Shopee Charity

Shopee Charity 2020 Report

Executive Summary

Shopee is focused on providing value that can help our communities on a deep and
meaningful level.

Our online campaigns make it easy for the public to spread some love when they shop.

Shopee Charity has focused on making it

as seamless and easy as possible for
Everyone Can Join
users to contribute what they can
through the Shopee platform.

100% of donations from Shopee’s

Transparency campaigns are passed on directly to the
organizations that we work with.

Shopee can support at every stage of

the process, from raising funds and
resources, to coordinating deliveries and
End-to-end Support managing disbursement of funds and
items to the organizations that we work
with so they can focus on doing what
they do best.

The public can follow Shopee Charity to

stay informed about the latest updates
Staying up-to-date and other relevant information about our
campaigns and the organizations we
work with.

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Advantages

Types of Support

Item Donations Monetary Donations

The CSR team manages Shopee Charity stores,

assisting with campaigns and fundraising efforts.

Assisting in Shop Operations

2
Our Footprint
2019 2019
Donations [For Children] 2019 Mooncake Charity Sale 08
05
05 Shopee learned about a community organization
Our first CSR charity campaign was launched in
that sells mooncakes every year to raise funds in
May 2019 to an overwhelmingly positive
support of people with disabilities. Shopee
response. Two million items were donated to 2019 organized a campaign to promote the
4,000 underprivileged children. 08 mooncakes on the Shopee platform, significantly
2019 boosting revenue for the organization.
12 Green Computer Program
2019 2020
Donations [For Seniors Citizens] 01
In order to narrow the gap in digital access,
12
Shopee donated 400 used computers and In advance of Lunar New Year, Shopee helped a
equipment to underprivileged youth, and rallied group of senior citizens to purchase daily
2020
our community to donate 200 more computers 01 necessities and donated 2,000 items for their
in just two weeks. use.

2020 2020 2020

03 Online Donations [For Survivors of Domestic Abuse] Donations [For Young Children] 03
03
For International Women’s Day on March 8th,
Shopee canvassed millions of items that are daily
Shopee launched an online fundraiser for
2020 necessities and used the items raised to help
survivors of domestic abuse. All proceeds were
03 4,000 young children grow and re-assimilate into
directed to supporting survivors and raising
society.
awareness of the cause.

2020 2020 2020

04 Donations [For Stray Animals] Donations [For Children with Disabilities] 04
04
A donation drive on Shopee raised a significant During the Covid-19 pandemic, Shopee launched
amount of pet food and other pet products to a campaign that enabled Shopee users to
support the good work being done by animal 2020 purchase daily necessities that were in limited
shelters.
04 supply to be distributed to children with
disabilities.
2020
05 Donations [For Children in Remote Areas] 2020
2020 Online Donations [Children with Physical Disabilities]
05 05
Over 2,000 Shopee users participated in a
campaign to donate food to children in remote The Hung-Chia Sanctuary for People with
areas. Tens of thousands of food products were Physical Disabilities is a long-term care center for
donated to thousands of children in remote 2020 children with physical disabilities. With public
05 support, Shopee was able to purchase new
areas to ensure they have food to eat after
school. washing machines for the sanctuary.

2020 2020 2020

Donations [For People with Physical Disabilities] Donations [For Stray Animals] 07
06 06
Our largest and most successful campaign
A Shopee campaign raised resources to help gathered donations to help 17,613 stray animals.
thousands of people with physical disabilities.
2020 Our partner, Hill’s Pet Nutrition Inc. donated
07 around NTD $ 2.68 million worth of pet food for
the campaign.

2020 Online Donations [With 15 Charities] 2020

08~09 2020 Donations [For People with Disabilities]
08~09 10

Shopee hosted a two-month joint donation

program with 15 social welfare agencies across 5 During this campaign, Shopee donated nearly
different categories to help thousands of people 2020 4,000 items to people with disabilities.
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in need.

2020 2020
Online Donations [For Child Burn Survivors] Donations [Christmas Presents] 12
11 2020
11
Wishes should come true on Christmas! That’s
To support child burn survivors, we launched why Shopee asked the public for volunteers to
four campaigns that helped 530 children. dress up as Santa Claus to surprise 139 children.
2020
12 We also hosted a festive dinner to celebrate with
the children.
3
 Covered 12 Cities
and 41 Towns.

Visited 54 Social Welfare Organizations.

Shopee traveled the distance
to learn about social welfare organizations and their needs.
We are committed to finding and helping those in need.

4
Achievements

Donations Through
Raised Purchases Online Donations

> NTD $ 13 million > NTD $ 9.2 million > NTD $ 4 million

16 54 22,000
Charity Campaigns Social Welfare Organizations Participants

24,000 44,000 53,000

Orders Packages Products

Helped
151 19,000 10
Companies Cats & Dogs Charity Shops
5
 Funds We Raised

Donation
30.62% Food
26.62%

Stationery
1.27%

Electrical
Appliances
3.03%
Consumables
Daily Necessities 15.67%
10.75% Pet Food
12.05%

6
Analysis

Highest amount Most Orders Most Visits

of donations In A Day In A Day
received in a day

NTD $ 1 M 2,300 65,000

Orders Visits
1 out of 7 Shopee Charity campaign
Biggest Individual
users continue to supporters
Donor
support online increased 4-fold
(Cumulative)
campaigns since 2019

NTD $ 330,000

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Narrowing The Digital Divide

In 2019, we launched the Green Computer Project to help narrow the gap in access to
digital resources.

Shopee took the lead by donating hundreds of used computers and calling on our
community across Taiwan to join us in donating their unused devices. This cooperative
effort allowed for resources to be effectively reused, giving underprivileged communities
access to technology and digital resources.

8
The Green Computer Project also saw the donation of 22 computers to the Qizhang com-
munity for children in more remote parts of Taiwan. Part of their activity center was con-
verted into a computer room where volunteers and external instructors provided lessons
in computer literacy skills.

9
Women and Children

The Garden of Hope Foundation has been assisting more than 100,000 survivors of
domestic abuse over the past 30 years. The foundation received an 8 from the Social
Return on Investment (SROI) review which means that for each NTD $ 1 donated, the foun-
dation was able to create eight times more in net social value. In fact, the foundation has
created tens of billions in social value over the past three years.

10
For International Women’s Day in March, Shopee joined hands with the Garden of Hope
Foundation to launch an online donation campaign in support of survivors of domestic
abuse and raise awareness for the cause.

11
Supporting Underprivileged Children

To help children from underprivileged backgrounds, we organize dedicated donation

campaigns to raise funds and resources.

Since its establishment, Shopee Charity has organized a total of five campaigns that have
provided donations, food, and practical assistance to more than 10,500 children.

12
13
Supporting People With Disabilities And Their Families

The Covid-19 pandemic presented many challenges for social welfare organizations.

Shopee Charity stepped in to aid organizations that support people with disabilities and
their families, providing an additional source of donations and provision of daily necessities
as many essential goods were in limited supply. The program helped over 1,200 children.

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Feedback

Letters from Social Welfare Groups

Faith, Hope, and Love Intelligent Development Center :

“We would like to thank Shopee Charity for providing resources and helping us save on
general administrative expenses.

To express our gratitude we asked A-Yi to draw a picture as a gift to Shopee Charity.

We thank Shopee Charity for taking the time to understand what we truly need.

We would like to thank those who participated in our charity event. Thank you for working
with us to create a better future.”

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Testimonials

“Thank you Shopee for offering more opportunities to more people who want to
help those in need. I think that Shopee is more than just an e-commerce platform -
it means so much more.”

“I make regular donations to different charities and animal rescue organizations.

Shopee is great because they give back to donors through Shopee Coin. It’s not
much but it’s my way of giving back and I hope it can help more people!”

“It’s a great campaign because I can help someone in need with minimal effort. I
appreciate Shopee for giving those in need a platform and for speaking up for
them. It’s wonderful that Shopee is trying to help those in need.”

“I get to help others by doing something so small. I think this is a great campaign
from Shopee and I’d definitely participate the next time as well. Thanks Shopee! It
feels so great to do some good in this world!”

“Thank you Shopee for providing a platform for buyers to donate while making
purchases. Small donations accumulate and can help charities access critical
resources more easily. I’m happy to help our community and spread love to our
world.”
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