Pamela launched an online tailoring shop for men, women, and kids.

After the initial success, the

customer numbers started decreasing. Most of her women customers – her biggest customer
segment – felt her designs were not trendy. Tailoring orders from men and kids were also very few.
What should Pamela do now
Pamela should focus on women customers and remove men and kids from their customer segments.
Sam opened a video gaming parlor, and most of his customers are young adults. A coffee chain
approached him to place some coffee kiosks in his hallway. Where should Sam capture this
arrangement on the Lean Canvas?

Revenue Streams
Solution

Nathan has developed a carry bag that dissolves in water. This product is the first of its kind in the
market. While sketching his Lean Canvas, Nathan uses “First-to-Market” as his Unfair Advantage.
Do you think Nathan is using the right Unfair Advantage?

No, First-to-Market is not an Unfair Advantage.

What is considered as an assumption in your Lean Canvas?
Select the correct answer.
All the components you fill in the Lean Canvas are considered as assumptions until proven.

After completing their 15-day driving package, Brent’s driving school customers in the age group
of 40-60 years often request him to offer an additional week-long training on their cars for which
they are willing to pay extra. How should Brent update his business model to reflect this new
requirement?

Brent should create a separate business model/Lean Canvas for this new requirement as these customers
form a different customer segment.

After you create your Business Model, which are the top two risk areas that you should test?

Price of your product

Market size for your customer segment

Jeff, an aspiring entrepreneur, has filled up all the blocks of his Lean Canvas except the
Channels and Unfair Advantage blocks. What advice would you give him to update his
business model?
Select the correct answer.
To fill up the Channels block to indicate how he proposes to promote his venture and attract revenue
Pamela launched an online tailoring shop for men, women, and kids. After the initial
success, the number of customers started going down. Most of the women customers
complained about the long turn-around time. Pamela’s team countered that if they speed
up delivering to women customers, the other categories – men and kids – will suffer. How
can Pamela resolve this problem?
Select the two correct answers.
Pamela should go back to the drawing board and create different business models/Lean Canvas for each
customer segment.

Pamela should remove men and kids from her customer segments and cater to women alone since they
make up the largest customer segment.

Which of the following is a feedback loop that emphasizes on talking to customers and receiving
feedback at every stage of development of the solution?

Build-Measure-Learn

An entrepreneur who owns most of the mango orchards in a locality wants to launch bottled mango
salsa. His premium-quality mangoes are rated high in the market. In which block of the Lean
Canvas should he capture this information?

Unfair Advantage