S W O T ANALYSIS OF VIVO COMPANY

VIVO SWOT ANALYSIS

SWOT analysis of Vivo analyses the brand by its strengths, weaknesses, opportunities &
threats. In Vivo SWOT Analysis, the strengths and weaknesses are the internal factors whereas
opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vivo to
benchmark its business & performance as compared to the competitors. Vivo is one of the
leading brands in the mobile handsets sector.

Vivo Strengths

Below are the Strengths in the SWOT Analysis of Vivo:

1. Vivo has established itself very well in the global smartphone market

2. Vivo offers various mobile phone models in different price ranges but still keeping its
affordable image intact

3. Vivo has entered various markets with good success with sponsorship and visibility

4. It comes from the stable of BBK electronics, its parent company, which also owns brands like
Oppo

5. Vivo has been associating with big sporting events like the FIFA world cup, IPL cricket etc.

6. Vivo is seen as an innovative brand and has constantly invested in R&D

S W O T ANALYSIS OF VIVO COMPANY

7. It was one of the first to launch a phone with HiFi Chip

8. Vivo has stores in several countries and a good presence of all leading ecommerce platforms

9. It is present in several overseas market

10. Vivo annually ships more than 130 million units

11. Vivo has product facilities in China, Indonesia and India

Vivo Weaknesses

Here are the weaknesses in the Vivo SWOT Analysis:

1. Intense competition and constant need for innovation means limited market share growth

2. Vivo is seen similar to other brands with limited differentiation and hence high brand switching

Vivo Opportunities

Following are the Opportunities in Vivo SWOT Analysis:

1. Vivo can come up with high end smartphones which competes directly with likes of Apple,
Samsung

2. Vivo should work on tweaking its image and targeting to more customers who does not focus
only on cost

3. It has huge untapped markets in US and Europe

Vivo Threats

The threats in the SWOT Analysis of Vivo are as mentioned:

1. Price sensitive competition in the mobile handset segment can impact business

2. Local government regulations and economic recession can reduce business

3. Fake imitations can hurt the brand image of the brand globally