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Finckenstsein June 22nd 2022 Speaking Notes)
Finckenstsein June 22nd 2022 Speaking Notes)
III
While the purpose of the Act is to protect, promote and foster
Canadian broadcasting and production, the CRTC should not forget that
it is Canadian consumers who choose what they want to watch. This
choice is driven by market forces and only modified where necessary by
regulatory mechanisms. This principle should be included in section 3 of
the act which spells out the broadcasting policy of Canada. Section 3(1)
should be amended to provide:
3 (1) It is hereby declared as the broadcasting policy for Canada
that…
(d) the Canadian broadcasting system should…
(i.1) reflect and be responsive to the preferences and interests of
its audiences;
(i.2) to the extent possible rely on market forces to ensure that
Canadians obtain the programming of their choice;
IV
Section 9.1 gives the CRTC basically the same powers regarding on line
undertakings as it does regarding licensed broadcaster while sections
10, and 11 apply to both on line broadcasters and licenced
broadcasters. When exercising these powers, the CRTC must keep in
mind the difference between these broadcasters.
Licenced broadcasters offer programs on a fixed schedule and their
program offerings are driven by such factors as audience appeal, time
slots and potential advertising revenue. On line broadcasters, on the
other hand, offer programs for subscription or for free with embedded
advertising . However when programs are viewed, where and on what
device is totally in the hands of viewers. This difference must be borne
in mind when imposing conditions on or making regulations regarding
on line broadcasters with the purpose of fostering the offering of
Canadian programs. In no way should the ascertainment of viewers’
choices be influenced by conditions or regulations. However, the
Commission can compel online broadcasters to offer Canadian program
alternatives particularly when it comes to discoverability and
showcasing.
An amendment to address this point would amend section 11 by adding
a subsection 2.1 providing:
Conditions imposed or regulations made by the Commission
regarding on line undertakings pursuant to sections 9.1, 10 or 11
1) shall
a) not compel on line broadcasting undertakings to change the
methods by which they ascertain viewer’s choice
b) respect viewers choices and leave them unaltered
2) may however require on line broadcasting undertakings to offer
Canadian program alternatives as an addition to viewers’ choices
V
The CRTC has the power to make regulation requiring on line
undertakings to make expenditures and contributions to funds for the
production of Canadian content. Most likely there will be
requirements to make contributions to funds like the CMF. Entitlement
to the benefits from such expenditure should not be limited to
Canadian ownership or control of producers or Canadian ownership of
intellectual property rights. Under CUSMA such restrictions, while
falling under the cultural industry exception (thus not breaching the
agreement), allow our CUSMA partners to take retaliatory measures of
equivalent commercial effect. Since most streamers are US based,
requiring them to pay into a fund from which they cannot benefit will
surely provoke the self-help action set out in CUSMA.
A subsection should therefore be added to section 11.1 clarifying the
eligibility of foreign programs
5.1Where a foreign owned online undertaking is required
under section 11.1 to pay an expenditure to a person or
organization, or into any fund, that undertaking shall be
eligible to the benefits available from any such person,
organization or fund as if it were Canadian owned and
controlled.