BUY WITH CONFIDENCE

WHITE PAPER
Designed and Developed – GenuineMark Team
 
 

Table of Contents

Summary ----------------------------------------- 3

Problem we solve ------------------------------ 5

Solution we offer -------------------------------- 8

GenuineMark Features ----------------------- 9

Team ----------------------------------------------- 11

Advisory Team ----------------------------------- 11


SUMMARY
PROBLEM
• Linking digital and physical assets
through two different solutions
with anti-copy
functionality. Consumers
can authenticate the
product through their
phone.
 
BUSINESS MODEL
• Selling consumer products (parts,
electronics, baby food, cosmetics,
alcohol,
pharmaceuticals, documents,
Liquor and wine) protected by
our technology to consumers.
• GeuineMark Project - a
blockchain-based loyalty
programme to encourage and
reward purchases in the
GenuineMark safe channel,
and to establish collective
security through individual
action.
 
 
TRACTION

Technology - already operational

 
Mobile APP is available for download
from the
Google play
Will be Live on App iOS store by 1st
August 2018
  Secure RFID (NFC) label with unique
anti-reuse design being Tested
Market - tested as a pilot
 
Very positive feedback from hundreds of clients regarding the
safety of our products
Sales through 2 programs, one with a Fashion Designer and the other one
with a battery Client
6 bootstrapped Pilot with Protein Supplements and Sporting Goods

LOI’s

Offer by Australian, Singapore based Investors for Grants through the

government
Vicky Sports as a client
Pharma Supply Chain organizer – Medibox wants to work on white label
solution
AXA wants to protect Insurance deeds from 2.2 billion dollar document
frauds
Jewelers from Malaysia wanting to apply it on their brands
Omtex – Sportswear Manufacturer showing interest to apply this on their
goods
Baby Product and Food Manufacturers looking forward to such solutions
Liquor Giant from Srilanka
Partnership with Packaging giants like
o Manohar filaments – Kundli (Asia’s Largest Packaging Plant )
o PackMe – Siliguri (North East Largest Packaging Company)

 
 
 
 
 
 
 

SOLUTION WE OFFER

Cryptographic
technologies
akin to
Blockchain
opened new
horizons by
ensuring the
uniqueness of
digital assets
and the
security of
transactions

There has
yet to be a
technology
able to
securely
protect the
link between
physical and
digital
assets while
being cost
effective

So far only high-end

products like
diamonds benefit
 
 
from the security of
the digital ledger
through expensive
scanning of physical
parameters. See
https://www.everledg
er.io/ as an example
 
 

PROBLEM WE ARE SOLVING

Production of low-quality counterfeit goods has the potential to significantly

undermine the 'Make in India' programme that seeks to establish the country as
a global manufacturing hub, a report has said. The counterfeit market is growing
at a rate of 44 per cent per annum and has touched Rs 1.05 lakh crore in size in
2014, according to 'Sell SMART' report by industry body FICCI and consultancy
firm KPMG. As a consequence, since 2010, India has been on the US' `Priority
Watch List' of countries more exposed to IPR (intellectual property rights)
violations globally, it said.

Alcohol, consumer packaged goods, personal care products, tobacco, mobile

and mobile components, auto parts and computer software and hardware are
the sectors that are most prone to counterfeiting, the report said. It added, of the
total bogus goods sold in the country in 2014, FMCG, alcoholic beverages and
tobacco accounted for a staggering 65 per cent.

Production of low-quality counterfeit goods has

the potential to significantly undermine the goal
of
'Make in India' programme. Counterfeiting is a
challenge to the government and its most
direct impact is felt through the loss of tax
revenue, the report said.

In 2014, the government lost about Rs 39,200

crore in tax collections to the counterfeit trade, an
increase of 50 per cent from Rs 26,100 crore in
2012. Of this, FMCG and alcoholic beverages
sectors accounted for a loss of about Rs
27,500 crore, or about 70 per cent, it added.
"Counterfeit goods are a huge issue that needs
to be addressed. Counterfeiting is more
prevalent in rural and semi- urban areas
compared to urban areas," KPMG Partner Rajat
Wahi said. The report said a company's direct
distribution network has a
strong link to copied products as the supply gap created by lack of direct reach acts
as a driver for such items.

"In case of FMCG, a retailer who is considered to be small to be economically

viable to service, is forced to rely on wholesalers for merchandise purchase.
With limited capital, these retailers are easily lured by the promise of low risk,
high margin counterfeit goods."
Genui
ne
applied at a designated
‘point of origin’ along the
supply chain. This links
the product with its
digital representation in
the cloud, containing:
Encrypted unique
ID
After consumers have
Mark label is scanned the item with
GenuineMark app:
Set of digital objects is stored
in the cloud
Data from consumer scans
are checked against their
digital state
Digital and physical
objects are constantly
synchronized  

ram
Data
Variable
Data
(batchco
de)
Dynamic
Code
behind
holog
Geographic
al

 
  
 

w
i
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Products with the GenuineMark label n
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i o Public verification result is
c displayed to the consumer
a o Dynamic Code is changed, label
t data is
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n
 
 

DUPLICACY CHECK FOR CONSUMERS

Scenario 1: The Consumer Scans and does not purchase the product

1. Enters the First Screens of the App

2. See the products with Images and branding of the Brand
3. Cannot Rate the Product
4. The product can be shared
5. Has an Access to see the Other Related Products

DATA TYPE - B: POTENTIAL CUSTOMERS (Can be Persuaded to buy the

product in future through the data generated)

Scenario 2: Scans and Purchases the Product

1. Enters the First Screens of the App

2. See the products with Images and branding of the Brand
3. Verifies the product after Scratching the Hologram and enter the unique
random code linked to the hashed QR (Refer the next Page for Hashed
QR code Technology)
4. Rate the Product only after applying in the right random code
5. The product can be shared
6. Has an Access to see the Other Related Products

DATA TYPE – A: CUSTOMERS (Can be Persuaded to buy the product in future

through the data generated)

Scenario 3: Scans the Fake Duplicate Copied QR code

1. Enters the First Screens of the App

2. Two Scenarios
a. Technology is applied on the basis of Geographical smart contracts
and the moment the product is in wrong region. The user is notified
on the scan and the product can be returned back
b. If the User scans and enters (The fake product is being sold in the
same territory as allocated) on making the verification attempt
(entering the random code hidden behind) the user gets to know
about the product Authenticity and give it back to the Retailer

Scenario 4: Scans the Fake Non Copied QR Code

1. Enters the First Screens of the App

 
 
2. Notified the Moment Wrong QR is Scanned and can present the product
back to the Retailer
 
 

WE HELP YOUR REVENUE SHOOT UP

WORKING IN 5 UNI DIRECTIONS TO HELP YOU INCREASE

YOUR REVENUE

1) Through Building Trust / Genuinety Check, Customer Buys with

Confidence
2) Connecting Directly with Consumer (Generating Data) for Launch of New
Products or Bringing back customers
3) Data Analytics: Getting Feedback / Scans Per Product / Geographical
Knowledge of Product Selling for Setting up future Distributors
4) Up Selling and Cross Selling of Accessories / Related products
5) Effective Warranty Management

Through Building
Trust GenuineMark
has developed a
solution that securely
links a physical item
to its digital
representation at a
cost that allows us to
protect everyday
consumer goods
such as Baby
products, milk,
pharmaceuticals,
alcohol, cosmetics
auto
parts, documents,
machine tools,
electronics, both
physically and
digitally
 
 

Through Generating
Data
base
Most of the Billings at
the retailers generate
Raw Data and the
consumer KYC is not
done.
We cut through the
middlemen and older
mechanisms to
provide authentic data
of scans and
purchases

Automation of
Warranty Mechanism
is a big challenge in
products. When a
manufacturer wants to
channelize it for
consumers but fails
due to lack of right bills
or lack of service, the
brand loyalty and
retention
is affected. GenuineMark
helps safeguard a
brand and consumer
promoting healthy
growth for brands.
 
 
 
 

CORETEAM

Kap
il
Mal
hotr
a,
Ayush Jhawar, MD Total
Co Founder – Web Shuttle Solutions
App Strategy, Design Group
& Development (Experience of
(40+ Apps designed and running over
developed) 14+
Successful
businesses and
Advising
Fortune 500
firms)

Advisors on Board

Dilip Cherian – Founder and Owner, Perfect Relations (Image Guru of India)

Sachin Bajaj – Chairman, Global Cricket School

Apoorv Shankar - Blockchain Advisor – Building India’s First Physical Blockchain

with GenuineMark
 
 
Sources

https://www.gartner.com/doc/3672917/supply-chain-leaders-face-critical

https://medium.com/@stopthefakes/global-counterfeit-market-facts-and-figures-
b1872b7398b7

https://www.businessoffashion.com/articles/intelligence/fighting-the-450-billion-
trade-in-fake-fashion

https://www.thedrum.com/news/2017/04/06/chinas-counterfeit-goods-market-
tarnishing-the-reputation-its-homegrown-brands

http://www.dailymail.co.uk/indiahome/indianews/article-2342341/Black-market-
Capital-Industry-report-reveals-Delhi-contributes-75-cent-Indias-Rs-45-000-
counterfeit-goods-trade.html