News
ALA Report 2012
‘At an upbeat conference, the e-book
issue simmers.
‘was an upbeat annual
conference for che
American Library As-
sociation ia Anaheim,
Calif., highlighted by che
awarding of the Andrew
Carnegie Medal for Excel-
lence, che ALA's first-ever
book award for adule fiction
‘and nonfiction, But wich the release of a
new Pew report and a piloe project an
nounced by Penguin, the issue of library
e-book lending loomed large over the
meeting
‘Anecdorally, librarians and publishers
dad high praise for che conference, which
featured a serong slate of auchors and
speakers, By the numbers, however, the
meeting was a more modest affair, ALA
officials reported 20,134 attended the
conference, oughly lac with the 20,125
in New Orleans last year. Still, given the
fiscal straits facing many libraries and
chae attendance always dips when the
meeting is on che West Coast, not a bad
showing. The good news: che show
returns co Chicago next year, wher
record-setting, 29,000 attended in 2009,
“Friction”
Alchough e-book lending was certain to
be a copic of conversation at the
conference, it was made even more
relevant with ewo new developments—
an announcement by Penguin of a new
e-book pilor project wich the New York
Public Library, and a report on libraries
and e-books from the Pew Incernet and
American Life Project
‘The Penguin news certainly added a
buzz co the conference, Under its pilot
with vendor 3M, Penguin plans ro make
A z.
ANAHE
is e-books available co NYPL and the
Brooklyn Public Library (Queens is also
hoping to participate) fora year, wich a few
notable restrictions—eurrene titles would
be embargoed for six months, and books
would expire after one year. While the
official ALA line hailed the move as “an
important development,” libsatians on
the show floor were less enthused about
the program’s proposed restrictions
The Pew report, meanwhile, was
welcomed by librarians for offering
something much needed: data. “The new
repore underscores that libraries continue
o be a vital part of people's lives in che
digital age,” said ALA president Molly
Raphael. “The double and triple-digit
_groweh libraries have reported in demand
for e-books, desire for access to e-book
readers, and requests for e-book: reader
assistance and classes clearly express @
hunger for these services.” The report,
however, also “flags issues that demand
attention,” she added. “Libraries cannot
lend what they canoe obtain,
I
Research Cencer’s Internet and American
Life Project, hosted a 90-minute session
in Anaheim worchy of a keynore-
engaging, and laden wich meaty data
about people's digieal behavior. He also
said chat Pew, with support from the
Gates Foundation, would conduct
Rainie, director of che Pew
PUBLISHERS WEEKLY m JULY 2, 2012
Booklist’: Bill Ou; RUSA’s Susan Horn
Random House, accepting on behalf of Robert Massie; and
award chair Nancy Pearl
Jennifer C
further seudy on the “evolving role of
Libeaties” in che coming months,
E-reading “is caking off because
ce-reading gadgets” are taking off, Rainie
said, yet “the gadget doesn’t make the
reader.” In fact, Pew daca shows e-book
readers ate not “format snobs” and
happily use digital, prine, and audio.
Rainie also emphasized that library
e-book borrowing has gained a foochold,
even though just 12% of adult e-book
readers say they have borrowed an e-book
from a library in che past year, and 62%
said they did not know theie library even
offered e-books. E-book borrowing
clearly holds a “whopping upside,”
Rainie said, adding thac che Pew daca
showed library users are big book buyers,
The major publishers, of course, are
not quite convinced
updating efforts of che ALA’s Working
Group on Digital Content, co-chairs
Robert Wolven (Columbia University),
and Sari Feldman (Cuyahoga County
Public Library) reported chat ralks wich
the big six houses were ongoing and
urged patience, But in the q&a period, 2
librarian from Sweden stirred the pot
when she noted thar in Sweden,
librarians had juse lefé rhe cable, breaking
(off negotiacions with Swedish publishers
.withoutan agreement over e-books.
‘Another questioner asked what was sobad about incorporating “friction” into
e-lending models, as publishers desire,
for example making pacrons physically
come ¢o che library co download
e-books? “Nothing ac all,” replied
Gluejar's Brie Hellman, “excepe people
are not stupid.” He later clarified chat
remark, explaining that e-book readers
understand chat e-books ate differene
from print books, and library pacrons
havea right coexpeccall the convenience
and benefits of e-books, rather than be
saddled wich artificial, analogue-cra
The Incernet Archive's Pecer Brancley
( PW contributing editor) urged
librarians to remain focused on the
bigger pieture—not just the current
discussions with che big six. He said
librarians must not be passive—more
‘han jusc saying whac chey won't accept,
he said, “I would like to see us be more
activein defining ehe conversation,
He also cautioned hae the issue is
bigger than che big six, or the smaller
indie publishers libraries have successfully
worked with. The e-book marker is
Amazon, Barnes & Noble,
Googl
Rakuean,
Microsofe, he noted, and includes
1 “burst of independently published
e-books” chat libraries have no way co ge
“The e-book universe is accening and
getting ever more diverse,” he cautioned,
would not like t0 sce world of e-books
fractionated across vendors, where
‘Amazon as some scuff, and B&N has
some stuff chat no one ese has.”
He also reminded libraries chae
publishers were not che only way co ger co
e-books —authors, for example, are also
in che mix. He urged libraries to “engage
with auchors aboue shaping conceaces
wich publishers chae mighe beaefic
libeaties: “All we tend ¢o think about are
the rights given co us by publishers, but
that’s nor all che world,
Panels and Awards
By most accounts, the Auditorium
Speaker Series was one of the best in years,
featuring a vibrant mix of forward~
looking chinkers and legendary figures,
including journalist Rebecca
MacKinnon, Intemec philosopher David
Weinberger, literary heavyweight John
Irving, and veeran news anchor Dan
Rather,
While e-book lending grabbed che
headlines, MacKinnon kicked off ALA by
addressing an often overlooked aspect of
the digital revolucion: privacy and
censorship issues. A former bureau chief
for CNN in Beijing and auchor of Consent
ofthe Networked (Basic Books, Jan, 2012
MacKinnon asked libeatians 0 consider to
what excent technology can be apolitical,
“The relationship beeween citizens and
government is increasingly mediated
through che Incernet,” she explained, “so,
how do we ensure chis layer of technology
‘we depend upon for our business, our
education, our love lives, and our political
lives remains neural?”
John Irving captivaced a standing-
room-only auditorium. Before reading a
‘passage from his lacesc novel, In One Person
(S&S), which tells the story of a bisexual
man whose first crush is on his town’s
transgender librarian, Irving answered
‘questions e-mailed by readers: “Have you
ever had sex witha man?” "Nox knowingly,”
THE WEEKLY SCORECARD Tracking Unit Print Sales
Total Print Units
(in thousands)
5%
ny essere
[ITErkdaide ac ore
WES, UNE, IGE 8 GE
‘mimes! wax
Adult Nonfiction §— 4,415 4,075 8% = -14%
‘Adult Fiction 3,292 3267 1-14
Juvenile Fiction §— 2,702 2,509 7 3
Juvenile Nonfiction § 65674614 3
Wierda ek)
WMEZE, WNEZS,XOKGE CGE
ani 2a” Week nb
Hardcover 2,090 2,457 -9% — -3%
‘Trade Paperback 6186 6752 0 10
Mass Market Paperback 1,613 1,299 19-24
Board Books 236 2568 2
‘Auio 15 (98 7 8
WWW. PUBLISHERSWEEKLY.COMIrving replied, He gave the
apc audience a rare glimpse
{nto one of our most popular
swricers. “Ll One Person isn’
he Giese novel I've wriccen
about sexual mists,” Irving
said. “I chink all writers are
actracted co outsiders,
because thar’s who we
Pethaps che most
anticipated program of the
conference, however, came Sunday night,
acareception emceed by Seale librarian
(and PW columpist) Nancy Peatl, where
the firstever Andrew Carnegie Medals
for Excellence went (0 Irish novelist
‘Anne Enright for her novel The Forgotten
Waltz (W.W, Norton) and Robert K.
Massie, in nonfiction, for Catherine the
Great: Portrait of a Woman (Random
House)
Alchough neither winner
could attend, all of the six
finalists submicced warm
remarks aboue the award and
abouc libraries. James Gleick,
nominated for The Information
A History, a Theory, a Blood
(Pantheon), delivered his in
person, as did Russell Banks,
‘nominaced for Last Memory of Skin
(Beco). Sadly, Manning Marable,
nominated for Maleoln X: A Life of
Reinvention (Viking), died on April 1,
2011. Marable’s editor, Kevin
Doughten, stood in with an emotional
cibuce, Fiction finalise Karen Russell,
nominated for Swamplandia! (Knopl),
thanked librarians with a charming
video from her hotel room in Germans,
telling the crowd she wrote the book
largely av che New York Public Library
Banks, however, offered che most
stirring words of the night. He said his
nomination was an honor because the
award was “authenticated” by
arians,"and he called libraries “che
connecting tissue becween weicers and che
world,” more so than bookstores,
reviewers and critics, or academia, “Even
more,” he said “than publishers
themselves—as muchas I ike my own.”
‘Chartered wich a granc from che Carn-
cegie Corporation of New York, hopes are
that the Carnegie Medals will grow in
stature to chat of the ALA's Youth Media
‘Awards, where the Newbery and Calde-
cote are che most prestigious for chil-
dlren's books —and may be che mostcom-
mercially influential of any book award.
“Toward chat goal, ALA executivedirector
Keith Fiels said che Carnegie Corpora
ton has vested the award with something
more valuable chan its money—che
Carnegie name, —Andrew Albanese
Educational Publishin;
The New
Wild West
espite efforts to digitize the
classic cextbook, higher educa-
‘ion is moving beyond e-cexts
toward the integration of giant educa
tional publishing platforms with univer-
sity networks co create aone-stop incerac-
tive educational environment chat sup-
plies almoseeveryching a studenc needs
While firms like digical publisher
Inkling, educational tech company Kno,
and others, are reinventing the textbook
forthe iPad, rhe abilicy of scalable online
learning placiorms co lower costs overall,
while improving learning outcomes
could be the wave ofthe future
Amazon.com, Apple, Microsoft,
Google, and a host of educational scarc-
‘ups “are all paying atcencion ca che edu
cation market. There are lors of big play-
crsin the markee now,” said Sean Devine,
CEO of CourseSmart, one of these giant
educational platforms. CourseSmart isan
educational copublishing vencure chac
includes the biggest cextbook houses in
the industry, such as Pearson, Cengage
Learning, McGraw-Hill, Macmillan
Higher Learning, and John Wiley.
In an interview at che PIV offices,
Devine called the currene higher educa
tion marketplace “the Wild West.”
While be acknowledges the importance
of the iPad, he also pointed ou chat less
than 10% ofthe U.S. student populacion
has che device. “Most kids are sill using
lapeops and desktops. The marker goes
farbeyond che iPad,” Devine sad.
‘CourseSmart has more than three mil-
lion registered users (faculty and scu-
dlents) on its placform, and che company
‘Amazon Bids
‘On Dorchester
Dorchester Pub-
lishing, moribund
formonths, is
likely tobe ac-
quired by Amazon,
which has made a
bid to acquire its
assets. Amazon
willacquire 1,900
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