City of Johannesburg

Johannesburg Development Agency

No 3 Helen Joseph Street PO Box 61877 Tel +27(0) 11 688 7851 (O)
The Bus Factory Marshalltown Fax +27(0) 11 688 7899/63
Newtown 2107 E-mail: info@jda.org.za
Johannesburg, 2000

www.jda.org.za
www.joburg.org.za

To: All news editors

For immediate release
21 June 2022

GROWING THE EAST OF JOBURG BUSINESS DISTRICT: A WORLD-CLASS

BERTRAMS MULTIPURPOSE CENTRE UNDER CONSTRUCTION

A new design-savvy, the environmentally conscious multipurpose centre is currently under

construction in the Inner-City Eastern Gateway, Johannesburg.

The Johannesburg Development Agency (JDA), the implementing agent, has begun the
construction of the Bertrams Multipurpose Centre on the eastern edge of the Inner-City
Central Business District.

In the sod-turning ceremony, the Executive Mayor, Councillor Mpho Phalatse, and the MMC
for Health and Social Development, Councillor Ashley Sauls I, were in attendance on 26 May
2022.

The suburb, Bertrams, is one of the oldest in Johannesburg. The shiny new facility will offer
social development services to the people of Region F. The skills centre has served the

Directors
L Brenner (Chairperson) S Genu Acting (CEO) S Moonsamy (CFO) LB Matshidze N Ntingane S Marota A Dreyer M Malinga W Thwala M PHathutshedzo C Whittle
R Shirinda (Company Secretary)
Registration Number: 2001/005101/07
community for many years, with sewing, cooking, baking, and early childhood development,
among other offerings.

In her keynote address, Mayor Phalatse said she is pleased to hear that the JDA is the
implementing agent. The Executive Mayor highlighted that JDA projects ensure that local
businesses, especially Small, Medium and Micro Enterprises are beneficiaries during the
construction phase.

Once completed, the Betrams Multipurpose Centre will support local economic development,
encourage further investment and upgrading in the area and promote improved social
cohesion.

The construction of the Bertrams Multipurpose Centre aligns with the JDA’s vision to build a
more welcoming, competitive and resilient Johannesburg that is a better city to live, work and
play in.

The project also aligns with the Joburg 2040 GDS outcome of efficiently and effectively
delivering sustainable social and economic infrastructure projects. The aim is to develop
resilient, liveable, sustainable urban environments - underpinned by infrastructure supportive
of a low-carbon economy.

A WORLD-CLASS FACILITY WITH ARCHITECTURAL EXCELLENCE

Good infrastructure is the backbone of a healthy, growing city economy. The Bertrams
Multipurpose Centre will house a community hall, senior citizens support, women’s
empowerment centre, childcare, social development offices, youth and skills development
facilities and a basketball court.
The construction works for the Bertrams Multipurpose Centre comprise the demolition of
existing structures and the construction of a new multi-storey multipurpose centre which will
stand as a new landmark presence in the area.

The Creative Axis Architects is the team doing the design for this project and drew their
inspiration from the award-winning Westbury Transformation Development Centre (WTDC).
Another JDA implemented a world-class facility that emerged as a winner in Architectural
Design: Mixed Use Architecture at the 2019 Architecture Master Price (AMP) awards.

THE GREEN WEAVE AND AGRICULTURAL ELEMENTS

The facility’s green elements mean the multipurpose centre is energy-efficient and
sustainable, with a lower carbon footprint causing a minimal impact on the environment.

A street-facing agricultural garden has greenhouses with training rooms, and hydroponic and
aquaponic facilities will form part of the construction works. The garden component will extend
to the roof through balconies and vertical interior spaces.

Extensive glazing will allow ample daylight and the natural feel flowing through the building.

IDEALLY LOCATED FROM A SPATIAL PERSPECTIVE

The site of the Bertrams Multipurpose Centre is adjacent to the Greater Ellis Park. The sports
precinct is part of the revitalisation project by the JDA to transform the area into an eye-
catching, accessible hub linking sport, education, residential and transport sectors.

It is strategic and conveniently located adjacent to public transport like Rea Vaya BRT service,
numerous buses, and taxi routes to the CBD and eastern suburbs of Jeppestown, New
Doornfontein, Troyeville and Kensington to access the facility.
The breath-taking multipurpose centre upgrade is an inspiration that will provide opportunities
for social interaction, empowering and motivating youth, the elderly, and sports lovers to
participate in sports and improve their lifestyle to stay healthy.

The policy of the City of Joburg is to reach the 30% local spend and provide access to
employment opportunities to local contractors to participate in the delivery of the associated
scope of works.

Once the facility is complete, the City of Johannesburg will hand it over to Social Development
Department.

MMC Sauls I, agreed that the building was condemned for good reason as it is in the
Executive Mayor’s heart to see the City of Johannesburg become a Golden City again.

He implored all those involved in construction to execute their tasks with military precision
and to produce high-quality work within budget and within the stipulated time frame.

ENDS

Issued by:

Kenneth Nxumalo
Johannesburg Development Agency
For more information:
Elias Nkabinde

Email: enkabinde@jda.org.za
076 961 8022
www.jda.org.za