 58

4
10 The Budget 59

11 Liquidity 65

12 Financial feasibility plan 67

13 Selected Option and Critical Measures 69

14 Milestone Schedule 70

Table of figure
S. Figure Page no.
no.
1 Rice powder 2
1.1 Machinery 3
1.2 Rice powder items 4
1.12 Location jpg 30
1.13 Equipment 38
1.14 Equipment 49
Chart and graphs
2 Rice producing 9
2.1 Function of rice 13
2.2 Rice powder situation 14
2.3 Area of rice 17

5
2.4 Process 23
2.5 Process of rice flour 28
2.6 SWOT 31
2.8 Product development 38
2.9 Pricing 40
2.10 Promotion mix 46

Table content
S.no Particular Page no.
3.1 Budget 61
3.2 Men power 61
3.3 Requirements 62
3.4 Projected profitability 63
3.5 Sales revenue 63
3.6 Profitability calculation 65
3.7 Projected balance sheet 66-67
3.8 Projected liquidity 67
3.9 Projected cash flow 68
3.10 Milestone 71-72
3.11 Appendix
3.12 Refrence
3.13 Conclusion

6
 EXECUTIVE SUMMARY
DESCRIPTION OF MY BUSINESS :

The product I wish to offer is rice powder. India's most valuable products and it is
most used in South India where without rice powder any food cannot be completed.
In south India the rice is the most used product. Rice is used to make the maximum
food of south Indian.

Rice flour which is also called rice powder. It is the form of which is made from
finely milled rice. we can use rice flour instead of wheat flour. It is a good substitute
for wheat flour. It causes irritation in the digestive system for those who are gluten-
intolerant. Rice flour is also used in recipes and used as a thickening agent which is
refrigerated or frozen because it is habitat liquid separation.
Agriculture plays a very important source in the market. Market analysis is the
important element of marketing .when it keeps bringing all the possible for the better
business.
Rice is recognized as healthy food .application of rice flour tp fermented bakery
products and noodles. A lot of suggestions have been given for the process for
producing unpolished or polished rice flour and favorable for bakery products by
using unpolished rice.
TARGET MARKET:

I will target the south Indian market where the most uses of rice powder are to make
rice powder food. In the present time the fast food craze will run very fast . The fast
food craze will happen all over India but south India is top one market to lunch in
south India market so I will decide the area I will target is south India . because their
rice powder is more made .
For example the food will be made in south India like - For example: Idiappam ,
Maharashtra ambali , chakli (rice flour and curd and deep fried ) , ribban sev , rice
tortilla ( chawal ki roti ) .

7
The market is perfect to focus on my goal to achieve , then I will target the south
Indian there restaurant, their local market , that special area which is more popular
in fast food , the food which is made from rice powder like idli sambar chakli etc .
Target market will be a perfect area where my product will be running successfully.
I want to achieve my goal to sell my product.

8
 GROWTH POTENTIAL
The main aim will be that I want my product to succeed in spreading information
that about my product which type of product which type of material is used in my
product no any mistakes of any raw material are used in my product provide
information by this our product will launch in market . Firstly we will target the
restaurant where we will take a view and give feedback of our product then we
examine the market then according to customer feedback we will improve the
product if any improvement is mandatory . then we will produce products according
to people or customers and feedback , the more product sales of products will take
place then at once in the market we will earn profit at last .
If the product is successful the profit margin will increase in future , if some change
will be done in product in future establishing some new product similarly then we
produced like rice flour product like its uses are more and more in market it is use
in beauty face pack are made to use through consumers .

Sales and Profit forecast

The profit is dependent on sales , The more sales the more profit. As we know , the
more rice powder packages sold the more will be the profit .

FINANCIAL REQUIREMENTS
The requirement of human resource, labor , transport , etc . are the most common
factors to run the business .
To sustain our business we need people who can work in the positive direction to
make our company gain profit for which we need to supply our product on time ,
quality should be up to mark .
the business requirements –
⮚ Transport
⮚ Human resource
9
 ⮚ Machine
To sustain our business we need to work
⮚ Proper work
⮚ At time
⮚ Goal Orientation
⮚ Profit motive
⮚ Quality products , etc .
UTILISATION OF FINANCE
Loan taken by the bank will be utilize in the following ways –
⮚ In purchasing machinery for making rice powder
⮚ For purchasing of raw material
⮚ In setup of transportation to sales my products to the consumer
⮚ For purchasing of warehouse
⮚ For registration
⮚ For promotion
⮚ Factory setup equipment
⮚ Hire workers
WHERE WILL YOU SOURCE YOUR FUNDING FROM ;
i do arrangements of my capital that is equity 25% and 75%
from overdraft Repayment of loan i repay the loan in 10 years ,
interest according to them what they decide,

Critical success factor

⮚ Innovation method of fund
⮚ Small fixed donation
⮚ Effective publicity on the day of the event
⮚ Wide outreach
⮚ Adding in addressing a social concern

Project success
● Planning
● Communication
● Skills
● Tools
● Process

10
 ● Management
● Team work
●
Assistance required skilled labors ,experience employees
,hard worker labor etc
In every start up business assistance is required in it so that it can be succeed
and achieve its goal. If a business is not given a proper assistance in the
begging than it would be very difficult for the business to survive in its initial
sage.
The assistance required in our business is as follows:
• Financial Assistance: The business major assistance required is in this
field only. In the business idea we will need a proper financial assistance with
a cheap rate of interest on loan, and a ready to invest money from the owner.
• Work Force: The business will be requiring a proper work force to work
and complete its target on time so that it can be seen as effective and efficient
in nature. Work force of a company plays an important role in the growth. So
it should be chosen carefully.
• Marketing Management: Our business idea will be requiring an
effective marketing in the market so that the company can be known to all and
can cover the market. it is important for an business to advertise itself so that
it can increase its reach in the its market segment
• Effective leadership: The business will be requiring an effective
leadership in the organization itself because it is important to show the correct
path to the business in its initial stage.

These were the some of the assistance which will be required by the business
for its better functioning

ENTERPRISE DESCRIPTION
In Asia , rice is the most widely consumed staple food for the rest of the world's
human population. Rice is the agriculture commodity within the third –highest
worldwide production.
Rice powder is also known as rice flour , but there will be a little bit different , rice
powder means the rice will not fully grind and flour means full grind .There is a
major difference it is the form of powder which is made from finely milled rice . We
can use rice powder instead of wheat powder . It is a good substitute for wheat
powder , it causes irritation in the digestive system for those who are gluten

11
intolerant . Rice p is also used in recipes and used as a thickening agent which is
frozen because it inhibits liquid separation .
India has the largest area under rice cultivation and as one of the principal food crops.
in fact it is the dominant crop of the country . Rice is the chief grain of India . India
is the leading producer of this crop . Rice is the food crop and as in a tropical plant
it powder will present in every climate like hot and humid .
It is a kharif crop in India because it is grown in a rain fed area that receives heavy
rainfall . For producing rice its temperature must be around 25 degree Celsius or
above and rainfall must be more than 100 centimeter (CM) . It is also grown through
irrigation in those areas which receive
less rainfall .
In 2009-10 , Rice production of India amounted to 89.13 millions tones which was
less than production for previous year 99.18 millions tones . rice is the staple food of
eastern southern part of India , the annual rainfall in India was over 10120
millimeters .
Agriculture plays a very important role in the market . Market analysis is the
important element of marketing , which helps in bringing all the possibilities for the
better business.
A modern rice powder plant is –
● Pre-cleaning : removing all impurities from the grain or paddy
● De-stoning :separating small stones from paddy
● Husking : separating the husk from the paddy
● Paddy separation :separation of unhusked paddy from the rice
● Whitening : remove all of the brown layer and germ from the rice

Rice is recognized as healthy food . application of rice powder to fermented bakery

products and noodles . A lot of suggestions have been given for the process of
producing unpolished or polished rice powder and are favorable for bakery products
and noodles by using unpolished or polished or polished rice .

12
Unpolished rice powder is produced by the steps of unpolished rice grains without
grinding and milling the restaurant into powder . For example – a process for
producing unpolished rice powder , comprising the steps of steaming unpolished rice
grains and drying and milling the resultant , has been proposed

My business plan is to make and market rice powder in the South Indian market , it
will be chosen because in the present time the craze of fast food is very much . It will
be opened near the south India market because it will be easy to transport and the
product will reach customers on time . In my product it will be different from other
company products because it will be on time and every store or market where there
will be more consumption . My product will be full in quantity and quality product .
It is available in markets of south India ,it will be different from others where quality
will take place . I will tie up direct to the former and directly sales to customers .
The raw material will be easily available at cheap cost . At present time the
government of India proposed a law which is about contract farming , from which
we can contact former where profit by direct selling . As an entrepreneur from my
business I will provide jobs to needed people .
Once I visited in south India where I saw the consumption of rice powder in every
cuisine , when I returned to my hometown I also saw the consumption of rice powder
in north India but their cost of rice powder is high in comparison to south India . so
you decide to start a business of rice powder from which I gain profit and also
provide employment .
I belong to a former family and I know the prices of rice so I can calculate profit and
loss easily .The experience will be less in the era , the personal quality is firstly that
I will start a business and have three things about itself –hard work , discipline ,
loyalty and diligence . Capability to improve products or upgrade products on time
or a specific period of gap. Aware about the product if a new policy is declared by

13
the government then my business is dynamic in nature because it will accept that
policy and change some rules .And also upgrade the worker knowledge on the behalf
of new machinery . Already added the profit margin of the company at the time of
sales to earn profit .
Yes I believe there is a real need for products because their maximum number of
items are made by the help of my product. It is the main or important material in
making fast food . The items are made are like Roasted Rice powder, (white), Puttu
Podi, Puttu podi (Brown), Appam Powder,
Pathiri Powder, Idiappam Powder, Idly and dosa Mix.
I want to see my business .in long terms , I just have to increase running in long term
and it will be achieved if I provide good quality of products and make them available
at the time of consumers and do my promotion in best way .which I will be doing
my promotion with the help of sound promoters . I believe my firm will gain profit
and run for a long period of time .

Service or Product Description

My product is rice powder – it is a healthy food item, it is a perfect substitute of
wheat powder because both are maximum similarity in their works. My product is
full of quality at a cheap rate from others. My product raw material was taken directly
from the average rate or price; by this my product will be cheaper.
There are different types of rice present in the market. In Asia, rice is the most widely
consumed staple food for the world's human population. Rice is the highest world-
wide production.

14
Rice is recognized as healthy food. Application of rice to flour to ferment bakery
products. A lot of suggestions have been given for the production of unpolished or
polished rice powder and are favorable for bakery products by using unpolished and
polished rice .
Unpolished rice powder by the steps of unpolished rice grains without polishing .
And milling the resultant into powder. For example – a process for producing un-
polished rice powder, comprising the steps of steaming unpolished rice grains and
drying and milling the resultant, has been proposed.

⮚ the product will be supply to the customer safely and without damaging of
product
⮚ it will reached to the customer at the time
⮚ my rice powder will be pure
⮚ organic product
⮚ I will supply verity of my products .(cracked grains immature grains )
⮚ There are many by-products such as husk, rice straw etc.

Producing or process of producing rice powder the steps are like that-
1- Soaking rice in to water
2- Crushing rice grains in proper way
3- After that rice will drying when it will fully soaking and crushed
4- After this the milling of rice grains partly dries , to produce to rice powder

After that the selection of rice grains will group of polished and unpolished rice
grains. Where the crushing steps broken grain are known as unpolished rice and
roughly crushing are known as polished rice grains. The next process is the
penetration is done by using 3-20%og a –threshold or the weight known as raw
material of rice grains. After this the penetration is done then the next process is
making powder or solution , then the next process is drying the grains is whet , and
further contain a step of rice powder to give the average particle .
The process of producing rice powder depends upon polished and unpolished rice
grains, the polished and unpolished rice grains they have come through different
qualities. If I produce both types of powder then there will be some problems at the
beginning because there are two types of products. I manufacture polished rice
powder and unpolished rice powder. There will plant setup and produce the both type
of powder polished and unpolished rice powder.
For example the manufacturing of rice powder the steps are like –soaking of raw
material of rice grains and drying and milling the resultant.

15
Innovative feature of my product and service –
1 - It is rice powder not riceflour
2 - It is low budget production but with high returns
3- The rice powder will be a organic rice (it will be healthy and chemical free)
4 -Faster delivery
5 -Product feature is different
6 -Emotional connection

The innovation I do my product is the rice flour are maximum making by rice flour
not a rice powder so here I will do my best to giving perfect substitute to customer
, then my product will be cheap rate to others products so my product will chance to
success and my product will be quality products with others . My products will be
organic because it will not be a mixture that is 0% chemical or any other thing is
added pure rice powder is made. There will be personal connection between
customer and company to make company reputation and product, to running long
run. My service I will given to my customer to
1- Understanding the customer need
2- Listen their feedback
3- Set realistic expectation
4- Pay attention to my competitor
5- Consistent in communicating with my customers
6- Take user experience as a priority
7- Loyalty through customer relation
8- Be honest with customer
9- Make easy to them complain

I will provide service to my customers because FOR EVERY BUSINESS EVERY

CUSTOMER MEANS EQUIVALENT TO GOD. So I will understand the need
because which type of product they want , I give a sample of product firstly then take
feedback from the customer if any changes then I will do changes , then I will set a
realistic expectation because in this the company will fail due to the need of the
customer . And I also pay attentiochangen on my competitors because they do some
new innovation. Loyalty is important because your customer has another company
product to run that side .Be honest with the customer because they fulfill the need to
purchase our products. The user experience is most common because the person who
will experience in this field what to do and how to do it is the main important thing,
so take user experience from time to time
.After that they make an easier line to complain to the customer to which type of
problem is coming.
16
17
 BRAND AND BRAND MARK

Vision
To provide nutrition and superior quality of product and value to the market.

Mission
To be the leading supplier of specialty unpolished rice flour in global market

18
 INDUSTRY ANALYSIS

We have to keep our industry environment disciplined and to make schedule of every
sector and the time of the labors to do their work frequently and neatly. This sector
is very big if we see according to the market demand.
The Indian rice flour market and its sector is expected to experience steady growth
in coming years, according to a transparency market research (TMR) report. Given
the low entrance obstacles due to les early investment, several businesses operate on
the rice flour market.
Vendors in the global rice flour market are benefited from the emergence and
increasing awareness of gluten free food products. Due to the extensive use of
traditional rice flour in bakery and processed food items, the standard segment will
dominate the market. Due to increased consumer inclination towards organic
products, organic segments will develop at a greater CAGR during the forecast
period.
Consumers are increasingly aware of the advantages of organic products, which are
supposed to lead to the development of the organic sector in the market.
There are the bunches of companies of the rice flour which are in the competition of
the market demand .Each company has its own strength and weakness. There are
most of the raw material companies which competing in the market according to the
rate and quality of the rice flour. There are some rice flour companies such as Vijay
Rice flour, satyam rice flour, mantra rice flour etc.
The market of the rice flour in south Indian market it will always grow because I
have the rice powder in the Vijayawada and the Vijayawada is the good agriculture
of the rice so according to the production we fulfill the demand of consumers so it
will grow and there is most of the probability that the business will always grow in
the market of south India because the consumption of the rice flour in the market of
south India so it will increase and there is very less probability of the business to
slowing down .

Types of Fast Moving Consumer Goods

I. Proceed foods
II. Prepared meals

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III. Baked goods
IV. Fresh , frozen foods and dry goods
V. Cleaning products
VI. Cosmetics and toiletries
VII. Other supplies

Rice powder is also known as rice flour , but there will be a little bit different , rice
powder means the rice will not fully grind and flour means full grind .There is a
major difference . It is the form of powder which is made from finely milled rice .
We can use rice powder instead of wheat powder . It is a good substitute for wheat
powder , it causes irritation in the digestive system for those who are gluten intolerant
. Rice powder is also used in recipes and used as a thickening agent which is frozen
because it inhabits liquid separation
The sector I will operate is
✔ Primary sector (producing raw material )
✔ Secondary sector ( carrying out manufacturing )
✔ Tertiary sector (providing sales and services )

Primary Sector
Firstly we purchased the rice from formers at the market price or average rate in bulk.
So it will be cheap at other sources, because it will be using more and more
consumption of rice powder in the south India market.
When rice milling start there will be process of rice converted into powder is like
that –
● Pre-cleaning
● De-stoning
● Parboiling
● Husking
● Separation the husk from rice
● Paddy separation
● Whitening
● Polishing
● Length grading (small and large broken from head rice )

Secondary Sector
● Firstly wash and clean throughout soak in water above the level up to 6-8
hours or overnight.
● After 8 hour checks the rice whether it is properly soaked or not. And then
take a large bowl or utensils and strainer and drain the water properly.
● After draining the water, leave the rice in the strainer for 30 minutes.

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 ● Take a cotton cloth, spread soaked rice on this cloth and leave the rice for
12 hours to dry . Do not dry it under the sunlight if you want you can dry
under a fan.
● We soaked the rice almost for 10 hours. it is completely dry now . You
should not find any water in rice.
● Then transfer some rice in a grinder jar to grind a fine powder.
● Grind: In some parts we should grind rice into a crushed powder, and pass
rice through a sieve. Take a large plate of powder mesh to remove all the
grains from rice powder.
● Pass rice through the sieve, ensure or check properly the grains particles in
the rice powder; its texture must be fine and smooth.
● If the grains or particles left on the net must be grinded again. Repeat this
cycle until all the rice is made into powder into equal texture.
● In this measurement we have made 470 gram of rice powder, we can store
it in an airtight container for 2-3 months.

TERTIARY SECTOR
When the product is ready to sell, before selling we have to work on giving
information about the product.
We can do packaging, labeling after this selling process starts through e-commerce,
by road etc through transportation to reach the product to their respective owner who
will own or purchase the product. These processes come in the tertiary sector.
Packaging process is like that –
● Organize
● Measure
● Select
● Protect
● Seal
● Label

Selling process
● Prospecting
● Preparation
● Approach
● Handling object
● Closing
● Follow - up

21
22
 COMPETITION ANALYSIS
Competition analysis is a tool which helps us to predict our position in the market
with respect to other competitors.
Since we know that there are many competitors in my business market so below
listed point are the point that tells us who how are competitors will affect our
business.

They have been in the market before us so they know markets well. They have a
much stronger connection to us; they have numbers of loyal customers. They have a
good supply chain and I have to build that chain.
Our most important competitors are Associated British Food PLC , Ebro foods , SA
, ingredients incorporated , Archer Daniels Midland co. ,Willmar International
Limited , Generals mill, inc, bung ltd ,etc .
The low production of rice then it will be good of rice powder
Wide variety of rice are available then we could produced variety of products
Our weakness is:
Our products and services can be competitive because we will provide quality
products with cheaper prices.

23
 SWOT ANALYSIS
1-STRENGTHS
Availability of raw material is easy because the patch with direct relationship
between with the formers so raw material is available on time and make stock of rice
because when the season are running then stock will be used .
Low cost of production of rice then it will be good for rice powder.
Wide varieties of rice are available then we could produce variety of products
High quality of products are made
Customer feedback are taken timely
The price will be according to every group of income

2-WEAKNESS
The main weakness is our business is to get the customers because the rice powder
mill is new.
The society has make such arrangements so that they can developed a good and
effective mode of publishing the rice powder in the society
We have to target the local populace of the village, tehsile and district and gradually
expand the market; so that our target can be achieved.
Competition will be high because it is already established that our firm will suffer in
the beginning.
There will be lack of fund may be chances
Lack of management skill
Uneducated worker

3-OPPORTUNITIES
We have the opportunity to make different types of material and different types of
rice powder.
There will be by product of rice powder because it will be used in different sectors.
THREATS:
Technology is the main thing affecting our business because we will be unable to
handle it.
Government policy will be affect our business
Counter the competition any company will attack in between the mid term .Political
will be affects

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MARKETING FEASIBILITY PLAN
● THE PRODUCT
● THE CUSTOMER
● PRICING
● THE PLACE
● THE PROMOTION

THE PRODUCT
▪ Study the customer
▪ Research
▪ Brainstorm
▪ Concept of development
▪ Revision
▪ Completion

Study customer behavior

Customer behavior depends on customers. Thismeans different customer
satisfying conditions will be different. as some want product on time whereas
some want in advance , and some want that the product quality and not
punctuality is not necessary .

25
Research : After observing the customer feedback we decided to supply the
product accordingly . So that we can together work in a coordinate manner.
Brainstorm
The creative ways to solve any problem. The main purpose of brainstorming is to
generate new ideas at the moment and check the presence of mind as well as the
creativity hidden inside employees.
Concept of development
When the product will succeeding the market then there will be the next step is
development of our product to invent some new variety.
Revision
When we study about the behavior of customer, research, brainstorm and concept
of development after this we see where the shortcomings take place then again
go and do things again then we find out the problem then we solve the problem
discussing in meeting and come over the problem.
Completion
It is the last process, in which our factory has satisfied all the variable factors
which were acting as rock in our fluent working of our organization.

Function of rice powder .,

✔ Rice powder used in bread
✔ Used in chakli
✔ Indo Mexican Macaroni
✔ Rava dosa
✔ Healthy for skin
✔ Rice noodles ✔ Gujarati snack – Khichu ✔ Sweets like modak etc .

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 ✔ Reliability of product
Yes rice powder is reliable for customer because –
▪ Contain protein
▪ Contain fiber
▪ Its gluten free
▪ Contains choline
Rice powder is different types of nutrients like –
a. 366 calories
b. 1.4g total fat
c. 0mg cholesterol
d. 0 mg sodium
e. 76 mg potassium
f. 80g total carbohydrates
g. 6 g protein
h. 1% calcium
i. 2%iron
j. 8%maneium
k. 20%vitamin B-6

27
 PRODUCT
The rice powder Is start selling in the market successfully and it will be successful
in the market then we have the chance to do some improvement and up-grade it
by taking feedback from customers.
1 – Make a relationship between customer and firm and product, they are the
main part of our product because they, who consume our product in bulk,in
singlequantitiesetc. The taken customer reviews and what they want to change in
the product like I change my product design and packaging of the product to look
more attractive and look beautifuland the product look changes.
2 – Quality should be changed if demand of customers improves. To make
customer satisfied 3 – New product arrival with new look ,

The image of the product I want to make is good and reliable , the product will make
more goodwill in the market .
I make my product image like –
I. Emphasize quality
II. Provide as many views as possible
III. Help customer envision the product in their life
IV. Prioritize accuracy
Emphasize quality
We need to take or choose the images of high quality. The professional images will
make good credit for our product and it helps customers to feel more comfortable to
choose or purchase our product. We have to keep our photos large and high
resolution to make a good impact as a result they purchase.
Provide as many views as possible
We have to keep or gain their trust for online buying our product. We have to provide
customers with as much as information about our product so they can take an easy
ride of our product online. We have to give multiple views of our product for online
purchasing including zoom option and 3D view.
Help customer envision the product in their life
Customers need to be satisfied with our product,that is how our product of rice
powder plays a role in their health and maintain their diet.
28
Prioritize accuracy
We have to give a genuine image of our product so if the customer buys our product
and gets the product as related to image or same as image so they become unsatisfied.
Make a good impression – If the customer is using our product and again they
purchase our product so they have a good Impression of our product.
We have plans to add more product or service in our portfolio like husk of rice,
polished rice powder, brown rice powder
▪ Husk of rice
▪ Polished rice powder
▪ Brown rice powder
The Customer
My business depends upon a wide variety of customers because we have both types
of powder rice available in our product because I will add in a future new variety of
rice powder, polished rice powder, unpolished rice powder and husk powder etc .
I have wide variety of customer like restaurant and hotel food there will be rice
powder to make food and different type of dishes and items, the our product will be
used in household to make different type of food and different type purpose, and in
wholesale selling we supply direct to the whole sale for retailing selling and last we
sell our product to manufacturing companies to make their product by the help of our
product because our product will be raw material for their product Types of customer
● For restaurant
● For hotel
● For household
● For Wholesale
● For manufacturing
We have taken feedback of our product from customers so if they have to change the
demand or they want some upgrade so we can change accordingly. The strategies of
our product for them. we have to respond to their different types of need or demand
, and we contact our customer at a fixed time of period .
We have to start a market survey for the requirements of the customer and change
the service of the customer . If the customer wants the change in our product then we
have to change our product and service for the customer .
We have to plan to collect customer feedback to provide them the helpline number
of our firm to give their feedback , and we provide email addresses to them and we
also contact them directly then to take their view . good review on our product .

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 PRICING
When I set the price of my product then there will be direct impact on my business
and its success. Because their market will affect my business due to my competitors'
present market, their products are also challenging for me to set low prices according
to them because my business will be new in market and my product also.
❖ For pricing we have to setup to take it step by step ( as 1000kg )
✔ Washing : in washing of 1000kg rice and drying of rice per day at rate
of 1000 rupees
✔ Threshing : in threshing of rice or in simple words cleaning the rice
from dirt take it 500 per day
✔ Grinding :in grinding the rice will count into rice powder at rate of 3
per kg
✔ Sieve : sieve the most important step of making rice powder at rate of
200 per day
✔ Packaging :in packaging we take all the things like designing of packet
, labeling of packet and information , its cost 5 rupees per kg
✔ Labor charged : labor charge cost per kg is 1.5
✔ Transportation : in transportation we take all type charge like charge of
driver , petrol / diesel , its cost is 2 rupee per kg
✔ Salesman : salesman charge is 1 rupee per kg
1. Cost of rice – 12 rupee per kg
2. Cost of washing rice – 1 rupee per kg
3. Cost of threshing – 0.5 rupee per kg
4. Cost of grinding – 3 rupee per kg
5. Cost of sieving – 0.20 rupee per kg
6. Cost of packaging – 5 rupee per kg
7. Cost of labor -- 1 rupee per kg
8. Cost of transportation – 2 rupee per kg
9. Cost of salesman – 1 rupee per kg

Total amount 26 rupee per kg

GST rate @5% = 1.3 rupee
Profit @ 7% = 1.89 per kg
Market rate ( total ) = 30 per kg

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The price of our competitors will not be noticed because we do not compare only
the price we

compare the quality of product . If the price of competitors is less than our product
then it will probably be low quality of rice powder as compared to our quality of rice
powder . If customers give priority to the price of a product then they will
compromise with the quality of both products . If the customers want the quality or
gluten free rice powder then they will not give priority. They will see the quality as
labeled on the packet of our product .
We have to give credit to the customers because the wholesalers of the market believe
in the credit system of selling . The market depends on the rotation of money
according to the credit system of a company . If a company gives good credit to
customers then the customers also show interest towards the company . For selling
their product if the quality is also good then it will be the plus point for the company
. Credit is the mail line of the chain for the business then the rotation of sell and
purchase from the market .

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My business is profitable at that level because I give the tough competition to my
competitors as compared to the quality as well as the reliability provided to the
customers . Customers give the response on the product for the growth of the product
and the business we give eye on the price of the product so the customers will not
receive the quality of the product and they have to compromise to the quality and the
health premises . Competitors give the product in the comparison of rate and I will
give the product on the basis of the quality of the product and according to the needs
of the customers . We have to give the product to the customers in the form of what
they want so at that level we are profitable .
Place
The place will chosen according to my product which type of product , I will chosen
the rice powder , I will chosen the center of market and farmers because In my raw
material purchased from formers and the market will be not for my firms because
transport cost increase ,so I want chose the place between market and former field
so will purchased raw material easily .
Place will be decided when ready to sale and purchase of good and services , the
place is depend upon through my product which type of product I will selected and
I Want sell .
It depends upon the product, how many methods , I will sell my product , there will
be different types of methods to sell our product like direct direct from a factory ,
showrooms , by the help of e-commerce facility etc .
If I want to sell my product then I will use every method to sell my methods. I sell
my product directly from the factory and from the showrooms and online uploading
images on the website of online shopping . We also sell my product directly to the
customer with the help of door to door salespeople to help us sell our product directly
to the customer .
We give facility to our customer for return policy when a product will be damaged ,
when they are not satisfied with our product chances then we give facility to them
to return and we do improvement and sell our product again when they are satisfied
and we open the door to selling for customer feedback and customer reliability .
We have to give suggestions to the customer about how our product is useful for their
health and how they can access our product day to day in their life . If they can use
our product regularly in their daily life then we have the opportunity to gain some
access to our product for the growth of our firm , we have to complete or full the
needs of our customer accordingly to their health and wealth . If the customer is not
satisfied with our product then there will be no access for our product from the
customer .
Competitor : It means those who are already doing this business in long time their
market value or goodwill will be already make by their product and services , they
are give facility like
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 ● Door to doors sealing
● Giving facility
● Giving health tips etc .
We have to plan that how our product get to the market for sale , we have to hire
salesperson for the marketing and to done deal to the third party to take agency of
our product for the sealing of product ,we have to give the positive point of our
product to the customer and standby of sale we have to give our product on credit
to the customer for the rational of our product and money . We have to make
plans for our product that it runs in market as per the plan of the company
and use time to time strategies for competition of the product . We have to
give display to the customer in their shop for the direct show of our product
to give impact to the customer .
We sell our product online also because when offered to online sale because when
our product goes through online and the product will
become more famous .

THE PROMOTION
The promotion means that it makes our business successful at a level to encourage .
This is the marketing tool to communicate between sellers and buyers . By the help
of this we have influence and convince , by the help of promotion we spread about
my product and services in the between of people . By the help of this we make an
image in public , by this we get loyal customers and interested customers .
There are different types of methods are used to sale our product , like an offer ,
coupon discount , free sample distribution , trail offer , buy two items in one price (
buy one get one free) , the promotion is important to improve our product because
we sale at discount the customer like discount and offer so they purchased our
product .
There are different types of promotion :
● Advertisement
● Direct promotion
● Sales promotion
● Self promotion
● Public promotion
● Public relation
● Online promotion
Advertisement : it helps to spread out the knowledge about new products and
my product will be new so I will take help of this to promote our business product
. by the help of advertisement tools the information reaches a large number of

33
consumers , in advertisement there will be different media like , radio television
, outdoor advertisement , through newspaper or social media etc .
Direct promotion : direct promotion means in this the firm will direct contact
with consumer b the help of different channels to giving new approaches to
increase sales like , email, website , promotional latter catalog distribution text
messaging etc
Sales promotion ; in this the firm communicates directly to consumers to
increase the sales . However , there will be limited time to expand our market or
demand our business product from the side of consumer .in this
Self promotion : by the help of our business product information to our
consumers , in this we talk directly by the help of our agent who will help to give
information door to door to our consumer .
Public relation : it means to give information about our firm or product between
an individual or public.
Online promotion : in this we give information about our product through on
line basis like using social media etc , it one big demerit is that it is only for a
short period of time . Online promotion is one big part of the promotion of our
product .
I will use every type of medium to promote my product , like newspapers and
magazines , television , radio , sponsorship , internet , and other mediums .
Newspaper magazines : firstly our is product is new in market for that we will
have to all kind promotion so the first I have selected magazines and newspaper
because almost all people read newspaper and magazines , so after reviewing the
ranges of price available to give a advertisement on the basis of area we use
according to our population .
Television : through television I promote my product because it is a new market
and I have made success of my product so I would like to give advertisement of
my product and tagline of my product . I have to choose any sportsman , actor or
actress etc who will promote my product .
Radio : through radio will announce my product , give information about my
product and my detail and its nature of my product and there will be terms and
conditions applied .
Internet medium : through the internet I will use it to promote social media and
choose no pages from different sets of social media like youtube , facebook ,
instagram etc . These mediums I will choose to promote my product and their
high profile pages etc.
Sponsorship : it means that the person who will involve in our business , who are
interested in our business to acceptance in our business .

34
 OPERATION FEASIBILITY PLAN
we don't have our own land so we will be purchasing the land with all the facilities .
I would be doing a survey to search for a land that fits in my criteria then I will
choose it in VIJAYAWADA
Chennai , Tamil Nadu .
I have chosen this location because I can get labors , raw materials ,electricity ,water
etc , much easily at minimum price . There are large markets for my rice powder .
The location of the factory will be in VIJAYAWADA .
I have selected Vijayawada because it is very suitable for my production . As we all
know south India is famous for rice production . There we can easily get raw
materials , labors the climate is also suitable for the rice production so when there
will be more rice production i will get my raw material easily and cheaply .
It's a place where I can find plenty of clients or customers as in south , south Indian
food is very much in demand , which is made up of rice flour powder , so i will be
having more number of suppliers for my goods and more number of consumers for
the sell and consuming my product .
We own a land in Vijayawada in a rural area according to the place of growth of rice
. We have to make a mill type construction according to my need and search the
labors as cheap so we can for the low costing of the rice powder . We have to keep
an eye on the pollution of the environment so we gain the respect of the local
communities in the Vijayawada rural area .
We have to take care of the quality of product so the growth of our product can easily
sell in the market and if we talk about the premises so we have to change it from time
to time , because we do not work according to time then the competitors will grow

35
in every field of the market . We have to grow according to the demand of the market
and consumer if we ignore the demand of the product as according to time so we can
not grow in the market or business . If we do not work according to time like we
have to give light on the packaging according to the fashion of market so we can not
survive in the market because according to time the competitors will grow and give
the strong impact on the market according to demand .

The business premises we have identified are easily accessible to our customers
because we do wide research of the market and the needs of the customers . We work
according to the demand of the customers so the premises are accessible to the
customers . The premises are planned according to the customers because we have
the product of the daily needs of the restaurant and the household work , so we do
research about the demand and need of the product in a market environment .

DETAILS OF EQUIPMENT ;
❏ Grain cleaning and sorting sieves equipments with electricity motor and
blower -
● Current Value (in rupees) - 1,80,000 /- ● Purpose - cleaning of rice and
sorting the dirt .
● Replacement (in years) - 15
❏ Rubber Sheller , Husker with gearbox and motor -
● Current Value - 1,75,000
● Purpose - It separates the husk and dirt from the rice in other words it
clean the rice
● Replacement (in years) - 15
❏ Rice polishing with blower without
motor - ● Current Value (in
rupees)135000
● Purpose - for polishing the rice so the rice powder will clean by itself .
● Replacement (in years) - 15
❏ Rice grinder -
● Current Value (in rupees) (quantity-3) - 19,000
● Purpose - for grinding rice in smooth work
● Replacement (in years) - 10
❏ Rice flour packing machine -
● Current Value (in rupees) - 2,91,000
● Purpose - Packing of rice powder in different sizes (500 gm,1 kg,5 kg
and 10 kg )
● Replacement (in years) - 15

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 ❏ Supply Van -
● Current Value (in rupees) - 3,50,000
● Purpose - For the supplying of the finished goods to the customers
● Replacement (in years) – 15

LIST OF MAIN SUPPLIERS AND CREDIT TERMS -

❏ Supplier of rice -
Supplier of the rice gives the credit of only 15 days then after we have to pay
the payment of the rice according to the rate that is fixed . Suppliers of the
river are very sure about their rate and credit system and terms . If the rate of
the rice increases then we have to pay the price of the increased rate of rice .
❏ Supplier of packing materials -
Supplier of packing materials gives no credit for the material we purchased because
the packing materials are very confidential and the name of the product is registered
so the supplier of packing materials gives no credit .

We have to make a good stock of the material if in any condition we have no material
left then we have to keep a supplier who gives us raw material at a good rate at
emergency times . If we do not take notice of the stock then we have to face the lack
of raw material in our business and this is the more poor drawback of the business .
So we have to take care of the stock from time to time and maintain the stock register
to maintain the stock as per production and supply .

We have to operate the quality system from time to time for the product . We have
to take the certification of FSSAI on the basis of the annual sale of the business . We
have to give the samples of our product for the testing of quality under the eye of the
government for the certification of the quality of our product .

We have to make a group of employees for the maintenance of the quality , by this
process the quality of the product should be controlled so by this the quality of the
product will not fall .
Organizational structure process procedure or responsibilities for achieving quality
policies and objective of firms . We have to give complete cleaning of the rice
powder and it should be of clean color as the rice powder has . We have to grind it
properly according to the pressure of the rice and the quality of rice .
I will take charge of the quality control and I will implement it on the product , if we
do not implement the quality control of the product then it will be going worse from
time to time as in the market . So it's the right way to take the charge of quality
37
control in my hand and i will implement it on the mill and the good quality of the
product .If we give the quality control of the rice powder
I’m the hand of the labor then it will not be in the control of mine also so i will take
charge of the quality implementation of the product .
The right time of introducing the business is in the mid of September to November
because in this time the consumption of the rice material is at its peak so it is the
right time of introducing the mill and the supply of product in the market . If we start
the supply in the most demandable time then it will grow as we make the plan of the
business .
We have to take the certification of the FSSAI for the conferment with health and
safety .

HUMAN RESOURCES FEASIBILITY PLAN

Hire employees according to my business structure. There are maximum 20 to 25
employees who will work in my business. There will be a minimum 2-3 employees
in one department, 3-4 experienced employees and some laborers and supervisors
who give knowledge about machinery and other things.
I want the type of employee with the maximum experience, some technical
employees, and I want some special employee who handles the department of
marketing and finance and qualified employees etc.
I want to train my employees according to the market and change strategies and
training about new technology and weekly classes for new equipment, how to use
how to operate, and other knowledge about the market and other things .
I can do everything to make my employees extra sensitive according to their
performance , giving holiday according to a specific period of time . I appreciate
them according to their work and give them bonus yearly according to their work
and other things , in front of the whole employees and I put my whole effort to give
more motivation to my labors and employees and take care of the loyalty of the labors
and employees .
As possible I want to expand my business when it will be successful in the market. I
will plan the next or new product launch regarding rice and its powder etc .

38
 THE BUDGET
I provide financial details of every aspect of business(in rupees) -
❏ Machinery Cost (all type of machine) - 5,28,000
❏ Employees Compensation (yearly) - 5,00,000
❏ Land purchase -39,00,000
❏ Construction (building) - 3,00,000
❏ Direct material cost (yearly) -14,40,000
(table 3.1)
Working Capital Assessment
IN RUPEES (LAC)
Particulars days year 1 year 2 year 3
raw materials 25 5.17 8.27 9.30
WIP 5 1.24 1.99 2.23
FINISHED
30 7.45 11.92 13.41
GOODS
DEBTORS 30 8.38 12.84 14.33
TOTAL 22.23 35.01 39.27
CREDITORS 0 0 0
TOTAL 0 0 0
WCG 22.23 35.01 39.27
MARGINE 25% 5.56 8.75 9.82
MPBF 16.67 26.26 29.45

INTEREST 14% 2.33 3.68 4.12

Man Power Requirement (table 3.2)

particulars nos. monthly salary
factory manager 1 30000
accountant -cum-cashier 1 20000
mechanic 2 12000
watchman 1 10000
total salary 5 72000
total salary (RS in lakh /year ) 72
four labors are required for unskilled labor work like handling ,packing etc .
wages per person per day 350 rupees . this would cost 11,000per annum .

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projected profitability :
yield and production
product yield in % total production
milled rice powder 62.00% 744
milling charge for milled 62% 372
rice on custom basis
brain 5.00% 60
husk 18.00% 216
(table 3.3) Break even point

SALES REVENUE (table 3.4)

S. n. PRODUCTS PRICE (RS) INCOME (IN
LAKH )
1 Milled rice powder 20500 152.52
2 milled charges for milled 1200 4.46
Rice on custom basis
3 bran 3000 1.80
4 husk 1000 2.16
TOTAL 160.94
SALE

profitability calculation
(table 3.5)
Particulars amount
s
(i
n

40
 lakh )

installed capacity 1800

years 1 2 3 4 5
capacity utilization
50 80 90 90 90
%
income

1) millid rice powder 76.26 122.016 137.268 137.268 137.268

2) charges for milled 2.232 3.5712 4.0176 4.0176 4.0176
rice on custom basis
3) bran 0.9 1.44 1.62 1.62 1.62

4) husk 1.08 1.728 1.94 1.94 1.94

total income 74.89 80.47 128.76 144.85 144.85

total expenditure 63.74 97.53 108.85 108.99 109.13

pbdit 16.73 31.23 36.00 35.86 35.71

depreciation 7.18 6.31 5.55 4.88 4.30

interest on loan 8.48 8.84 7.27 6.06 4.84

interest on working 2.33 3.68 4.12 4.12 4.12
capital
intangible assets 0.00 0.40 0.40 0.40 0.40
written of
profit after -1.25 12.37 18.66 20.40 22.05
depreciation and
interest
gst @5% 0.00 4.45 6.72 7.34 7.94

41
padit -1.25 7.91 11.94 13.05 14.11
surplus available 14.40 22.70 24.76 23.99 23.25
for repayment
cash accruals 5.92 14.22 17.49 17.94 18.41

● Projected Balance Sheet

liabilities year 1 year 2 year 3
equity 23.55 23.55 23.55
term loan 70.64 60.55 50.46
reserve & loan -1.25 6.66 18.20
TOTAL 92.94 90.76 92.21
ASSETS
gross fixed
92.19 92.19 92.19
assets
less
7.18 13.49 19.04
depreciation
net fixed assets 85.01 78.70 73.15
intangible
2.00 2.00 1.60
assets
Cash & bank 5.92 10.05 17.45
balance
TOTAL 92.94 90.76 92.21

42
 LIQUIDITY

We have to keep the record of the cash flow of the market according to the report of
the salesman of the different areas of the market . After that we have to take the eye
on the monthly collection and monthly payment to the suppliers . After this we have
to run it smoothly monthly and calculate it yearly according to the record of the
salesman and the crosscheck of the turnover of every month and the sale of every
month . Yearly check of the cash inflow of the business and the final step is to take
the difference of the cash received by the customers and cash given to the suppliers
and all the charges of the business and calculate the profit of the business yearly or
annually .
For the calculation of profit we have to make the difference between the total cash
received after the payment of all types of charges and the total cash remaining with
us.If the sale of the product is 2,80,000 per month (10 tonne/month) at the rate of 28.

PROJECTED LIQUIDITY
PARTICULARS PROJECTED COST
❏ TOTAL CASH RECEIVED BEFORE ❏ 2,80,000
TAX ❏ 14,000
❏ TAX @ 5%

Profit after tax 2,66,000

PROFIT PER ANNUM(*12) 31,92,000

CONTROL ON CASH FLOW

We have to keep an eye on the cash payment to the suppliers , if we need the supply
for our then we pay the money to the suppliers , we can not give the unnecessary
payment to the suppliers .
We have to maintain the control the cash flow of the business so we are going to
show the control of cash flow of business by the following table -
PROJECTED CASH FLOW (IN LAKHS) -
PARTICULARS 1st YEAR 2nd YEAR 3rd year
CASH INFLOW 31.92 25 28.27
CASH OUTFLOW 29 20.5 20.5

43
 OPENING
00 10.2 20.1
BALANCE
SURPLUS 10.2 7.55 17.45
CLOSING
10.2 13.47 27.5
BALANCE

FINANCIAL FEASIBILITY PLAN -

In a financial sub plan we have to show the source of funds we give or use in
the business
. We give the concentration of the source of funds to the banks by overdraft and
equities .
I show the financial sub plan according to the following table
S.NO SOURCE OF FINANCE AMOUNT (IN LAKHS)
1 EQUITY(25%) 23.55
2 OVERDRAFT (75%) 70.64
The amount of the overdraft is as projected 70.64 lakhs in rupees . The overdraft has
been used for the use of the business , that means if we need only half of the total
payment of the overdraft then we withdraw only according to the business work so
by this we have to pay only the interest of the withdraw money from the overdraft .
Overdraft is very useful as we see it as the business purpose
.
We offer the security to support our financial requirements if it is required for the
securities . The bank will only ask for the security if the amount of the overdraft is
very high and we are the new in the field of business so they ask for the security
against the property or the bond of the business .It is not necessary if we offer the
security first if we offer the security then the bank will trust and give smooth service
for the future business plans and increase the value of the overdraft if and only if the
total cost of the security is more than the overdraft .
We do not give access to other sources of funds because we have the access source
of funds by the overdraft of the bank .We give the security for the overdraft so we
do not have any demand for the source of funds from other sources .
We have to make a contingency plan if the rate of the raw material is increased or
the rate of the packing material will increased then we have to make profit also so
we do not compromise with the quality of the rice powder , we have to reduce the
weight of the packet that means if we provide the the 500 gm packet on the rate of
rs20 then we reduce the weight of the packet by 100 gm , it will be the 400 gm packet

44
. Then the rate of the 100gm rice reduces, then the total cost of the packet will reduce
by the rate of 100 gm of rice powder . There will be no compromise with the quality
of the product .
We have taken the account of tax in our cost of product so by this there is not any
type of risk by the government departments because they have kept an eye on the
return of the firms so we have to maintain it or keep account of tax return . The
account of income tax is very important for the firm if the sale of the firm is very
high as according to the rule of tax return .

SELECTED OPTIONS AND CRITICAL

MEASURES
Before purchasing the machinery we have to take care of the power consumption of
the machines if the machines are the energy savings of the electricity then there will
be less risk of the short circuit in the mill. Less power consumption of the energy
results in the cost of the product and raises the profit of the product if the machinery
is energy saving.
Energy saving machinery is very good for the mills or the firms; it takes the whole
of the costing of the product.
We have to take the ISO certification for convincing the needs of the customer .ISO
certification is one of the ways that provide standards to the organization and thus
lead to innovation and development of trade. These standards also ensure that the
product and service of the organization meet the customers and regulatory
requirements. In addition to this, it also demonstrates continuous improvement .ISO
is an independent nongovernmental international organization that creates standards
to ensure the quality, safety and efficiency of product, services and systems . It also
certifies that the management system, manufacturing process, service or the
documentation process has fulfilled all the requirements for standardization and
quality assurance.
i will invest on training for management there will be development of employees ,
with new technologies changes in future and present time the training will be help to
our employees to focus on target , training improve --
❏ better performance
❏ understanding of business
❏ lower staff turnover
❏ higher employee engagement
❏ develop the business

45
 ❏ improved retention
❏ attracting the best talent
❏ employees loyalty
❏ market flexibility
❏ increased productivity

MILESTONE SCHEDULE
OPERATIONS DATE IMPLIMENTATION
OF
COST (in rs)
1 .ISO certification JANUARY-MAY 10,000
2 . HEALTH & SAFETY FEBRUARY 3000
STANDARDS
3 . IT SYSTEMS MARCH-APRIL 8000
4 . PAYROLL SYSTEM MATY 3000
5 . NEW MACHINERY JANUARY 11000
HUMAN RESOURCES
1 . CONSULTANCY JANUARY-MAY 5000
MARCH-MAY
2 . EMPLOY NEW STAFF SEPTEMBER 1000
3.MANAGEMENT FEBRUARY 800
TRAINING
4.OVERSEAS TRAINING APRIL 1500
FEBRUARY 2000
NOVEMBER 1500

in executive summer where i will give brief detail about my business like
★ description of business -in my business where manufacturing of rice powder
and marketing in south India
★ the market : there are different types of market , i will chose all type of market
★ growth potential : here i will tell about my business growth , from where it
started and where it will stand in future etc .

46
 ★ in this i will tell about from my funded from where i arose and which type of
funds
★ and i also tell about my utilisation of resources like purchasing machinery ,
labour arrangement , fixed assets etc .

ENTERPRISE DESCRIPTION
My business plan is to make and market rice powder in the South Indian market , it
will be chosen because in the present time the craze of fast food is very much . It will
be opened near the south India market because it will be easy to transport and the
product will reach customers on time . In my product it will be different from other
company products because it will be on time and every store or market where there
will be more consumption . My product will be full in quantity and quality product .
It is available in markets of south India ,it will be different from others where quality
will take place . I will tie up direct to the former and directly sales to customers .
The raw material will be easily available at cheap cost . At present time the
government of India proposed a law which is about contract farming , from which
we can contact former where profit by direct selling . As an entrepreneur from my
business I will provide jobs to needed people .

PRODUCT AND SERVICE

My product is rice powder – it is a healthy food item , it is a perfect substitute of
wheat powder because both are maximum similarity in their works . My product is
full of quality at a cheap rate from others . my product raw material was taken
directly from the average rate or price , by this my product will be cheaper .
There are different types of rice present in the market . In Asia , rice is the most
widely consumed staple food for the world's human population . rice is the highest
world-wide production .
Rice is recognized as healthy food . application of rice to flour to ferment bakery
products . A lot of suggestions have been given for the production of unpolished or
polished rice powder and are favorable for bakery products by using unpolished and
polished rice .
Unpolished rice powder by the steps of unpolished rice grains without polishing .
And milling the resultant into powder. For example – a process for producing un-
polished rice powder , comprising the steps of steaming unpolished rice grains and
drying and milling the resultant , has been proposed.

47
 MARKET SUMMARY
The rice powder Is start selling in the market successfully and it will be successful
in the market then we have the chance to do some improvement and up-grade it
by taking feedback from customers.
Make a relationship between customer and firm and product, they are the main
part of our product because they, who consume our product in bulk, in single
quantities etc. The taken customer reviews and what they want to change in the
product like I change my product design and packaging of the product to look
more attractive and look beautifuland the product look
I have wide variety of customer like restaurant and hotel food there will be rice
powder to make food and different type of dishes and items, the our product will be
used in household to make different type of food and different type purpose, and in
wholesale selling we supply direct to the whole sale for retailing selling and last we
sell our product to manufacturing companies to make their product by the help of our
product because our product will be raw material for their product

48
APPENDIX

49
 REFRENCE
https://www.healthline.com/health/beauty-skincare/rice-flour-for-
skin#does-it-help-your-skin

https://en.m.wikipedia.org/wiki/Rice_production_in_India

TRADITIONAL RICE FARMING

https://www.mdpi.com/2071-1050/13/2/980/pdf

https://m.timesofindia.com/life-style/health-fitness/diet/benefits-of-
different-types-of-indian-rice/amp_articleshow/21480825.cms

https://m.timesofindia.com/life-style/health-fitness/diet/benefits-of-
different-types-of-indian-rice/amp_articleshow/21480825.cms

https://www.tarladalal.com/recipes-using-rice-flour-534

https://www.nfsm.gov.in/

50
 CONCLUSION

We conclude that my product - "Rice flour" ( healthy food items) it is

mostly used in South india where without rice powder, any food cannot
be completed. Are used in making idli, dosha, chakli.

This powder is used to make the maximum food of South India. It creats
employment to the people and agriculture plays a vital role in the
manufacturing and production of rice powder

It is a good substitute of wheat flour and used as a thickening agent which

is refrigerated or frozen because it is habitat liquid separation.

We provide unpolished rice powder by the steps of unpolished rice grains

without polishing and milling the resultant into powder.

So.. Rice is the most widely consumed staple food for the world's human
population, rice is the highest world wide production and recognized as a
healthy food .
We provide unpolished rice powder to the customer and healthy food

51