Brajendra K Singh

rathorbrajendra2022@gmail.com 9891666668, 8700009700

Result-driven professional with a verifiable track record targeting assignments in Sales & Marketing /
Core Competencies Business Development, preferably in Pune (Open to Relocate)

Profile Summary
Sales & Marketing/Business
Development ● Offering over 17 years of experience in Sales, Marketing & Business Development (B2B & B2C) for
retail & corporate operations in Banking, Telecom, FMCG, Paytm, Hospitality and FMCD.

● Supervised product launches across various stages including product development, positioning,
Business Strategy & Execution / pricing, consumer promotions & so on
Annual Operating Plan
● Developed end-to-end sales solutions, streamlined operations, while contributing to long-term
growth objectives of the corporate entity

● Formulated & implemented strategies in Reliance Jio for mining business from wireless data user
Product Development & Launch
segment within 15 to 45 years with expected quarterly revenue of INR 1.95 Crore

● Conceptualized & implemented long-term & short-term strategies for business development &
developed relationships with key stakeholders in the organizations
Pricing Strategy/Product Promotions
● Drove positive ROI by establishing appropriate selling model, customer metrics, and a compelling
incentive compensation plan

Profit Centre Operations ● Generated revenue and related forecasting through information gathered from sales and cross-
functional teams

Operational Excellence

Market Research & Analysis

Go-to-Market Strategies

Work Experience
Feb 22 Dhani Service ltd. (India Bulls) as Regional Collection Manager- Chhattisgarh

● With 2 ACM, 8 TL and 60 Collection officers. OD of Rs 1.80cr/ month in zero Bucket.

 ● Reviewed information given by clients of customers with overdue accounts .

● Placed phone calls, sent invoices, or emailed customers to remind them of account contracts, payments,
due dates, and amount owed.
● Supporting legal team for loss recovery case. Write collection letters and notices.

● Hiring & Monitoring In-house executive and also empanelled collection and Repo Agency
● Investigate delinquent accounts and schedule them for processing

● Gather uncollected payment data and compute late payment charges and recommended payment terms

● Analyze revived account performance, recommend action on past due accounts and investigate
rd
bankruptcy claims. And Coordinate collection effort with 3 party collectors when called for
Investigate delinquent accounts and schedule them for processing

Swaroop Techno, as Business Head – India.

● Taking care of Domestic flour mill business

Managing the Sales and Distribution for Corporates, Modern Trade and CSD activities for Indian Territory for
Domestic Flour mill

● Experienced in various aspects of product marketing such as product planning, product development, profit
management, sales contribution etc.

● Developing & executing marketing strategies with focus on achieving defined business objectives

● Ensuring alignment of marketing plans and programs with field sales team’s needs and marketing initiatives in order
to achieve maximum visibility in the market
March 21 to Oct 21
● Devising successful sales techniques/strategies/tactics using customer and market feedback; accomplishing and
exceeding volume and profit goals by nurturing partnerships with existing customers

Feb ’19 to June 20 OYO HOTELS AND HOMES, as Channel Sales Head MH.

● Handle both channel Retail & Corporate

● Taking care the TA Vertical at Pune with the team size of 5 MMCEOs, 1 DMMCEO with 44 DMs and Indirect the
Operations and Recruitments of DMs

● Productivity, follow up the Policy and process, Execute in proper Manner

● Appointment of Travel Agent and Corp & Generate revenue Business

● Ensuring Channel partners /Merchant are required as per plan and stated guidelines through Team.

● Team Productivity through resource management. Ensure the proper Cascade in the market to merchants

Nov 17 –Feb 19 ONE97 COMMUNICATION PVT LTD (PAYTM) as Cluster Head UP WEST
● Taking care with the team size of 150 manpower Direct and Indirect the Entire Operations of UP West in terms
Recruitments of ASMs TLs & FSEs, Productivity, Follow up the Policy and process, Execute in proper Manner

● Team Productivity through resource management. Ensuring Channel partners /Merchant are required as per plan and
stated guidelines through team

● Capture customers/Channel/Merchants/Feedback and feed forward to Management to improve product

 offering in the market.

● Process Compliances-Ensure all customers are required as per plan and 100% compliance to adhere to KYC process
merchant enrollment and merchandising

● Ensure the proper Cascade in the market to merchants. Proper visibility, Arability of QR Code, New
Markets,

● Focus on Reactivation, M0, and M1. And Recruitment of Team (TLs & FSEs

Reliance Jio Infocomm Ltd.,(Delhi/ Pune), as JCM ( S&D and operations)

● Established network services recognized by the State & Hub Operations Head & achieved deployment rate of 94%

● Worked with cross-functional departments of Finance, HR, Customer Service, and Sales & Marketing for recruiting
candidates as per organization needs; reduced the attrition rate

● Pivotal in developing annual AOP Administered an annual operating budget, planning and implementation for the
assigned area across mobility devices, internet, & broadband related network services
Nov 14 – Nov ‘17
● Taking care of Jio center operations of all functions like sales, Network finance, CSD, HR

● Engaged with Sim and Device Selling Outlets & achieved high growth rate for the same within a short span; ensured
engagement

● Expanded distribution channels & achieved revenue growth from INR 1.10 Crore to INR 1.95 Crore within a short
span of 10 months

Highlights

● In device Sales (partner Brand) - First 100,200,300 in Delhi and 1000 in PAN India in partner

● In LYF Sale - First JC in North India who did 1000 IMEI activation

● Amongst TOP Ten JC on the basis of activation

● Agreement signup for Wi-Fi from Govt. College which comes under DU and 2 Engineering Colleges

Vodafone Spacetel Ltd as Area Sales Manager -Bihar

● Handling Prepaid Distribution Channel

● Managed sales & business development of prepaid products at Sasaram area, lead a team of 20 members
Reporting direct or indirectly, coordinated with departments like marketing, back office, supply chain, Network,
Finance and so on.

● Merit of launching & rolling-out marketing schemes in branch with BTL & ATL

● Developed business of average of 1.25 corers in the area per month and with gross activation of 17600 PM.
Successfully increased the growth in the market share by 7% and consistently earning gross and revenue.

● Customer Care Appreciated for initiating activity in area for maximums productivity all Team. Work on the
LUT sites to convert in UT

Highlights

● Won best ASM for the month of Feb'14.

● Won the HUM SEHNSHAH contest

● Successfully launched the Vodafone Superstar Club in 3 District ( Sasaram, Kamur & Aurangabad).

● Successfully launched the 3G Data in 3 District ( Sasaram, Kamur & Aurangabad

April ’13 – Oct 14

Idea Cellular Ltd as Assistant Manager- Delhi

● Handling Prepaid Distribution Channel
 ● Handling the North /West area of Delhi with the revenue of 3 crore PM

● Steered Prepaid Sales & Data Card with a team of off role 25 members in the assigned territories of Part of West
Delhi Single-handedly managed 1000 dealers across and generated sales 3 Channel partners Ensure Primary
Secondary Sales, FC VLR, MOMT CSS.

● Successfully launched the Idea Champion Club at Delhi Market. Successfully

launched the concept of Small Business Partners with Healthy ROI.

● Sales Planning, Forecasting and indenting inventory Management.

● Generated repeat business through exceptional customer service and responded to customer concerns with friendly
and knowledgeable service

● Supported staff development and goal attainment by focusing on skill development and job satisfaction. Set and
enforced policies focused on increasing team productivity and strengthening operational efficiency

Britannia Industries Ltd as Territory Sales Manager Delhi & NCR

● Handle the Institutional and Distribution channel of Delhi and NCR of both Primary and Secondary.

● Single Handle the Delhi & NCR with 6 Channel Partner of Indian Railway, KAM & ACD.

● Team Management/Training and development.

Oct ’07 – Oct ‘12 ● CFA/Depot Management

● Sales Forecasting and indenting inventory management

● Setting targets for the month, Weekly reviews, reporting the same and identifying weak areas and work on them.

Argo Teach Foods Ltd as Sales Officer in West and North Delhi
● Handling complete Distribution and Retails channel of Part North and West Delhi

● Handle one of the India biggest geographies ATFL in Distributor and 790 Retailer Channel Ensure Primary and
Secondary Sales in the Territory.

● Handling the Edible Oil, ACT II and Snacks Business and also Availability and visibility of products

● Met with Doctors to Promote the Brand of (Sundrop Heart

● MIS, Sales Forecasting and indenting inventory management

● MIS, Sales Forecasting and indenting inventory management

● Increasing profitability, organizing new launches, promos and scheme planning.

● Successfully launched the Sundrop Heart and ACT II Popcorn

Jun’05 – Sep ‘07

Oct 03 -May 05
 ● MBA from Vision School of Management Delhi, in 2001
Education
● BA from Delhi University, in 1999

Address: Flat No. 705, Madhuvanti C, Madhavan Society, Kole wadi Pune MH 4311024
Personal Details