SUBJECTS LIST & FORMAT OF RESEARCH PROJECT FOR M.

COM STUDENTS

Format of Synopsis for M.Com.

Title Page - Font size 14- Times New Roman

Savitribai Phule Pune University

MVP'S, KRT Arts, BH Commerce and AM Science (K.T.H.M.) College, Nashik.

Department of Commerce

Synopsis on

Study of Marketing Management Problems of Sakal Newspapers

(with reference to Nashik Edition. Study period 1st Apr.2019 to 31st March 2021)

Research Student

XYZ

(M.Com.II, Sem.IV)

Research Guide

Prof. Dr. XXX

Year 2020-21

11 | P a g e Department of Commerce, KRT Arts BH Commerce and AM

Science (K.T.H.M.) College, Nashik-02
SUBJECTS LIST & FORMAT OF RESEARCH PROJECT FOR M.COM STUDENTS

Sample format of Research Proposal (Synopsis)

A) Introduction (write 2 to 4 pages)

Introduction Covers following Points

a) History & origin of Newspapers b) Newspapers in India c) Newspapers in Maharashtra

d) Newspapers in Nashik e) Profile of Sakal newspapers.

B) Statement of the Research Problem (4 to 5 lines)

Marketing management problems of Sakal papers are created by the wrong policies of
Management

Marketing problems are created because of internal & external changes in Sakal.

C) Significance/Rational/Importance of Research Study (10 Lines)

Points for the example- Newspapers are fourth pillar of Democracy. They gave justice to
various factors of society, creates awareness, literacy, raise moral of society, guide
government, society. Sakal papers contribution and importance to society

D) Objectives of the Research Study (6 to 7 points)

1) To study the importance of newspapers

2)To know the contribution made by Sakal

3)Try to know the management problems of Marathi newspapers

4) To know the marketing problems of Sakal papers

5) To study the reason of marketing problems

6) To suggest the solutions

12 | P a g e Department of Commerce, KRT Arts BH Commerce and AM

Science (K.T.H.M.) College, Nashik-02
SUBJECTS LIST & FORMAT OF RESEARCH PROJECT FOR M.COM STUDENTS

7) To know what strategies Sakal developed to raise the market share

8) To study what are the CSR practices of Sakal which helps to face the competition

9)To study the morale of employees in the company

10)To Know what remedies management of Sakal has undertaken to solve the problems

E) Hypothesis

Meaning and types of Hypothesis. (2 to 4 hypothesis)

a) Marketing management problems of sakal papers are created by the wrong policies of
Management

b) Marketing problems are created because of internal & external changes in sakal

c)Moral of employees is down, so some important issues are created.

F) Review of Literature (write 2 to 4 pages)

Give in short, the research done in this subject. Example- Old Project Reports, Phd &
MPhil Reports, Research Papers, Special Reports, Articles. Write First Title of Former
Research Project/ Research Paper. Then Name of Researcher, Year of publication. Then
write in short what is mentioned in that Research. Students can Search this Review of
Literature on websites of Universities, internets searching.

G) Scope & Period of Research (write 10 to 20 Lines)

Scope- Sakal Papers was launced in 1932. Head office is situated at Pune. Sakal Media is
well known news media. It has publication like Daily Sakal, Weekly, Agrowan, SAM TV
and other adventures. Sakal Media has various branches all over Maharashtra. In north
Maharashtra, there are offices in Nashik, Jalgaon, Dhule, Nandurbar. But the research
student will study the marketing management problems of Sakal Papers, Nashik only.

13 | P a g e Department of Commerce, KRT Arts BH Commerce and AM

Science (K.T.H.M.) College, Nashik-02
SUBJECTS LIST & FORMAT OF RESEARCH PROJECT FOR M.COM STUDENTS

Period- Sakal Media has completed 90 years. Nashik has completed 35 years. For research
purpose, research student will study the marketing management problems of Sakal papers
Nashik, last two financial years i.e., 1st Apr.2019 to 31st Mar.2021

H) Limitations of the Research Study (5 to 10 Lines) (What problems you face while
doing the research, collecting the data)

In Newspapers industry, lots competitors are working. There is cut throat competition is
there. Management of newspaper dose not easily make available information regarding to
the research with fear that it will open its secrets, important policies. Second limitation is
that all there are various department in Sakal like Management, Administration, Editorial,
Reporting, Marketing, production, Advertising. The persons working with these
departments are always busy. They do not speak frankly. Office of the Sakal is far away.
So collection of research data become difficult.

I) Research Methodology (write 2 to 4 pages)

First write Definition, Meaning, importance, types of research, Research methodology

a) Primary Data- Primary data means first hand data collected by interviews,
questionnaires. Research student will conduct the interviews of various managers of Sakal,
Editors and journalist of Sakal, Readers of Sakal. For this purpose, questionnaires will be
filled up by these respondents.

b) Secondary data- Secondary data means, data readily available. Research student will
collect the is data from sakal Library and administration office which includes financial
statements, Balance sheet, articles, special supplements and books related to Sakal nashik,
information on websites etc.

Population and Sample Size, Sample techniques, Sample Collection (Write how researcher
will do this)

First write- Meaning of population and sample. Students should write how much people
(respondents they are going to talk. For the example, there are 200 employees then talk to
20 percent. If there are 1000 readers then talk 100 numbers of them. Here 1000 is the
population and 100 is sample. Sample changes as per your subject.

14 | P a g e Department of Commerce, KRT Arts BH Commerce and AM

Science (K.T.H.M.) College, Nashik-02
SUBJECTS LIST & FORMAT OF RESEARCH PROJECT FOR M.COM STUDENTS

J) Conclusion in Short (10 to 20 lines only for synopsis. In Project write in detail)

K) List of References -Text Books, Articles in newspapers, Government Reports etc. Write
Alphabetically (one page)

l) List of Appendices –figures, tables, maps, photographs, raw data, computer programs,
interview questions etc.

Chapter Scheme

1. INTRODUCTION TO STUDY

2. COMPANY PROFILE (Information of Company)

3. OBJECTIVES OF STUDY

4. REVIEW OF RESEARCH LITERATURE

5. RESEARCH METHODOLOGY

6. DATA ANALYSIS AND INTERPRETATIONS, OBSERVATION

7. CONCLUSIONS AND SUGGESTIONS

8. BIBILOGRAPHY, QUESTIONNAIRE, CHARTS, TABELS, GRAPHS, FOTOS,

WEBSITES, LIST OF REFERENCE OF BOOKS

NOTE –
1. Total pages of synopsis (10 to 15)
10 Marks for synopsis viva & 40 Marks for final synopsis - Total 50 marks

2. Total pages of project (60 to 100)

10 Marks for project viva & 40 Marks for final project -Total 50 marks.

3. Total – Marks -100

15 | P a g e Department of Commerce, KRT Arts BH Commerce and AM

Science (K.T.H.M.) College, Nashik-02