Business overview:

Micro-Star International Co., Ltd is a Taiwanese multinational information technology

corporation headquartered in New Taipei City, Taiwan. It designs, develops and provides computer
hardware, related products and services, including laptops, desktops, motherboards, graphics cards,
All-in-One PCs, servers, industrial computers, PC peripherals, car infotainment products, etc.
The company has a primary listing on the Taiwan Stock Exchange and was established on August
4, 1986 by 5 founders – Hsu Xiang, Huang Jinqing, Lin Wentong, Yu Xian'neng, and Lu Qilong.
First starting its business in New Taipei City, Taiwan, MSI later expanded into China, setting up its
Baoan Plant in Shenzhen in 2000 and establishing research and development facilities in Kunshan
in 2001. It also provides global warranty service in North America, Central/South America, Asia,
Australia and Europe.
The company has been a sponsor for a number of esports teams and is also the host of the
international gaming event MSI Masters Gaming Arena (formerly known as MSI Beat IT). The
earliest Beat IT tournament can be traced back to 2010, featuring Evil Geniuses winning the
championship.
MSI's offices in Zhonghe District, New Taipei City, Taiwan serve as the company's headquarters,
and house a number of different divisions and services. Manufacturing initially took place at plants
in Taiwan, but has been moved elsewhere. Many MSI graphics cards are manufactured at its plant
in China. The company has branch offices in the Americas, Europe, Asia, Australia and South
Africa. As of 2015, the company has a global presence in over 120 countries.
Impact of covid-19 on company’s business:
An increasing number of consumer durables and technology brands have been extending product
warranty because of the nationwide lockdown due to the impact of COVID-19. The latest one to
join the league is MSI, Taiwan headquartered leading gaming brand. The company is offering an
extension of three months across the laptop product portfolio whose warranty expires between
March 15 and May 31, 2020.
The extension of warranty is applicable on their entire range of laptops under the Gaming and
Content Creation series. Customers can avail this extension on all MSI laptops purchased from
Indian authorised sellers as per the terms and conditions applied during the product purchase.
Given the nation-wide lockdown, all service centres are closed and there isn't any way a customer
can reach out service centre for repairs.
Taiwan's Micro-Star International aims to boost revenue in double digits in 2022, citing strong
demand from gamers and enterprises as COVID-19's impact eases, Taipei Times reported, citing
the company.
In 2021, the company's revenue jumped 37.8% year-over-year to a record NT$201.81 billion
($7.07 billion), as pandemic boosted demand.
MSI’s sales are forecast to decline 2.47 percent quarterly to NT$39.75 billion (US$1.38 billion) in
the October-to-December period as component constraints would likely affect the company’s
computer and graphics card sales, while its motherboard business might slow down due to seasonal
factors

Recommendations:
• Brand Name
• Pioneers in computer manufacturing
• Wide-ranging distribution and sales network
• Skilled workforce
• Already established a good reputation
• High revenues
• Well reputed in Gaming equipment