PUBLIC RELATIONS is a strategic communication process … individuals… use

to build mutually beneficial relationships with the public.

to create … a strong relationship with the target audience.

The Objective is:

to maintain a positive reputation of [YOUR BUSINESS] and maintain a strategic relationship with the
public, prospective customers…which leads to a positive image of the brand and makes it seem honest,
successful, important, and relevant

NOTE:

1. Since you are required to PROMOTE your business, the Type of public relations that is applicable to
you is Marketing Communications which is defined as “Supporting marketing efforts relating to product
launch, special campaigns, brand awareness, image, and positioning.”

2. A good public relations strategy helps [YOUR BUSINESS] builds up its image in a way it wants to.

3. If you apply the principles of PUBLIC RELATIONS to your presentation when you speak before your
target audience [customers], there is a great tendency that these people could influence others to give
attention to your business.

4. “PR is used to send out positive messages which are in line with the brand’s value and its image. This
builds up the brand’s reputation.”

Strengthen Community Relations: “PR strategies are used to convey that the brand is as much part of
the society as the target audience. This builds up a strong relationship of the brand with the public.”