SKEMA PROGRAM BOOSTER BP MARKETING

(PERIODE JUN - DES 2022)

1. Latar Belakang

a. Kondisi rata-rata Aktual

AVG CPUS PER BLN

DESKRIPSI
PK3 DRI JB2 BKL BTC TBN TOTAL
CPUS 682 160 345 225 334 243 1,989
ASURANSI 41% 41% 47% 30% 43% 32% 40%
CASH 59% 59% 53% 70% 57% 68% 60%
Kondisi CPUS rata-rata, Asuransi sebesar 40%, dan Cash sebesar 60%

b. Konsumsi BP Marketing

Bulan : YTM APRIL

BP MARKETING
Items HPP PRICELIST MARGIN RATIO
PK3 DRI JB2 BKL BTC TBN TOTAL AVG BLN Komposisi Total Pricelist Total Margin Sales/Unit
a b c d = b/a e f g h i j k l = k/4 m
1. Undercoat 1,766,000 2,800,000 1,034,000 159% 3 16 4 0 1 0 24 6 4% 67,200,000 24,816,000
2. Dazzling (semi salon) 650,000 1,020,000 370,000 157% 0 0 0 0 0 1 1 0 0% 1,020,000 370,000
3. Ozone Sterilizer 148,400 231,000 82,600 156% 0 0 20 0 0 0 20 5 3% 4,620,000 1,652,000
4. HeadLamp Cleaning (1 item) 116,800 185,000 68,200 158% 0 1 1 0 0 8 10 3 1% 1,850,000 682,000
5. Handle Protection 113,400 180,000 66,600 159% 8 4 1 0 0 41 54 14 8% 9,720,000 3,596,400
6. Engine Cleaning 94,850 150,000 55,150 158% 80 169 106 60 95 3 513 128 76% 76,950,000 28,291,950
7. Perawatan Cat Waterless 53,000 83,000 30,000 157% 0 0 0 0 53 0 53 13 8% 4,399,000 1,590,000

Total BP MKT 91 190 132 60 149 53 675 169 100% 165,759,000 60,998,350 245,569

RATA-RATA PER BULAN BPM

BP MARKETING
Items HPP PRICELIST MARGIN RATIO
PK3 DRI JB2 BKL BTC TBN TOTAL Komposisi Total Pricelist Total Margin Sales/Unit
a b c d = b/a e f g h i j k l
1. Undercoat 1,766,000 2,800,000 1,034,000 159% 1 4 1 0 1 0 6 4% 19,600,000 7,238,000
2. Dazzling (semi salon) 650,000 1,020,000 370,000 157% 0 0 0 0 0 1 0 0% 1,020,000 370,000
3. Ozone Sterilizer 148,400 231,000 82,600 156% 0 0 5 0 0 0 5 3% 1,155,000 413,000
4. HeadLamp Cleaning (1 item) 116,800 185,000 68,200 158% 0 1 1 0 0 2 3 1% 740,000 272,800
5. Handle Protection 113,400 180,000 66,600 159% 2 1 1 0 0 11 14 8% 2,700,000 999,000
6. Engine Cleaning 94,850 150,000 55,150 158% 20 43 27 15 24 1 128 76% 19,500,000 7,169,500
7. Perawatan Cat Waterless 53,000 83,000 30,000 157% 0 0 0 0 14 0 13 8% 1,162,000 420,000

Total BP MKT 23 49 35 15 39 15 169 100% 45,877,000 16,882,300 271,864

Pencapaian BP Marketing Periode (Jan-Apr) Sebesar 169 unit (atau 59% terhadap Target BP Marketing OAP)

2. Metode

a. Kondisi Komposisi Pelanggan yang menggunakan BP Marketing sebagai berikut :

SOURCE CUSTOMER BPM YTM APRIL /BLN RATIO

BPM + INS 171 43 25%
BPM + CASH 400 100 59%
BPM 104 26 15%
TOTAL 675 169 100%
Notes:
1. LOW RATIO BP Marketing from Insurance Package = 25%
2. Booster Selling BPM from 25% --> 40%

b. Target Market BP Marketing

TARGET PK3 DRI JB2 BKL BTC TBN TOTAL

POT.MIN (15% CPUS) 102 24 52 34 50 36 298
POT.MAX BPM 278 65 162 67 145 78 794
*ins w/ bpm
Meningkatkan Penjualan BP Marketing Khusus terhadap pelanggan Asuransi, Umumnya Penjualan BP Marketing terhadap seluruh
pelanggan BP.
 3. Periode & Gimmick Program

a. Program Booster BP Marketing dimulai dari bulan Juni – Desember 2022 (7 Bulan)
b. Reward Program berupa Reward Gadget iPhone 13 untuk yang konsisten pada target BPM Perbulannya, sesuai dengan minimum Items BP
Marketing nya per bulannya.

4. Target Program Booster BP Marketing

PROGRAM BOOSTER BPM PER BULAN 40% (ins w/ bpm)
BP MARKETING
Items HPP PRICELIST MARGIN RATIO BOBOT SKOR
PK3 DRI JB2 BKL BTC TBN TOTAL Komposisi Total Pricelist Total Margin Sales/Unit
a b c d = b/a e f g h i j k l m
1. Undercoat 1,766,000 2,800,000 1,034,000 159% 15% 17 4 10 5 9 5 50 16% 140,000,000 51,700,000
2. Dazzling (semi salon) 650,000 1,020,000 370,000 157% 10% 12 3 7 3 6 4 35 11% 35,700,000 12,950,000
3. Ozone Sterilizer 148,400 231,000 82,600 156% 10% 7 7 2% 1,617,000 578,200
4. HeadLamp Cleaning (1 item) 116,800 185,000 68,200 158% 5% 6 2 4 2 3 2 19 6% 3,515,000 1,295,800
5. Handle Protection 113,400 180,000 66,600 159% 5% 6 2 4 2 3 2 19 6% 3,420,000 1,265,400
6. Engine Cleaning 94,850 150,000 55,150 158% 50% 56 13 33 14 29 16 161 52% 24,150,000 8,879,150
7. Perawatan Cat Waterless 53,000 83,000 30,000 157% 5% 6 2 4 2 3 2 19 6% 1,577,000 570,000

Total BP MKT 2,942,450 100% 111 26 65 27 58 31 310 100% 209,979,000 77,238,550 677,352
184%

Penjualan BP Marketing yang sebelumnya hanya rata-rata sebesar 169 unit / bulan nya, akan ditingkatkan menjadi 310 unit / bulan
nya, sehingga akan meningkatkan impact sales/unit BP Marketing menjadi 677.352 (249%)

Demikian Informasi Program ini, untuk menjadi perhatian dan sebagai acuan. Terimakasih atas perhatian dan kerjasamanya.

Salam,

Service