SWOT stands for Strength, Weakness, Opportunities

ani Threats. Strengths and Weakness are the internal factors of the company, where as

Opportunities and Threats are external fdctors. SWOT Analysis is the tool for auditing an

organization and its environ1nent.

STRENGTH:
l) The con1pany has been niaintaining a high quality for its prod tels and as its products

are \veil accepted in Ire niarket by quality co1I>cous customers, it does not anticipate any

1narketing problem. They are considered to be Ire "The Leaders in Quality Since 1985 ".
The prodtets of GIL are certified by ISO.

2) The company has a well established R&D unit, one of Ire best kinds in the

wood based industry.

3) The co1npany use highly technological manufacturing process through its imported h i ­

tech niachines. This helped the co1npany to prodtee quality products.

4) The company has a very high brand unage that has built over last 50 years.

5) Since company is existing for last 25 years, it is highly experienced company with

high specialization.

6) The installation and licensed capacity is very high s o that it can improve upon its

production if necessary.

7) Company utilizes maximum of all resources by reducing wastages. The waste

products of the co1npany are recycled or refused.

8) The co1npany Ins good distribution network to co1npete i n the market.

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WEAKNF.SSF.S:

l) The pro1notion of competitors is better to tmt if GIL. The con,pany concentrates only

on do1nestic market.

2) The price of GI L's prodtcts is high as corrpared to its competitors.

OPPORTUNITIES:

l) Largest production capacity in India.

2) Several p roducts have been developed tor the specific reg ui'ernents of the Auto1nobile,

Transport and co1mnunication sectors such as Densified wood etc. and these products

which have technological advantages over co1npetitive products.

3) The Conpany diversified Ji-om the production of chest and commercial plywood to

1nanufi1cture Decorative Plywood, Block Boards, Shuttering Plywood and Aircraft

plywood.

4) The products of the Company are being exported to more than 32 countries including

Ger1nany, France, U.S.A, Sweden, West Asia and South Asian countries.

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