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MARKETING

CLOSING LISTING
101
PLAN CONSULTATION
OPTIMIZE your home’s potential through
recommending STAGING changes proven to
provide greater financial returns and a quicker sale. BRING TO THE CLOSING:
A picture ID
PRICE your home strategically considering current
market conditions and trends.
W H AT C A N Y O U E X P E C T ?
DIVERSIFY your home’s exposure by layering
The closing agent will look over the purchase contract and identify what payments are owed and by whom; prepare
different types of media to attract as many people as
documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing
possible.
costs are paid; ensure that the buyer’s title is recorded; and ensure that you receive any money due to you.
 Print media mailers / flyers


 Open houses
 Technology-driven marketing
 Video W H AT A R E Y O U R C O S T S ?
 Phone calls
FOLLOW-UP and encourage feedback from  Sellers commonly pay the following at closing:
 Neighborhood door knocking
 Yard signs
agents that have shown your home, potential  Mortgage balance and prepayment penalties, if applicable You are always willing to
buyers we have shown it to, and open house  Other claims against your property, such as unpaid property taxes
 MLS
visitors.  Unpaid special assessments on your property help, and you explain the
 Websites
 Social media platforms
 Document stamps (or taxes) on the deed process clearly, avoiding
 Real estate commission
COMMUNICATE with you frequently
regarding interest in your home, recent activity,  Legal fee or title insurance premium any confusion that might
POSITION your home to show off its best qualities potential buyers, agent feedback, recommended take place.
through professional photographs and compelling changes, pending and accepted offers.
AFTER THE CLOSING,MAKE SURE YOU
descriptions utilized in collateral materials given to K E E P T H E F O L L O W I N G F O R T A X P U R P O S E S:
agents and buyers. NEGOTIATE the best price and terms for you -
proven by our 99% LIST to CLOSE ratio and
LOCAL & INTERNATIONAL EXPOSURE
holding the number 3 spot of ALL agents in the  Copies of all closing documents
when your home is advertised to over 118,000 MLS for Listing Volume SOLD. MIKE AND VICTORIA MEANS
Company Name located in over 700 market centers  All home improvement receipts on the home you sold
Past Clients | Visalia, CA
across the globe.
SATISFACTION GUARANTEE if
PROMOTE your home to top agents in the area. you are not 100% satisfied with our services, you
may cancel at anytime.
RESPOND quickly and effectively to all inquires
regarding your home.
RESULTS DELIVERED the MAIN
QUALIFY prospective buyers of your home prior to THING that sets us apart is we absolutely get it
presenting any offers. done! Validated by our “Raving Fans” and YOUR TEAM NAME
valued relationships!
CALL:+1123-456-7890|EMAIL:AGENT@EMAIL.COM
123 JANE DOE DRIVE,CITY NAME,AB 12345
PRICING HOW MUCHIS
MARKETING YOUR HOME PR
CHECKLIST STRATEGY OVERPRICED? ST
PRICING YOUR PROPERTY COMPETITIVELY will
O N LY D R I V E - B Y ’ S + O N L I N E V I E W S
generate the most activity from agents and buyers.

WEBSITE
PRICING YOUR PROPERTY TOO HIGH may make it
13 %
SCREENSHOT
GOESHERE
necessary to drop the price below market value to
compete with new, well priced listings. Homes with little or no showings are priced
THIS IS ABOUT STRATEGY. I have based your 13% too high on average
FLYER SCREENSHOT recommended price on:
GOES HERE
 A detailed, custom market analysis
LOW OR INFREQUENT SHOWINGS
WEBSITE EXPOSURE  The UNIQUE characteristics of your home and its
setting
 My expertise in the real estate market
AD SCREENSHOT
9%
MY PRIMARY GOAL IS TO NET YOU THE MOST Homes with a low amount of showings are
GOES HERE priced 9% too high on average
MONEY POSSIBLE This pricing plan, matched with my
14-step marketing plan, will draw agents and buyers
MEET PROPERTY FLYERS
to your home and position it as a highly appealing,
highly competitive property.
THE TEAM FACEBOOK
SCREENSHOT
INSTAGRAM
SCREENSHOT
SHOWINGS+NO OFFERS
GOESHERE GOESHERE

5%
Homes with showings but no serious offers
are priced 5% too high on average
POSTCARDS FRONT
NAME NAME NAME SCREENSHOT
LASTNAME LASTNAME LASTNAME GOES HERE
Job Title Job Title Job Title
SOCIAL MEDIA
RECEIVING OFFERS
PRINT MEDIA

Our display advertising appears in local, regional and national/


international publications, which target specific audiences for
PRICED
NAME NAME NAME
unique or estate properties. I will select the publications
appropriate for the marketing of your property POSTCARD MAILINGS
P R O F E S S I O N AL
PHOTOGRAPHY
P R O F E S S I O N AL
STAGING CORRECTLY
LASTNAME LASTNAME LASTNAME
Job Title Job Title Job Title

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