NATIONAL INSTITUTE OF

DIGITAL MARKETING,
BANGALORE
KEYPOINTS
What is Digital Marketing

Benefits of Digital Marketing

What does Digital Marketing consist of

SEO

PPC

SMM

Content Writing
DEFINITION
Digital Marketing is an umbrella term for
the Marketing of Products or services using
digital technologies, mainly on the internet,
but also including mobile phones, display
advertising, and any other digital medium.
BENEFITS OF DIGITAL MARKETING

Economical Time & Effort Saving Flexibility

DIGITAL MARKETING

Impactful Instant Feedback Real Time Analysis

DIGITAL MARKETING CONSISTS OF
BRANDING

SEM
SOCIAL
APP MEDIA
DEVELOPMENT
DIGITAL
MARKETING CONTENT
MARKETING

WEB DESIGN
SEO EMAIL
VIDEO MARKETING
PRODUCTION
WHAT IS SEO

Search engine optimization (SEO) is the process of

improving the quality and quantity of website traffic to a
website or a web page from search engines.[1] SEO targets
unpaid traffic (known as "natural" or "organic" results)
rather than direct traffic or paid traffic. Unpaid traffic may
originate from different kinds of searches, including image
search, video search, academic search,[2] news search, and
industry-specific vertical search engines.
PPC (PAY PER CLICK)

Pay-per-click (PPC) is an online advertising model in

which an advertiser pays a publisher every time an
advertisement link is “clicked” on. Alternatively, PPC
is known as the cost-per-click (CPC) model. The
pay-per-click model is offered primarily by search
engines (e.g., Google) and social networks (e.g.,
Facebook). Google Ads, Facebook Ads, and Twitter
Ads are the most popular platforms for PPC
advertising.
WHAT IS SMM

Social media marketing is the use of social media platforms

and websites to promote a product or service.[1] Although
the terms e-marketing and digital marketing are still
dominant in academia, social media marketing is becoming
more popular for both practitioners and researchers.[2]
Most social media platforms have built-in data analytics
tools, enabling companies to track the progress, success,
and engagement of ad campaigns.
CONTENT WRITING

A website content writer or web content

writer is a person who specialises in
providing relavant content for websites.
Every website has a specific target
audience and requires a different type
and level of content.
THANKU FOR YOUR ATTENTION

Contact us : 9611361147 NATIONAL INSTITUTE OF DIGITAL MARKETING

www.nidmindia.com