Ferrero

Ferrero- Company Overview

● The Ferrero Group is one of the largest
chocolates and confectionery companies
● It was founded in 1946 in Alba (Italy) by the
young chocolatier Pietro Ferrero
● Ferrero extends across 55 countries on 5
continents with iconic brands distributed in
over 170 countries
● The major brands Ferrero has are:
○ Nutella
○ Kinder
○ Tic Tac
○ Ferrero Praline
■ Ferrero Rocher
■ Raffaello
■ Golden Gallery
 Ferrero- Company Overview
● The Ferrero Group comprises 107 companies and 32 manufacturing plants across the world, and sells its
products directly as well as via distributors in over 170 countries
● The company has 38,767 employees
● Giovanni Ferrero is the Executive Chairman and Lapo Civiletti is the CEO of the Ferrero Group
Geographic and Brand Split
 Geographic Split
● Ferrero is present in about 50+ Countries
and Regions across the globe
● The company has 32 manufacturing plants
across five continents
● Ferrero Hazelnut Company has 7
manufacturing plants and 6 agricultural
companies

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 Ferrero Brand Split
● Ferrero’s core brands across the globe include:
○ Nutella
○ Kinder
○ Tic Tac
○ Ferrero Rocher and Raffaello
● Along with its original products Ferrero has
acquired many well known brands across the
globe including Thorntons in the UK and
Fannie May in the United States
● Boxed chocolates and pralines, brands such as
Butterfinger, Baby Ruth, Crunch and Sweet
Tarts

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Products & Services
 Products
● Ferrero Group or Ferrero, is a
multinational manufacturer of branded
chocolate and confectionery products
● Ferrero produces several lines of
confectionery the chocolate-hazelnut spread
Nutella, along with the line of Ferrero
branded chocolate products, including
Pocket Coffee, Mon Chéri, Confetteria
Raffaello, Ferrero Küsschen and the
Ferrero Prestige line, which comprises three
different brands of pralines: Ferrero Rocher,
Ferrero Rondnoir, and Garden Coco

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 Products
● Ferrero's Kinder brand line of chocolate products
include Kinder Surprise, Kinder Joy, Kinder
Chocolate,Kinder Happy Hippo, Kinder Maxi,
Kinder Duplo, Kinder Country, Kinder Délice
and Kinder Bueno
● The company also produces Tic Tac mints,
available in a variety of flavours, along with sugar
free versions
● Other Ferrero products include Giotto, Fiesta
Ferrero, Hanuta chocolate hazelnut-filled wafers
and Gran Soleil frozen desserts
● Ferrero has been producing Thorntons products
since acquiring the company in 2015

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Competitor Analysis
 Competitors Analysis
Key Ferrero Nestle SA Hershey Mondelez Lindt &
Parameters International Spruengli

Headquarters Senningerberg, Switzerland Hershey, US East Hanover, Kilchberg, CH

LU US

Founding year 1946 1866 1909 2012 1845

No. of 38,767 273,000 16,620 79,000 13,500

Employees

Entity Type Private Public Public Public Public

Revenue €12.7 billion $91.68B $8.97 B $29 billion CHF 4.59

billion
SWOT Analysis
 SWOT Analysis
Strength:
● Strong Brand name worldwide
● High Customer loyalty
● Attractive packaging and quality products
● Offers a quality and luxury product
● Innovation and R&D
● Considered as a ideal product for gifting
Opportunities:
● Introducing new varieties and flavors of chocolates
● Rise in purchasing power of people in developing
countries
● Advertising on different platforms
● Increase in the demand of the three piece impulsive
pack
Weakness:
● Strong competition means limited market share
● Many chocolate brands in the market means high
brand switching
● Highly priced
● Perception of chocolates being unhealthy in
majority of masses
Threats:
● Imitation of Ferrero Rocher
● Bad economy cycles
● High competition from other chocolate brands
● Increasing trends of Nutri-bars replacing chocolates
● Health consciousness amongst people
● Unstable global economic condition
News
 News
● Ferrero International has closed the financial year with a consolidated turnover of €12.7bn ($14.43bn), an
increase of +3.4% compared to the previous year’s turnover of €12.3bn
● Ferrero has announced it has joined the list of international companies pulling out of Russia – and has made a
donation of one million euros to UNICEF to help children and families in Ukraine
● Fannie May, the premium confectionery brand now owned by the Ferrero Group, is launching a new
Direct-to-Consumer website for new and existing fans across north America to experience the brand’s
portfolio of confections
● Ferrero reinforces its commitment to sustainable livelihoods, human rights and environmental protection
across cocoa value chain
● The company commits to further action to address deforestation, child labour, and sustainable livelihood

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Thank You